# 30 Newsletter Ideas To Engage Your Subscribers in 2026

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## Table of contents

- 30 Engaging newsletter ideas
- Way forward

Are you feeling drained and out of fresh ideas for your newsletters? You're not alone—coming up with engaging content can be a real challenge, especially in the fast-paced world of marketing.

But don’t worry; we’re here to help! We’ve compiled a list of the  **best newsletter ideas**  that will captivate your audience and breathe new life into your content strategy. Let’s dive in and spark some creativity together!

## 30 Engaging newsletter ideas

These email newsletter ideas will help you keep your subscribers engaged and raise their interests without you burning out your creativity fuel.

### 1. Share product updates and launches

Added a new feature? Updated an existing feature? Or launched a new feature altogether? Tell your subscribers about it in your newsletter. You can summarize different updates encouraging existing customers to try it out to get the most out of your product/services.

Mailmodo sends this well-curated product update newsletter summarizing all the updates made to the product. The images and GIFs add a real-time touch that engages readers.

![1.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1732252162/strapi/1_e3abff752f.png)

Customize this  [product update email](https://www.mailmodo.com/email-templates/product-update-email/).

### 2. Discuss how-to guides

A how-to guide is a classic newsletter idea where you can share strategies or tactics related to your subscribers' pain points. There are two ways to implement this idea:

-   Cover the topic in-depth within the newsletter without any CTA, or
-   Give a summary and redirect users to the main page.

In this example, Mailmodo covers tactics marketers can use to build an email list from scratch. The bullet points are actionable and offer digestible information in no time. We are redirecting users to our blog posts which discuss these tactics in more detail.

![How-to guide newsletter by Mailmodo](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701233/strapi/How_to_guide_newsletter_by_Mailmodo_823e6f0eae.png)

### 3. Promote upcoming webinar

Since covid-19,  [webinars](https://www.emailvendorselection.com/create-evergreen-webinar-automated-webinars/)  have become mainstream and one of the content assets for businesses to get leads and spread brand awareness.

Chances are you are in the same boat. So, if you have a webinar coming up, why not talk about it in your newsletters?

If we have an upcoming webinar, we talk about it first in our biweekly newsletters. This section introduces our guest, a topic we'll cover, all the relevant details, and a registration link.

![Promoting upcoming webinar in newsletter by Mailmodo](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659700899/strapi/Promoting_upcoming_webinar_in_newsletter_by_Mailmodo_140d2960a7.png)

Check out more  [webinar email templates](https://www.mailmodo.com/email-templates/categories/webinar-email-template/).

### 4. Create a roundup newsletter

Roundup newsletters are great for giving an overview of what you did at a specific time.

Some of the things you can include:

-   Blog posts published
-   New products launched
-   Partnership details
-   Webinars conducted
-   Milestones achieved

This newsletter is usually long and gives readers an overview of what you did in the past week or month. Besides talking about your product and brand, you can also curate information around the web and share it with your subscribers.

At Mailmodo, our roundup newsletter consists of product launches, in-depth guides we published, expert insights, GIFs or tweets we came across, etc. We tend to keep our newsletter fun as well as informative.

![2.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1732252221/strapi/2_ff2d2fee7c.png)

Customize this  [weekly roundup newsletter template](https://www.mailmodo.com/email-templates/weekly-email-newsletter/).





### 5. Announce your new product launch

Newsletters are great for informing and creating buzz around new product launches before and after the product launch.

**Before the launch:**  You can talk about the forecast you are launching, give a sneak peek and build up the excitement. Here's how we did promote our email flows before the launch.

![Product announcement in newsletter by Mailmodo](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659700912/strapi/Product_announcement_in_newsletetr_by_Mailmodo_2dbc2eff18.png)

**After the launch:**  Once your product is live on product hunt, spread the word using your newsletter.

When we launched our State of Email Report 2022 on product hunt, here's how we got more upvotes on product hunt.

![Product hunt launch promotion in newsletter by Mailmodo](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659700996/strapi/Product_hunt_launch_promotion_in_newsletter_by_Mailmodo_dd4ab91320.png)

### 6. Weekly blog posts roundup

Your content team puts in a lot of effort creating blog posts, so why not showcase them? It will boost traffic and let readers know about your best blog posts.

It will help build authority and  [brand awareness](https://www.mailmodo.com/guides/brand-image/). Besides, as new subscribers join your email list, expose them to some of your best-performing older blog posts.

