Klaviyo Vs Moosend Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Klaviyo vs Moosend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Klaviyo compares with Moosend

Here’s a summary and non-biased comparison between Klaviyo and Moosend on the basis of email marketing features

TL;DR
Email editing and creation	Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only.	Provides standard HTML editor.
Automation	Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent.	Automations have numerous triggers to choose from with 4 diffrent conditional steps.
Integration	325 integrations	85 integrations
Transactional emails	Not available.	Not available.
Ease of Access	Email marketing software focused on ecommerce but lacks basic functionalities.	Simple newsletter creation and sending solution but have a lot of gliches and bugs.
Customer Support	Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager.	Chat support, Knowledge base, Video tutorials.
Interactive emails	Not available	Doesn't support AMP emails
Other marketing features	Has the following tools on marketing: - Signup forms for pages - SMS marketing	Has the following tools on marketing: - Signup forms for pages. - Landing page builder for website.

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Klaviyo pricing

Moosend pricing

Why not consider an email marketing tool that gets 3x conversions?

Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Moosend, Klaviyo, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

Feature	klaviyo	moosend	Mailmodo
Template editor	Can create from scratch or select template from library	Can create from scratch or select template from library	Can create from scratch or select template from library
Template building fuctionality	Elements can be dragged and dropped any where within the email	Elements can be dragged and dropped any where within the email	Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button
Email Dimensions	Have a fixed width of 600 px	Have a fixed width of 600 px	3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email
Pre-made layouts	Not Applicable	Not Applicable	12 variations of layouts to select from
Pre-made blocks/modules	Not Applicable	Not Applicable	12 Headers 54 Content Cards 14 Gallery 13 CTAs 29 Forms 15 Product Cards 12 Footers
Ability to save & reuse blocks	Can save any layout block and element	Can save any layout block and element	Can save any layout block
Design Options	Common options like email bg color options are provided. Email border is an add on	Common options like email bg color options are provided. Email border is an add on	Common options like pading, email body and email bg color options are provided
Supported Email Fonts	Total 20 fonts Can add extra fonts	Total 20 fonts Can add extra fonts	Total 46 fonts 11 email safe fonts 24 web safe fonts 11 web fonts.
If non-standard font is used	No prompt	No prompt	Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported
Template preview	Only HTML email with side by side display of desktop and mobile screens	Only HTML email with side by side display of desktop and mobile screens	HTML and AMP are displayed together with toggle between desktop and mobile screens
Template testing	Only HTML, supports unlimited testing	Only HTML, supports unlimited testing	HTML and AMP versions are different, supports unlimited testing
Adding custom HTML code	No. But can be done with dedicated HTML editor	No. But can be done with dedicated HTML editor	No
Rich text editor	Yes	Yes	Yes

Feature	klaviyo	moosend	Mailmodo
In-product templates	94 and growing templates	94 and growing templates	67 and growing templates
Has a template inspiration gallery	Yes, free inspiration gallery	Yes, free inspiration gallery	Yes, free inspiration gallery
Inspirational Templates count	2035 templates	2035 templates	200+ templates

Feature	klaviyo	moosend	Mailmodo
AMP email creation	No	No	Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge
Whitelisting support	No	No	Provides dedicated whitelisting support
Automatic HTML fallback	Yes	Yes	Yes
Customize HTML fallback	No	No	Allows customization for manual inputs
Sending AMP emails	No	No	Yes

Feature	klaviyo	moosend	Mailmodo
Interactive AMP widgets	No AMP elements.	No AMP elements.	16 AMP elements
Carousel/Image Carousel	No	No	Yes
Accordion	No	No	No
Basic Event invitation	No	No	Yes,with forms
Add to calendar	No	No	Yes
Calendly	No	No	Yes
Zoom Webinar	No	No	Yes
Shopify Card Abandoment	No	No	Yes
Shopify Product Recommendation	No	No	Yes
Poll	No	No	Yes
Live Price Ticker	No	No	Yes
Star Rating	No	No	Yes
NPS Rating	No	No	Yes
Thumbs up or down	No	No	Yes
Emoji Rating	No	No	Yes
Chip selection	No	No	Yes
Spin the Wheel	No	No	Yes
Quiz	No	No	Yes
Gokwik	No	No	Yes
Form	Yes, has website signup forms	Yes, has website signup forms	Yes
Star Rating	No	No	Yes
Thumbs up or down	No	No	Yes
Thumbs up or down	No	No	Structured for case specific
Star Rating	No	No	Yes
Form Submission capture	Collects form submission data as contacts	Collects form submission data as contacts	Automatic collection and storage of form submission data. Export options available
Conditional forms	Not Applicable	Not Applicable	Yes
Step wise forms	Not Applicable	Not Applicable	Yes
Hidden field	Not Applicable	Not Applicable	No
Form fields	9 field options Also have discount coupon	9 field options Also have discount coupon	15 field options
Dropdown	Yes	Yes	Yes
Radio	Yes	Yes	Yes
Checkbox	Yes	Yes	Yes
Emoji	No	No	Yes
Thumbs up or down	No	No	Structured for case specific
Text	Yes	Yes	Yes
Multiline	Yes	Yes	Yes
Image Link	Yes	Yes	Structured for case specific
Date picker	Yes	Yes	Yes
Time picker	Yes	Yes	Yes
Phone number	Yes	Yes	Yes
Single chip	No	No	Yes
Multichip	No	No	Yes
Star Rating	No	No	Yes
Nps Rating	No	No	Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

