Every marketer needs to know how people are reacting to their emails so that they can figure out what customers they need to focus on. This can be done using open rates and CTRs and this also helps them in improving the email marketing process and increasing the leads funnel. In this blog, we will understand what Open Rates and CTR are, how to measure them, and how to interpret them to improve email marketing conversions.

## Table of Content
- What is open rate?
- What is click-through rate?
- Why is it important to monitor open rate and CTR
- Measuring open rate and CTR
- Benefits of tracking open rates and CTRs
- How to improve open rates and CTRs
- Takeways

## What is open rate?

Email open rate is the proportion of people checking or opening the email sent by individuals or companies. It shows how many subscribers are viewing the emails sent in an [email campaign](https://www.mailmodo.com/guides/types-email-campaigns).

## What is click-through rate?

Click-through rate is the proportion of people or subscribers who click on the particular link out of the total users who view the email, advertisements, or webpage.

## Why is it important to monitor open rate and CTR

Both open rate and click-through rate help to understand an audience base and reach maximum people. However, many factors can impact these rates, like the presentation of content, images, keywords, relevant information, and many others.

These factors can point out why your email conversions the way they are. If ignored, these can lead to the loss of prospective customers.

### Benchmarks for Open Rate and CTR
The average email open rate is 17.80%, and the average click-through rate is 1.91% for search ads and 0.35% for display ads. These rates act as a standard measure to know that the company will succeed or fail in the future. The higher rate will determine success, and the lower rate will determine failure. Nevertheless, you can work on the email content and strategy and improve the rates.

**The percentage of email open rate that is considered good is between 15-20%. The preferable percentage of click-through rate is approximately 2.5%.**

Note that t2hese rates may differ depending on the purpose of different companies or individuals.

  

## Measuring open rate and CTR

  

The formula for calculating these rates are as follows:

**Open rate = ( The number of people who have opened your email/ The number of people who have received your email) X 100**

**CTR = ( The number of people who have clicked on your CTA or a link/ The number of people who have received your email) X 100**


For example:- If you had ten clicks on the link and it has reached 100 people, then the click-through rate would be 10%.

  

## Benefits of tracking open rates and CTRs

There are many benefits for measuring and tracking these rates. The most important of these benefits are as follows:

### Reaching Maximum People
Email open rate and click-through rate help the marketer to reach the maximum number of people. They get a fair idea about what content people like to see. In case the rate is low, then they can improve by using creative ideas in the emails.

### Improving Performance
These rates help to improve the overall performance of the marketers as they get to know what people are likely to read more, and thus they focus more on the relevant content.

### Saving Time
These rates save a lot of time for the marketers by targeting the right audience as they get the percentage of people who click the links and thus focusing more on them.

### High Conversion Rate
These rates can help in the conversion of sales as higher percentage of people opening the email means a higher possibility of sales.

### Saving Cost
Emails are the cheapest way to build relationships with customers and attract them to buy the product. These rates will let the marketers plan and devote their time to valuable customers for better ROI.

  

## How to improve open rates and CTRs

  
[Improving open rates](https://www.mailmodo.com/guides/increase-open-rate) and CTRs might be very essential to improve the marketing and sales performance of your business. Here a few important things that can help you to build a solid open rate and CTR.

### Whitelist information
Within your email, you can write instructions to whitelist your email address so that people don't miss out on your email.

### Creative content
The content should be unique and should attract more and more customers, and by using creative content within your email, you can turn your emails into sales.

### Simple Language
The language of the text within your email should be easy to understand and informal so that people can relate to it.

### Precise
The content should be precise, and to the point, because long emails can be challenging to read, then you will lose potential customers.

### Double opens
You can send your email again to the customers who haven't seen your email or missed it. It will help you to reach the customers and gain the chance for sales.

### Use of proper images and keywords
It is essential to use relevant photos as they can directly have a significant impact on the customers. Similarly, the right keywords are critical for the content to trigger a customer's mind.

## Takeaways

Getting a good open rate and CTR in establishing a good email marketing strategy. This requires planning and executing email marketing campaigns as per the industry best practices. 

If you want to learn more about increasing these rates, feel free to contact the [Mailmodo](https://www.mailmodo.com/) team. Moreover, with Mailmodo you can send interactive [AMP email](https://www.mailmodo.com/guides/amp-for-email) campaigns that make send the post-CTR actions and content directly into the emails. 

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Open rates and Click-through rates or CTR are important metrics to measure email marketing performance and optimize campaigns for better ROI

All About Open Rates and Click-through Rates in 2021 | Guides | Mailmodo

All About Open Rates and Click-through Rates in 2021


SMTP or Simple Mail Transfer Protocol is a standard communication protocol for email transmission. Mail servers and other message transfer agents use SMTP to send and receive mail messages. SMTPs affect [email deliverability](https://www.mailmodo.com/guides/email-deliverability) and thus email marketing conversions. In this blog, you will learn what an SMTP is, its types, working and confuguration.

  

## Table of Content

- What is a protocol?

- What is SMTP?

- The importance of SMTP

- What are the components of SMTP?

- Types of SMTP

- How does SMTP work?

- Popular SMTPs

- How are emails sent using SMTP?

- Conclusion

  

## What is a protocol?

A protocol consists of a set of rules and procedures which govern the exchange of data between two or more devices. Protocols define how the transmission of data will precisely take place between electronic devices such as computers. They set the standard procedures for communication and exchange of information.

  

  

The International Organization for Standardization established the Open Systems Interconnection (OSI). It is one such widely used Internet protocol that lays down the standard for communication over different networks. The model divides the process of data transmission in a series of seven layers.

  

  

Some of the important internet protocols are TCP/IP, HTTPS, DNS and SMTP.

  

  

## What is SMTP?

  

  

The Simple Mail Transfer Protocol is a communication protocol that allows the users on the same or different computers to send mails over the internet. It involves a particular set of guidelines according to which the communication via mail takes place.

  

### The importance of SMTP

  

SMTP acts as a push protocol by transmitting the mail on and across the networks. It comes under the application layer of TCP/IP protocol, where it works in 'store and forward' manner.

  

SMTP facilitates the mail exchange over networks. After recognizing the respective mail address, it sends the message to one or more recipients. The user can send the mail in various forms, such as text, video, or graphics.

  

  

## What are the components of SMTP?

  

  

There are two primary components of the SMTP client and server. The first is 'User-Agent, and the second is a Mail Transfer Agent.

  

### User-Agent (UA)

The User-Agent (UA) is responsible for preparing, creating, and putting the message in the form of an envelope for transmission.

  

### Mail Transfer Agent (MTA)

The Mail Transfer Agent (MTA) then transfers this message across the internet to the particular recipient.

