# What Is an Email Wireframe? Tools and Examples

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## Table of contents

- What is an email wireframe?
- Why are wireframes essential for email design?
- Types of email wireframes
- 5 email wireframe examples
- Top 5 tools for doing email wireframes
- Bring your wireframe design to life faster
- Conclusion

Whether you’re designing a website, building an app, or crafting the perfect landing page, the general rule of thumb remains the same: start with a framework before diving into the specifics. This principle holds true when creating an email as well. An email wireframe acts as a blueprint, allowing you to visualize the structure and layout of your message before focusing on design elements or content. This also saves you time and effort and comes in handy when you need to get design approvals from different stakeholders.

In this article, we'll explore the importance of **email wireframes**, their different types and some tools you can use to create one along with examples.

## What is an email wireframe?

**An email wireframe is a visual blueprint for your email before you start designing, writing the copy and coding the email. Think of it as a roadmap that shows you where each** **[email part](https://www.mailmodo.com/guides/email-parts/)** **will go, like the header, body, images, and those important call-to-action buttons.**

Wireframes are essential in the email design process because they help you focus on functionality and user experience without getting distracted by colors or fancy graphics. By establishing a clear structure, wireframes make sure your email content is organized and easy to read. Plus, they help you and your team collaborate better, allowing for effective feedback and revisions. This all adds up to more engaging and successful email campaigns. The image below shows a sample of the email wireframe.

![Email wireframe](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729035202/strapi/wireframe_738d5732af.png)

An email wireframe would usually contain multiple key components. We've listed some common ones in the table below: 

| **Component**         | **Details**                                                                 |
|-----------------------|-----------------------------------------------------------------------------|
| **Header**            | Branding elements like your logo and navigation links.                      |
| **Hero section**      | A visually striking area designed to grab attention.                        |
| **Body**              | Contains the main content of the email, such as text, images, etc.          |
| **Call to action (CTA)** | The buttons or links for users to take action.                             |
| **Footer**            | Includes contact info, social media links, and unsubscribe options for easy access. |


In addition to these key elements, you can also include other components like social proofs, key highlights, or promotional banners. These extras can enhance credibility, capture attention, and reinforce your message.

## Why are wireframes essential for email design?

An email wireframe plays an important role in [email design](https://www.mailmodo.com/guides/email-design/), and here’s why it is indispensable:

### 1. Saves time and effort

By laying out the structure of your email beforehand, you can catch layout issues early. This means fewer revisions down the line, helping you meet deadlines with ease and cutting down on unnecessary effort.

### 2. Enhances communication

Wireframes serve as a common language for communication among your team, removing any language barriers that might hinder collaboration. When everyone is on the same page, sharing feedback and making adjustments becomes a breeze. It’s all about working together to achieve a shared vision.

### 3. Focuses on functionality

Wireframes let you zero in on what matters most: functionality. By setting aside design distractions like colors and graphics, you can ensure your email is user-friendly, guiding your readers seamlessly through your content.





## Types of email wireframes

You can use three primary types of email wireframes, each with its own level of detail and complexity.

### 1. Low-fidelity wireframe

![Low-fidelity wireframe](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729035201/strapi/low_fidelity_wireframe_842a086506.png)

Low-fidelity wireframes mark the initial phase of your design process. These basic outlines are often hand-drawn. You’ll typically see block shapes and placeholder text, which allow for collaborative brainstorming and navigation discussions.

### 2. Mid-fidelity wireframe

![mid fidelity wireframe.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729035201/strapi/mid_fidelity_wireframe_c3e53cdb53.png)

Mid-fidelity wireframes offer a more refined look at your [email layout](https://www.mailmodo.com/guides/email-design-layout/) while keeping the focus off colors and imagery. They include clearer representations of headings, buttons, and links, often utilizing shades of gray to indicate hierarchy. This type of wireframe helps clarify component placement and facilitates conversations around functionality and user interaction. Created with specialized software, mid-fidelity wireframes make it easy for you to share and iterate with stakeholders.

### 3. High-fidelity wireframe

![high fidelity wireframe.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729035202/strapi/high_fidelity_wireframe_566825f4bd.png)

High-fidelity wireframes provide the most detailed representation, incorporating specific layouts, typography, and even sample images that closely mimic your final email design. They are crucial for exploring complex concepts and ensuring all elements function harmoniously. High-fidelity wireframes showcase your final vision to clients, providing a comprehensive view of the email's appearance and functionality. This step is vital for refining details before you move on to the coding phase.

## 5 email wireframe examples

These six examples highlight various layouts, from promotional campaigns to [transactional emails](https://www.mailmodo.com/guides/transactional-email/), each customized to boost engagement and meet specific marketing goals.

### Example #1

![Email wireframe example #1](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729035204/strapi/1_1_0fb9d6cc71.png)

This wireframe is ideal for promotional or [newsletter emails](https://www.mailmodo.com/guides/email-newsletters/). It features a prominent logo, multiple content sections with images and text, and several call-to-action (CTA) buttons throughout. The layout allows for showcasing various products, services, or articles.

### Example #2

![Email wireframe example #2](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729035204/strapi/2_1_450c424d45.png)

This type of email wireframe is best suited for focused promotional emails or product announcements. It has a clean layout with a logo, headline, and two main content blocks separated by large images. The prominent [CTAs](https://www.mailmodo.com/guides/email-call-to-action/) make it effective for driving specific actions, such as product launches or limited-time offers.