Here's an email template by Mailmodo you can customize to create a blog posts roundup for your subscribers.

![8.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729510930/strapi/8_a30a0dd844.png)

Customize this  [weekly blog post roundup newsletter](https://www.mailmodo.com/email-templates/html-email-newsletter/).

### 7. Share your point of view

Share your take or point of view on trending topics, debatable issues, or industry news to put your brand or team as an expert in the field.

It's one of the best ways to show your expertise and build authority among your subscribers.

At Mailmodo, our experts share their unique POV on trending topics and industry news. Here's an example of that.

![Point of view newsletter by Mailmodo](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659700939/strapi/Point_of_view_newsletter_by_Mailmodo_901633656c.png)

### 8. Talk about case studies

Social proof is among the driving forces that can bring more traffic and leads while enforcing credibility.

If you have case studies or customer success stories, share them with your subscribers. Instead of talking about how you are the best email marketing solution in the industry, show them. Use your newsletter's case studies and customer success stories to build trust and creativity.

One of the emails we sent out contains a customer success story where we break down the problem, our approach, and the solution.

![9.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729511005/strapi/9_02d96ac51a.png)

Checkout this  [case study email](https://www.mailmodo.com/email-templates/case-study-email/).

### 9. Cover a topic in-depth

People usually don't link any redirects, no matter how engaging a post seems. In such a scenario, discussing a topic in-depth via Email is a good idea.

But, keep in mind the  [customer experience](https://www.mailmodo.com/guides/customer-experience/)  as no matter how value-packed your topic is, people won't read it if it doesn't seem readable.

So, focus on the formatting, structure, layout, white spacing, and visuals to make it engaging and readable.

Check out how we demystified this topic in our latest newsletter issue. The formatting, layout, and white spacing come into play to create a better reading experience.

![3.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1732252313/strapi/3_ea5c49034e.png)

Want more in-depth information on email marketing? Sign up for our  [bi-weekly newsletter.](https://www.mailmodo.com/newsletter/)

### 10. Curate frequently asked questions (FAQs)

You can also use the newsletter to share frequently asked questions. It's a great way to let new customers learn more about your business without hassle. FAQs also help bring more sales as you clear the doubts, and they might become ready to buy.

Talk to your sales and customer support team to get these FAQs.

Here's how  [Tuft & Needle](https://www.tuftandneedle.com/)  has created a FAQ newsletter to address their audience.

![Frequently asked question in newsletter by Tuft & Needle](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701152/strapi/mattress_buying_explained_b898c222de.png)

### 11. Share listicles

It lists the top 10 of a particular category like songs, movies, brands, mobile phones, real estate, etc. The best part of the top 10 list is that it applies to any industry and is customized to suit your business.

It can be fun for your audience to read if they are curious about the best choices in a specific category, and they might even save the newsletter to reference later.

[Canva](https://www.canva.com/en_in/)  shares top templates for different use cases in its newsletter. Each template has its own CTA, and images give it a more appealing look.

![Canva's top 10 template listicle newsletter](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701199/strapi/Canva_s_top_10_template_listicle_newsletter_be7e822208.png)

### 12. Show behind the scenes

People love stories, and sharing how their favorite product came to life is always interesting. It also helps people connect with your brand and feel special when they access exclusive content showing the inside scoops.

[And comfort's](https://www.andcomfort.com/)  email is a perfect example of how to show behind the scene to your subscribers.

![Behind the scene in email newsletter by And Craft](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701215/strapi/Behind_the_scene_in_email_newsletter_by_And_Craft_baebc7015c.png)

### 13. Curate industry news

This is one of the most popular newsletter ideas many brands use today. Along with sharing the content you created, you can also curate trends and news to keep your subscriber updated about what's happening in the industry.

Having a newsletter with curated industry news is particularly helpful if you're a company that wants its employees to gain more knowledge about the industry they're working in. You can also check out other  [company newsletter ideas](https://www.mailmodo.com/guides/company-newsletter-ideas/)  apart from this one.

Here's another caveat to this idea. If you are Starbucks, your customers will not be interested in hearing the news about the cafe industry. So take this newsletter idea with a grain of salt and use it if you feel it applies to your business.

[The hustle](https://thehustle.co/)  is among our favorite newsletters sharing juicy news of different industries in a digestible format.