  

The SMTP supports a more complex system by adding a relaying system in the process. Under this, more MTAs can be placed at either sending or receiving sides. If needed, then this relay system can use mail gateways and work without TCP/IP protocols.

  

  

## Types of SMTP

The different types of

  

### 1. End-to-end

  

  

In the SMTP model, the client-SMTP starts the communication session, whereas the SMTP at the receiver's s ide responds to the client's request.

  

  

The end-to-end SMTP protocol helps to send email to servers at various other organizations. This model acts as a medium of communication between different organizations.

  

  

### 2. Store-and-forward

  

  

The store-and-forward SMTP model is different from the end-to-end SMTP model. The store-and-forward type is used within an organization only, unlike the end-to-end SMTP.

  

  

After contacting the destination's host directly, the SMTP server keeps the mail to itself until the receiver's SMTP successfully receives a copy of the email.

  

  

## How does SMTP work?

  

  

The Transmission Control Protocol (TCP) is the primary connection for communication between the mail sender and the mail receiver. In SMTP, the mail sender sends the data in the form of command strings over this reliable ordered data stream channel.

  

  

The SMTP client consisting of **the initiating agent, sender, or transmitter** initiates the communication session. It issues the command strings and opens the session for corresponding responses from the SMTP server, which involves the listening agent, or receiver. Zero or more SMTP transactions may be there in a course.

  

  

Usually, an SMTP transaction follows four command or reply sequences:

  

  

- **HELO/EHLOcommand:** It tells the email server that the client wants to start the mail transaction. The client mentions its domain name after this command. For example, "HELO e-mail.myhost.com".

  

- **MAIL command:** It lays down the bounce address/return address, thereby defining the return-path or reverse-path.

  

- **RCPT command:** It specifies the recipient of the message. The sender's envelope contains the addresses of the recipients, to which the RCPT command can be issued multiple times for each recipient.

  

- **DATA:** It shows where the content of the message starts, as opposed to its envelope. An empty line separates the message header and body in the text of the message. However, DATA is not just one command but a group of commands in which a server has to reply twice. First, the server acknowledges the message and replies with its readiness to take the message. Then after completing the end-of-data sequence, it either accepts or rejects the entire message.

  

  

- Apart from the reply of the DATA command, the server can reply in a positive way (2xx reply codes) or a negative way. The negative responses can further be of two types; permanent (5xx codes) or transient (4xx codes).

  

  

If a server sends 'reject' then it is a permanent failure, and the client needs to send a bounce message to the respective server. On the other side, a &#39;drop&#39; is a positive reply, in which the message is discarded instead of delivery.

  

  

## Popular SMTPs

  

  

In 1982, one of the first MTAs to implement the Simple Mail Transfer Protocol, Sendmail with 4.1cBSD, was released. With time, it became a commonly used mail transfer agent.

  

  

Some other SMTP server programs that have become popular include Postfix, qmail, Novell GroupWise, Exim, Novell NetMail, Microsoft Exchange Server, and Oracle Communications Messaging Server.

  

In 1998 and 1999, new trends in the delivery of emails set in along with the introduction of the Message submission (RFC 2476) and SMTP-AUTH (RFC 2554), respectively.

  

At present some of the most popular SMTPs include [Amazon SES](https://aws.amazon.com/ses/), [Sendgrid](https://sendgrid.com/), [Mailgun](https://www.mailgun.com/smtp/) and others.

  

  

## How are emails sent using SMTP?

  

  

The process of sending emails via SMTP consists of the following sequential steps:

  

  

### 1. Composition

  

  
With the help of an MUA, Mail Transfer Agent program, the user sends an email. The content of the electronic mail consists of two parts, header and body. The former header is the subject of the message, while the body is the main content of the message. The sender and recipient address also comes under the header part. The header acts like an envelope holding the letter (message) in it. 

  

  

### 2. Submission

  

  

The mail client (mail user agent, MUA) submits the email to a mail server (known as a mail submission agent, MSA) using SMTP on TCP port 587 or the traditional port 25. The MSA further delivers the mail to its mail transfer agent, MTA.

  

  

### 3. Mail Delivery

  

  

The two parts of an email address are the username of the recipient and domain name. Let&#39;s take, for example, mayank@gmail.com, in which 'mayank' is the username, and &quot;gmail.com&quot; is the domain.

  

  

In case the domain name of the recipient&#39;s email address does not match with the sender&#39;s domain name, then the mail submission agent (MSA) will send the mail to the (MTA).

  

  

Then, the MTA will search for the particular domain to relay the mail. To obtain the target domain, it checks the MX record from the Domain Name System. The MX record contains the information regarding the domain name and IP address of the recipient. Once it locates, MTA establishes the connection with the exchange server and relays the message.

  

  

### 4. Receipt and Processing

  

  

After receiving the incoming message, the exchange server delivers it to the Mail Delivery Agent. It stores the email and waits for the retrieval by the user.

  

  

### 5. Access and Retrieval

  

  

The user can access the MUA with the login and password. The MUA helps in retrieving the stored email from the MDA.

  

## Conclusion

SMTPs are essential to send and receive emails. As an email marketer you need to choose and configure the SMTP that suits your requirements. [At Mailmodo, we provide easy SMTP setup and integration with any SMT](https://www.mailmodo.com/features/)P you might like to send your email marketing campaigns. Feel free to reach out the Mailmodo team to learn more.

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The Simple Mail Transfer Protocol is a communication protocol that allows the users on the same or different computers to send mails over the internet

Everything About SMTP or Simple Mail Transfer Protocol | Guides | Mailmodo

Everything About SMTP or Simple Mail Transfer Protocol


It's an ideal opportunity to investigate the top email marketing trends set to shape your business in 2020, from mobile optimization and minimalist content to AI and email's position as one of the most trusted communication channels accessible to advertisers. In this blog, we discuss the top five ongoing trends that are changing the landscape of email marketing.

  

  

  

## Table of Content

  

- Five Email Marketing Trends in 2020

- AMP for Email

- User-generated content in an Email

- Minimalism in e-mail design

- Super-personalized e-mail campaigns

- Dark mode

- The future of Email marketing

  

## Five Email marketing trends in 2020

  

[Email marketing](https://www.mailmodo.com/guides/email-marketing) has forever challenged its critics in continuing to give a variety of advantages to advertisers, from building trust to provide the most prominent ROIs of any digital channel available today. Confronted with the blasting prevalence of social media and search, email despite everything presents a particular set of advantages that other media streams battle to provide. Yet, there are other advancements that you should be set up for. Here are the five amazing trends that are impacting the email marketing ecosystem like never before.

