# 7 Best Transactional Email Software for 2026

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## Table of contents

- What is a transactional email?
- What are the benefits of transactional emails?
- How to send transactional emails?
- What to look for while choosing transactional email software?
- Best transactional email software and its features
- Wrapping up

Many businesses send order confirmation emails, password recovery, membership renewal, etc., to their users. Such emails are transactional emails and are meant to keep users updated and informed about their transactions.

These emails, if optimized, can provide powerful marketing opportunities to your business. You can use many software to send such emails. This guide will discuss the benefits of such emails and the **best transactional email software** you can choose.

## What is a transactional email?

**A transactional email is a one-to-one communication triggered by a user action, such as a purchase receipt, password reset, or account confirmation.** Unlike marketing emails, [transactional emails](https://www.mailmodo.com/guides/transactional-email/) are personalized and have a specific purpose to serve the user.

For example, an order confirmation email can look like this:

<iframe src="https://emails.mailmodo.com/pages/2c28dec6-c21c-4385-a91f-96e9a90c404f/454d2968-84bf-53da-95f4-631d080717ad/sampleRecipientIdFromWebsite" height="800px" width="100%" id="myId" display="none" position="relative" sandbox="allow-scripts allow-forms" style="border: none;"></iframe>

## What are the benefits of transactional emails?

Transactional emails offer many benefits to your email campaigns which are as follows:

### 1. Higher opens and engagements

These are the messages that your customer considers a must-open in response to an ongoing transaction with your business. That's why these emails have [eight times more opens and engagement rates](https://www.mailmodo.com/guides/good-email-open-rate/) than usual marketing emails.

### 2. Developing customer trust

Transactional emails provide users with updates and maintain communication throughout their buying journey. And so, these emails eliminate users' doubts and address their concerns at different touchpoints. Hence, help build trust and credibility.

### 3. Improves brand recognition

Another benefit is that you can promote your brand through these one-off messages. Then, when they often see your logo, colors, typography, etc., it'll be easier for them to remember your brand in the future.

### 4. Timing

One of the best benefits of transactional emails is that they are sent in real-time. It means that with effective [email marketing](https://www.mailmodo.com/guides/email-marketing/), you can prompt the user to take any action and even turn them into loyal customers.

### 5. Relevance

With transactional emails, you can gather behavioral data about users' activity. You can then [create personalized emails](https://www.mailmodo.com/guides/email-personalization/) to add more value and relevancy to your emails.

## How to send transactional emails?

Today, there are tools for everything, including transactional email tools. Most marketers today opt for transactional email software to leverage their benefits. Transactional email software helps you send more emails in real time with [higher deliverability.](https://www.mailmodo.com/guides/increase-email-deliverability/) Once your account is set with the email software like [Mailmodo](https://www.mailmodo.com/), you can send promotional emails by:

-   Using SMTP
-   Using [transactional email API](https://www.mailmodo.com/features/transactional-email-api/)
-   Using Open Source and plug-ins

## What to look for while choosing transactional email software?

There is no one-size-fits-all when it comes to picking the right transactional software. Consider if the software you are considering has the following:

### ✅ Ready-made templates

Check whether your transactional email provider gives you ready-made transactional email templates or the option to design your emails. A ready-made assortment of beautiful templates is a bonus. ex: order confirmations, password reset requests, shipping notifications, and account verification emails.

### ✅ Editing option for convenience

Are you able to edit and personalize emails for your users? The editing feature adds flexibility which is a must to create dynamic [email campaigns](https://www.mailmodo.com/guides/types-email-campaigns/).

### ✅ User journey builder & email automation

Your software must let you track user behavioral history and craft optimized campaigns. Another must-have key feature is [email automation](https://www.mailmodo.com/features/email-automation-platform/) to automate emails and save time on your end.

### ✅ Integration with CRMs and other tools

Check if your email software integrates with other marketing tools, apps, and [work-related software](https://www.paymoapp.com/blog/best-time-tracking-software/). Since the overall aim of email software is to optimize your business, you don't want a glitch in its integration.

### ✅ Reports and dashboards

Does your email marketing software have an easy-to-understand interface? Ensure that it has a simplified dashboard to help you track and analyze your campaign's performance.

### ✅ Flexible pricing

Perhaps the most integral factor while picking your email software is the pricing. Always check if the features you're paying for can really take your business a notch up or not.

## Best transactional email software and its features

Choosing an effective transactional email software involves comparing intuitive features and the overall rating of the software. Here are 5 best transactional email software compared so that you can choose the best:

### 1. Mailmodo - Transactional Email Service

If you are looking for a platform that lets you quickly create and keep track of your transactional emails, then Mailmodo might be the one you need. Mailmodo is an [AI-powered email marketing](lhttps://www.mailmodo.com) platform that offers you seamless email automation, real-time analytics, and robust integration with other marketing tools.

