Follower Growth Rate Calculator

Follower growth rate formula

Follower Growth Rate = (Number of Followers at the End of the Period − Number of Followers at the Beginning of the Period)/Number of Followers at the Beginning of the Period×100

Understanding the follower growth rate result

The ideal growth rate will depend on your targets, specific platform and niche. In general,

• A high follower growth rate indicates that your content is resonating well with your audience, leading to increased visibility and high number of people are choosing to follow your brand on social media.
• A low follower growth rate suggests that you are not able to attract as many new followers and that you need to optimize your content or engagement strategies. If your follower growth rate is negative, it suggests that your existing followers are unfollowing you.

When to calculate follower growth rate

It is important to calculate your follower growth rate in the following situations:

• During weekly, monthly or quarterly social media performance reviews
• After implementing new content strategies or social media campaigns
• While comparing your performance across different social media platforms
• After collaborations or influencer partnership campaigns
• While evaluating the impact of changes in social media platform’s algorithms on your page

How to calculate Follower growth rate with example

Imagine you started the month with 5,000 followers and had 6,000 followers at the end of the month. You can calculate your follower growth rate as follows:

Follower Growth Rate = (Number of Followers at the End of the Period − Number of Followers at the Beginning of the Period)/Number of Followers at the Beginning of the Period×100

Follower Growth Rate=[(6,000−5,000)/5,000]×100=20%

In this example, your follower growth rate is 20%, which indicates that your follower count increased by 20% over the month.