![Industry news In newsletter by The Hustle](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701018/strapi/Industry_news_In_newsletter_by_The_Hustle_26defcdb4d.png)

### 14. Show how your product works

Some products like clothing, food, and books are omnipresent, and people know how they work or are made. But, products or services like healthcare, softwares, online tools, etc., need an explanation to understand their working mechanism.

If you work in the healthcare, or tech industry, showcasing your product in action is a good idea to engage your subscribers.

[Ritual](https://ritual.com/)  breakdown of their vitamin pills - their components, design, and how it works in this newsletter. This is one of the best product breakdowns I have ever seen.

![Product breakdown newsletter by Ritual](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659700981/strapi/Produt_breakdown_newsletter_by_Ritual_d0230393c4.png)

### 15. Show off user-generated content

User-generated content is getting more and more buzz as it makes your brand more credible and authoritative. Don't shy away from sharing good things people are saying about you.

After all, social proof is a solid force for building trust and credibility.

You can send an entire newsletter about UGC or create a small UGC section in your regular newsletters.

I loved this newsletter by  [Society6](https://society6.com/)  displaying different kinds of UGC using visually appealing images and clear CTA.

![User generated content in Society6's newsletter](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701046/strapi/User_generate_content_in_Society6_s_newsletter_b373a0d3d2.png)

### 16. Share your company's story

Tell your company stories to your new subscribers or your new customers.

Stories will help you create a great first impression and let your subscribers connect with you more personally. Keep it real and interesting.

The newsletter by  [Charitywater.org](https://www.charitywater.org/)  is a beautiful example of how to showcase the company's story and thank all those who joined in the journey.

![Company story in newsletter by Charitywater.org](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701186/strapi/Company_story_in_newsletter_by_Charitywater_dbd3c0b9b4.png)

<div class="inline_cta"><div class="ctaBox"><div class="leftdiv"><p>Delight your subscribers with interactivity in newsletters</p><div class="button_container"><a href="https://manage.mailmodo.com/auth/signup?utm_content=inline-cta-s&utm_term=/guides/newsletter-ideas/"><button class="primary_button">Try Mailmodo for free</button></a></div></div><div class="rightdiv"><img src="https://res.cloudinary.com/mailmodo/image/upload/v1712747193/strapi/Group_1110165064_1_57b7027899.png" width="290" height="230" alt="cta-img"/></div></div><div class="gradient"></div></div>

### 17. Create shopping and gift guides

As the holiday season begins, you can start collecting ideas to create shopping guides for your subscribers. People are in shopping spree mode during the holidays, and you can build a strong customer relationship by sharing personalized gift guides.

Based on your industry and target audience, the content in the shopping guide will vary.

Take some inspiration from  [Bellyroy's](https://bellroy.com/)  shopping guide newsletter. The images, the layout, the typography, everything pulls the readers to read and click on the CTA.

![Shopping gift guide by Bellyroy](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701033/strapi/Shopping_gift_guide_by_bellyroy_bd0945ad69.png)

<div class="highlight-gray"> <p> <strong>💡 Related guide: <a href=https://www.mailmodo.com/guides/holiday-email-examples/></strong>9 Holiday Email Examples to Inspire Your Next Festive Campaign</a></p> </div>

### 18. Add referral and share links

Almost every weekly newsletter I receive, I see a referral link towards the end, and it seems like a great way to get more subscribers. Referral seems more encouraging when you tie them up with gifts, and rewards like this newsletter by [SEOFOMO](https://seofomo.co/)  has.

The rewards for each referral are given clearly, and a person wearing one of the SOFOMO gifts gives it a much more appealing look.

![Referral links in  SEOFOMO newsletter](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659700925/strapi/Referral_links_in_SEOFOMO_newsletter_0262a6d742.png)

### 19. Share job opportunities in your industry

Most newsletters tend to be informative and educational, and people read them. So, if you run a job board or come across great job opportunities, you can share them in your newsletter.

Someone is always looking to start their career or shift to a different field. These opportunities can be a stepping stone for them.

[Superpath's](https://www.superpath.co/)  newsletter curates all the job listings on their website for their readers.

![Job opportunities in weekly newsletter by Superpath](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659700953/strapi/Job_opportunities_in_weekly_newsletter_d98f8be186.png)

### 20. Talk about industry trends

Trends are among the most discussed topics, no matter whether you're in a B2B or B2C. Everyone wants to know what's happening in the industry or what they can expect in the coming time.