You get access to Mailmodo’s AI Journey Builder, which converts natural language descriptions of your workflow into automated email sequences with triggers, delays, and branching rules. The platform also offers an AI Template Builder, allowing you to generate professional, interactive email designs from a simple prompt.

![Ai_journey_builder_header (1) (1).gif](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761131149/strapi/Ai_journey_builder_header_1_1_4a26375b7e.gif)


<div class="inline_cta"><div class="ctaBox"><div class="leftdiv"><p>Your AI Assistant for Everything Email Marketing</p><div class="button_container"><a href="https://manage.mailmodo.com/auth/signup?utm_content=inline-cta-s&utm_term=/guides/best-transactional-email-software/"><button class="primary_button">Try Mailmodo AI for Free</button></a></div></div><div class="rightdiv"><img src="https://res.cloudinary.com/mailmodo/image/upload/v1760533119/strapi/image_907_1_ce416d5a3f.png" width="290" height="230" alt="cta-img"/></div></div><div class="gradient"></div></div>  


**Features:**

-   You can set up various triggers, including API endpoints, webhooks, CRM, and other marketing integrations to send effective transactional emails.
-   Mailmodo's visual journey builder helps you send transactional emails or stitch multiple emails in an automation sequence.
-   Multiple transactional email templates, including password reset, account alert, and invoice messages.
-   Add interactive elements like shopping carts and forms to make transactional emails more effective and interesting without a single line of code using AMP emails.
-   Seamlessly integrate other marketing tools, including Hubspot or Facebook Ads, to trigger transactional emails through data from these sources.
-   Real-time reporting and analytics to analyze the performance of your transactional emails.

![Mailmodo transactional email](https://scalenut.s3.dualstack.us-east-2.amazonaws.com/b91209c8-43ba-4b07-8281-0121a5d9f930.png)

> "We needed a fast, reliable, and cost-effective email solution for our
> transactional email requirements. Mailmodo, with its easy integration
> and support, has seamlessly integrated with our solution from day 1."
> - Varun Pandey, G2

**G2 rating: 4.6/5**

**Pricing:**

Free trial: ✅

| Plan   | Contacts Limit | Price (INR) | Email sending credits |
|--------|----------------|-------------|-----------------------|
| Lite   | 2,500          | $39      | 20,000                |
| Pro    | 2,500          | $79      | 25,000                |
| Max    | 2,500          | $159     | 37,500                |

You can customize the number of contacts as well. Check Mailmodo's [full pricing plan](https://www.mailmodo.com/pricing/) here.  


### 2. SendGrid - Transactional Email Service

Known for its scalability and deliverability, [SendGrid](https://www.mailmodo.com/comparison/sendgrid-alternative/) is a cloud-based SMTP email software. SendGrid gives you multiple integration options and provides feedback on your emails. The software also lets you create email marketing campaigns apart from automating transactional emails.

**Features:**

-   It helps you integrate and deliver transactional emails with RESTful APIs, SMTP, libraries, and interactive documents.
-   Its purpose-built mail transfer agent assists you in achieving optimal inbox placement.
-   Create and manage email templates with point-to-click HTML rendering and conditional formatting accessed by API calls.
-   You can also test for inbox rendering, link validity, and performance against spam filters.
-   Analyze and report email activity in real time.

![Dynamic Email Templates Location in SendGrid](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1679999643/strapi/Dynamic_Email_Templates_Location_in_Send_Grid_1196848c67.gif)

> "Sendgrid is our one-stop solution for all our transactional email
> needs. It seamlessly integrates with all our websites, billing
> platforms, and communities." - Gopal K., G2

**G2 rating: 4.0/5**

**Pricing:**

Free trial: ✅

| Contacts | Free         | Basic        | Advanced     |
|----------|--------------|--------------|--------------|
| 2k       | $0/month     | -            | -            |
| 10k      | -            | $25/month    | $60/month    |
| 20k      | -            | $50/month    | $100/month   |
| 45k      | -            | $120/month   | $250/month   |
| 80k      | -            | $200/month   | $250/month   |
| 100k+    | -            | Custom plan  | Custom plan  |

**🔍 Compare:**

-   [Sendgrid vs Mailmodo](https://www.mailmodo.com/comparison/sendgrid-alternative/)
-   [Sendgrid vs Campaign Monitor](https://www.mailmodo.com/comparison/sendgrid-vs-campaignmonitor-vs-mailmodo/)
-   [Sendgrid vs Mailgun](https://www.mailmodo.com/comparison/sendgrid-vs-mailgun-vs-mailmodo/)


### 3. Mailtrap - Transactional Email Platform

Mailtrap is an [email delivery platform](https://mailtrap.io/) designed for developers and product teams, prioritizing high deliverability and in-depth analytics for transactional and bulk emails. It functions as a secure and developer-friendly solution, offering a streamlined path to optimize email infrastructure with 24/7 support from engineers and deliverability experts.

