SendinBlue Vs Mailerlite - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of SendinBlue vs Mailerlite, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How SendinBlue compares with Mailerlite

Here’s a summary and non-biased comparison between SendinBlue and Mailerlite on the basis of email marketing features


Email editing and creation	Provides a HTML drag and drop email editor.	Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email
Automation	Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations	Automations are capable of very basic email handling functionality, such as sending emails or updating contact information
Integration	58 integrations.	139 integrations
Transactional emails	On all plans (includes free as well as paid).	No. Available in another product - MailerSend
Ease of Access	Omnichannel software with easy usage to enable any user learn without any previous experience.	Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former
Customer Support	Email, chat & phone support 24/7.	Email & chat support
Interactive emails	No interactive emails.	Has an accordion. But it doesn't support AMP emails
Other marketing features	Has the following tools on marketing: - Subscription forms (embedded forms) for landing pages. - SMS to send transactional SMS to customers. - Send Whastapp messages. - Send notifications and many more.	Has the following tools on marketing: - Websites builder for landing pages and blogs - Web Forms available - iPad Subscribe App to collect offline subscribers. - eCommerce store for website

Read SendinBlue review

Read Mailerlite review

Drive conversion with interactive emails

Not sure yet?

How about an email marketing platform that can provide ~3X lift to your email performance?

Think better email deliverability.

Higher open rates.

Better email conversion..

More growth

Sounds too good to be a real tool? Well, here’s the best part. This exists.

Meet Mailmodo, improving email conversions one email at a time

Fix all your email marketing problems and convert it into your most powerful growth channel.

Managed deliverability

Get amazing inbox placement with concierge support

Affordable pricing

Scale your email marketing with an affordable and easy pricing

Reliable customer support

Get human support whenever you need including onboarding and migration customer support

Here’s how Mailmodo compares to both Mailerlite & SendinBlue

Feature	Mailmodo	sendinblue	mailerlite
Trial Period	21 days on all plans	No trial	30 days on premium features
Customer support	Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too	Email Support, Chat and Phone Support, & Dedicated account manager support	Email Support, Knowledge base, Video tutorials
Account activation	Generally email verification is done. 2-factor authentication can be configured manually	SMS & Email verification	Email verification
Onboarding form	Onboarding form requires: First name of the user Reason for using Mailmodo as a tool Total number of emails or subscribers Phone number of the user	Onboarding form requires: First name of the user. Last name of the user. Email of the user. Phone number of the user. Company name of the user. Website URL of the company. Address of the company. Subscription for Sendinblue newsletter.	Onboarding form requires: Have you used other email marketing services before? First name, Last name, Organization and Website URL. Organization Address and Industry classification History of tool usage like previous email marketing tools or digital products tool or website builders
Product education	Stepwise instructions(basic and advanced) are provided to send out the first email. Team provides demo on-demand. Also have dedicated course(Email Marketing Masterclass)	Stepwise instructions(basics) are provided to send out the first campaign	No education
Product theme	Light theme	Light theme	Light and Dark themes

Feature	Mailmodo	sendinblue	mailerlite
In-product templates	67 and growing templates	42 and growing templates	90 and growing templates
Has a template inspiration gallery	Yes, free inspiration gallery	No inspiration gallery	Yes, free inspiration gallery
Inspirational Templates count	200+ templates	No inspiration gallery	84 templates but is same as that of in-product

Feature	Mailmodo	sendinblue	mailerlite
AMP email creation	Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge	No	No
Whitelisting support	Provides dedicated whitelisting support	No	No
Automatic HTML fallback	Yes	No	No
Customize HTML fallback	Allows customization for manual inputs	No	No
Sending AMP emails	Yes	No	No

Feature	Mailmodo	sendinblue	mailerlite
Template editor	Can create from scratch or select template from library	Can create from scratch or select template from library	Can create from scratch or select template from library
Drag and Drop	Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button	Elements can be dragged and dropped any where within the email	Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email
Email Dimensions	3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email	Have fixed width of 600 px	Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width
Pre-made layouts	12 variations of layouts to select from	6 variations of layouts to select from	Not Available
Pre-made blocks/modules	12 Headers 54 Content Cards 14 Gallery 13 CTAs 29 Forms 15 Product Cards 12 Footers	Not Applicable	7 Headers 20 Content 3 RSS 2 Feature 7 Gallery 4 Buttons 5 E-commerce 14 Special (contains divider, spacer, accodion, event, application, signatures) 5 Social and sharing 2 Survey and quiz (1 each) 4 Footers
Ability to save & reuse blocks	Can save any layout block	Yes, have saved blocks option	Not Applicable
Design Options	Common options like pading, email body and email bg color options are provided	Common options like email bg color options are provided	Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor
Supported Email Fonts	Total 46 fonts 11 email safe fonts 24 web safe fonts 11 web fonts.	Total 26 fonts 12 web safe fonts 14 google fonts	Have a mixed collection of total 35 fonts (email safe, websafe and web fonts)
If non-standard font is used	Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported	No prompt, but in manage fonts we can assign fallback fonts for each font	No Prompt
Template preview	HTML and AMP are displayed together with toggle between desktop and mobile screens	Only HTML display with toggle between desktop and mobile screens	HTML display with toggle between desktop and mobile screens
Template testing	HTML and AMP versions are different, supports unlimited testing	Only HTML and supports unlimited testing	No, but has dedicated HTML editor
Adding custom HTML code	No	Yes	Yes
Rich text editor	Yes	Yes	Yes

