# How to Build Conditional Email Flows

Learn to set up conditional email flows with personalized triggers and advanced segmentation to nurture leads and increase conversions.

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If you think personalization is only about what’s inside your email — you’re missing the bigger picture.
 
[Personalization](https://www.mailmodo.com/guides/email-personalization/) isn’t just about adding a first name or swapping out product images. It’s about creating experiences that adapt to each user’s actions and choices. This is what conditional email flows do. They provide a personalized experience.
 

 We’ll explore more about them and learn how you can launch one in Milmodo.
 

 ## What are conditional email flows?
 

 A [conditional email flow](https://www.mailmodo.com/solutions/build-conditional-email-flows/) is a logic-driven experience where the content, questions, or follow-ups adapt based on user input or behavior.
 

 ### Why they’re important for marketers
 

 Conditional email flows have a few benefits over the traditional ones. They lead to:
 

 * **Higher engagement**: Relevant content keeps users interacting.  
 * **Better conversions**: You’re not blasting everyone — just guiding users based on intent.  
 * **Smarter automation**: Reduce wasted sends and create natural email experiences.
 

 ## How Mailmodo enables conditional email flows
 

 Mailmodo’s [visual journey builder](https://support.mailmodo.com/articles/172352-getting-started-with-journeys) lets you build conditional logic using a drag-and-drop interface — no external tools or scripting required. You can create [journeys](https://www.mailmodo.com/guides/email-journey/) that adapt using:
 

 * **Opened condition**: Check if someone opened the previous email  
 * **Clicked condition**: Branch based on whether a link was clicked (and which one)  
 * **Form submission condition**: Route based on form responses  
 * **List segment membership**: Check if they’re a part of a list  
 * **User properties**: Custom rules that make use of user properties
 

 Now let’s check out how you can use these conditional logics and create a conditional email flow.
 

 ## How to build conditional email flows using Mailmodo
 

 Here’s how you can set up conditional flows step-by-step using Mailmodo’s visual journey builder:
 

 ### Step 1: Start a new journey
 

 Go to Journeys in your Mailmodo dashboard click Create Journey and choose a starting trigger.
 
![journey 2.PNG](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1756484893/strapi/journey_2_21fbef92a8.png)

 ### Step 2: Add the first email


 * Use a Send Campaign block to send your first email.
 * Choose a saved [template](https://www.mailmodo.com/email-templates/) or create a new one with form logic, personalization, etc.
  ![journey 4.PNG](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1756484892/strapi/journey_4_f22d43c37c.png)

 ### Step 3: Add condition blocks
 

 This is where the magic happens — use condition blocks to create paths.
 

 **Opened condition**
 

 * Add the Opened Condition block.  
 * Choose which campaign to evaluate.  
 * Define what happens if:
  * The user opened the email  
  * The user didn’t open within X days
 

 **Clicked condition**
 

 * Add the Clicked Condition block.  
 * Choose the campaign and the exact link to track.  
 * Define actions based on:
  * Which link was clicked (multiple URLs supported)  
  * If no link was clicked at all
 

 **Form submission condition**
 

 * Add the Form Submission Condition block.  
 * Choose a campaign with a form and define rules based on responses.  
 * Example:
  * If response = “Delhi” → Send local offers  
  * If response = “Mumbai” → Send a different sequence
 
![conditional flow  3.png](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1754620428/strapi/conditional_flow_3_df7b42320c.png)

 ### Step 4: Add delays and follow-ups
 

 * Use the Wait block to add gaps between emails (e.g., wait 1 day).  
 * Add another Send Campaign block for the next email.  
 * Each path can have a different message, offer, or [CTA](https://www.mailmodo.com/guides/email-call-to-action/).
 

 ### Step 5: Loop or exit paths
 

 * Add Exit Journey blocks to end paths.  
 * Or loop users back into nurture if they haven’t converted.
 

 
 ## Conclusion
 

 Mailmodo empowers you to create fully conditional, behavior-based email flows using a visual builder that’s simple, powerful, and scalable. Whether you want to follow up based on opens, clicks, or form data, you can do it — all without leaving the platform or building complex automations.
 

 Start building smarter, more personalized email journeys with Mailmodo today.