Studying the industry activity and curating a list of trends and predictions in your newsletter will get you more eyeballs.

G2 shares digital trends in different fields targeting different people.

![Industry trends newsletter by G2](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701094/strapi/Industry_trends_newsletter_by_G2_892bcf5b05.png)

<div class="highlight-gray"> <p> <strong>💡 Related guide: <a href=https://www.mailmodo.com/guides/email-design-trend/></strong>11 Email Design Trends That Will Dominate Email Marketing in 2022</a></p> </div>

### 21. Distribute what you've published

Email is an effective distribution channel, and  [Ross Simmond's newsletter](https://content.rosssimmonds.com/newsletter)  is a great example. He shares a summary of the post published on the website and leads subscribers to read it.

The best part is the way he summarizes this information. The information is so compelling that one can't resist checking it out.

This is something you need to do if you want people to go and read your post. Simply sharing a summary won't matter. Make it compelling and click-worthy.

![Blog post distribution in newsletter by Ross Simmonds](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701165/strapi/Blog_post_distribution_in_newsletter_8e3a6a67ed.png)

<div class="highlight-gray"> <p> <strong>💡 Related guide: <a href=https://www.mailmodo.com/guides/distribution-channel/></strong>How to Use Email as a Content Distribution Channel</a></p> </div>

### 22. Give top tips and tricks

You can share insider hacks, tips, and tricks related to your product/services or industry. Such hacks are useful as they make readers feel exclusive. And since this information is unique to your brand, you get to make a great impression on your subscribers.

[Busuu](https://www.busuu.com/en-us)  shares 5 tips in a crisp manner that is easy to digest, followed by a clear CTA.

![Top tips and trick newsletter by Busuu](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701059/strapi/Top_tips_and_trick_newsletter_57b7c96a45.png)

### 23. Share weekend recommendations

People look for things to do, watch, or eat as the weekend approaches. Depending on your industry, you can curate a list of recommendations and share it with your subscribers.

In this email,  [Reelgood](https://reelgood.com/)  shared a list of movies subscribers can watch this weekend. Recommendations are fun as they give readers a repository of information they can look back to when looking for inspiration or educating themselves.

![Weekend recommendation newsletter by ReelGood](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1659701130/strapi/Weekend_recommendation_newsletter_cf1217ab81.png)

### 24. A company anniversary or milestone

Celebrating your company's anniversary or a significant milestone is a fantastic marketing strategy to engage your audience. Share your journey by highlighting key achievements and challenges you've overcome. This not only showcases your growth but also invites your subscribers to celebrate with you.

Consider including testimonials from long-time customers to personalize the story and express gratitude for their support. Additionally, you might offer a special promotion to encourage participation, making your celebration a shared experience.

![7.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729511227/strapi/7_db741bc460.png)

### 25. Recent award nominations or achievements

If your company has recently won an award or received a nomination, it’s important to share that news with your subscribers. Highlight the significance of the award and what it means for your business.

Include behind-the-scenes insights or anecdotes from the nomination process to make it more relatable. Don’t forget to thank your team members and audience for their support—this fosters a sense of community. Encourage them to share their own stories related to your brand on social media, amplifying the celebration.

![6.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729511281/strapi/6_fbfaf1a6ff.png)

### 26. A message from the CEO

A personal message from your CEO can be incredibly impactful. This is a chance to connect with your audience on a deeper level, especially during challenging times.

A candid approach can help build trust and transparency. Consider inviting customer feedback or questions, reinforcing that you value your subscribers’ opinions and want to hear from them.

![5.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729511313/strapi/5_d653e18efc.png)

### 27. Information on your customer loyalty program

Many subscribers are eager to learn about perks and benefits associated with your brand, so highlighting your customer loyalty program is essential. Provide a clear overview of how the program works, including details about earning points or accessing exclusive offers.

If there are current promotions, make sure to emphasize them to encourage sign-ups. Link to an FAQ page for any additional questions, ensuring your audience feels informed and engaged.

![4.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729511346/strapi/4_2dc98d650f.png)

### 28. Sustainability initiatives

Sustainability is a hot topic, and including your company’s eco-friendly efforts as a part of your newsletter can resonate well with your audience. Discuss specific initiatives you’re undertaking, like reducing waste or sourcing materials responsibly.