### Example #3

![Email wireframe example #3](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729035203/strapi/4_0d67d4018a.png)

It is well-suited for educational or informational emails. It has a clear hierarchy with a header, a main content area, and a section for multiple actionable items. The layout is perfect for highlighting a primary message or feature, followed by additional resources or related content, making it great for [onboarding emails](https://www.mailmodo.com/guides/onboarding-emails/) or product updates.

### Example #4

![Email wireframe example #4](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729035201/strapi/5_456561d973.png)

This kind of wireframe is excellent for promotional emails with multiple offerings. It features a clean layout with a main header section, followed by alternating text and image blocks. The design allows for showcasing various products or services in a visually appealing way, making it ideal for sales, event promotions, or service highlights.

### Example #5

![Email wireframe example #5](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729035201/strapi/6_9d23294ba7.png)

This is ideal for transactional or informational emails that require detailed content presentation. It features a clean, hierarchical layout with a logo, a main content area with an image and CTA, and a progress indicator or timeline element. This makes it suitable for order confirmations or shipping updates. The lower sections allow for additional information, making it versatile for various types of transactional or educational emails.

## Top 5 tools for doing email wireframes

Choosing the right tool for creating email wireframes can streamline your design process and improve collaboration. Whether you're using a [free HTML email builder](https://www.mailmodo.com/features/email-template-builder/) or a dedicated design tool, having the right platform can make the wireframing process more efficient. Here are some of the top tools that offer a range of features to help you craft effective and visually appealing wireframes.

### Whimsical

<a href="https://whimsical.com/" rel="nofollow">Whimsical</a> offers an easy-to-use interface for creating low- to high-fidelity wireframes, making collaboration and feedback a breeze. It’s ideal for teams needing quick, visual mockups to streamline the design process.

### Figma

<a href="https://www.figma.com/" rel="nofollow">Figma</a> is a versatile tool that allows real-time collaboration, making it perfect for teams to create detailed, interactive wireframes. Its cloud-based platform ensures seamless access and sharing for email design projects.

### Miro

<a href="https://miro.com/" rel="nofollow">Miro</a> is a digital whiteboard tool that facilitates brainstorming and sketching out email wireframes in a collaborative environment. It’s excellent for early-stage ideation and organizing thoughts visually.

### Sketch

<a href="https://www.sketch.com/" rel="nofollow">Sketch</a> is a design tool known for its robust vector editing features, allowing designers to create precise, high-fidelity email wireframes. It’s great for more polished mockups that closely resemble the final design.

### Moqups

<a href="https://moqups.com/" rel="nofollow">Moqups</a> is an all-in-one design tool for creating wireframes, mockups, and prototypes. It offers an intuitive drag-and-drop interface, making it easy to visually plan and design email layouts, web pages, and mobile apps. Ideal for collaboration, Moqups allows real-time feedback and sharing, streamlining the design process.

## Bring your wireframe design to life faster

Once your wireframe is ready, the next step is transforming it into a live  email email quickly and efficiently. Mailmodo’s AI Template Generator helps you save hours of design work by automating the process/

Simply type your prompt describing your email type—whether it’s a product launch, welcome email, or newsletter. Then attach any images you want included, and review the outline to ensure all details are correct. 

![AI template generator final (1).gif](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1760593462/strapi/AI_template_generator_final_1_c03f7c2e50.gif)

<div class="inline_cta"><div class="ctaBox"><div class="leftdiv"><p>Your AI Assistant for Everything Email Marketing</p><div class="button_container"><a href="https://manage.mailmodo.com/auth/signup?utm_content=inline-cta-s&utm_term=/guides/email-wireframe/"><button class="primary_button">Try Mailmodo AI for Free</button></a></div></div><div class="rightdiv"><img src="https://res.cloudinary.com/mailmodo/image/upload/v1760533119/strapi/image_907_1_ce416d5a3f.png" width="290" height="230" alt="cta-img"/></div></div><div class="gradient"></div></div>  



## Conclusion

Designing email wireframes is more than just a visual exercise; it’s about laying the groundwork for impactful communication. A well-structured wireframe can save you time and streamline collaboration, but don’t be fooled into thinking that aesthetics alone will drive engagement. If your email lacks relevance or fails to address your audience’s needs, even the most polished design can fall flat.

Remember, it's not just about looking good; it's about connecting with your readers and prompting them to take action. So, invest the effort to ensure every element serves a purpose, creating emails that not only attract attention but also resonate and convert.

## Frequently Asked Questions

### How do email wireframes improve collaboration? 

Email wireframes provide a clear structure for emails, making it easier for teams to share ideas, give feedback, and align on the email's functionality before design work begins.

### How do email wireframes help avoid design distractions?

Email wireframes focus on content placement and functionality of the email template, preventing distractions from colors, fonts, or images, and letting designers focus on layout and structure.

### Are wireframes necessary for all types of emails?

While not mandatory for all emails, wireframes are crucial for complex layouts like newsletters or multi-section emails where structure plays a vital role. Email wireframing can be done for both mobile devices and desktops.

### How do email wireframes affect user experience?

A well-structured wireframe ensures content is easy to navigate, helping readers quickly locate key elements like CTAs, which improves the overall user experience.

### What is the difference between a wireframe and a prototype in email design?

A wireframe outlines the basic structure of an email, focusing on layout and functionality. Whereas, a prototype is a more detailed, interactive version that simulates the final email's design and behavior.

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---

**Author: Sneha Arora**

Sneha Arora is a writer and content strategist who turns ideas into words that connect. With 3+ years of experience and her own content agency, she helps brands tell stories, craft engaging blogs, and keep their voice fresh and authentic.

