# 13 Interactive Marketing Examples That Deliver Results

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## Table of contents

- 1.  Mailmodo
- 2. Adidas Neo Label Snapchat 
- 3. Knorr 
- 4. BuzzFeed 
- 5. VenturePact
- 6. General Electric's 
- 7. Nespresso coffee 
- 8. Marriott 
- 9. Lancome 
- 10. Heineken's
- 11. Coca-Cola's
- 12. The New York Times
- 13. Memo Paris
- Conclusion

Interactive marketing has transformed how brands connect with their audiences in today's digital landscape. Unlike traditional marketing approaches that rely on one-way communication, interactive marketing invites customers to actively participate in branded experiences. This two-way engagement creates memorable connections that drive real business results.

The most successful **interactive marketing campaigns** share common traits: they provide value, encourage participation, collect valuable data, and create shareable moments that extend reach organically.

## 1.  Mailmodo

Mailmodo is an [AI-powered email marketing platform](http://mailmodo.com) that redefines engagement with its AMP-powered interactive emails. It lets users create, automate, and optimise campaigns easily while embedding forms, polls, and surveys directly inside emails. These AMP features turn static messages into app-like, actionable experiences that boost engagement and conversions.


![Mailmodo ai.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833700/strapi/Mailmodo_ai_c8f262e765.png)



**Why this interactive marketing example works**

-   Bring interactivity inside emails through AMP features like polls, forms, and surveys.  
      
    
-   Empowers users to co-create campaigns using AI-powered design and personalisation tools.  
      
    
-   Simplifies complex automation with intuitive, drag-and-drop, and AI-assisted workflows.  
      
    
-   Delivers a hands-on, two-way experience that keeps audiences engaged and boosts conversion rates.  
      
    

  
  
  

## 2. Adidas Neo Label Snapchat 

  

Adidas introduced a Snapchat interactive competition for their Neo Label line that encouraged users to personalise and display their own product designs. The interactive marketing campaign enabled four winners to see their designs turned into real Adidas collections; thus, a massive millennial engagement was generated.

  
  
![adXsnap.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833704/strapi/ad_Xsnap_bcfc944dc3.png)
  

**Why this interactive marketing example works**
  

- Utilises trendy social platforms for the utmost interactive user engagement.
    

  

-   Allows users to become co-creators via interactive design tools.
    

  

-   Builds aspirational goals that are the main driver of interactive participation.
    
-   Focuses on the younger generation who are on the right interactive platforms.
    

  

## 3. Knorr 
  

Knorr developed an engaging quiz where users were asked 10 questions regarding their favourite dishes, and based on the answers, their flavour persona was revealed. The interactive marketing technique used here was especially effective with the millennial audience, who were curious about different cuisines; thus, the brand recognition and customer engagement were significantly increased.

  
  
![knoor.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833726/strapi/knoor_e1276d8218.png)


**Why this interactive marketing example works**

  

-   Links food preferences with personality through an interactive discovery.
    

  

-   The interactive experience is in line with the millennial desire for personalisation.
    

  

-   Participation in the interactive process results in the sharing of the flavour persona on social media.
    

  

-   Educates consumers in a fun way through interactive storytelling.
    

  

## 4. BuzzFeed 
  

BuzzFeed got it right when it comes to interactive quiz marketing by inventing personality tests that focus on self-discovery and follow cultural trends. Their interactive quizzes obtain a striking 96% completion rate; thus, they are proof that interactive content is capable of engaging the audience.

  

![quizz.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833698/strapi/quizz_a525919d25.png)


**Why this interactive marketing example works**


  

-   Puts the interactive marketing in the category of entertainment, not promotion.
    

  

-   By engaging in the interaction, the audience provides the brand with valuable information.
    

  

-   On social media, users' posts of the interactive quiz results serve as a form of free promotion.
    

  

-   The interactive self-discovery process creates psychological holding.
    

  

## 5. VenturePact

  

VenturePact developed an interactive calculator that aids users in estimating mobile app development cost; thus, their target audience's biggest challenge was addressed. This interactive marketing instrument has led to a 15% increase in website visits and a 28% growth in conversion rates, while more than 11,000 qualified leads have been generated in a matter of weeks.

  
![calculator.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833699/strapi/calculator_5aa9a41f0d.png)



**Why this interactive marketing example works**


-   The customer's customer-specific problem is solved with an interactive, useful tool.
    

  

-   As users interact with the calculator, leads are automatically qualified.
    

  

-   The provision of instant value is what makes users willing to interact.
    

  

-   Becomes viral as users who find the interactive tool useful share it with others.
    

  

## 6. General Electric's 

  

General Electric made annual reports that were dull into engaging digital experiences with the use of bright pictures, GIFs, and videos. The 125-year-old firm is a perfect example that there is no age limit to interactive marketing innovation, as it has modernised the reports by transferring them to an interactive website format.


![report.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833723/strapi/report_d43dcf18d7.png)

  

**Why this interactive marketing example works**

  

-   Assists in transferring the information through the use of interactive visual aids.
    

  

-   Compared to the past, the company is using new, engaging, interactive formats to present traditional content.
    

  

-   Reveals industry advancements through interactive demonstrations.
    

  

-   Suggests that heritage brands can still go along with the interactive marketing trends.
    

  

## 7. Nespresso coffee 

  

Nespresso launched an engaging quiz that questions the users on their taste preferences and, as a result, offers tailored coffee blends. The interactive marketing strategy is the very thing that interrupts the line of making the buying of goods too complicated, which Nespresso turned into an enjoyable experience.