This not only showcases your commitment to the environment but also inspires subscribers to engage in sustainable practices themselves. Highlight any future goals in this area to create a sense of partnership with your audience.

![3.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729511366/strapi/3_38ac9d41e0.png)

### 29. Educational resources

Offering educational resources can add significant value to your newsletters. Share links to articles, webinars, or guides that help your subscribers learn something new or solve a problem.

Curate themed lists based on their interests, making it easy for them to find relevant information. Encourage them to share these resources with their networks, as this can expand your reach and establish your brand as a knowledgeable authority.

![2.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729511393/strapi/2_9d07baad43.png)

### 30. Future roadmap

Discussing your company’s future plans or roadmap gives your audience insight into what’s coming next. Share your vision and strategic goals, whether it’s new product launches or service improvements.

This is also a great opportunity to engage your subscribers by soliciting their feedback on your plans. Using visuals like timelines can help convey your roadmap clearly and make it more engaging.

![1.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1729511422/strapi/1_428f8cc26e.png)

## Way forward

Now that we've explored a variety of newsletter ideas, it's time to pick the ones that align best with your email marketing goals. Remember, the key to successful newsletters is not just creativity but also consistency, relevance, and value to your audience. An additional thing you should consider is if your [](https://www.mailmodo.com/features/bulk-email-service/) [bulk email service provider](https://www.mailmodo.com/features/bulk-email-service/) manages email deliverability and lands your email in the inbox but not in the spam folder.

If you're looking for additional inspiration or a starting point for your newsletters, don't forget to explore our [email newsletter template library](https://www.mailmodo.com/email-templates/categories/email-newsletter-template/). With a wide range of easy-to-customize HTML and AMP templates, you’ll find everything you need to craft visually stunning and engaging emails that resonate with your audience.

[Start creating newsletters](https://www.mailmodo.com/guides/how-to-create-a-newsletter/) that not only capture attention but also build lasting connections with your readers!

## Frequently Asked Questions

### What are some effective ways to keep my newsletter engaging?



To make your newsletter a little fun, include a mix of engaging  email content  such as product updates,  customer stories, and highlights from your  latest blog post. Incorporate  social media posts  or a fun “Tweet of the Week” for a creative touch. Add visuals like images or GIFs to break the monotony and keep your readers entertained. Sharing good news, like  press coverage  or milestones, can also create excitement. Don’t forget to use your  own newsletter  to connect with your audience on a personal level.

### How often should I send newsletters to my subscribers?



A  good newsletter  should strike a balance between frequency and value. Biweekly or monthly is a  best practice for most audiences, ensuring your subscribers don’t feel overwhelmed while staying informed. Tailor your  email marketing strategy  to provide value-packed content that takes  lots of time  to craft thoughtfully. Consistent scheduling is a  helping hand  for maintaining engagement and making your newsletter a trusted source of updates.


### How can I effectively share case studies in my newsletters?


When sharing case studies in your  own newsletter, focus on storytelling by showcasing  customer stories. Outline the challenges your customers faced, how your product or service was a  helping hand, and the success they achieved. Use visuals and divide the content into digestible sections. Highlighting these success stories in your email content  strengthens credibility and provides helpful content that resonates with potential customers.

### What are the benefits of including user-generated content (UGC) in my newsletters?


Including UGC is a  best practice for building trust and fostering community in your  email marketing strategy. It provides  good news about how customers use your  different products  in real-life scenarios, which resonates with readers. Featuring  social media posts or testimonials not only makes your  own newsletter more relatable but also encourages others to share their experiences. UGC aids your marketing efforts in making your newsletter authentic and engaging, saving you lots of time while strengthening loyalty.

### What should I include in a product update newsletter?


A product update newsletter is a great newsletter idea for sharing  new features of your recently launched products. Highlight new features, launches, or improvements with eye-catching visuals and concise text. Link to your  latest blog post or videos to provide in-depth insights. Clear CTAs ensure readers can quickly take the next step, whether it's exploring features or making a purchase. Sharing this  email content aligns your updates with a strong  email marketing strategy.


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**Author: Nupur Mittal**

Nupur has 2 years of experience in planning, creating, and implementing effective content strategies. She is passionate about email marketing, and SaaS and has written in-depth long-form content ranking on Google's first page.

