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TikTok Reach Calculator

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What is TikTok reach?

TikTok reach refers to the total number of unique users who have seen your content on TikTok. It helps you understand how many individuals your posts are reaching and provides insights into your content’s visibility and impact.

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How to use this TikTok reach calculator

To calculate your TikTok reach, enter your total reach, i.e., the total number of unique views your posts have received and your total number of posts. The tool will instantly provide your average TikTok reach per post, giving you a clear understanding of how effective your content is in reaching viewers.

TikTok reach formula

An image showing TikTok reach formula

TikTok Reach = Total Reach / Number of Posts

Understanding the TikTok reach result

The ideal reach on TikTok will vary depending on the account's size and engagement rate. You can use the calculated reach to track your performance over time or compare it with industry benchmarks. In general,

  • A higher TikTok reach indicates your content is effectively reaching a broader audience.

  • A low TikTok reach may suggest that your content isn't being shown to many users, possibly due to a lack of engagement, effectiveness of content, or suboptimal posting times.

When to calculate TikTok reach

  • After posting new content to measure performance

  • During social media audits to assess overall content visibility

  • When reviewing the effectiveness of a particular TikTok campaign to determine how many users your posts reached

  • Regularly, to evaluate trends in content visibility and engagement

How to calculate TikTok reach (with example)

Suppose your TikTok posts have received a total reach of 20,000 unique views, and you have made 10 posts in total. To calculate your TikTok reach per post:

TikTok Reach = Total Reach / Number of Posts

TikTok Reach = 20,000 / 10 = 2,000

This means that, on average, each of your posts is reaching 2,000 unique users.

How to improve your TikTok teach

  • Post consistently and at optimal times to reach more users

  • Use trending hashtags and sounds to increase discoverability

  • Engage with your followers through comments, likes, and duets to foster interaction

  • Create short, engaging videos to capture attention quickly

  • Collaborate with other creators to tap into new audiences

  • Track your analytics to understand what type of content resonates most with your viewers

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