#### **Introduction to Email Marketing**
- **Why email marketing**
#### **Email Technology & Mechanism**
- **[Dedicated IP vs Shared IP](https://www.mailmodo.com/guides/dedicated-ip-shared-ip)**
- **IMAP & POP3**
- **[What is SMTP? Definition, Components, Types, Working & More](https://www.mailmodo.com/guides/smtp)**
#### **Types of email campaigns**
- **Types of email campaigns**
- **Email sequence/Drip Campaign**
#### **Finding ESPs**
- **How to select an ESP**
#### **Email Analytics**
- **Email Marketing Metrics & Benchmarks**
- **[All About Open Rates and Click-through Rates in 2020](https://www.mailmodo.com/guides/open-rate-and-click-through-rate)**
- **Email Tracking**

Learn basic and advanced email marketing and improve conversions with our curated list of email marketing guides and articles

An Easy Guide to Successful Email Marketing | Mailmodo

Email Marketing Basics

Z 1. Marketers with experience in email outreach campaigns are aware of the importance of email marketing. It's a precise and proven marketing tactic in which every email campaign metric can be measured efficiently. Conversion rates, click-through rates, open rates, and delivery rates are essential metrics measured in an effective email campaign, which in turn helps measure the overall campaign success. 

Similarly, email verification and validation should not be underestimated as it plays a vital role in your campaign’s success. Validating and verifying the email addresses of the recipients before kicking off your email campaign helps in improving the campaign performance overall. 

This blog details the concept of email verification and validation, why it is done, and what tools you can use to carry out email verifications along with their unique capabilities. 

## Table of Contents

- What is email verification
- How is email verification done
- Benefits of Email Verification Services
- What should you look for in an email verification tool
- Email verification tools
- Conclusion

## What is Email Verification?


The intricate part of email cleansing is called email verification, which ensures whether the recipient’s mailbox accepts emails and is active. Email verification also identifies different email address discrepancies and possible spam traps before it gets flagged by the ESPs (Email Service Providers) or ISPs (Internet Service Providers), which can cause severe damages to your reputation for a lifetime. In other words, email validation enhances deliverability by cleaning up your emails and helps deliver messages to your target audience. 

## How is Email Verification done?

Though many of us use email verifying tools, most of us don't have a clear understanding of how email verification is done. Below are a few steps that explain how email verifiers work and the process behind them.

**Syntax Check:** This is the first step in verifying an email address. It helps ensure whether the email address is correct, checks spelling, commas, spaces, special characters, and also whether the domain extensions are used in the right place. 

**Domain Check:** This is the second step in the email verification process. It checks whether the domain name used in the email address exists and is registered and whether it is working correctly on the domain it is hosted. 

**Email Ping:** The third important step in the email verification process is the technical process, which pings an EHLO message to the exact email address and then waits for the server's response. If there is a response, it indicates that the email address is correct, exists, and the server is active. 

## Benefits of Email Verification Services

There are different reasons why an email address may turn invalid or stop working. Sometimes it may be due to the human factor like the person changing their email address or technical glitches. 

Below are a few reasons why verifying your email lists before sending out an email campaign is essential. 

- **When the recipient changes their email service/provider:** Let’s say a person is using a local email service provider and then they switch to Gmail/Hotmail. In these cases, your emails will not be delivered to the recipient, though the old one may still be active. 

- **When the recipient changes their email ID within the same email service provider:** If a person uses the same email service provider but switches to a new email address, your emails will not deliver and bounce back immediately.  

- **When the recipient switches positions within a company:** Every employee will have a different email address based on their designation. C-level employees, mid-level, and Junior cadre employees have different email address formats. When a person is promoted from a junior position to a mid-level, their email address automatically becomes invalid, which can cause your email messages to bounce. 

- **When the recipient changes jobs:** Many decision-makers and specialists often change jobs every few years, and in this case, emails get redirected to another person or become unreachable when a person leaves the company. 

- **When the domain is dead, it's a familiar and technical reason for the email to be verified:** If you find any website unreachable, then it indicates that the mail server is down or the domain is dead. In this case, you can't deliver the message to your recipient. 

- **When the public email provider is down or dead:** There is no chance for the email message to reach the recipient if the server is down or when the email provider is out of business. Sometimes online email providers experience technical server problems or even shut their businesses. 

Apart from this, it’s also essential to ensure whether the email verifier supports other verification methods like deliverability check, domain check, and syntax check. 

It’s not necessary to verify every email address. It’s okay to verify the email lists obtained from untrusted sources or if it’s a new set of email lists. This can help save more time and money. 

