A guide to everything about Email Marketing

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Recent Articles


A Complete Guide to Dark Mode Email Design and Campaigns


How to Manage Your Emails with Inbox Zero


How to Use Opt-In in Your Email Marketing Strategy


30 Most Commonly Used Email Abbreviations and Acronyms


A Complete Guide to Dark Mode Email Design and Campaigns

Read how to create and optimize dark mode emails to improve email accessibility across email clients with guides, benefits, and email template examples

How to Use Opt-In in Your Email Marketing Strategy

Opt-in email marketing is asking people permission before adding them to your email list. Explore its benefits and best practices in this article.

How to Manage Your Emails with Inbox Zero

Inbox zero is an email management process to keep your inbox empty or near empty by deleting the unnecessary one. Learn its benefits and some of the best practices to achieve it.

30 Most Commonly Used Email Abbreviations and Acronyms

This is a list of 30 email abbreviations that are used daily in emails.

What Is Email Accessibility and Why Is It Important

Email accessibility means creating emails that are easily understood by subscribers who are specially-abled. In this article, you will learn why accessible emails are important and how can you make them.

A Complete Guide to Email Preheader

Email preheader is the line of text that comes after the subject line when the email is viewed in the inbox. This article will tell you why it is important and the 8 best practices you can follow.

A Complete Guide to Video Email Marketing for 2022

Video email marketing is sending videos in emails to capture attention and convey information easily and effectively. In this article, learn why you should use videos and how can you use them in your emails.

How to Implement Marketing Mix with 4 Ps of Marketing

The marketing mix consists of the 4 Ps - Product, Price, Place, and Promotion. All these elements work together to build a marketing strategy for your product.

Email GIFs Guide to Send Stunning Emails

In this article, we talk about how you can benefit from using GIFs in your email. You can use it lessen the amount of text in you emails, You can use it to add some humor and many more.

Email Marketing Strategy: A Guide to Winning Email Campaigns

An email marketing strategy is the steps marketers follow to reach their marketing goals through emails. Learn more about what a good strategy looks like and what key metrics you can measure.

A Complete List of Email Marketing Statistics for 2021

A list of all the email marketing statistics that you should know in a single place. This list includes all the data related to B2B and B2C industries.

The BIMI Guide You Need as An Email Marketer

BIMI is an emerging email authentication standard that helps combat phishing and build brand trust. Learn more about BIMI and how you can implement it for your business.

How to Use Emojis in Your Emails to Liven Them Up

Emojis are visual representations of emotions through the use of symbols. Take a peek into why you should use emojis in emails and how can you use it to better convey your emotions.

A Beginner's Guide to HTML Email Design

A complete guide to html email design that will tell you how it's different from plain text email and what are its pros and cons and also some of its best practices.

How to Use Sunset Policy To Boost Your Engagement Metrics

Sunset policy is a practice of removing inactive subscriber from your email list, if they don't engage with your emails, after a certain time. Learn why you need it and how you can implement it.

A Comprehensive Guide to Understanding Email Autoresponder

Autoresponder is a feature that automates email replies on your behalf when someone sends you an email. Read about its advantages, different types, how it is different from email automation, and how to set it up.

Evolution of Email Etiquettes and Tips to Write Better Emails

Email etiquette refers to the rules of conduct that should be followed when sending or replying to any email. Learn how it has changed over the years and what rules to follow.

What Is CAN-SPAM and How to Be CAN-SPAM Compliant?

CAN-SPAM is a set of rules established in 2003 in United States to manage the sending of commercial emails. Take a peek into how you can be CAN-SPAM compliant and what happens if you aren't.

A Comprehensive Guide to Interactive Emails

Interactive emails allow your audience to better interact with your emails by swiping, sliding, hovering, etc., on different parts of an email. Read more about different elements of an interactive email and how they can help boost your engagement.

11 Innovative Email Design Examples From Different Industries

Take a peek into 11 innovative Email design examples we've curated from different industries to fuel ideas for your next campaign.

What Is Double Opt-In and Why You Should Use It

Double opt-in is where a user gets an email after signing up for a subscription to confirm their email address by asking them to click on a link in the email. Learn about its advantages and disadvantages and why you should use it.