Feature	klaviyo	moosend	Mailmodo
Triggered	No, but possible by automations	No, but possible by automations	Yes
Bulk	Yes	Yes	Yes
AB testing subject line	Yes	Yes	Yes
Sending Schedule	Send and Schedule(at a particular time or over a time period) are two different options	Send and Schedule(at a particular time or over a time period) are two different options	Supports email sending by send now, schedule later and fragmented scheduling
Fragmented/Batch Scheduling	Yes	Yes	Yes
Send time optimization	No	No	Yes

Feature	klaviyo	moosend	Mailmodo
Dynamic segments	Yes	Yes	Yes
Static segments	No	No	Yes
Segment on basis of campaign activity	Yes	Yes	Yes
Pre-built segments	No	No	based on engagement
Contact-level campaign data	Yes	Yes	Yes
Add contacts via	File import, copy and paste contact's details	File import, copy and paste contact's details	Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

Feature	klaviyo	moosend	Mailmodo
Journey Advancement	Basic email handling with very limited trigger and actions	Basic email handling with very limited trigger and actions	Basic email handling and webhooks available
Drag & drop journey builder	No	No	Yes
Trigger options	4 trigger options List Segment Metrics Data property	4 trigger options List Segment Metrics Data property	12 trigger options and 5 Categories of start point Manual Trigger Specific Contacts Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date AMP activities Form Submission Custom events Occurence of an event External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit
Rules/Conditions	3 Rules Timings Conditional split Triggered split.	3 Rules Timings Conditional split Triggered split.	9 Rules Campaign Activities: Opened, Clicked, Submitted Advanced Conditions: Contact property, List/Segment membership Delay: Wait for a time period, Wait till specific time, Wait for an event
Actions	5 Actions Email, SMS, Update profile property, notification, webhook	5 Actions Email, SMS, Update profile property, notification, webhook	6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey
Limitations	Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually.	Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually.	Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger
Web/App/External event triggers	Yes	Yes	Yes
CRM triggers	Yes	Yes	Yes
Pre-made email flows	Yes, 10 flows available	Yes, 10 flows available	No
Email flows Inspiration	No	No	Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

Feature	klaviyo	moosend	Mailmodo
Opens	Yes, last open time	Yes, last open time	Yes
Clicks	Yes, last clicked time	Yes, last clicked time	Yes
CTOR	No	No	Yes
Submissions	No	No	Yes
Bounces	Yes	Yes	Yes
Blocked	No	No	Yes
Unsubscribe	Yes	Yes	Yes
Spam complaints	Yes	Yes	Yes
Forwards	No	No	Yes
Device usage	Yes	Yes	Yes
Email clients	Yes	Yes	Yes
Link click tracking	Yes	Yes	Yes
Click heatmap	No	No	Yes
Custom analytics dashboard	No	No	No, upcoming
Graphical rep	Yes	Yes	No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

Feature	klaviyo	moosend	Mailmodo
Trial Period	Has free plan.	Has free plan.	21 days on all plans
Customer support	Email and chat support	Email and chat support	Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too
Account activation	Email verification	Email verification	Generally email verification is done. 2-factor authentication can be configured manually
Onboarding form	Onboarding form requires: First name of the use. Last name of the user Company name of the user Website URL of the company How will you use Klaviyo? How many companies do you have? Address of the company Sender name and sender email id.	Onboarding form requires: First name of the use. Last name of the user Company name of the user Website URL of the company How will you use Klaviyo? How many companies do you have? Address of the company Sender name and sender email id.	Onboarding form requires: First name of the user Reason for using Mailmodo as a tool Total number of emails or subscribers Phone number of the user
Product education	Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively	Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively	Stepwise instructions(basic and advanced) are provided to send out the first email. Team provides demo on-demand. Also have dedicated course(Email Marketing Masterclass)
Product theme	Light theme	Light theme	Light theme

Feature	klaviyo	moosend	Mailmodo
Dynamic data	Yes	Yes	Yes
Spam testing	No	No	No
Integrations	325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations)	325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations)	21 integrations More details.
Drag and drop	Yes	Yes	Yes
Transactional emails	No	No	Yes
Content optimization	No	No	No
REST API	Yes Refer this page to understand in details.	Yes Refer this page to understand in details.	Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.

Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.

Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.

You can use Moosend for free to send unlimited emails to 1,000 contacts. However, if the contact limit feels restricting, consider using Moosend alternatives like Mailmodo that comes with an affordable pricing plan.

We recommend you to use Moosend if you manage invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. Instead, Moosend alternatives like Mailmodo offer custom multistep automation at a more affordable price.

Moosend’s spam rate is high enough to cause low email deliverability. Their users’ emails often end up in spam. You can achieve better email deliverability with Mailmodo's dedicated servers, consultation, and help with your domain warm-up.

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

Vineet Khare

Mailmodo customers have seen legendary growth

Easiest to use email marketing software in 2024

Get 3X conversions
with interactive emails

Create & send interactive emails without coding

Put revenue on auto-pilot with pre-built journeys

Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including

Klaviyo Vs Moosend Comparison (2024)

How Klaviyo compares with Moosend