  

  

## 1. AMP for Email

  

[Accelerated Mobile Pages or AMP for Email](https://amp.dev/), is a web component framework that allows emails to embed dynamic elements like accordions, carousels, forms, buttons, calendars, etc. into their emails without leaving the email or opening a new tab.

  

[AMP for email](https://www.mailmodo.com/guides/amp-for-email/) is a route for marketers to use the speed of the accelerated mobile pages framework. It is a fantastic way for businesses to make all the more captivating, intuitive, and significant email experiences.

  

## 2. User-generated content in an email

  

User-Generated Content (UGC) is any piece of content, pictures, sound, visual, and so on, that is made by the (end) user or at times the general public. Particularly the assembling and showcasing of user ratings and criticism is well known in the email marketing space.

- Knowing how, when and for what reason to gather feedback is vital. 
- You may have observed brands utilizing user input like reviews inserted their email campaigns. 
- You can even start by posing a straightforward inquiry that at that point drives the subscriber to an extensive survey. 
- Including gamification or responsiveness in the email is an approach to skyrocket the response rates on those UGC campaigns.

  

## 3. Minimalism in e-mail design

  

It's essential for any business to stand apart from the group. With regards to making eye-catching emails, a great many people accept that splendid and bright images can stand out. Nonetheless, plain content emails are better as they are progressively legitimate and clear. Accordingly, it's no big surprise that minimalist email design assists with selling more. To summarize, the minimalist email design serves to:

  

- Improve email load time

- Convey a cleaned brand message

- Maintain an emphasis on the offer, not the image

  

How about we investigate Calvin Klein? Out of appreciation for Mother's Day, the organization sent a [minimalistic email](https://i1.wp.com/www.digitalpresence.today/wp-content/uploads/2020/06/minimalist-email-design.png?w=600&ssl=1) giving clients gift ideas and offer a promotion code to urge them to make a move quicker. 
With minimalist email design, it doesn't take a lot of time or exertion to get the fundamental thought of the message. In addition, the organization helps both disconnected and online shoppers make the most out of the offer: Since 70% of buyers report utilizing an emailed rebate inside, it essentially increases sales.

  

At the point when you send minimalist design emails, you direct customers' attention to the offer, not the image. Thus, you share an unmistakable brand message with your crowd that assists with selling more. Use the AHA method in the order it states: Attention, Hook, and Appeal


  

## 4. Super-personalized e-mail campaigns
With special attention to [customer journeys](https://www.mailmodo.com/guides/customer-journey-email/) and personalization, brands can increase the open rate on the off chance that they put their customers first and consider their individual issues. 

  

What's more, with regards to email marketing, hyper-customized drip campaigns are the fate of personalization that gives extraordinary outcomes:
- Segmented and targeted emails create 58% of all income. 

- Organizations can consider browsing behavior and real-time information to send exceptionally pertinent emails.

  

For instance, hyper-customized robotized campaigns help to diminish cart abandonment and increment sales. Here are the means by which ASOS utilizes this strategy to return guests to the site:

  

In the case of ASOS, the brand realizes that viewers leave their website for a range of reasons, and sending a personalized offer can assist with reminding the guests about their expectations and intent. In addition, with automated campaigns, it's simpler to gather the correct information and convey the correct message without investing a lot of exertion and energy.

  

## 5. Dark mode

  

An ever-increasing number of individuals have chosen to switch their app settings to significantly change the look. [Dark mode for emails](https://www.simantel.com/bringing-email-dark-mode-into-the-light/) demonstrated to be better for late-night web browsing over and for clients experiencing photophobia, keratoconus, or comparable conditions. It can likewise assist you with focusing more and saving your battery's life.

  

Besides that, 

 - The dark theme can look cleaner and less occupied. 
 - Dark designs simply appear to be more appealing and eye-catching than the great ones.
 - They can establish the tone for your email, help a few colors appear more immersive or saturated.

  

To put it plainly, the different advantages are making individuals turn this element on, which makes it a smart thought to investigate the potential outcomes of delightful, grouchy email designs.

  

## The future of Email marketing

  

So those are our main 5 picks during the current year's email advertising patterns, segmented by design and innovation. You unquestionably should think about them, yet remember that patterns shift from time to time. They continually advance dependent on buyers' and advertisers' needs. The ones we've secured a year ago are still especially modern and it merits mulling over them while building your email campaigns.

  

At last, it's impossible to tell what changes will happen in the following 5, 10, or 20 years, however, one thing is without a doubt - the eventual fate of email is solid, and that's the core belief behind [Mailmodo's](https://www.mailmodo.com/) Vision.


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Learn how to optimize your email campaign with these 5 important email marketing trends  

Email Marketing Trends | Guides | Mailmodo

Email Marketing Trends

**Email marketing** has always been the channel with the highest ROI for marketers. 
But without a proper understanding of the concepts of Email Marketing and learning the emerging trends, it can be difficult to get good email conversions. 

In this section, we provide you with a curated list of articles compiled by our marketing and email experts to help you execute great email marketing campaigns. 


Email Marketing Basics

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AMP for Email is an open framework created by Google to add interactive elements like carts, carousels, accordions, calendars and create lightweight emails

AMP for Email - The Definitive Guide | Mailmodo

The Definitive Guide to AMP Email



E-mail marketing has one of the highest ROI amongst all marketing channels. However, the secret of converting leads through emails lies in engaging content and user experience. AMP helps in bringing a dynamic element to an otherwise static mail. This can take the email marketing game to a highly interactive level altogether. In this blog, we discuss the benefits of AMP emails and how you can use these to help your business grow.
  

  

## Table of Contents

- What is AMP Email?

- Advantages of AMP Email

- Conclusion

## What is AMP Email?

Business communication forms the crux of a successful professional network. In the era of digitization, this communication has become more competitive and sales-driven. At present, there are many methods for online business communication like social media, text messages, and video ads.  

Despite their presence, e-mails rule the market. The introduction of [AMP for emails in March 2019](https://amp.dev/about/email/) has only strengthened its position. It has brought new avenues for marketers to experiment with.

So what's AMP Email? 

[AMP for email](https://www.mailmodo.com/guides/amp-for-email) is a framework that utilizes HTML, CSS, and JavaScript to build interactive emails. They also enable a shorter loading time by creating lightweight emails. You can add a carousel, retrieve real-time content from endpoints and make your content more dynamic. This technology helps in providing a webpage-like feel in an email message. AMP for email can let you do the following things inside an email:

 

- Enable users to fill and submit a form in an email.

  

- Allow users to respond to an event's invitation and RSVP.