Everything You Need to Know About Email Design

Email design is creating and organizing different email components that appeal to your audience. This article talks about the components of an email design, email design trends, and best practices.

What Is a Suppression List And How to Make One

A suppression list is a list of all email addresses that have unsubscribed or selected your emails as spam. This article talks about what kind of email addresses you can include in a suppression list.

An Ultimate Guide to Email Design Layout

Email design layout means how the content, pictures, CTA button, and other elements will look. This article talks about why a good email layout is important and some commonly used design layouts you can use,

14 Email Design Best Practices to Ramp up Your Email Game in 2021

This article talks about 14 of the best email design practices you can use for better responses. From choosing the optimal header to compatibility with the dark mode, we talk about all the other things for a great email design.

6 Effective Tips To Boost Your Email Conversion Rate

Email conversion rate is the portion of subscribers who took the desired action in your campaign. In this article, you will learn 6 best tips you can use to boost your email conversion rate.

CTOR vs CTR - Which Metric You Should Track?

Click-through rate means number of people clicking on one of the links out of all emails sent. Click-to-open rate means number of people clicking on one of the links out of total opened emails. Learn which metric is helpful in achieving your results.

Step-By-Step Guide to Implement Audience Segmentation

Audience segmentation means dividing people into different groups based on their interests, demographics, preferences, etc. In this article, you'll learn the steps to help you segment your audience.

What Is Email Footer and How To Use It to Your Advantage

An email footer is the end of your email where you greet your readers, followed by your name and any relevant information. In this article, you will learn how to use email footers with its best practices.

What Is an Email List and How Can You Build it From Scratch

An email list is collection of email addresses a business or an individual has gathered from potential customers. In this article, you will learn 3 actionable steps you can take to build an email list.

What Is Email Authentication and How To Set It Up

Email authentication is a way to ensure the email you get are safe and are not tampered with. In this article, learn you'll learn about how you can set up your email authentication.

How to Get Started with Email A/B Testing

Email a/b testing is finding out which version of your email works better and generates the desired results. In this article, learn what are its benefits and best practices you can use to a/b test your emails.

What Is Email Analytics and How Can You Use It to Optimize Your Campaigns

Email Analytics is a method of tracking how your audiences' interact with different parts of your email. In this article, you will learn about 11 email metrics you can use to track your engagement, delivery, and conversions.

Email Marketing for Small Businesses: A Step-by-Step Guide

Email Marketing for Small Businesses and Enterprises- benefits and challenges of email marketing for small businesses and how you, as a Small Business owner, can leverage email marketing to acquire and nurture leads.

5 Steps To Run A Successful Email Marketing Campaign

An email marketing campaign is one or a series of preplanned emails sent from an organisation to one or more clients, potential prospects, customers or stakeholders for sharing information or inviting calls to action. How to create a successful email campaign in 5 steps...

How to Cold Email for Higher Conversion

A cold email is an email sent to a person with whom you have had no contact previously. Learn how to write cold emails and get the best return on investment with these tips

Email Marketing Metrics: How To Measure them And Their Benchmarks

Email marketing metrics are the measure of the success of your campaign. Find out about 9 essential email marketing metrics you can track to send better campaigns.

Feedback Email Series for E-commerce and D2C Brands

Emails that gather qualitative information or data that helps in improving product reliability and enhances the buying experience for customers are feedback emails.

Product Recommendation Email Series for E-commerce and D2C Brands

Product recommendation emails help in luring in customers, driving more sales, and increasing conversions. Marketers analyze a buyer’s purchase history and browsing behavior to drive revenue and optimize conversions.

Re-engagement Email Series for E-commerce and D2C Brands

Re-engagement emails or win-back emails help e-commerce and D2C brands to connect with subscribers who are no longer active and turn them into active customers.

Browse Abandonment Email Series for E-commerce and D2C Brands

Browse abandonment emails are sent by e-commerce brands when subscribers bounce from their online store without adding items into the cart.

What is Drip Marketing? The Complete Guide to Set up Drip Campaigns

Drip marketing is the strategy of breaking down marketing communication into a series of ‘drips emails’ over a period of time. Learn everything about drip marketing.

What is Abandoned Cart? How to Recover Abandoned Cart Revenue through Email Marketing?