Now that you are super clear about the importance of verifying emails and the working mechanism, the next step is to choose the right email verification tool.

## What should you look for in a good email verification tool?

- **Online tool:** Make sure that it is an online email verification tool that works as SaaS (Software-as-a-Service). These tools don't need any of your computer resources as they are easily accessible anywhere and anytime from any device. You also don’t use your own IP for the verification process instead it uses the service’s IPs which work way better.
- **Scalability:** The email verifier you choose should be capable of verifying both single email addresses and extensive email lists. Bigger email lists take time in some cases but mostly done instantly. 
- **Personal and corporate emails:** You need to ensure whether the email verifier can verify both private and corporate email addresses. 
- **Different verification mechanism:** The email verifier you choose should verify multiple aspects by running other validation mechanisms like email server ping, domain check, and syntax check. 
- **All-in-one/Connectivity/Integrations:** All these features are considered necessary because every email verification process makes use of email verifiers, and therefore it's good that your verifier is integrated or connected with different tools like email list management tools, email sending tools, email generation tools, and more. 

## Email verification tools

Here are some of the popular email verification tools that we recommend. 

**1.  ZERO BOUNCE**

**Description** 

Zero Bounce is one of the leading and popular online email validation services that ensure the companies sending high volume and complex emails lead to better email deliverability. The email verifier tool can eradicate bounces, remove invalid email addresses, verify key recipient demographics, and validate IP addresses. This tool provides inbox placement tester and other deliverability tools, which are prevalent for testing the leading email providers for spam/inbox placement and mail server tester. 

It protects the senders' reputation for email marketing and detects and eradicates known spam and abuse trap emails, toxic, temporary addresses, and catch-all domains. It provides information about the subscribers and also boosts deliverability. This tool also provides API integrations and it is an effortless and fastest tool to validate emails. 

**Key features**

Some of their unique features include disposable email detection, syntax check, bulk email verification, single email verification, domain check, catch-all server detection, and spam detection. 

**Pricing (Offers free trial & freemium benefits)**
The basic plan starts at $15 per month, and they also have a freemium version. Freemium works based on credit score. 

**2. BOUNCER**

**Description**

Bouncer by the name decreases bounce rate, protects the sender's reputation, and enhances your deliverability by not allowing unknown, risky, or a single email address to enter into the lists of your email. Their easy-to-integrate and ultrafast email verification APIs provide various advantages, that include countless possibilities to validate your emails. Bouncer is user-friendly and helps deliver messages to your audience with promptness and ease. You can also use bulk email verification or verify the emails in real-time in batches or at once. 

**Key Features** 

Some of the unique features include disposable email detection, syntax check, bulk email verification, single email verification, domain check, and catch-all server detection. 

**Pricing (Offers freemium benefits)**

It serves based on the pay as you go, model. It costs about $0.0025 per email. If you want to take a trial run, you could use the free 1000 credits to play around with the tool.   

**3. THECHECKER**

**Description**

TheChecker is an affordable, fast, and accurate email verification tool that removes bad bounces and emails. Some of the crucial aspects you gain from TheChecker tool includes

Increase the ROI of your email campaign
Increase the conversion rate of your email campaign
You can stop being blocked by Spamhaus and other anti-spam organizations

**Key features**

Some of the unique features include a quick email checker, filetype compatibility, anti-greylisting technology, misspelled domain detection, risk validation, customized exports, and more. 

**Pricing (Offers free trial & freemium benefits)**

It serves based on the pay as you go, model. It costs about $0.0019 per email. You can also sign up for a free trial and validate up to 100 emails for free. 

**4. DEBOUNCE**

**Description**

Making use of an email validation tool like DeBounce helps in getting rid of the threatening emails. You can also deactivate emails from your list quickly. Every email marketer who sends out email marketing campaigns needs to use DeBounce. 

**Key features**

Some of the unique features include disposable email detection, syntax check, bulk email verification, single email verification, domain check, catch-all server detection, and spam detection. 

**Pricing (Offers free trial & freemium benefits)**

It serves based on the pay as you go, model. The basic plan starts at $10.00 with which you will be able to verify up to 5000 emails. You can also sign up for a free trial and get 100 credits for free. 

**5. CLEAROUT.IO**

**Description **

Clearout is one of the 98%+ accuracy-filled email validation and verification tools capable of carrying out more than 20+ refined validation checks. You can verify more than 15 million email IDs per day to remove invalid and temporary addresses, spam traps, and abuses. Bulk validation, real-time validation, and quick validation are a few ways email verification can be carried out. It also works seamlessly with top CRMs and ESPs. 