  

- Help users participate in online surveys within an email.

  

  



  

  

## Advantages of AMP Email

This technology creates multiple opportunities for email marketers. Let us discuss how beneficial it is for business and marketing.

  

### 1. Keeps content dynamically updated

  

Email marketing may be successful but it can get repetitive. As and when there is a new update, you need to run a fresh campaign to convey it. AMP enables the mail to get automatically updated with new information. It has a functionality that allows mail to get updated in real-time. It means that the mail content gets populated with live updates of the time when the subscriber opens the mail.

  

  

This is especially useful for e-commerce businesses. You can send a weekly newsletter which can get updated with new styles. This simple feature can simplify and optimize e-mail marketing campaigns in the following ways -

  

- Lesser number of unread messages in the recipient's folder

  

- Crisp and target-oriented approach for email marketing

  

- Option to give your users a breathing space between emailers.

  

### 2. Provides the experience of a web browser within an email

  

Before the introduction of AMP for emails, an email was restricted to static content. You could play around with the pictures, fonts, and placement of text. But, providing an interactive experience was not possible.

  

  

Some organizations have already imbibed AMP in their campaigns to introduce innovative features. [Pinterest](https://blogs.oracle.com/marketingcloud/amp-for-email:-the-pros-and-cons-for-marketersest_wirhvsl.gif) allows its users to add pins to their boards from within the mail. They do not have to open a new tab and start exploring Pinterest separately. They can experience the web page right from their inbox.

  

### 3. Helps in curating better marketing strategies

  

As we have been discussing before, AMP for email has widened digital marketing horizons. Email marketing will no longer contain itself with designing static newsletters and driving traffic to a separate webpage. But now [newsletters can be more engaging with the help fo AMP emails](https://www.mailmodo.com/guides/interactive-newsletter-amp-email). 

  

A marketer has the option of including [live surveys](https://www.mailmodo.com/guides/conducting-survey-amp-emails), send an event calendar, or enable the browsing of products in an email. An email is no longer an electronic form of a letter or a pamphlet. It contains the virtual elements that bring interaction inside an inbox. A subscriber will spend more time exploring an interactive email than a static one. An email marketer can convert leads by including check-out options, flight details, and even event schedules for the entire day.

  

### 4. Helps in increasing sales

  

The core objective of any email marketing campaign is to find leads and make sales. Email marketing helps in keeping old customers connected and enticing potential customers. AMP for email can enhance this process immensely, especially for [e-commerce businesses](https://www.mailmodo.com/guides/amp-email-ecommerce).

  

Instead of sending pictures of a new collection, you could include a check-out option in the email. The subscriber doesn't have to explore and complete the order in a new tab. They have the option of buying it right through their inbox; this quick functionality can compel customers to hit the "buy now" button.

  

The success of a sales strategy depends upon how quickly one can convert a lead. The longer a potential customer contemplates, the lesser are the chances of conversion. With AMP for email, you can reduce this time by providing a quick and hassle-free transactional process.

  

### 5. Secure technology

  

AMP for email restricts the utilization of data from 3rd party providers. This makes them more secure from any kind of cyber threats. They also do not allow any ad which makes them even more secure and enables break-free viewing of your content.

  

  

## Conclusion

  

  

AMP for email has paved way for functionalities that were earlier restricted to a web page. It elevates the use and scope of emails. There are many sectors where [AMP for email can be utilized like travel, hospitality, retail, and even finance](https://www.mailmodo.com/guides/amp-email-use-cases).

  

  

[Oyo rooms](https://blog.mailup.com/wp-content/uploads/email-navigabili-2.gif) use this technology to include the option of browsing through accommodation and flight alternatives within the email. Similarly,[ Doodle](https://blog.mailup.com/wp-content/uploads/email-navigabili-3.gif) has already started using the scheduling option wherein the email recipients can select the day and respond to an invitation within an email.

  

  

This is the age of automation and dynamic elements. It was high time that emails were upgraded to become more nuanced. AMP for email is a big step towards bringing innovation to traditional emails and we are excited to experiment with the same. You can try the superpowers of AMP email for yourselves by signing up at [Mailmodo](https://www.mailmodo.com/).

  

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AMP emails have many benefits like interactivity, high engagement, dynamic updates, and better security which can provide higher email conversions and ROI

AMP Email Advantages and Benefits | Guides | Mailmodo

AMP Email Advantages and Benefits

AMP emails have helped email marketers across the globe to widen their horizon by leveraging the power of dynamic, web page-like experiences within the email. In this blog, we will explore the variety of use cases that can be enacted with the help of interactive AMP emails.


# Table of Contents



- Why AMP emails?

  

- Use cases of AMP emails across industry verticals

 

- Conducting surveys through AMP emails

 

- Providing an app or website-like experience within emails  

- Better Lead Generation

  

- Improving sales and post-sales communications

  

  

- Real-life examples of AMP email use cases

  

  

  

- Conclusion

  

  

  

  

  

## Why AMP emails?

  

  

  

  

[AMP email](https://www.mailmodo.com/guides/amp-for-email) is a great idea for organizations that want to produce a more noteworthy ROI while driving business development and growth. AMP emails provide the power of including interactive elements inside the email. This leads to a number of interesting situations and provides an encouraging way to reduce numerous pain points that are prevalent in the email marketing process.

  

  

  

## Use cases of AMP emails across industry verticals

  

  

  

As we have seen AMP emails provide not only an engaging email format but also boasts of immense potential to skyrocket your business growth by generating more conversions through emails. So let's explore some of the ways in which you can fuse AMP with your email marketing strategy.

  

  

  

  

### 1. Ecommerce

  

  

  

  

  

[Ecommerce players can utilize AMP emails](https://www.mailmodo.com/guides/amp-email-ecommerce) to offer a cart checkout alternative inside the email itself. Viewers or clients can legitimately make choices from a variety of colors, sizes, amounts, and finish the checkout procedure (aside from the installment and payment handling) without arriving on a website page. Incorporating AMP in cart abandonment emails will work likewise.

  

  

  

  

  

### 2. Travel & Food Industry

  

  

  

  

  

AMP email can be helpful for the touring industry email advertisers by letting the customer check the accessibility of the tickets and book them within the email itself. This idea can similarly be used for booking a film ticket or booking a table at a café.

  

  

  

  

  

### 3. Finance

  

  

  

  

  

For the Finance industry, AMP email can be helpful on the off chance that we give them a structure inside an email to compute the various amounts and useful parameters by simply creating a calculator for them. For example, one can calculate the loan amount and loan duration inside an AMP email. It can similarly empower a few other monetary counts in the email itself.