What are abandoned carts? Cart recovery strategies for your e-commerce and creating a cart abandonment plan.

Affiliate Marketing for Beginners: What is Affiliate Marketing? A Guide to Becoming an Earning Affiliate

Affiliate marketing is process of promoting others companies' products in exchange for a commission. It is a type of performance based marketing.

Abandoned Cart Email Series for E-commerce and D2C Brands

Abandoned cart emails are sent out to customers who filled their cart with items from an online store but left without completing the purchase transaction. In this guide, we provide you with ready-to-use email templates, series, and best practices

Lifecycle Email Marketing for E-commerce and D2C Brands

Lifecycle emails are the emails that are sent to customers during the various stages from subscription to purchase. These rely on user behavior and help to retain customers, improve engagement, and increase revenue.

Welcome Email Series for E-commerce and D2C Brands

A welcome email is the first impression or touchpoint that your brand has with a customer. Most users expect a welcome email from D2C brands on sign-up or registration, and hence welcome emails typically show higher open rates than any other email campaign.

An Ultimate Guide to Pulse Survey - Getting the most out of Pulse Surveys with AMP Email

Want to conduct pulse surveys? Create effective pulse surveys, explore their benefits, and find out how to use AMP emails to work around survey fatigue.

Email Marketing for E-commerce: Getting Started, Essential Email Campaigns and Best Practices

Getting started on email marketing for your e-commerce? Here's everything you need to get started, types of emails, must send email campaigns and best practices.

Email Automation Using Journey

Email automation helps marketers to engage and target customers with drips and email workflows. Read about the types, use cases, and advantages of email automation and how to get started with it.

How Email Marketing Affects Your Growth

Email marketing can be an enormous boost to your revenues. In this article, you will learn how email marketing affects your growth and what parameters to focus on to maximize your business's productivity.

Email Tracking and Its Importance for Brands and Businesses

Email tracking is a way of monitoring and analyzing your emails like the exact time and date a message was sent and when it was opened, etc. In this article, you will learn about email tracking and how to use it effectively to achieve your business goals.

How to Book More Meetings with Mailmodo?

Booking meetings through emails are now essential to communicate with people in and out of the organization. But it can be a task to book meetings online considering people's availability. So, how do you book an effective email meeting that everyone can attend? Read this article to find out!

A Complete Guide to Promotional Emails and Transactional Emails

Learn about promotional emails and transactional emails, their types, differences, and how to use them for effective email marketing.

Best Transactional Email Software in 2021

Transactional email software provides automation for sending triggered emails. If you are looking to find genuine transactional email software, you've come to the right place. In this article, we will discuss the best transactional emails software in 2021.

Best Promotional Email Software in 2021

Are you looking for the best promotional email software? Choosing the right one can be challenging. In this article, We have curated a list of promotional email software that can enhance your email marketing campaigns.

How to Choose an Email Service Provider

Email service provider or ESP is essential to execute email marketing campaigns. Read about their types, features, and how to choose the suitable ESP for your business.

Best Drip Campaign Software in 2021

Read this article to find out what are the best email drip campaign software in 2021, their details, features, pricing, and how to choose the right one for your business

How to Get ~3X Course Registration with Interactive AMP Email

Send course registration campaigns to your subscribers using interactive AMP emails and allow them to fill application forms inside emails for higher registrations

How to Send Job Application Email Using AMP Email

Send Job Application Email using interactive AMP Email to make your hiring process easy and effective with higher response rates and more applicants.

How to Craft Email Subject Lines for the Win

Email subject lines are critical as it convinces readers to open your email. Read the best practices for writing a successful email subject line that gives higher open rates.

How to Nurture Leads with Email Marketing?

Lead nurturing is the process of establishing a connection with your leads and nurturing them throughout the sales funnel. In this article, you will learn all about Lead nurturing and how it can help with your email marketing campaigns.

How to Avoid Email Blacklisting?

A blacklist is a collection of IP addresses and domains that are linked to spam content and being being on one can prevent your emails from getting delivered. Understand what is email blacklisting and how to avoid it.

Best Email Marketing Software in 2021

Email marketing software is an effective solution for email marketers to offer important and relevant content, product promotions, offers, etc to their potential customers. This article will help you find out the best email marketing software in 2021.