**Features:**

-   Provides separate Transactional and Bulk email streams to protect sender reputation and ensure high inboxing rates for critical messages.
    

-   Offers an easy setup process via its SMTP service and RESTful API, complete with 25+ ready-to-use code snippets and SDKs for major languages (e.g., PHP, Laravel, Node.js, Python, Java, and more).
    

-   Ensures security with automatic email authentication (DKIM, DMARC, SPF), dedicated IPs with auto warmup, and compliance with GDPR and ISO 27001.
    

-   Helicopter-view dashboards and drill-down reports to help you analyze email performance by categories, mailbox providers, domains, and streams.

![mailtrap.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1760703483/strapi/mailtrap_585559270b.png)

> "*The ability to separate transactional and bulk traffic using different IP pools and dedicated IPs has been a game changer for us. It keeps deliverability high for important messages like invoices and payment reminders, while letting us send large volumes like monthly digests without risking delays. The platform’s high-throughput infrastructure handles volume spikes smoothly, which is crucial at the end of each billing cycle (think ~700k+ invoices and notifications in 24 hours)*" – Edoardo. G2 


G2 rating: 4.8/5


Pricing:  

Free trial: ✅

| Plan | Contact Limits | Price | Email Sending Credits |
|--|--|--|--|
| Free | 100 | - | Up to 3,500 |
| Basic | up to 50,000 | $15 | from 10,000 |
| Business | up to 750,000 | $85 | from 100,000 |
| Enterprise | up to 2,500,000 | $750 | from 1,500,000 |


### 4. Brevo - Transactional Email Software

[Sendinblue](https://www.mailmodo.com/comparison/brevo-alternative/) is a cloud-based email marketing service that manages and automates email campaigns. Designed to be a one-stop solution for your digital marketing needs, SendinBlue also provides SMS marketing service and insights into email performance.

-   Provides email API that guarantees a 99% delivery rate.
-   Bravo integrates all major CMS tools, whether it's SMTP relay, webhook, or plugins.
-   Offers personalization so you can customize the name, prices and products for your customers.
-   Brevo also offers a ready-to-integrate inbound parser that can help you retrieve the actual message and signatures from raw emails and converts them into markdown.

![Brevo transactional email](https://scalenut.s3.dualstack.us-east-2.amazonaws.com/c8df4fc6-c4fb-4e3c-b4fb-bdef04945d82.png)

> "Brevo Transactional Email has allowed our business to grow our
> contact list and elevate our campaigns. It has all the tools you need
> for email marketing, and the platform is easy to learn and use." -
> Elizabeth L., G2

**G2 rating: 4.6/5**

**Pricing:**

Free trial: ✅

|**Number of emails**|**Free**|**Starter**|**Business**|
|-|-|-|-
|Upto 300 emails daily|$0/mo with unlimited contacts|NA|NA
|Upto 20k|NA|$25/mo with unlimited contacts|$65/mo with unlimited contacts
|Upto 40k|NA|$35/mo|$75/mo
|Upto 60k|NA|$49/mo|$89/mo
|Upto 100k|NA|$69/mo|$129/mo
|Upto 150k|NA|NA|$169/mo
|Upto 1M|NA|NA|$669/mo

-   [Sendinblue vs Mailmodo](https://www.mailmodo.com/comparison/brevo-alternative/)
-   [Sendinblue vs Sendgrid](https://www.mailmodo.com/comparison/brevo-vs-sendgrid-vs-mailmodo/)
-   [Sendinblue vs Campaign Monitor](https://www.mailmodo.com/comparison/brevo-vs-campaignmonitor-vs-mailmodo/)
-   [Sendinblue vs Mailgun](https://www.mailmodo.com/comparison/brevo-vs-mailgun-vs-mailmodo/)

### 5. Postmark - SMTP Transactional Email Provider

Postmark is one of the most affordable [SMTP services](https://www.mailmodo.com/guides/smtp/) out there. With its SMTP servers distributed worldwide, the software stands out in a fast email delivery to your contacts.

