# How to Build a Brand Kit & Examples to Follow in 2026

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## Table of contents

- What is a brand kit?

We're all familiar with brands that are distinguished solely by their logos. Going a step further, some brands are even identifiable just by their choice of fonts, layout styles or colour schemes. This is the principle behind building brand kits- a strategic approach to crafting instantly recognizable brand identities. A well-designed brand kit ensures that every visual aspect, from your logo to your chosen colours reminds the audience of your brand.

This article will explore the essential aspects of a good brand kit, help you set up one for your own brand , and share some real-world brand kit examples. It will also provide you with some best practices to follow when creating a brand kit for your brand.

## What is a brand kit?

A brand kit, commonly known as a brand style guide or brand manual, is a curated [collection of visual elements](https://www.mailmodo.com/solutions/choosing-brand-kit-elements/) that define your brand identity. These elements include your logo, colour palette, typography, imagery and other design components that contribute to your brand’s visual character.

## Frequently Asked Questions

### How do I create a brand kit?

Creating a brand toolkit involves defining critical aspects of your brand identity. If you want to create a brand kit for your brand, consider using Mailmodo. It makes the entire process of creating a brand kit seamless and easy.


### Do I need a brand kit?


A brand kit is essential for establishing a cohesive and recognizable brand identity. It serves as a reference tool to clarify the use of various visual elements across diverse communication skills. 


### What does a brand kit include? 


A brand kit usually includes essential visual elements that define a brand identity. This includes your logo, colour palette, typography, imagery and other design components. 


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**Author: Mashkoor Alam**

Mashkoor has always been passionate about writing. He used to write short stories on his blog before he started writing for SaaS companies years back. He aspires to have a book under his name.