**Key features**

Some of the unique features of Clearout include WordPress plugin availability, Google Sheets Add-ons availability, secure data, fully compliant, secure data transmission, real-time verification, and more.
  
**Pricing (Offers free trial & freemium benefits)**

It works based on the credit score. 1 credit is equivalent to 1 email. You can buy 5000 credits for just $25. You can also create a free account and get 100 credits for free to get started. 

## The verdict

I hope the above list of email verification and validation tools has provided you with a clear understanding of which tools better suit your needs.  Once you have picked the right email verification tool and validated your email lists, you can use MailModo to send your email campaigns.  With MailModo you will be able to create and send actionable emails that power unique email experiences. We have a 30-day free trial. No credit card required to sign up.


Would love to hear your thoughts on other email verification tools available. Let us know in the comments below. Happy to feature your success stories on our blog. 



Learn about the best email verification and validation tools in the market


What are the best email verification and validation tools | Guides | Mailmodo

What are the best email verification and validation tools?

Accelerated Mobile Pages or AMP emails bring new functionality to an email where it lets you create rich dynamics and make emails more interactive in the inbox in a way that hasn't been possible before.

AMP-powered Email newsletters let you create live an interactive content 
directly inside emails, and the ability to read blogs, watch videos, etc without leaving your inbox. 
With AMP-powered newsletters, users can interact with live content inside the email itself, without having to be directed to open a link.

Here’s everything you need to get started with creating an interactive email newsletter

## Table of Contents

- What is an Email Newsletter
- Why do we use Email newsletters
- What are the cons in Email Newsletters
- Sending Email Newsletters with AMP Emails
- Advantages of AMP Email Newsletters
- Benefits of using Mailmodo for sending interactive emails
- Conclusion

## What is an Email newsletter?

Email Newsletters are the type of emails that informs users of news concerning the activities of a business or an organization. It generally covers one main topic. They have many forms and utilised according to their use case, For example, Weekly digests, Company updates, Promotions, etc. but there are no constraints to what a newsletter can include.

## Why do we use email newsletters?

Email newsletter are used to maintain regular contact with your recipients like motivating your users to take action, making a purchase or checking out blogs etc which helps in increasing visitors to your website. It also helps in sending relevant content to potential users. Email newsletters have been proven to be more successful than social media marketing over the past decade

Let's look at some of the benefits of Email Newsletters



- **Generates traffic:**  Email newsletters are a constant source of website traffic. If your emails' newsletters are Personalized and well designed it contains relevant content, this will enhance your chances of the reader clicking on the calls-to-action for more information.

- **Cost effective:** Email newsletter is one such email marketing tool that saves marketers a good amount of money. Banner advertising, Google AdWords, Facebook Ads and  influencer marketing and all these paid advertising are considerably more expensive than email marketing.

- **Tracking metrics is easier:** Email newsletters are much easier to track. Email statistics provide you with all the information like open rates, click rates, unsubscribe rates,   bounces, which user terminals were used to open the newsletter and when, which links are clicked on, etc. These metrics help with improved and better email marketing strategies.`
 
- **Autonomy from Third parties:** By creating a newsletter, you are independent from other third parties be it service providers or softwares. Publishers and influencers, as well as social media platforms and Google, are much more likely to increase ads cost than an email service provider is.

- **Easily linked to other marketing channels:** Newsletters can be easily linked with other marketing channels such as social media. They can reach their users from anywhere. Emails can be opened and read anywhere.

## What Ails present HTML Email newsletters?

While email newsletters have their own benefits, there are some drawbacks as well. Let’s look at some of the most important ails present in HTML newsletters

- **Low deliverability:** One of the main drawbacks of newsletter  is that it provides low deliverability. Email newsletters are usually mistaken for promotional emails due to which it gets lost with hundreds of other emails that end up going into the spam folder  

- **Poor engagement:** Since newsletters are sent out at periodic intervals, they no longer interests most people which results in less readability and a low success rate

- **Content limitations:** Unlike regular emails, email newsletters have certain content limitations where you cannot add Carousels or Forms. HTML newsletters are limited in this way.

- **CTAs create poor user experiences:** With HTML newsletters, the user has to visit another website to perform certain tasks which result in poor user experience

- **Personalisation is done for an average user:**  Email newsletters are personalized for an average user and due to which it might not appeal or relate to everyone which leads to low opening or reading rate


## Sending Email Newsletters with AMP Emails
  
AMP powered Email newsletters allow users to make dull emails newsletters more dynamic with content that can be updated, blogs and articles that can be read, vlogs and videos that can be watched - all within the comfort of the email. 


- As an email marketer, you can select templates according to your use case to create an AMP Email newsletter to send to your recipients. 

