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TikTok Engagement Rate Calculator

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What is TikTok engagement rate?

TikTok engagement rate measures the level of interaction your TikToks receive from viewers. It shows how well your content resonates with your audience by analyzing likes, comments, shares, and views in relation to the number of followers you have on the platform. This metric can be a crucial factor in creating an effective TikTok strategy.

Relevant channel: TikTok

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How to use this TikTok engagement rate calculator

To calculate your TikTok engagement rate, enter your videos' total engagements (including likes, comments, and shares) and your total number of followers. The calculator will instantly calculate your engagement rate, helping you understand your audience’s level of interaction.

TikTok engagement rate formula

An image showing TikTok engagement rate formula

TikTok Engagement Rate (%) = (Total Engagement / Number of Followers) * 100

Understanding the TikTok engagement rate result

The ideal TikTok engagement rate will depend on your goals, niche, type of content, etc. Generally,

  • A high TikTok engagement rate indicates that your audience is very active and that your content is grabbing their attention.
  • A low TikTok engagement rate may indicate that content needs to be adjusted to better capture the interest of your audience.

When to calculate TikTok engagement rate

  • After posting a new TikTok video to assess immediate audience engagement

  • To evaluate the success of a TikTok ad or influencer campaign

  • Before planning new content to understand audience preferences

  • As part of a monthly review to track engagement trends over time

How to calculate TikTok engagement rate (with example)

For example, if your TikTok video receives 200 likes, 50 comments, and 30 shares (total engagement = 280) and you have 5,000 followers, your TikTok engagement rate would be:

TikTok Engagement Rate (%) = (Total Engagement / Number of Followers) * 100

TikTok Engagement Rate = (280 / 5,000) * 100 = 5.6%

This means your TikTok engagement rate is 5.6%, which indicates strong engagement from your audience.

How to improve your TikTok engagement rate

  • Post content consistently, ensuring you stay visible to your audience

  • Use trending sounds and hashtags to increase your content’s discoverability

  • Engage with your audience by responding to comments and creating duets

  • Keep your videos short, fun, and engaging to match TikTok’s fast-paced environment

  • Collaborate with popular TikTok creators in your niche to boost engagement

  • Analyze which types of videos perform best and create similar content

  • Encourage interaction by asking questions or using CTAs (call-to-actions) in your videos

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