# How to Generate Leads Consistently

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## Table of contents

- What is lead generation?
- Channels that generate leads consistently
- Capture and activate leads using mailmodo
- Wrap-up

Leads are the driving force behind successful business, but generating them consistently is often easier said than done. Many teams start strong with campaigns that deliver short bursts of signups, only to see results fade over time.

Without a dependable system, traffic gets wasted, leads slip through the cracks, and revenue becomes unpredictable.

In this guide, we are going to show you how to create that dependable system through Mailmodo features like popup forms, [landing pages,](https://www.mailmodo.com/guides/landing-page-optimization/) and automated flows, so you can capture, nurture, and convert leads without relying on one-off campaigns.

## What is lead generation?

Let’s start with the basics. Lead generation is the process of attracting potential customers called “leads” and capturing their information, usually through a form, signup, or other interaction, so you can nurture them into paying customers.

## Channels that generate leads consistently

Here are some of the best channels you can set up once and scale forever:

1.  ### SEO blog content
    

Your blog posts can become long-term lead magnets. When optimized for search and paired with embedded CTAs or forms, each post becomes a silent salesperson that runs 24/7.

2.  ### Landing pages with lead magnets
    

Create standalone pages offering something valuable like an ebook, checklist, or free tool in exchange for an email address. Promote them via ads, email, or organic traffic.

3.  ### Referral programs
    

Your existing customers can be your most effective lead generators. By encouraging them to [refer](https://www.mailmodo.com/guides/referral-program/) friends, colleagues, or peers, you tap into a network of warm prospects who are already more likely to trust your brand.

4.  ### Partner traffic and mentions
    

Strategic mentions in [newsletters](https://www.mailmodo.com/guides/newsletter-best-practices/), guest blogs, or co-marketing campaigns can generate passive leads when routed through strong landing pages.

## Capture and activate leads using mailmodo

Once you’ve set up your traffic sources, the next step is converting visitors into leads and keeping them engaged. This is where Mailmodo comes in.

Mailmodo offers two powerful ways to capture leads and nurture them for conversions.

### 1. Popup forms

Mailmodo’s pop-up forms can be embedded directly into any webpage, including blog posts, homepage [banners](https://www.mailmodo.com/guides/banner-ad/), or pricing pages. You can trigger them on scroll, time delay, or exit intent.

![landing page 2.PNG](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1757451436/strapi/landing_page_2_a607281a6d.png)

How to set it up:

1.  From the Mailmodo dashboard, go to Pages and Forms and click Popup Forms in the main navigation.
    
2.  Click the Create Form button.
    
3.  In the form builder, [design your form](https://www.mailmodo.com/guides/popup-form-design/) or select a prebuilt template.
    
4.  If building from scratch, you can customize the form with various elements:
    

-   Images
    
-   Videos
    
-   Code snippet (to add custom CSS or JS)
    
-   Countdown timer (to create urgency and drive conversions)
    
-   Background color, shade, size, and other design options
    
-   Contact fields (like email) and the list where leads will be captured
    

5.  Click Next to define your audience by visitor type (new or returning) and traffic source.
    
6.  Set display rules, for example, showing the popup after 10% of the page is scrolled.
    
7.  Connect your website to publish the form.
    
8.  Once a visitor submits the form, leads are instantly added to your Mailmodo contact list and can be sent into [automated flows](https://www.mailmodo.com/guides/email-automation/) or exported to your CRM.
    

### 2. Landing pages

Mailmodo’s landing page builder lets you create and publish dedicated lead capture pages quickly, with no additional developer help required.

![landing page.PNG](https://res.cloudinary.com/mailmodo/image/upload/f_auto,q_100/v1757451435/strapi/landing_page_d94f6293f8.png)

Here’s how to set it up:

1.  From the Mailmodo dashboard, click Pages & Forms in the left menu.
    
2.  Click Create Landing Pages.
    
3.  Choose to either:
    

-   Start from scratch, or
    
-   Use a template from the gallery.
    

4.  In the pop-up menu, configure the functionality and design of your landing page:
    

-   Edit the landing page name
    
-   Add brand colors
    
-   Define the style of text (font, size, color)
    
-   Customize button style (font, size, color)
    
-   Set link colors
    
-   Add your brand logo
    
-   Configure tracking and social share settings
    

5.  Next, define the sections of your landing page in the builder and add elements such as images, text, buttons, and more.
    
6.  Click Launch to publish your landing page.
    

## Wrap-up

Consistent lead generation doesn’t come from random acts of marketing. It comes from systems.

By combining always-on traffic sources (like SEO and referrals) with Mailmodo’s pop-up forms and landing pages, you can easily capture leads across every touchpoint. Sign up for [Mailmodo](https://manage.mailmodo.com/) today to generate leads on autopilot.

