# 20+ Cold Email Statistics and Insights You Should Know

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "headline": "20+ Cold Email Statistics and Insights You Should Know",
  "description": "From cold email response rate & open rate to sending follow-ups, this guide covers some insightful and super helpful cold email statistics to know in 2026.",
  "image": "https://www.mailmodo.com/static/images/og-image.png",
  "datePublished": "2023-08-11T13:59:13.169Z",
  "dateModified": "2026-01-27T02:26:56.606Z",
  "publisher": {
    "@type": "Organization",
    "name": "Mailmodo",
    "url": "https://www.mailmodo.com/",
    "sameAs": [
      "https://www.linkedin.com/company/mailmodo/",
      "https://www.facebook.com/mailmodo/",
      "https://www.instagram.com/mailmodohq/",
      "https://www.youtube.com/@mailmodo"
    ],
    "logo": "https://www.mailmodo.com/static/images/logo/logo-full.svg",
    "description": "Mailmodo is a complete email marketing platform that helps email marketers to create and send interactive emails to drive growth and engagement.",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Lewes",
      "addressRegion": "DE",
      "postalCode": "19958",
      "streetAddress": "Mailmodo Technologies Inc. 16192, Coastal Highway",
      "addressCountry": {
        "@type": "Country",
        "name": "US"
      }
    },
    "contactPoint": {
      "@type": "ContactPoint",
      "email": "enquiries@mailmodo.com",
      "contactType": "customer service"
    }
  }
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "20+ Cold Email Statistics and Insights You Should Know",
  "description": "From cold email response rate & open rate to sending follow-ups, this guide covers some insightful and super helpful cold email statistics to know in 2026.",
  "image": "https://www.mailmodo.com/static/images/og-image.png",
  "datePublished": "2023-08-11T13:59:13.169Z",
  "dateModified": "2026-01-27T02:26:56.606Z",
  "author": {
    "@type": "Person",
    "name": "Falak Preet Kaur",
    "url": "https://www.mailmodo.com/guides/author/falak-preet-kaur/"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Mailmodo",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.mailmodo.com/static/images/logo/logo-full.svg"
    }
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.mailmodo.com/guides/cold-email-statistics/"
  }
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "#creator",
  "description": "Email marketing software to create and send interactive emails to maximize conversions and reinvent your user journey",
  "email": "support@mailmodo.com",
  "image": "https://www.mailmodo.com/static/images/og-image.png",
  "knowsAbout": "Email marketing",
  "legalName": "Mailmodo Technologies Inc.",
  "location": "United States",
  "logo": "https://www.mailmodo.com/static/images/logo/logo-full.svg",
  "name": "Mailmodo",
  "sameAs": [
    "https://twitter.com/mailmodo",
    "https://www.facebook.com/company/mailmodo/",
    "https://www.linkedin.com/company/mailmodo/"
  ],
  "url": "https://www.mailmodo.com/"
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://www.mailmodo.com/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Guides",
      "item": "https://www.mailmodo.com/guides/"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "cold email statistics",
      "item": "https://www.mailmodo.com/guides/cold-email-statistics/"
    }
  ]
}
</script>

## Table of contents

- 20+ Super helpful cold email statistics

Crafting a good and compelling cold email is tough, but you know what's tougher? Getting those emails opened and the response. We’ve gathered a list of some reliable and interesting insights on cold email outreach. This guide covers helpful, cold email statistics around response rates, open rates, and follow-ups to increase your response rate.

## 20+ Super helpful cold email statistics
This list will help you uncover the response rates, open rates, and how to follow up the right way to get that response.

### Cold email open rate statistics

Here are some cold email open rate statistics you should know:
- The average open rate of cold emails is only 23.9%.
- According to Yes Lifecycle Marketing study, personalized email subject lines boost open rates by 50%.

![open rate depending on job title.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1691778719/strapi/open_rate_depending_on_job_title_77c7b1688e.png)

- Subject lines with [emojis](https://www.mailmodo.com/guides/emojis-in-emails/) have an 8% higher open rate. - Klenty

### Cold email response rate statistics

Here’s how the response rate is affected by different types of email marketing tactics:
- According to Backlinko’s email outreach study, only 8.5% of emails receive a response.
- Cold outreach emails with long subject lines have a 24.6% higher average response rate. - Backlinko
- According to a Belkin’s study, C-level executives are 23% more likely to answer cold B2B emails than employees outside the C-suite.
- Personalized emails of a cold email boost response rate by 30.5%. - Backlinko’s case study
- The highest response rates of 16.5% and more mainly and mostly come from museums, non-profit, and religious institutions. - Belkins
- 70% of outreach reps stop sending emails after not getting a response from the first email. - Yesware