Feature	Mailmodo	sendinblue	mailerlite
Interactive AMP widgets	16 AMP elements	AMP elements are not supported	AMP Emails not supported
Carousel/Image Carousel	Yes	No	No, But has HTML carousel
Accordion	No	No	No, But has HTML accordion
Basic Event invitation	Yes,with forms	No	No, But has HTML invitation
Add to calendar	Yes	No	No
Calendly	Yes	No	No
Zoom Webinar	Yes	No	No
Shopify Card Abandoment	Yes	No	Yes
Shopify Product Recommendation	Yes	No	Yes
Poll	Yes	No	No
Live Price Ticker	Yes	No	No
Star Rating	Yes	No	No
NPS Rating	Yes	No	No, but has external web surveys that can be linked
Thumbs up or down	Yes	No	No, but has external web surveys that can be linked
Emoji Rating	Yes	No	No, but has external web surveys that can be linked
Chip selection	Yes	No	No, but has external web surveys that can be linked
Spin the Wheel	Yes	No	No
Quiz	Yes	No	No, but has HTML quiz
Gokwik	Yes	No	No
Form	Yes	No, but has subscription forms for website	No, but has external web surveys that can be linked
Star Rating	Yes	No	Yes
Thumbs up or down	Yes	No	Yes

Feature	Mailmodo	sendinblue	mailerlite
Thumbs up or down	Structured for case specific	Not Applicable	No, but has external web surveys that can be linked
Star Rating	Yes	Not Applicable	No
Form Submission capture	Automatic collection and storage of form submission data. Export options available	Sendinblue doesn't have email forms but have subscription forms for websites	Automatic collection and storage of form submission data. Export options available
Conditional forms	Yes	Not Applicable	Yes, can perform like journey but only with a form
Step wise forms	Yes	Not Applicable	Yes
Hidden field	No	Not Applicable	No
Form fields	15 field options	11 field options	7 field options
Dropdown	Yes	Yes	No
Radio	Yes	Yes	No
Checkbox	Yes	Yes	No
Emoji	Yes	Not Applicable	Yes
Thumbs up or down	Structured for case specific	Not Applicable	Yes
Text	Yes	Yes	Yes
Multiline	Yes	Yes	Yes
Image Link	Structured for case specific	Not Applicable	No
Date picker	Yes	Not Applicable	No
Time picker	Yes	Not Applicable	No
Phone number	Yes	Yes	No
Single chip	Yes	Not Applicable	No
Multichip	Yes	Not Applicable	Yes, as a multiselection
Star Rating	Yes	Not Applicable	Yes
Nps Rating	Yes	Not Applicable	Yes

Feature	Mailmodo	sendinblue	mailerlite
Dynamic segments	Yes	Yes	Yes
Static segments	Yes	No	No
Segment on basis of campaign activity	Yes	Yes	Yes
Pre-built segments	based on engagement	No	No
Contact-level campaign data	Yes	Yes	Yes
Add contacts via	Manually, CSV, API, Apps, CRM, etc.	Copy & Paste, Upload a file, Form and landing pages	Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber

Feature	Mailmodo	sendinblue	mailerlite
Triggered	Yes	Yes	No, but possible via automations
Bulk	Yes	Yes	Yes
AB testing subject line	Yes	Yes	Yes, Mailerlite has A/B testing for subject lines, email content and sender ID
Sending Schedule	Supports email sending by send now, schedule later and fragmented scheduling	Send now, Schedule for later and Best time sending options are available	Send now, send later, deliver based on timezones
Fragmented/Batch Scheduling	Yes	No	No
Send time optimization	Yes	Yes	Yes

Feature	Mailmodo	sendinblue	mailerlite
Opens	Yes	Yes	Yes
Clicks	Yes	Yes	Yes
CTOR	Yes	No	Yes
Submissions	Yes	No	Yes
Bounces	Yes	Yes	Yes
Blocked	Yes	No	Yes
Unsubscribe	Yes	Yes	Yes
Spam complaints	Yes	Yes	Yes
Forwards	Yes	No	Yes
Device usage	Yes	No	Yes
Email clients	Yes	No	Yes
Link click tracking	Yes	Yes, on Business plan	Yes
Click heatmap	Yes	No	Yes
Custom analytics dashboard	No, upcoming	No	Yes
Graphical rep	No	No	Yes

