How Learnbay increased program inquiries to 70% with interactive emails

Challenge

Learnbay is an upskilling platform offering IBM-accredited data science programs, cloud and DevOps, machine learning, and AI. Once students land on its website, they fill out a form to learn about the programs offered by Learnbay and select the right course.

After successfully submitting the form, prospects received an email from Learnbay with a concise overview of different programs they could enroll in. However, as this email couldn’t be lengthened, Learnbay couldn’t cover each course's benefits, FAQs, and other details.

As a workaround, they asked prospects to visit their website.

This meant the prospects still had to find their preferred programs on Learnbay’s website and look for other needed information.

This user experience was a hassle, and Learnbay knew that by reducing these extra steps and enabling prospects to find relevant information quicker, they could increase course enrollment.

Solution

First, they decided to identify the right content or pages that led to most inquiries and enrollments. This content was the expert videos on YouTube, which addressed all the FAQs and shared previous success stories. Watching these videos often prompted prospects to book another inquiry call and, eventually, enroll.

Now, the next step was getting the prospects to reach the page they were interested in without hassle.

So, Learnbay approached Mailmodo and asked if an interactive element could make this experience friction-free.

Mailmodo suggested a simple drop-down menu in emails, enabling prospects to pick a program without leaving their inbox and then being redirected to the relevant video. This made it easier for them to find the right information faster, saving multiple steps.

“Mailmodo enabled learners to pick their area of interest with a drop-down inside an email and gave them the power of choice to access relevant content instead of looking for what they need in a lengthy email” - Manali Sinha Roy, Marketing at Learnbay.

The drop-down also helped Learnbay collect data on user preferences that they could start using to personalize follow-up emails.

Here’s a sneak peek into the template they used -

Outcome

With the interactive enrollment email, Learnbay registered an 8% submission rate on the drop-down form, which led to more prospects booking and watching relevant course videos and increased inquiries to 70% for paid courses.

Key Learnings for your next marketing campaign

✅ Adding interactivity is now simpler than ever Learnbay enabled subscribers to pick their preferred course with a simple drop-down menu inside emails. This interactive element allowed subscribers to tailor their email experience, leading to increased engagement and easier conversion.

The best part? You can embed this inside your emails within a few minutes using Maimodo’s drag-and-drop builder for interactive emails.

✅ Less friction is the key to a better email experience

Adding a drop-down menu helped Learnbay with personalization and transformed their email from a content-heavy to a crisp, concise format. With this change, subscribers can access relevant content easily without scrolling endlessly.

As a result, the campaign's CTR improved significantly, and more people engaged with the content.

Similarly, you can discover simpler, more interactive ways to distill your email content and make it more scannable. Interactive elements like carousels, quizzes, and forms are great for sharing the same information in an engaging, bite-sized manner to enhance the email experience.