  

  

  

  

  

### 4. Goods and freight

  

  

  

  

  

Businesses in the merchandise and cargo industry can send AMP emails with the goal that their subscribers can without much of a stretch track their parcel. It takes the client experience a notch above and improves reliability and brand-trust.

  

  

  

  

  

### 5. Event Booking

  

Advertisers can send event invites with AMP emails so that the beneficiaries can RSVP legitimately through email. This will create better commitment with the emails and get you more participants. You can utilize a similar technique to yield more enlistments for your online class.

  

  

  

## Conducting surveys through AMP emails

  

  

[AMP emails would make survey emails increasingly successful](https://www.mailmodo.com/guides/conducting-survey-amp-emails) by permitting the browsers to react directly in the email. With AMP, the prospective client would not need to go to the landing page to offer their criticism. This smooth experience will improve the reaction rate for any survey.

  

Examples of such surveys include customer feedback, CSAT, NPS, opinion polls, technical or social data collection, market research, and so on.

  

  

  

## Providing an app or website-like experience within emails

  

  

  

Organizations will have the option to send an email that recreates a scaled-down app with the assistance of AMP. For instance, dating apps (like Tinder) can maybe let the clients swipe left or right from the email itself. It would make things a whole lot simpler for the client. [Newsletters and promotional content can be optimized with AMP for smoother reading](https://www.mailmodo.com/guides/interactive-newsletter-amp-email).

**Better Engagement from Subscribers:** With the assistance of AMP, it would be workable for email supporters to experience interactivity in emails that were impractical before. This translates into better engagement from subscribers

  

  

## Better Lead Generation

  

  

With the assistance of AMP, advertisers can make interactive and responsive emails that permit their clients to browse through image carousels or catalogs, RSVP to an event, including calendars for bookings and appointments. It improves the subscriber's commitment by expanding the time spent on your emails.

  

  

  

## Improving sales and post-sales communications

  

Interactive emails can help you understand and analyze your clients' needs and drive email conversions. Auto-triggering AMP emails based on events and user behavior can enhance user experience and fortify customer loyalty.

  

  

  

  

  

## Real-life examples of AMP email use cases

  

  

  

### Booking.com

  

  

Booking.com makes it a breeze to avail of the promos and book the lodging from the email itself. It spares the endorser's time and brings more conversions for the business.

  

  

  

### Pinterest

  

  

  

By utilizing AMP, Pinterest lets the client save the pin and view the extended image in the email. Right now, the viewer will never again need to open the app or utilize the program to get to Pinterest.

  
You can find AMP email templates for your use cases that can be used instantly at [Mailmodo's template library](https://www.mailmodo.com/template/). 
  

  

## Conclusion

  

  

Integrating [AMP emails](https://amp.dev/about/email/) into your marketing strategy can not only amplify conversion rates but also strengthen company-client relationships via reliable and consistent user engagement. Guaranteed boost in sales and ROI simply points to how it makes more sense to be sending interactive AMP emails in lieu of the standard HTML or plain-text emails. With the help of [Mailmodo](https://www.mailmodo.com/), you can send such interactive emails within minutes and get better conversions and higher ROI on your campaigns.

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Use cases of AMP emails are present in all industry like eCommerce, travel, BFSI, recruitment, SaaS, retail, and others for lead generation, sales, surveys and user engagement

Use Cases of AMP Emails | Guides | Mailmodo

Use Cases of AMP Emails

When Gmail dispatched dynamic AMP emails, an improvement that brings interactivity and engagement effortlessly to emails, it was done to elevate user experience. AMP emails have a considerable scope that can be leveraged to the advantage of e-commerce vendors. In this blog, we discuss how eCommerce can benefit from the implementation of AMP emails in their marketing and sales campaigns. 

  

# Table of Contents

- AMP emails for e-commerce

- 5 vital advantages of AMP Email for e-commerce

- Interactive email content helps to increase conversions

- E-commerce brands are already testing AMP Emails
- Conclusion


## AMP emails for e-commerce

  

"Beginning today, we're making emails increasingly valuable and interactive in Gmail. Your emails can keep up to date so you're continually observing the freshest data, similar to the most recent remark strings and suggested employments. With dynamic email, you can without much of a stretch make a move straightforwardly from inside the message itself, as RSVP to an occasion, round out a poll, peruse a list or react to a remark," expressed Aakash Sahney, a product manager at Gmail.

  

This is enormous news for e-commerce brands. In an industry where each click matters, having the option to interact with stores and products all in an email is a distinct advantage. Let us dive deeper into all the possibilities for the e-commerce industry to utilize interactive [AMP emails](https://www.mailmodo.com/guides/amp-for-email) to their advantages.

  

### Bring carts directly into an email

  

In the model given by Ecwid, brands can make standard promotions with personalized products, and users are then ready to interact with the substance in the email itself. With engaging AMP emails, you can not only improve the recovery rate of abandoned carts but also maintain customer satisfaction by sending emails based on user behavior.

  

  

### Continuous order status updates

  

  

Text updates, application updates, individual email updates, are for the most part regular alternatives for how clients keep up to date on the status of an order or when the price or quantity of an order change. AMP emails can change this by dynamically changing the information in an email with the most recent status continuously.
  

  

### Product reviews

  

  

Now and again, getting product reviews can resemble pulling out teeth. Either clients are excited with a product or they had an issue with it, with little in the middle. By permitting clients to audit or interact with reviews straight away in an email, it makes the task simpler and more efficient. [NPS and CSAT surveys](https://www.mailmodo.com/guides/conducting-survey-amp-emails) can be conducted with a flurry of responses submitted ASAP.

  

  

## 5 vital advantages of AMP Email for e-commerce

  

  

After the release of the AMP email, there was a warm conversation about what this would mean for an. Presently, when an organization executes AMP, a variety of advantages can be reaped. The major advantages of AMP Email for e-commerce are listed below.

  

  

### 1. Send dynamically updated information

  

AMP technology can assist emails with staying up-to-date, so there is no demand to send new messages from time to time. It additionally backs off various emails in the beneficiary's inbox so they won't have a colossal excess of new messages.

  

  

### 2. Surf the Internet inside the email

  

How often do your clients click on something in an email that diverts them to another site? AMP email empowers the beneficiary to avoid a requirement for skipping from page to page, just as empowering them to finish all activities and errands without leaving the inbox.

  

  

### 3. Run efficient marketing campaigns

  

  

AMP for email furnishes you with a chance to make and send interactive emails that let your clients browse through picture assets, answer to Google Docs remarks, give answers to surveys, plan an appointment, and substantially more inside the email. This usefulness improves supporter engagement by expanding the time spent on your emails.

