Are you trying to grow your business? Then you must have considered email marketing in your digital marketing strategies. It’s simple, affordable, and a reliable marketing tactic that works.
With hundreds of email marketing services available, how do you decide which marketing tool can shoot up your Open and CTR rates? How do you ensure the emails you send are not left unread in someone’s inbox? Figuring out all of that can be pretty overwhelming. That’s why we have created this guide to help you find the best promotional email software to leverage the benefits of email marketing.
Have you ever emailed your contact list on a special offer? A promotional email is a message you send your customers and prospects to update them on your products and services.
Promotional emails help marketers speed up conversion by encouraging prospects to take some action. For instance, a welcome email, sale notification, limited-time deal, etc., are some examples of such emails that get the word out about what you’re offering to your customers.
Did you know that 99% of customers open their emails every day? Promotional emails are incredibly profitable for marketers for their plethora of advantages.
Promotional emails help you insight into the user behavior and segment your audience according to and, hence, assist you in crafting personalized emails.
Since promotional emails are personalized, sent in real-time, and gives you a chance to foster consumer loyalty, they have a high ROI and improve sales.
Email marketing also helps you persuade your user to take any action and drive traffic to your website and increase leads.
Since promotional emails are more personalized, they have more refined content that adds more value to your audience and helps you retain them.
In today’s world of smart automation, businesses are opting for smarter solutions like promotional email software. They aren’t just an automating tool but a powerful eCommerce tool for scaling up businesses considerably. Once you’ve picked your email service solution, all you have to do is-
Create a mailing list for your business.
Add a catchy subject line that attracts your readers.
Choose an Editor for building attractive emails that go along with your brand identity.
Add content that adds value to your emails, and you’re all done.
But again, every business is unique and has its own separate set of requirements. How to choose the promotional email software that passes the muster for your brand specifically?
It’s not necessary that what cuts for others will work out for you too. You must consider some basic factors while opting for an email marketing solution.
Firstly, check if your software has an easy-to-use email editor and ready-to-use templates.
A good promotional email software should have User Journey Builder and Email Automation as it can help you save the pain of writing emails manually.
It should be able to integrate with CRMs and other tools to make your email marketing seamless
Monitoring the metrics of your emails is essential, so look for software that is inclusive of a dashboard.
Check if the software is at a reasonable cost for what it offers.
Here we have rounded up the best promotional email solutions that have the basics to get you started.
Topping our list is Mailmodo, harnessing the benefits of AMP emails that creates a seamless user experience and simplifies all your email marketing campaigns. Mailmodo is packed with features that especially suit the needs of each business.
You can track user behavior and automate drip sequence, which can be further optimized. Mailmodo also flawlessly integrates with other apps. You can view all activity in the dashboard, create, save, and reuse the formatting. Browse through an array of marketing actions to craft the best email campaign for your brand and more.
Mailmodo is an affordable promotional email software that lets you send 3000 emails per month free of cost, after which there’s a nominal cost of $39 for 15000 emails a month.
Hubspot is a trusted name for B2B when it comes to crafting personalized email marketing campaigns. With Hubspot’s email marketing tools, creating content for your strategies is pretty simple, thanks to its intuitive interface.
With Hubspot’s analytics, you can also keep tabs on your emails’ performance and tweak your marketing strategies to improve the metrics. Hubspot offers tools to optimize your email campaigns with A/B tests and data analytics, personalization options, and more.
You can start your free trial of 14 days, followed by a starting price of $9.99/month.
Klaviyo is an excellent choice for online businesses looking to automate email and SMS marketing.
Klavio’s email marketing services offer an array of personalization, segmentation, automation options, and website behavior tracker to amp up your marketing campaigns.
Klaviyo lets you send unlimited emails to up to 250 contacts for free, after which you can send unlimited emails to 500 contacts per month. Even though it’s somewhat on the pricey side, Klaviyo is an excellent choice for businesses of any size due to its smart marketing features.
Drip lets you create personal and profitable relationships with your subscriber list with its marketing features.
Drip packs in features like Data Import & Export Tools, Integration APIs, Customization, Automating, and other integration and personalization options to optimize your email campaigns.
Starting at $19 for up to 1,500 contacts, you can send highly personalized promotional emails to your subscriber list using Drip. You can also store your customer data and churn out improved strategies with this email software.
MailerLite lets you create visually stunning emails with beautiful email designs, simplicity, and performance. You get to track your results, create campaigns along with managing your subscribers and unsubscribers list in this easy-to-use promotional email tool.
With Mailerlite, you can build professional newsletters using its drag and drop feature and enjoy features like Email automation, Interest groups (tagging), Personalization, Segmentation, Promotion pop-ups, and more.
You can send 12,000 free emails to 1000 subscribers per month, after which the basic package lets you send unlimited emails at $10 to 1000 subscribers each month.
Deciding on the right promotional email software all by yourself can be challenging. With too many options and varying promotional email reviews, we understand if picking the right software gets a little confusing. Here’s how you can evaluate the software that matches your requisites and get a payoff faster than you expected.