Best Email Testing Tools in 2021

Email testing tools help in verifying your email content prior to sending it. In this article, we will learn about email testing and what are the best email testing tools in 2021.

Mailer Daemon 101: Your Guide to Tackle Spam the Right Way

Mailer Daemon is a program that is responsible for managing your email messages and sends a failure report to your inbox when your emails are not delivered. In this article, you will learn all about Mailer Daemon, Mailer Daemon spam and how to avoid it.

How to Get ~3X Insurance Quote Inquiries with Mailmodo

Get more insurance quote inquiries for life, auto, residential, commercial, and other insurance types using interactive email marketing

A Guide to Email Drip Campaign and How to Get Started With it

Drip Campaign is a series of automated emails sent to your recipient based on timing and trigger. Read about its importance, benefit, examples, and how to set up drip campaigns.

Best Email Automation Software in 2021

Email automation tool lets you automate sending of triggered emails to your subscribers. Read about the best email automation software in 2021, their pros and cons, and how to choose the right one for your business

How to Create Interactive Market research Forms with Mailmodo?

Market research is the first essential step to your email marketing's success as it helps you identify customer expectations and how they view your business. In this article, you will learn how to conduct Market research effectively with AMP for emails by Mailmodo.

Best AMP Email Software in 2021

To send AMP emails you will need software that supports AMP for email. We have listed down the top 4 AMP email software that will help you in your email marketing journey.

How do Spam Filters help in Increasing Email Deliverability?

Spam filters are designed to detect unwanted emails and prevent them from entering the end-users inbox. In this guide, you will learn all about spam filters, and what you can do to safeguard your emails from getting filtered.

Why You Should Test Your Emails Before Sending Them?

Email testing helps in gaining a lot of insights that can directly affect the performance of your email marketing campaign. In this guide, you will learn about email testing, its applications, and why it is important.

How to become #1 Product on Product Hunt?

Are you wondering how to get featured or crowned on Product Hunt? This article will help you understand how to become the #1 Product on Product Hunt.

How AMP for Email Creates Customer Journey Shortcuts

The customer journey can be long. What if you could offer leads and prospects some enticing shortcuts? Find out how AMP for Email functionality can help.

Everything You Need to Know About Email Marketing

Read everything about email marketing in this detailed guide and learn about its benefits, how to get started, important terms, types of campaigns, and how to send email campaigns like a pro.

The Definitive Guide to AMP for Email

AMP for Email is an open framework created by Google to add interactive elements like carts, carousels, accordions, calendars, and create lightweight emails. Read all about AMP components, use cases, benefits, limitations, and myths about AMP Emails

Best Email Verification Service and Validation Tools in 2021

Email verification and validation tools help to verify and validate email lists for improving email deliverability. Read about the best email verification service in 2021, their benefits, and how to choose the right one for your business

What is SPF and Why is it Important

SPF or Sender Policy Framework is a technical layer to prevent spamming, spoofing, and phishing and authenticate emails

A Step-by-Step Domain Warm-up Guide

Read how domain warm-up is crucial for saving your emails from going to spam while sending bulk emails and how to warm up domains

Sending interactive email newsletters with AMP emails

Create interactive email newsletters using AMP for emails with interactive forms and engaging designs

Requirements to send AMP Emails

Learn about the requirements and guidelines to create and send AMP Emails

Conducting Surveys with Interactive AMP Emails

Conducting surveys with AMP Emails enables your audience to respond by filling interactive forms within the email itself

9 Reasons Why Your Emails Land in Spam and What You Can Do About it

Read about email spam reasons, spam filters, how to improve deliverability, and get all your emails to land in the inbox

What is DMARC and Why is it Important

DMARC is an email authentication, reporting, and policy conformance protocol to prevent spoofing and phishing and build a domain reputation

POP3 and IMAP Protocols

Understand POP3 and IMAP, their differences, and how they impact email management and retrievals

What is Domain Reputation and How it Affects Email Deliverability

Domain Reputation is used by ISPs and email clients to evaluate your emails for spam or inbox placement. Read all about the domain reputation, its effect on deliverability, and best practices.

