Instagram Follower Growth Rate Calculator

How to use the Instagram follower growth rate calculator

To calculate your Instagram follower growth rate, enter the number of new followers that you gained in a given period and the number of followers at the end of the same period. The tool will instantly calculate your Instagram follower growth rate.

Instagram Follower growth rate formula

Instagram Follower Growth Rate (%) = (New Followers−Lost Followers ​)/Total Followers at the beginning × 100

Understanding the Instagram follower growth rate result

The Instagram follower growth rate result helps you understand how your Instagram following is evolving. The ideal rate will vary depending on your goals and niche.

• A positive follower growth rate indicates an increase in followers, suggesting that your content and engagement strategies are effective.
• A negative follower growth rate indicates a decrease in followers. This indicates that you may need to reevaluate your content, posting frequency, or engagement tactics.

When to calculate Instagram follower growth rate

Instagram follower growth rate should be calculated regularly to track audience growth and measure the effectiveness of your Instagram strategies. Key scenarios for calculating Instagram follower growth rate include:

• After launching new content or campaigns
• When reviewing your performance on Instagram during monthly or quarterly audits
• To compare Instagram growth with other social media platforms or channels
• While benchmarking against industry averages or competitors' growth rates
• To assess the impact of changes in content strategy, posting frequency, or engagement tactics

How to calculate Instagram follower growth rate with example

Let’s say your Instagram account had 5,000 followers at the beginning of the month and 5,500 followers at the end of the month. To calculate your Instagram follower growth rate:

Instagram Follower Growth Rate (%) = (New Followers−Lost Followers ​)/Total Followers at the beginning × 100

Instagram Follower Growth Rate = (5,500 − 5,000/5,000) × 100 = 10%

In this example, your Instagram follower growth rate is 10%, which indicates a 10% increase in followers over the month.

How to improve your Instagram follower growth rate

You can improve your Instagram follower growth rate by using the following strategies:

• Post consistently and at times when your audience is most active.
• Create high-quality, engaging, and shareable content.
• Use relevant hashtags to increase visibility in searches.
• Engage with your audience through comments, likes, and direct messages.
• Collaborate with influencers or brands to reach new audiences.
• Run contests, giveaways, or promotions to encourage sharing.
• Leverage paid advertising to target potential followers.