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LinkedIn Engagement Rate Calculator

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What is LinkedIn engagement rate?

LinkedIn engagement rate measures how well your audience interacts with your content on LinkedIn in relation to the number of your followers. Tracking this metric can allow you to understand the effectiveness of your current content strategies and make adjustments according to your goals.

Relevant channel: LinkedIn

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How to use this LinkedIn engagement rate calculator

To calculate your LinkedIn engagement rate, enter your total engagement (sum of likes, comments, and shares) and your total number of followers on LinkedIn. The calculator will instantly calculate your LinkedIn engagement rate, allowing you to assess the impact of your posts.

LinkedIn engagement rate formula

An image showing LinkedIn engagement rate formula

LinkedIn Engagement Rate (%) = (Total Engagement / Number of Followers) * 100

Understanding the LinkedIn engagement rate result

The ideal engagement rate will depend on factors such as your industry, type of content, number of posts, etc. Typically,

  • A high LinkedIn engagement rate reflects that your content is effective and your audience is responding to it well.
  • A low LinkedIn engagement rate indicates that your content is not resonating with your professional audience and could benefit from optimization.

When to calculate LinkedIn engagement rate

  • After posting new content to track immediate audience interaction

  • When analyzing the success of LinkedIn campaigns

  • Regularly, to monitor engagement trends and ensure consistent performance

  • During audits of your LinkedIn profile or page to measure overall engagement

How to calculate LinkedIn engagement rate (with example)

For example, if your LinkedIn page has 5,000 followers and a post receives 300 total engagements (likes, comments, shares), your calculation would be:

LinkedIn Engagement Rate (%) = (Total Engagement / Number of Followers) * 100

LinkedIn Engagement Rate = (300 / 5,000) * 100 = 6%

This means your LinkedIn engagement rate is 6%, which indicates high interaction with your post.

How to improve your LinkedIn engagement rate

  • Share content that offers valuable insights to your audience

  • Use relevant hashtags and keywords to increase visibility

  • Post engaging questions or prompts to encourage discussions

  • Optimize your posts with eye-catching visuals and infographics

  • Consistently respond to comments to keep conversations going

  • Post during times when your audience is most active

  • Experiment with different types of posts, like articles, videos, and polls to see what works best.

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