  

  

### 4. Continue the checkout process

  

Internet business email advertisers can exploit AMP to purchase the products or administrations directly inside the email. Clients can browse through the pictures, pick various variations like color/size/amount, and so on and add the ideal things to the shopping basket without changing to an online store. Besides, you can take this equivalent practice and execute it for abandoned cart emails too.

  

  

### 5. Benefit from the secure technology for AMP emails

  

  

AMP for email confines the utilization of information from outsider administrations to make AMP emails secure. It additionally helps internet business clients feel progressively ensured and sheltered as promotion parts are not permitted in AMP email usefulness.

  

  

## Interactive email content helps to increase conversions

  

  

AMP for email accomplishes more than essentially accelerating the page. With AMP, your crowd can interact with an email more than ever. Leave a remark, browse a product page, respond to a survey, look over a photograph exhibition, enter an email address- the email turns into a website-like page, total with all the usefulness you'd anticipate. Open new tabs? Nah. Sidetracks to a site? Who needs 'em? AMP for email spares your crowd clicks and time, decreasing erosion and offering another consistent web-based business experience directly in their inboxes.

  

  

What's more, dynamic content isn't only a play area for your clients. It really changes over. As per one investigation of 244 advertisers from big business level organizations of $10 million to $1 billion+ in yearly income, dynamic content produced twice the same number of changes as conventional email content.

  

  

## E-commerce brands are already testing AMP Emails

  

  

Here at Mailmodo, we're following some great people's example, sharing the AMP email mix with brands like Booking.com, Despegar, Doodle, Freshworks, Nexxt, OYO Rooms, Pinterest, and redBus to test the viability of dynamic email substance to stay up with the latest and improve encounters by making emails progressively noteworthy and important. For instance, Pinterest is utilizing AMP to make it simpler for users to find new thoughts and save them to sheets.

  

  

Programming engineer Fangzheng Tian remarked on the update on the organization's blog, Pinterest Engineering:

  

  

Regularly, when a Pinner gets an email from us, they should click a Pin in the email and afterward are coordinated to the Pinterest.com or mobile application, possibly sign in, and save to a board. The more drawn out the procedure, the almost certain the client won't make a move. With AMP for Gmail, we saw tremendous chances to improve engagement directly from the email.
  

## Conclusion


[AMP email is a versatile tool that can transform your digital marketing strategies](https://www.mailmodo.com/guides/amp-email-benefits) providing customers a hassle-free interaction with the products and stores and helping boost sales and ROI. We at [Mailmodo](https://www.mailmodo.com/), have developed an entire interactive AMP email marketing ecosystem for e-commerce companies. Feel free to reach out to the team to learn how you can leverage it for your e-commerce business. 

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AMP Emails bring interactive elements like carts, survey forms, ratings, and reviews inside emails which can be used by e-commerce brands to increase sales and improve email conversions

AMP Emails for E-Commerce | Guides | Mailmodo

AMP Emails for E-Commerce

**AMP for email** is revolutionizing the way we send and read emails. With a capability to insert dynamic and interactive elements like forms, carousels, carts, calendars, etc. in the email body, AMP emails greatly help in improving email conversion rate 

In this section, we provide you with a curated list of articles to help you learn all about AMP Emails and generate amazing email conversions. 



AMP Emails


Email deliverability is essential for the success of your email campaigns. So, how do you ensure that your emails are delivered? What if your emails don't reach your recipients? Fortunately, there are proven methods to increase your email deliverability. In this blog, we will discuss how to increase your email deliverability rates.
  
## Table of content

  

- What is email deliverability

- How to increase your email deliverability

- Conclusion

  

  

## What is email deliverability?

  

When the email reaches your subscriber's inbox, this event is called [email deliverability](https://www.mailmodo.com/guides/email-deliverability). Deliverability ensures that your email is appearing in the mailbox of the recipient. This leads to conversions and sales if your email can convince your audience. However, all your efforts can go in vain if the email you are sending doesn't reach your subscriber's inbox. So, it becomes crucial to maintain good email deliverability. Higher the email deliverability, higher are the chances of the conversion rate and, consequently, higher chances of the organization's success.

  

Now that you understand email deliverability, let's look at how we can increase it.

  

  

## How to increase your email deliverability

  

There are 12 different ways that we've listed to help you increase your email deliverability.

  

### 1. Authenticate your email with SPF, DKIM, and DMARC


  

Authentication of email conveys to your subscribers that the email is from a verified business or individual and not a fraudster. Hence, email authentication is necessary so that your email doesn't end up landing in a spam folder and directly reaches your subscribers' inbox. There are different ways through which you can authenticate your email as follows.

  

  

### Using SPF ( Sender Policy Framework)
[SPF](https://www.mailmodo.com/guides/spf) is an email authentication method that doesn't let spammers use your domain. It sends emails on behalf of your domain by comparing the sender mail server's IP address with the list of authorized sending IP addresses.

  

  
### Using DKIM (DomainKeys Identified Mails)
[DKIM](https://www.mailmodo.com/guides/dkim) ensures that there is no alteration made in the message while transmitting it. Public-key encryption helps in encrypting a particular message. It involves linking the digital signature with the domain name in the DNS. The recipient system can verify by using the public key to decrypt the signature. It ensures that the message is not modified while transmitting, and thus the email is authenticated.

  

  

### Use the Domain-based Message Authentication, Reporting, and Conformance  or DMARC
[DMARC](https://www.mailmodo.com/guides/dmarc) is an authentication method that ensures that the email is not from a spam or phishing attack. DMARC uses both SPF and DKIM techniques to authenticate the email. It blocks all fraud messages sent from any specific domain.

  

  

### 2. Warm-up your IP and scale-up email send volume gradually

  

  

To build your IP address and [domain reputation](https://www.mailmodo.com/guides/domain-reputation), you need to send your emails to a limited number of people and then gradually increase the number of emails as new IP addresses don't have any reputation at first. This process is known as [domain warmup](https://www.mailmodo.com/guides/domain-warm-up). However, building reputation and trust takes time. 
  

  

### 3. Use double opt-in or confirmed opt-in

  

  

You need to be sure that your email doesn't end up landing in the wrong inbox or invalid accounts. So, double opt-in ensures that you have a good quality contact list and ensures your email reaches most people with correct email addresses. This option confirms the email by sending a confirmation email and then adding them to the contact list. It can help you send emails to the verified people who are interested in your product, increasing the email deliverability.

  

  

### 4. Simplify the opt-out process

  

  

You need to make sure that your subscribers don't have any issues when opting out. If they decide that they don't want to receive your emails, they should be able to unsubscribe easily. It helps in sending emails to only subscribers and target those who are interested in your information.

