# 20 Must-Know SaaS Content Marketing Statistics for 2026

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## Table of contents

- How we collected this data
- 20 key SaaS content marketing statistics
- Conclusion

Content marketing is increasingly shaping the future of SaaS companies. With substantial investments being made in blogs, case studies, webinars, and more, SaaS businesses are leveraging content to drive leads, enhance customer engagement, and boost conversion rates.

## How we collected this data
The insights presented here come from trusted sources like 0101 Marketing, DemandMetric, Gitnux, and the Content Marketing Institute. Through detailed research, we bring you the latest trends in SaaS content marketing strategies and how they are revolutionizing the industry.

## 20 key SaaS content marketing statistics

1. SaaS companies will spend between $342,000 and $1,090,000 annually on content marketing. [0101 Marketing]

2. 57% of top B2B tech companies outsource their SaaS content marketing. [Content Marketing Institute]

3. Content marketing costs SaaS businesses 62% less than traditional marketing. [DemandMetric]

4. 98% of SaaS companies have a blog. [Insivia]

5. 90% of SaaS companies use blog posts in their marketing strategy. [MailUp]

6. B2B brands with active blogs generate 67% more leads than those without. [DemandMetric]

7. SaaS landing pages with a strong CTA can increase conversion rates by 80%. [Kalungi]

8. 47% of SaaS companies find case study blog posts to be the most effective. [Uplift Content]

9. 91% of SaaS brands find success with webinars that feature at least two speakers. [Demio]

10. 41.5% of SaaS marketers say infographics generate the most engagement. [Venngage]

11. YouTube is the top social media traffic driver for 98% of leading SaaS companies, followed by Facebook (96%) and LinkedIn (78%). [Mike Sonders]

12. 9 out of 10 SaaS businesses use blog posts to promote their business. [SaaS Partners]

13. A top-performing blog post by SaaS companies generates roughly 352 visits from organic search each month. [Emily Byford]

14. 93.5% of SaaS organizations offer educational webinars. [Demio]

15. 65% of SaaS businesses spend more than $3,000 each month on content. [SEMRush]

16. 75% of SaaS companies are expected to increase their content marketing budgets in 2023. [SEMRush]

17. 62% of SaaS companies post case studies to improve their traffic and build trust. [Zenpost]

18. 43% of marketers publish content several times a week, with at least weekly posting considered essential for engagement. [Powered by Search]

19. SaaS companies focusing on content marketing report up to 400% growth in lead generation. [Sixth City Marketing]

20. Creating engaging visual content consistently is a challenge for 37% of SaaS marketing professionals. (Sixth City Marketing)


## Conclusion

Content marketing is driving SaaS growth, with companies investing in blogs, case studies, webinars, and more to engage customers and generate leads. By embracing these strategies, SaaS businesses are achieving significant results in customer acquisition and retention.

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**Author: Lakshya Kapur**

Lakshya is a digital marketing enthusiast with a sharp focus on SEO and social media strategies. Driven by results, he crafts impactful campaigns that fuel measurable growth. With a knack for content writing, he ensures every word aligns with strategy and purpose.