![subject-line-cold-email-stats.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1691778828/strapi/subject_line_cold_email_stats_8b48b71f39.png)

<div class="highlight-gray">

<p> <strong>💡 Related guide:</strong> <ahref="https://www.mailmodo.com/guides/email-subject-lines/">How to Craft Email Subject Lines to Skyrocket Email Open Rates</a></p>

</div>

**Did you know?** : An average sales rep spends 21% of their day writing cold emails. - Hubspot 

### Best time to send follow-ups

If you think sending one cold email is enough, make sure to check these cold email statistics about [follow-up emails](https://www.mailmodo.com/guides/follow-up-email/): 

![unanswered-sales-email.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1691779008/strapi/unanswered_sales_email_4a6a2310f5.png)

- Following up within one day decreases the response rates by 11%, and not sending a follow-up for 5 days or more also decreases reply rates by 24%. - Belkins
- Sending the first follow-up in 3 days gives up to 31% more replies. - Data from Belkin
- According to the data from Yesware, if a reply is not received to your first email, you have a 21% chance of getting a reply to the second one. 

### Cold email ROI insights

Cold emailing remains a powerful sales tool, with data showing clear strategies to maximize return on investment.

- The average sales rep spends 21% of their day writing cold emails. -Hubspot
- Using animated GIFs can improve your cold email ROI by up to 105%. -Litmus
- Brands that regularly include A/B testing in their cold email programs see an 82% higher ROI compared to those that never A/B test. -Litmus
- The average ROI for email marketing is $36 for every $1 spent. -ConstantContact

![roi-cold-email.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1747718385/strapi/roi_cold_email_e78bca15f7.png)

### Cold email subject line statistics

The cold email subject line is often the deciding factor in whether your message gets opened or ignored.

- 33% of people open emails based on the subject line. - Superoffice
- Prospect’s company name in the subject line improves cold email email open rates by 22%. - Outreach
- Questions in subject lines get a 21% increase in email open rates. - Hunterblog
- cold email subject lines including numbers get approximately 113% more email opens. -Yesware

![subject-line-cold.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1747718385/strapi/subject_line_cold_3d88bbf75c.png)

### Cold email bounce rate statistics

A high cold email bounce rate can damage sender reputation and significantly reduce campaign effectiveness.

- Any value below 3-5% is an acceptable bounce rate; a higher number of bounces often indicates problems with email providers. -QuickMail
- The average cold email bounce rate is 7.5% -QuickMail

![bounce-rate-email.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1747720424/strapi/bounce_rate_email_d2705776f5.png)

### Cold Emails by Region

Cold [email deliverability](https://www.smartlead.ai/email-deliverability-test) varies significantly by region, with key differences in open, reply, and engagement rates across the EU, Ireland, the USA, and APAC.

-  EU Cold Emails Receive a 22.1% Open Rate and a 2.2% Click-Through Rate. -GrowthList
- Ireland Leads in Email Reply Rates at 17% While the USA Lags at 5% -GrowthList
- APAC Has the Highest Engagement Rate with 22.4%  -GrowthList

![open-rate-cold.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1747718385/strapi/open_rate_cold_ac5c135702.png)



### Takeaway

Cold emails can be hard to craft; getting them opened and responded to is even more difficult. These cold email statistics are reported from real businesses and real-life scenarios that can help you try out new content, work on improving your subject lines and find the best time to send your emails. 

<div class="highlight"> 

**What you should do next** 

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business: 

1. **Talk to an email expert.** Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. [Book a meet here](https://www.mailmodo.com/demo/?utm_content=inline-d&utm_term=/guides/cold-email-statistics/). 

2. **Send emails that bring higher conversions.** Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions.  [Get started for free](https://manage.mailmodo.com/auth/signup?utm_content=inline-s&utm_term=/guides/cold-email-statistics/). 

3. **Check out our AI prompts library.** If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. [Get your AI prompts here](https://www.mailmodo.com/ai-prompts/). 

4. **Get smarter with our email resources.** Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. [Access guides here](https://www.mailmodo.com/guides/). 


</div>

---

**Author: Falak Preet Kaur**

Falak is a seasoned content writer with a knack for persuasive writing. She knows how to create captivating emails and is an expert in crafting compelling headlines, developing the brand voice, and conducting research.