  

  

### 5. Avoid spam trap email

  

  

A spam trap is a honeypot to identify spammers. These are email addresses set up to track spammer and identify them. You should eliminate spam trap emails from your contact list because sending emails to spam trap emails can increase the bounce rate and decrease your company's email deliverability and reputation. In order to do this, you can use an email validation and verification tool. 

  

  

### 6. Don't use spammy words in the subject line or email body

  
One of the most important ways to improve deliverability is to understand [what causes emails to land in spam](https://www.mailmodo.com/guides/spam-reasons) and how not to include those factors in your emails.
  

- The subject line should be as short as possible and should not consist of any inappropriate words. Your email can go directly into the spam folder if you have chosen the wrong subject line for your email.

- Avoid words that influence customers and can be treated as spam words like "free," "discount," "%," "solution," etc.

- You have to avoid punctuation marks ( !,?) and also make sure that your subject line doesn't start with Re: or Fwd: as it can come under spam.

  

  

### 7. Avoid buying email lists

  

  

Buying email lists might seem to be the easiest way to reach the maximum number of people. Still, it may decrease your email deliverability as the emails might not be appropriate, and there may be false emails included in the list, apart from the various legal repercussions this might have. This can have a significant impact on your domain as well as your business reputation.

  

  

### 8. Clean your lists regularly and use segmentation

  

  

- Have an active sunset policy in your email user journey. You must keep updating your lists regularly and eliminate the contacts that no longer check your emails, those who are not interested and showing zero response, and those who no longer use that email account. In this way, you will not send emails to the wrong people and will be able to increase email deliverability.

- Segmentation of lists is essential to get the different types of customers like new customers, regular customers, irregular customers, etc.

- Segmentation also helps to keep your existing customers connected and thus resulting in high email deliverability.

  

  

### 9. Send emails that people prefer reading

  
Sending relevant and engaging emails not just increases email deliverability but also increases the conversion rate of your email campaign.
  



- Send emails that people like to read and be able to relate to them. Be clear about your message.
- There are high chances that people would buy your product if the email can convince them.

- You can approach them in a friendly way, give them the correct and best advice, and be empathetic,

- Value their time by giving necessary information.  

  



  

  

### 10. Get the sending frequency and schedule right

  

  

You need to make a consistent schedule for sending your email with the right frequency and right timing so that your email doesn't get ignored by people. There is no use in sending emails when people cannot view them, so it is essential to choose the best time according to your target audience and send the email when people can check and have some free time.

  

- Usually, the best time to send the email is in the afternoon on weekdays as people are more active on weekdays than on the weekend. 
For example, if the target audience is working women, then the best time would be in the afternoon on weekdays. If the target audience is a fieldworker, then the best time would be in the night or the weekend.


  

  

### 11. Keep a check on sender reputation and blacklists

  

  

It is essential to have a good sender reputation or sender score. The sender score can be measured based on complaints filed against you by the user, the total number of spam reports of your company, your company's email history to date, your company domain's reputation, and the bounce rate. You need to avoid blacklisting as it decreases email deliverability.

- You can provide a confirmed opt-in option in your email, regular email audits, and avoid spammy words to achieve a high sender score, which further helps you increase email deliverability and build trust among your target audience.

- You can avoid blacklisting by fixing a consistent schedule so that your subscribers don't forget you and don't mark you as spam,


  

  

### 12. Monitor performance metrics regularly and fix issues

  

  

- You must keep a check on your metrics regularly to increase email deliverability.

- You should check if your bounce rate is minimum and the email deliverability rate is up to the mark, and if it is not up to the mark.

- You need to find out the issues and fix them as soon as possible.

- You should check what needs to be done and take action to maintain the reputation of your company.

  

## Conclusion

These are some of the ways in which you can increase your email deliverability and build a superior email marketing funnel. 

If you want to learn more about email deliverability, feel free to reach out to the Mailmodo team. At [Mailmodo](https://www.mailmodo.com/), we ensure that our users get the best deliverability and send highly converting email campaigns. In fact, the use of interactive emails makes the emails more engaging which creates more number of users responding via clicks and form submissions which increase the email deliverability.

Increase email deliverability for better email marketing

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Increasing email deliverability ensures that your email lands in your subscribers' inboxes and not the spam folder and this increases conversions and sales.

12 Ways to Increase Your Email Deliverability | Guides | Mailmodo

12 Ways to Increase Your Email Deliverability

  
  

Email marketing is a complicated process where it is crucial to keep the email bounces as low as possible to make the whole email campaign successful. The content, persuasion, analytics, and all such factors would make a difference only when the email reaches your targeted audience. Hence, an email marketer must pay close attention to the email deliverability and ensure a low email bounce rate. In this article, you'll learn what an email bounce rate is and how you can decrease it.

  

## Table of content

- What is an email bounce?

- What is the Bounce rate?

- How to calculate bounce rate?

- What is an acceptable bounce rate?

- 12 ways to reduce email bounce rate

- Conclusion

  

## What is an email bounce?

  

An email bounce happens when the email is returned or bounced back from the subscriber's email server. The non-deliverability of emails can be due to many reasons, which may be temporary or permanent.

There are [two categories of email bounces](https://www.mailmodo.com/guides/hard-bounce-soft-bounce):

  

  

**Hard bounces:**

  

  

These emails bounce due to permanent problems such as invalid email addresses or non-existent domain names. To avoid hard bounce emails, you must identify those email addresses and stop sending emails to them

  

  

**Soft bounces:**

  

  

These emails bounce due to temporary reasons such as a down server, large content, or full mailbox. To avoid soft bounce emails, you can try to send emails several times. However, if there is still no response, then you must delete those email addresses.

  

  

## What is Bounce rate?

  

  

In [email marketing](https://www.mailmodo.com/guides/email-marketing/), the bounce rate is the metric that measures the overall percentage of the email addresses from your subscribers' list that didn't receive the email because those recipient's mail servers returned them to you.

  

  

## How to calculate bounce rate?

  

  

You can follow these steps to calculate bounce rate:

  

  

- Divide the total number of bounced emails by the total number of emails sent. It gives the total number of bounces per email.

  

- Multiply the bounce per email rate, thus obtained by 100 to get the bounce rate percentage.

  

  

The high bounce rate can harm your email deliverability. It may damage your sender's reputation. Also, there are chances that you may get blacklisted.

  

  

## What is an acceptable bounce rate?

  

  

A bounce rate of 2% or less is acceptable. However, the bounce rate above 2% leads to deliverability issues. It indicates that you must check the best email marketing practices and find ways to reduce the bounce rate.