- Unlike HTML newsletters, you cou can now design your AMP powered newsletter without certain limitations where you can include images, carousels, videos within an email

- You can even include rate or comment or feedback right inside email - this provides good engagement and CTA’s

- When your users receive these interactive AMP emails, they will be captivated. Since these are AMP powered email newsletters, without the content limitation, the newsletter would look more appealing to them. 

- They would not  need to jump from one website to another. They can now read blogs and fill forms within an email. 

- They can even comment, rate or submit feedback inside the email without getting redirected to a page.  

What you as an email marketer have done is you have made your newsletter interactive and thereby more engaging. As a result your number of reads, Clicks and conversions will increase and your newsletter churn will decrease. 


## Advantages of AMP Email Newsletters

AMP-powered Emails Newsletters are set to revolutionize the way Email marketing has been done all these years. Some of the advantages of AMP Email Newsletters include the following

- **Interactivity:** AMP-Powered Email Newsletters help create Interactive media which makes it interesting for the users

- **Browse the net within Email** With the help of these newsletters, one can read blogs, watch vlogs and any such activity without having the need to visit the website or a link since AMP emails let you do this within an email

- **Security:** AMP email Newsletters are safe and secure since they don't use user data. Also, the best advantage is that it's free of advertisements

- **Improved User Experience:** AMP-powered Newsletters provides you with an improved user journey where you can perform all CTAs, promotional or transactional activities within an email.

## Benefits of using Mailmodo for sending interactive newsletters

Mailmodo is one of the most reliable platforms for creating interactive email newsletters with AMP emails. Let us see some of the benefits of using Mailmodo for sending interactive email newsletters

- Mailmodo helps users create easy to build email newsletters with AMP elements without any coding. IT provides you with better UI/UX using carousels, accordions, videos, blog insets, carts, etc. 

- Mailmodo provides users with a rich library of AMP email newsletter templates

- With Mailmodo, you can now send triggered automated AMP email newsletters whenever you want

- Mailmodo lets you add dynamic ratings for individual content pieces within email newsletters

- Mailmodo provides better deliverability for your email newsletter

- With Mailmodo you can Integrate your email newsletters with essential CRMs  

- You can also increase your personalization to make AMP mails more relevant for each subscriber/user with Mailmodo

## Conclusion

AMP Powered Email newsletters not only helps you create dynamic email newsletters but the features it offers can help you gain important insights for better and improved email marketing.

With mailmodo as your medium, you can send as many interesting newsletters as you can to your users within a short span of time.


Learn how to create interactive email newsletters with AMP emails for better engagement

Creating interactive email newsletters with AMP emails | Guides | Mailmodo

Creating interactive email newsletters with AMP emails

It is no secret that one of the most important aspects of business is ‘networking’. One particular way of networking is sending cold emails. In 2020, the rate of exchange for a cold email was 15.11%. A cold email is an initial email sent to a recipient in hopes of gaining value in terms of favor, sales, chance, or any other dual-sided gain. Then, perhaps, sending thousands of emails for your publicity will be your next move. But if you do so, your email address will immediately be blocked. A crucial step in the process to save your emails from getting flagged as spam is to warm up your domain for cold email.

 In this article, we are going to discuss the step-by-step process one needs to follow to warm up domains. Let’s dig into it!

## Table of Content

- What is an Email domain warm-up?
- Why do you need to warm up your domain?
- A step-by-step guide to email domain warm-up
- How Mailmodo can help with email domain warm-up?
- Conclusion

## What is an Email domain warm-up?

The email warm-up is a method for you to develop a reputation and increase the email sending limit for a new email account. The warm-up procedure involves sending email messages from a new email account to a smaller number of people and progressively increasing the number of emails every day.

In 2019, google took more stringent steps from both email sending and receiving sides to detect spam emails. The email service provider gives daily sending limits when a user opens a new email account. Although, a new account can't use it entirely. Ideally, it takes 8-12 weeks to accomplish maximum deliverability. The process of warming up may seem sluggish and repetitive, but it is essential when you want to escape the dreaded spam folder. 

## Why do you need to warm up your domain?

Email domain warm-up is done to signal your service provider that you are not a robot or scammer. It becomes crucial when you are preparing a high-volume cold email campaign from a new account. Given below are the most important reasons you should not overlook the domain warm-up process.

**Avoid spam folder:** Every domain acquires a reputation that ranges from bad to good. The host considers a new account suspicious from the outset. Hence email warm-up service is needed to ensure that emails reach the receivers’ inboxes.

