Cart Abandonment Rate Calculator
What is cart abandonment rate?
Cart abandonment rate is the percentage of online shoppers who add items to their cart without completing the purchase out of the total number of initiated checkouts. It is a key metric for e-commerce businesses as it helps you to understand potential sales losses and identify aspects of the checkout process of your website that could be improved.
Relevant channels: E-commerce platforms, online stores, digital marketing tools.
How to use this cart abandonment rate calculator
To calculate your cart abandonment rate, enter the total number of abandoned carts and the total number of initiated checkouts. The tool will instantly calculate your cart abandonment rate, giving you insights into your customers' purchasing behavior.
Cart abandonment rate formula
CAR = Total number of abandoned carts/Total number of initiated checkouts×100
Understanding the cart abandonment rate result
The ideal cart abandonment rate will vary according to your industry and product. However it is suggested that you aim to keep this rate below 70%.
- A high cart abandonment rate indicates potential issues in the checkout process. These include complicated navigation, unexpected costs, or lack of payment options.
- A low cart abandonment rate indicates that your website provides an efficient and user-friendly checkout experience.
When to calculate cart abandonment rate
You should calculate your cart abandonment rate in the following scenarios:
- At regular intervals such as monthly, quarterly, and yearly, to monitor overall shopping cart activity
- After making changes to the checkout process, such as design updates or adding new payment options
- To assess the impact of marketing campaigns on customer buying behavior
- When identifying reasons for lost sales and revenue
- To compare performance against industry benchmarks
How to calculate cart abandonment rate with example
Imagine that your online store had 1,000 shopping carts created and 600 abandoned carts, your cart abandonment rate can be calculated as follows.
CAR = Total number of abandoned carts/Total number of initiated checkouts×100
CAR =(600/1000) × 100 = 60%
In this example, your cart abandonment rate is 60%, indicating that 60% of shoppers did not complete their purchase.
How to improve your cart abandonment rate
- Simplify the checkout process by reducing the number of steps
- Provide multiple secure payment options
- Offer free shipping or discounts to incentivize purchases
- Display clear pricing information, including taxes and fees
- Send abandoned cart emails to remind customers of their incomplete purchases
- Optimize your website for mobile users
- Ensure fast loading times for all checkout pages
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