![nespresso.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833699/strapi/nespresso_0257b7d152.png)
  

**Why this interactive marketing example works**

  

-   Decision-making is made easy by interactive guidance.
    

  

-   If there is interactive personalisation, then there is a lesser chance of choice fatigue.
    

  

-   The clever questions that are used make the interactive participation enjoyable.
    

  

-   With the help of interactive suggestions, purchase confidence goes up.
    

  

## 8. Marriott 

Marriott Hotels created an interactive infographic for family fun in Scottsdale that acts as a customizable flowchart. Users can click through different paths based on their interests and age preferences to receive personalised destination advice through this interactive marketing tool.


![hotel.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833700/strapi/hotel_20a8da3419.png)



**Why this interactive marketing example works**

-   Transforms static content into engaging interactive experiences.
    
- Personalises vacation planning through interactive pathways.
    
-   Provides unexpected delight with simple interactive animations.
    
-   Positions Marriott as a helpful guide through interactive utility.
    

## 9. Lancome 

Lancôme launched an interactive augmented reality feature on Instagram, allowing customers to virtually try on makeup products before purchasing. Users can swipe through different shades using their phone cameras, making the interactive shopping experience as easy as applying Instagram filters.


![makeup.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833721/strapi/makeup_f8c0ba18a7.png)



**Why this interactive marketing example works**

-   Reduces online shopping uncertainty through interactive visualisation.
    
-   Makes product testing accessible via interactive social platforms.
    
-   Increases purchase confidence with interactive try-before-buy experiences.
    
-   Integrates seamlessly into existing interactive social media habits.
    

  
  

## 10. Heineken's

  

Heineken engaged the services of an interactive video for the recruitment process, wherein candidates get to answer questions and find out if they fit the company's culture. A whopping 300% of applicants were attracted by such an interactive marketing campaign with 67% of them viewing the entire interactive experience.

  
<lite-youtube videoid="0QoGzV72wR8"></lite-youtube>

**Why this interactive marketing example works**

  

-   Enables candidates to interactively participate, thereby engaging them.
    

  

-   Reveals company culture through interactive storytelling.
    

  

-   Gives more time to the brand through interactive content.
    

  

-   Enhances candidate quality via interactive self-selection.
    

  

## 11. Coca-Cola's
  

Coca-Cola brought to life an interactive VR experience entitled "Santa's Virtual Reality Sleigh Ride" by utilising Oculus Rift. This interactive marketing move made it possible for people to be Santa for a day, hence the creation of unforgettable interactive moments during the holidays.

  
![cocola.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833723/strapi/cocola_e3b56e320f.png)


**Why this interactive marketing example works**

  

-   Delivers immersive, interactive experiences that attract attention.
    

  

-   Unique interactive moments lead to word-of-mouth promotion.
    

  

-   Links the brand with positive interactive emotions.
    

  

-   Sets itself apart from rivals through interactive innovation.
    

  

## 12. The New York Times

  

The New York Times went all-in with the interactive content by offering immersive VR news powered by Google Cardboards. Their interactive journalism approach gives the audience a chance to live the news stories through 360-degree interactive formats.


![TNT.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833702/strapi/TNT_99e9958838.png)


**Why this interactive marketing example works**

  

-   Turns traditional reading into interactive discovery.
    

  

-   Interactive immersion creates even deeper emotional bonds.
    

  

-   Enables NYT to be seen as innovative through early use of tech.
    

  

-   Interactive news experiences generate buzz.
    

  

## 13. Memo Paris

  

On the website of Memo Paris, one can find an interactive memory game that makes the selection of fragrances a playful experience. As users play to match the pairs, they are unknowingly discovering scent collections through this interactive marketing tool.

  
  
  
![memo.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1761833726/strapi/memo_16c4ff4e30.png)


**Why this interactive marketing example works**

  

-   By incorporating interactive gaming, product discovery becomes more fun.
    

  

-   Customers are fully exposed to the entire product line through interactive platforms.
    

  

-   Through the interactive experiences, the brand becomes unforgettable to the consumer.
    

  

-   With the help of interactive guidance, the consumer's shopping experience is made easier.
    

  

## Conclusion

These interactive marketing examples demonstrate how brands across industries are transforming customer engagement through participatory experiences.

The most effective interactive marketing examples show that when audiences actively participate rather than passively consume, they form stronger brand relationships and are more likely to convert. Start incorporating interactive elements into your marketing strategy today by choosing formats that align with your audience's needs and business goals.

## Frequently Asked Questions

###  What is interactive marketing, and why is it effective?

Interactive marketing is a two-way communication approach where brands create content that encourages active audience participation. It's effective because interactive experiences generate twice the engagement of passive content, with studies showing 96% completion rates for interactive campaigns. 

### What are the best types of interactive marketing content?

The most effective interactive marketing formats include quizzes, calculators, augmented reality experiences, interactive videos, gamified campaigns, chatbots, and user-generated content challenges. 

### How do I measure the success of interactive marketing campaigns?

Track interactive marketing success through engagement metrics like completion rates, time spent interacting, social shares, lead generation, and conversion rates. Interactive content typically shows higher engagement than static alternatives.

### What are the benefits of using interactive marketing for my business?

Interactive marketing offers numerous benefits, including higher engagement rates, better lead quality, increased conversion rates, and valuable customer insights. Interactive content generates twice the engagement of static content and helps reduce bounce rates by giving visitors reasons to stay.



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**Author: Mashkoor Alam**

Mashkoor has always been passionate about writing. He used to write short stories on his blog before he started writing for SaaS companies years back. He aspires to have a book under his name.