**Email throttling:** Email throttling implies controlling the number of email messages sent to one ISP or remote server at one time. When a large volume of emails is sent at once without domain warm-up, the receiving ISPs often block these messages because they seem to be spam.

**Grey-listing:** As per SMTP protocol, a greylist is a list of email addresses or domain names that are used by a spam filter to detect suspicious emails. If a message comes from the list's address or domain, it will be quarantined i.e. temporarily blocked. You must warm-up your domain to steer clear of greylisting.

**Bounce rates:** When you send emails to email addresses that do not exist, your emails get bounced. Email warm-up tools can help you early on to be in the safe zone and eliminate bouncing.

In a nutcase, domain warm-up will increase your deliverability and open rates while decreasing your bounce rates. 

## A step-by-step guide to email domain warm-up

Domain warm-up demands your time and efforts, as it is a long-term commitment. As you are dedicated to growing your business, email marketing is a cost-effective aid.

**1. Set-up a new domain**

You might want to use your existing company domain to send emails. As it already has a good reputation, it reduces the energy needed for warming it up. Unfortunately, you might encounter problems and burn your primary domain of everyday business. So, register a new domain and prepare it for email outreach

**2. Authenticate your email**

Account authentication is the first thing required with a new email address.
After registering a single domain name for email outreach, simply follow these steps:

- For the RPD (return path domain), develop an SPF (Sender Policy Framework) 
- Create a domain-based message authentication, reporting, and Conformance report ( DMARC) and set monitor policy
- Upgrade IP based Complaint Feedback loop
- Set up MX (Mail Exchange) for your current domain record

**3. Send emails manually**

It is always good to start cautiously till you have gained the email service provider’s trust. 

- You should send 10-20 individual emails from the new email address at the opening juncture. A short-cut tip from Mailmodo is to send them to your relatives and friends. 
- Make sure there is a clear interaction with the initial emails, which will help you increase the number of emails.
- During this time send emails to various email services like Gmail, Yahoo, Outlook, iCloud, Godaddy, etc to broaden your email spectrum.

**4. Cherish responses**

To achieve full deliverability, it is important to generate engagement in your warm-up emails. 

- It is vital to have some daily conversations as it is a continuous 8-12 week operation. Having a faithful response base gives the ISP a hint about your legitimacy. 
- Subscribe to a few newsletters related to your enterprise sector, regularly getting emails is just as critical as sending new emails to warm up. 
- Double the volume of emails every 2 weeks.

**5. Be humane**

The final advice to add as many non-robot-like touches to your emails.

- Don’t send too many emails to the same address at once. Neither should you send email only at a certain time. For example, alternating between mornings and evening and the number of days.
- Avoid fraud-seeming terms in your email copy like donate, free, etc. at the very start. As 69% of people will mark a mail with a long subject line as spam, be smart with your words to attract open clicks.
- Add the unsubscribe link because otherwise, your email looks unprofessional. Your credibility can be adversely impacted by even a single spam report against the new account.
- Personalize your emails by adding as many names as possible. Open rates can be increased by about 22% by adding the name of the recipient in the subject line.

Keep an eye on the process and if the domain warm-up is not meeting your expectations consult an expert. This brings us to the next part.

## How Mailmodo can help with email domain warm-up?

Mailmodo provides you a dedicated service from the moment you sign up. We do regular follow-ups of our clients regarding any issue they might face. How can we offer you a good email warm-up service? 

- Mailmodo is a superior email marketing platform with proven deliverability. Our clients celebrate an increase in over 225% conversion rates by using interactive AMP emails.
- Using Mailmodo’s email marketing software, you can send bulk and triggered emails causing automated warm up.
- Mailmodo provides a dedicated account manager for enterprise clients to warm up the email domain. Our experts will back you up with any queries regarding the process.
- Mailmodo integrated trackers to help you monitor the output of your emails and export full reports of user activities & campaign results.

## Conclusion

The strictness of the algorithm is to maintain a grip on the junk emails. As you are a genuine user, help the system realize that you are not a spammer by following the above-mentioned practices. While you are learning and becoming a pro, Mailmodo is here to provide a one-stop solution to warm-up your domain and so much more.



Learn everything you need to know about Domain Warm-up 

Email Marketing Basics

Introduction to Email Marketing

Email Technology & Mechanism

Types of email campaigns

Finding ESPs

Email Analytics

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Latest Articles

What are the best email verification and validation tools?

Creating interactive email newsletters with AMP emails

A step-by-step Domain Warm-up Guide

Email Marketing Basics

Introduction to Email Marketing

Email Technology & Mechanism

Types of email campaigns

Finding ESPs

Email Analytics

Create your First Template

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What are the best email verification and validation tools?

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