Feature	Mailmodo	sendinblue	mailerlite
Journey Advancement	Basic email handling and webhooks available	Multiple entry point and advanced email and whatsapp handling, webhooks are available	Basic email handling
Drag & drop journey builder	Yes	Yes	No
Trigger options	12 trigger options and 5 Categories of start point Manual Trigger Specific Contacts Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date AMP activities Form Submission Custom events Occurence of an event External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit	35 trigger options and 5 Categories of start point Email Activity Email Marketing Activity: Opened, Clicked Unsubscribed. Transactional Email Activity: Opened, Clicked Unsubscribed. Contact Details Anniversary, Contact attributes condition, A contact is added to a list, Contact filter conditions. Contact submits a form Website activity Contact visits a page, a contact clicks on external link, an event happens.	5 trigger options When subscriber joins the groups When subscriber completes a form When subscriber clicks a link Update field The anniversary of a date The exact match of a date
Rules/Conditions	9 Rules Campaign Activities: Opened, Clicked, Submitted Advanced Conditions: Contact property, List/Segment membership Delay: Wait for a time period, Wait till specific time, Wait for an event	4 rules Add a delay Wait until If/else A/B split	6 rules Delay Condition: Campaign Activity, Workflow Activity, Custom fields, Group membership, Segment Membership
Actions	6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey	13 Actions Send an email, Send a payment request, Send an SMS, Send a Whatsapp message, Send a notification, Add the contact into a list, Remove the contact from a list, Call a webhook, Update contact attribute, Blocklist a contact, Start another workflow, Go to another step, Record a coversion.	7 Actions Action: Update Custom field, Copy to groups, Move to groups, Remove from groups, Mark as subscribed, Move to another step Email
Limitations	Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger	Unlimited trigger points for each workflow and Automations can be used to change contact property, send email, send SMS, send whatsapp message and many more functionaity	Only one trigger points. and no API/Webhook trigger
Web/App/External event triggers	Yes	Yes	No
CRM triggers	Yes	Yes	Yes
Pre-made email flows	No	Yes. Total 8 inspirations Abandon cart, product purchase, welcome message, marketing activity, anniversary date, website event, transactional activity, page visit.	Yes, Total 15 inspirations Nurture Leads: Simple welcome email, Win back inactive subscribers, New promotions, Advanced welcome email, NPS survey, Membership renewal, Premium members Promotions: Win back inactive subscribers, Online course Retarget Subscribers: Retarget Subscribers, New promotions Events and special dates: Online course, Birthday wishes, Demo call invitation, Webinar invitation Ecommerce: Abandoned cart, Purchase any product, Purchase specific product
Email flows Inspiration	Yes, have a dedicated industry wise research to send engaging drips.	No	No

Feature	Mailmodo	sendinblue	mailerlite
Dynamic data	Yes	Yes	Yes
Spam testing	No	No	No
Integrations	21 integrations More details.	58 integrations More details.	139 integrations More details.
Drag and drop	Yes	Yes	Yes
Transactional emails	Yes	Yes	No, but can done by automations
Content optimization	No	No	No
REST API	Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.	Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail.	Basic activity for API and 2 versions of API are present Refer this page to understand in detail.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.

Visual Journey Builder

Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.

Easy Integrations

Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom

Transactional emails

Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.

Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

Complete Email Analytics

Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails

High Deliverability

Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team

Do more with emails - bring in the interactive email experience

Mailmodo helps you use AMP emails without any developer or designers help.

No redirects

Get amazing inbox placement with concierge support

Unique email experience

Get amazing inbox placement with concierge support

Higher conversions

Get amazing inbox placement with concierge support

Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results

“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”

Subhash Dash

Razorpay

“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”

Ridhima Achaliya

Traya

“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”

Pragya Choudhary

Project Pro

What product experts say about Mailmodo?

Companies trust us

Are you still confused about which platform is the right one for you?

Talk to our email experts and find the best solution for your brand. On the house.

Frequently asked questions

SendinBlue is free for the first 1,000 emails like most email marketing companies in the space. However, the problem with SendinBlue is that it offers a set number of emails per month, thus neglecting the number of contacts. A great choice could be Mailmodo’s pricing plan, which offers almost unlimited templates and campaigns and makes it suitable to cater to a large contact list.

The top competitor of SendinBlue is Mailmodo. You can send interactive emails with many customization options, ensuring better deliverability and high volume contact conversion.

Mailmodo offers far better deliverability as your emails are authenticated, and you get expert assistance to warmup your domain. You also receive personalized recommendations to improve your email health to boost your inbox placement rate.

MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.

With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.

Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.