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LinkedIn Reach Calculator
What is LinkedIn reach?
LinkedIn reach refers to the total number of unique users who have viewed your posts or updates on LinkedIn. This metric helps you gauge the visibility of your content and understand how well it's performing in reaching your professional audience, allowing you to optimize your posts accordingly.
How to use this LinkedIn reach calculator
To calculate your LinkedIn reach, input your total reach, i.e., the total number of unique views your posts have received and your total number of posts. The tool will instantly give you the average reach per post, helping you understand the effectiveness of your LinkedIn content.
LinkedIn reach formula
LinkedIn Reach = Total Reach / Number of Posts
Understanding the LinkedIn reach result
The ideal reach on LinkedIn can vary based on factors like account activity, audience size, and content quality. Typically:
A high LinkedIn reach suggests your content is effective and is being widely viewed by your audience.
A low LinkedIn reach may indicate that your content isn't resonating with your network, possibly due to limited engagement, poor timing, or a mismatch with your audience’s interests.
When to calculate LinkedIn reach
After publishing new posts or updates to measure their performance
During social media audits to evaluate overall visibility on LinkedIn
When analyzing the impact of a LinkedIn marketing campaign to assess how many users your posts reached
Regularly, to monitor trends in content visibility and audience engagement
How to calculate LinkedIn reach (with example)
Imagine your LinkedIn posts have received a total reach of 50,000 unique views, and you have published 25 posts in total. You can calculate your average LinkedIn reach per post as follows:
LinkedIn Reach = Total Reach / Number of Posts
LinkedIn Reach = 50,000 / 25 = 2,000
This means that, on average, each of your LinkedIn posts reaches 2,000 unique users.
How to improve your LinkedIn reach
Post regularly and during peak times to maximize visibility
Share engaging, professional content that sparks discussions and interactions
Use relevant hashtags and tag influential people in your industry to expand your reach
Engage with your audience by replying to comments and starting conversations
Utilize visuals like images, infographics, or videos to capture attention
Track analytics to understand what content resonates best with your LinkedIn network
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