Share of Voice Calculator

Share of voice (SOV) is a marketing metric that is used to measure the media coverage and market presence of your brand in comparison with your competitors. SOV enables you to assess your brand’s visibility and the effectiveness of your marketing efforts in capturing attention in your industry.

To calculate your share of voice, enter your brand’s metrics, followed by the total market’s metrics. The calculator will then compute your SOV, providing insights into how your brand’s visibility compares to others in the market. These metrics could be social media mentions, clicks, traffic in case of website engagement or impressions in case of paid advertising.

Share of Voice = Your Brand Metrics / Total Market Metrics

A high SOV suggests that your brand is dominating the market in terms of visibility. This suggests greater brand awareness among potential customers.
A low SOV indicates that your competitors have a stronger presence, indicating that you need to optimize your marketing efforts to boost your brand’s visibility.

Calculating SOV is essential when you want to evaluate your brand’s visibility and should be calculated in the following situations:

After conducting major marketing campaigns to assess their impact on your brand visibility
During quarterly or annual performance reviews
Before and after rebranding efforts
When your competitors run any major marketing campaign to increase their reach

Tracking SOV helps you understand your competitive position and identify opportunities to increase your brand’s presence.

Suppose your brand’s advertising exposure is 3 million impressions, and the total market advertising exposure (including all competitors) is 15 million impressions. To calculate SOV:

Share of Voice = Your Brand Metrics / Total Market Metrics

SOV=(3,000,000/15,000,000)×100=20%

In this example, your share of voice is 20%, indicating that your brand gets 20% of the market’s total advertising exposure.