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TikTok Engagement Rate Calculator
What is TikTok engagement rate?
TikTok engagement rate measures the level of interaction your TikToks receive from viewers. It shows how well your content resonates with your audience by analyzing likes, comments, shares, and views in relation to the number of followers you have on the platform. This metric can be a crucial factor in creating an effective TikTok strategy.
Relevant channel: TikTok
How to use this TikTok engagement rate calculator
To calculate your TikTok engagement rate, enter your videos' total engagements (including likes, comments, and shares) and your total number of followers. The calculator will instantly calculate your engagement rate, helping you understand your audience’s level of interaction.
TikTok engagement rate formula
TikTok Engagement Rate (%) = (Total Engagement / Number of Followers) * 100
Understanding the TikTok engagement rate result
The ideal TikTok engagement rate will depend on your goals, niche, type of content, etc. Generally,
- A high TikTok engagement rate indicates that your audience is very active and that your content is grabbing their attention.
- A low TikTok engagement rate may indicate that content needs to be adjusted to better capture the interest of your audience.
When to calculate TikTok engagement rate
After posting a new TikTok video to assess immediate audience engagement
To evaluate the success of a TikTok ad or influencer campaign
Before planning new content to understand audience preferences
As part of a monthly review to track engagement trends over time
How to calculate TikTok engagement rate (with example)
For example, if your TikTok video receives 200 likes, 50 comments, and 30 shares (total engagement = 280) and you have 5,000 followers, your TikTok engagement rate would be:
TikTok Engagement Rate (%) = (Total Engagement / Number of Followers) * 100
TikTok Engagement Rate = (280 / 5,000) * 100 = 5.6%
This means your TikTok engagement rate is 5.6%, which indicates strong engagement from your audience.
How to improve your TikTok engagement rate
Post content consistently, ensuring you stay visible to your audience
Use trending sounds and hashtags to increase your content’s discoverability
Engage with your audience by responding to comments and creating duets
Keep your videos short, fun, and engaging to match TikTok’s fast-paced environment
Collaborate with popular TikTok creators in your niche to boost engagement
Analyze which types of videos perform best and create similar content
Encourage interaction by asking questions or using CTAs (call-to-actions) in your videos
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