-   Provides responsive transactional email templates, including welcome messages, password resets, etc.
-   Easy integration via API or SMTP, which helps you start sending emails in minutes.
-   Helps you keep track of bounced emails through its dashboard, or you can make use of webhooks that notify your app of any new issue.
-   Provides detailed open and delivery tracking for each email.
-   Access to 45 days of full content history by default (can be customized from 7-365 days) to help you troubleshoot.

![Postmark transactional email](https://scalenut.s3.dualstack.us-east-2.amazonaws.com/9e219992-d1c2-4c77-a8eb-b7308fc8b1b9.png)

> "If you need a reliable and absolutely fast transactional email
> service, Postmark is the one you should use. Pricing is reasonable,
> and customer support is stellar." - Yusuf, Twitter

**G2 rating: 4.6/5**

**Pricing:**

Free trial: ✅

| Price (INR) | Number of emails|
|--------|----------------|
   | $0 | Upto 100   |
   | $55     | 50,000 |
 | $115     | 125,000  |
 | $245     | 3,00,000|
 |$455| 7,00,000|



### 6. Campaign monitor - Transactional Email Platform

Campaign Monitor helps you track [email metrics](https://www.mailmodo.com/guides/email-analytics/) to analyze email performance and optimize them. You can also design your personalized emails with its drag-and-drop email builder. You can create, edit and optimize triggered messages, all in one place with Campaign Monitor.

**Features:**

-   You can design and test transactional emails with tools like email builder and analytics to send effective email campaigns.
-   Provides comprehensive reports for open, click-through, and deliverability rates for each type of email and recipient so you get in-depth analytics in real-time.
-   You also get complete delivery logs to ensure that your transactional emails go into your customer's inbox.
-   Email automation services and template library for different occasions.

![](https://scalenut.s3.dualstack.us-east-2.amazonaws.com/80e65ace-22ae-49db-b502-868cad5113c7.png)

Source: Ace Plugins

> "The automation and transactional email features have enabled us to
> create and execute complex marketing drip campaigns to different
> audiences with a set-it-and-forget-it approach." - Conrad C., G2

**G2 rating: 4.1/5**

**Pricing:**

Free trial: ✅

| Contacts | Lite| Essentials | Premier   |
|----------|----------|-----------|-----------|
| 2,500       | $39/month | $59/month | $149/month|
| 5,000     | $68/month| $99/month | $149/month|
| 10,000      | $99/month| $134/month| $249/month|
| 20,000   | $129/month| $249/month| $399/month|
| 50,000 | $219/month| $269/month| $499/month|


-   [Campaign Monitor vs Mailmodo](https://www.mailmodo.com/comparison/campaignmonitor-alternative/)
-   [Campaign Monitor vs Mailgun](https://www.mailmodo.com/comparison/campaignmonitor-vs-mailgun-vs-mailmodo/)

### 7. HubSpot - Marketing and Transactional Email Platform

[HubSpot’s transactional email tool](https://www.hubspot.com/products/marketing/transactional-email) makes it easy to send, manage, and track both transactional and marketing emails. The platform includes a dedicated transactional IP to preserve email reputation, while its automated workflows help set up messages via SMTP and transactional API.

**Features:**

-   Use the automated workflow builder to create and deploy personalized invoices, account updates, or any other system message.
-   Track clicks, opens, and bounce rates for both transactional and marketing emails within the same dashboard.
-   Separate marketing and transactional email IPs for better tracking, management, and deliverability.
-   Includes a drag-and-drop email template builder.
-   Access to numerous email marketing features.

![](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1744613393/strapi/Hubspot_3de136dd17.png)


> "This has a simple workflow setup, drag and drop features are super useful to automate 
> the workflow for promotional and transactional campaigns. Creating email copies is easier,
> using the preloaded templates it's possible to make the email copy quickly and scheduling the emails are also great in it." - Arun M., G2

**G2 rating: 4.4/5**

**Pricing:**

Free trial: ✅

| Core Plan | Contacts| Core Plan Price| Transactional Email Add-on Price|
|----------|----------|-----------|-----------|
| Marketing Hub Professional| 2,000 | $800/month | $600/month|
| Marketing Hub Enterprise| 10,000| $3,600/month | $600/month|



## Wrapping up

Transactional emails cover a significant spot in the world of email marketing. There are various transactional emails in the market, including Mailmodo, SendGrid, Campaign Monitor, Brevo, etc. The right way to choose transactional email software is to look for value for money, affordability, ease of use, and customer support. [Mailmodo](https://www.mailmodo.com/pricing/) can help you send transactional emails with reasonable pricing and value for money with supportive customer service. Try it today!

---

**Author: Aquibur Rahman**

Aquibur is the CEO and co-founder of Mailmodo. He has assisted various tech companies in setting up their email marketing infrastructure.