8 Types of Email Marketing Campaigns that can Skyrocket Growth

Read about the different types of email campaigns, which ones you should send for growth, and how you can supercharge them with AMP emails.

What is DKIM and Why is it Important

Read all about DKIM, email encryption for verifying the source of an email, its importance, and how to set up DKIM

Everything You Need to Know About Email Deliverability

Understand all about email deliverability, how to measure and improve it and how it affects the ROI of email marketing

Dedicated IP Address vs Shared IP Address - Which One Should You Use?

Understand what Dedicated IP and Shared IP are, their differences, how they impact your email deliverability, and which one you should use in this guide

How to Write Persuasive Email Copies for Higher Conversions

Writing persuasive and awesome email copies might look difficult but it can be done following the points in this blog for higher email conversions and sales

How to Verify and Clean Email Lists

Email verification is the way to ensure that emails are valid and connected to an inbox and cleans email lists. It helps in increasing the deliverability of your email lists

How to Preview and Test AMP Email

AMP Emails have to be tested, validated to ensure that there are no errors in rendering AMP emails. This blog provides a comprehensive guide to preview and validate AMP emails.

What is HIPAA and Why is it Important

Health Insurance Portability and Accountability Act or HIPAA is a US law that ensures that the health care information of a patient is safe and secure

AMP Emails for E-Commerce

AMP Emails bring interactive elements like carts, survey forms, ratings, and reviews inside emails which helps e-commerce brands to increase sales and improve customer relationship.

12 Ways to Decrease Email Bounce Rate

Email Bounce Rate affects the success of your email marketing campaign. Read all about email bounce, types, and how to decrease it

Email Marketing Interview Questions You Need to be Ready for

Here's a list of the top email marketing interview questions that you need to be ready for if you are looking to make a career in email marketing.

Use Cases of AMP Emails

Use cases of AMP emails are present in all industry like eCommerce, travel, BFSI, recruitment, SaaS, retail, and others for lead generation, sales, surveys, and user engagement.

12 Ways to Increase Your Email Deliverability

Read how to increase email deliverability to land in your subscribers' inboxes and not the spam folder for increasing conversions and sales.

Email Marketing Trends of 2021 and their Impact

Read about email marketing trends of 2021 like AMP Emails, user-generated content, minimalism, and more that are taking the world by storm and how to welcome them.

How to Register with Gmail, Yahoo Mail and Mail.Ru for AMP Emails

Read this complete guide on how to register and whitelist with Gmail, Yahoo Mail, and Mail.Ru for sending AMP Emails.

How to Increase Email List Subscribers

It is essential to increase email list subscribers for successful email marketing and in this blog, we discuss various techniques and best practices to get a good list growth rate.

All About Open Rates and Click-through Rates in 2021

Open rates and Click-through rates or CTR are metrics used to measure email marketing performance and optimize campaigns. Read about their importance, measurement, and best practices.

Components of AMP Emails

AMP Email components allow you to add interactive app-like functionality within an email and enable recipients to interact dynamically with the email content.

10 Ways to Increase Your Open Rates

Increase open rate with these 10 tested methods and execute successful email marketing campaigns with high ROI. Read about how to overcome the challenges of increasing open rates.

All About Hard Bounce & Soft Bounce

Hard bounce and soft bounce affect the email deliverability of your campaign. Read all about email bounces, hard bounce vs soft bounce, and how to tackle them.

What is GDPR and Why is it Important (Email Marketing Edition)

GDPR or General Data Protection Regulation is a European privacy law to regulate the collection, use, and processing of personal information of EU residents of personal data.

AMP Email limitations and How to Tackle them

Read about AMP Email limitations, what they mean for email marketing and how they can be tackled for sending interactive emails.

AMP Email Advantages and Benefits

AMP emails have many benefits like interactivity, high engagement, dynamic updates, and better security which can provide higher email conversions and ROI

What is PECR and Why is it Important

The Privacy and Electronic Communications Regulations is a law in the UK enacted to protect individuals' personal data and privacy by making it illegal to send marketing communications without prior permission from the recipients

Everything About SMTP or Simple Mail Transfer Protocol

The Simple Mail Transfer Protocol is a communication protocol that allows the users on the same or different computers to send mails over the internet