CPV Calculator
What is CPV?
Cost per view (CPV) is the cost incurred each time a user views your video ad. It is a common pricing model used in video marketing campaigns such as YouTube ads. CPV is a more cost-effective model for advertisers than a cost-per-click model (CPC) since you only have to pay when a user watches a specific duration of your video, say 30 seconds, instead of paying for each click on the ad.
How to use the CPV calculator
To calculate CPV, enter your total ad spend and the total number of views on your video ad. The calculator will instantly calculate your CPV, which can help you understand how much you pay for each ad view.
CPV formula
CPV=Total Ad Spend/Total Views
Understanding the CPV result
The ideal CPV will depend on your budget, goals, and industry. In general,
- A low CPV indicates that your ad campaign is performing well and that a relatively larger number of people are viewing your ad compared to your investment in the ad campaign.
- A high CPV suggests that your ads are not being viewed by the ideal number of people and that you need to optimize your approach in terms of content, target audience, thumbnails, video duration, etc.
When to calculate CPV
You should calculate your CPV in the following situations:
- After running a video ad campaign
- While comparing your video ad performance across various platforms
- While evaluating the efficiency of various content types
- While benchmarking your video ad performance against industry benchmarks
- Before allocating budgets for future video ad campaigns.
How to calculate CPV with example
Imagine that you spent $2,000 on a video advertising campaign and received 100,000 views. You can calculate your CPV as follows:
CPV=Total Ad Spend/Total Views
CPV = $2,000/100,000 = $0.02
In this example, your CPV is $0.02, indicating that you paid 2 cents for each view of your video ad.
Popular Categories
Get 3X conversions
with interactive emails
Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
Save time with AI-powered email content creation
1000+ businesses grew with Mailmodo, including