  

  

## 12 ways to reduce email bounce rate

  

  

You can take the following steps to decrease the email bounce rate and increase the deliverability of your emails:

  

  

### 1. Maintaining a good list hygiene

  

  

Maintain good [email list hygiene](https://www.mailmodo.com/guides/verify-clean-email-lists) by keeping track of different aspects.

- You should monitor the email bounce rate, opt-ins, and key metrics.

- You must clean up regularly, for example, hard-bounced email addresses and old domains.

  

  

### 2. Make use of a permission-based opt-in list

  

  

It's always better to take the permission of the users to whom you are sending emails. In case the recipient didn't opt-in to be on your mailing list, then there are chances that they can mark your email as spam. It can damage your senders' reputation and further increase the email bounce rate.

  

  

Therefore, you must take permission beforehand by asking the user to register or subscribe to your newsletter. It helps in avoiding the email bounces from those who have not granted you permission to send emails.

  

  

### 3. Keep updating your subscribers' list

  

  

The subscribers' list must consist of relevant email addresses. The stale or cluttered list would only lead to a high bounce rate.

- You must update your email list from time to time.

- You should provide your recipients the option to unsubscribe and update preferences.

- You should not delete addresses just after your first email campaign. Otherwise, you may have to spend much time and resources to restore your email sender reputation.

- It's considerably better to update or clean the email list after every six months.

  

  

### 4. Email authentication

  

  

An email marketer should authenticate the domain name as it proves to be helpful in the long-run.

- You can take the help of a good email service provider for ensuring the authentication and verification of your domain.

- The verified emails give the email recipients an idea of who you claim to be and, thus, not spamming them. It also prevents sending security alerts to your recipients.

- Authenticating your domain has a positive impact on the deliverability rates and automatically reduces the email bounce rate.

  

  

### 5. The preference center

  

  
You should give your subscribers an option to choose and control the type of information they receive in emails from you.  Consequently, they should decide how many emails they would like to receive from your side. It decreases the email bounce rate.

  

  

### 6. Verification of the email addresses

  

  

Verifying the validity of email addresses in your list using proper [email verification tools](https://www.mailmodo.com/guides/best-email-verification-tools) is a must before you start the marketing campaign. Otherwise, the probability of a hard bounce rate can be very high. You can make use of various tools and carry out this email addresses the verification process with ease.

  

  

### 7. Inconsistency decreases the email bounce rate

  

  

You must send the emails to your subscribers regularly and consistently. Higher subscriber engagement is essential to [reduce spam complaints](https://www.mailmodo.com/guides/spam-reasons) and also the email bounce rate. In case you are too late in sending the email, then recipients might not even remember subscribing to your emails or newsletters, and they may send your email in the spam folder.

  

  

The email marketing campaign can be truly successful only when you take sincere efforts and send consistent emails to develop good contact with your subscribers.

  

  

### 8. Avoid free sender domains.

  

  

There are chances that if you're using free email domains such as "@gmail.com," then your emails might end up being sent to the spam category by different filters. Also, those emails will not pass the [DMARC](https://www.mailmodo.com/guides/dmarc) policy check for Yahoo, Gmail, and AOL. It increases your email bounce rate and spoils your [domain reputation](https://www.mailmodo.com/guides/domain-reputation).

  

  

You must avoid free sender domains and, instead, use a professional business domain for the email marketing campaign.

  

  

### 9. Quality Emails

  

  

The quality of your email content makes a big difference.

  

- The content should force the recipient to read and go through the whole email. For this, you can include visual content, compelling words, attractive subject line, and pictures.

  

  

- If your recipients start putting your emails as spam or deleting them without opening them, then it would harm your sender's reputation. Overall, it can have an adverse effect on the email bounce rate and increase it, thereby putting you at risk of getting blacklisted.

  

  

### 10. Don't create spam-like emails

  

  

- You should avoid spammy words as filters would easily recognize them in any circumstance, and your efforts would go to waste.

  

  

- You should keep a check on the email templates, subject line, message, and other links to ensure that your email surpasses the spam filters.

  

  

### 11. Track the email deliverability and performance results

  

  

It is critical to have a close on the [email deliverability](https://www.mailmodo.com/guides/email-deliverability) and performance results, so no severe issue remains undetected.

- You can adopt different marketing practices to increase subscriber engagement in time.

- You can't let go high bounce rate unnoticed for long as it can hurt email deliverability and your sender reputation.

  

  

### 12. Improvise your strategies

  

  

- Testing your email list continuously is also essential.

- It is good to have a constant watch on the analytics of your email bounce rate.

- You must keep an eye on the new emerging marketing practices.

- Accordingly, you should change and improvise your email marketing strategies.

- You should also know where you are going wrong by analyzing the results of negative email campaigns so you can understand which changes are necessary to succeed.

  

## Conclusion

  

Using the steps mentioned above, you can decrease the email bounce rate, thereby ensuring that your emails reach your mail recipients' inboxes. We recommend you use services like [Mailmodo](https://www.mailmodo.com/) to help you keep your bounce rate at the lowest.

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Decreasing Email Bounce Rate is essential for the success of your email marketing campaign. In this article, you will learn all about email bounce, types and how to decrease it. 

12 Ways to Decrease Email Bounce Rate | Guides | Mailmodo

12 Ways to Decrease Email Bounce Rate

A bounce happens when an email fails to get delivered to the recipient's email server. This can be a big problem for an email marketer as it reduces the number of prospects reached out. In this blog, we will understand what are hard bounces and soft bounces and how they affect your email marketing.

  

## Table of content

- What is an Email Bounce?

- What is a Soft Bounce?

- What is a Hard Bounce?

- What are the main reasons for email Bounce?

- Acceptable Email Bounce Rates

- Where can you search for the email ‘unsubscribes’ list?

- How to reduce Hard and Soft Email Bounces?

  

  

  

  

  

## What is an Email Bounce?

  

When the recipient's email server refuses to accept your email message and sends it back to you, then it is termed as an "email bounce." It means they could not be delivered successfully to the inbox of recipients.

The recipient's server sends an automated bounce message, called a Non-Delivery Report/Receipt (NDR), in return. It contains the details of the particular problem with that email delivery. The recipient's tab of sent marketing emails holds complete information regarding the bounce type and server response.

The bounce rate shows how good the mailing list is during email marketing campaigns. It has an immediate impact on your reputation as a sender. It is an important parameter that you must track during email marketing.

## Types of bounces


Now there are two kinds of bounced emails:

  

1. Hard Bounces

2. Soft Bounces.

  

## What is a Soft Bounce?

  

A soft bounce is a temporary failure in the deliverability of an email. You can resend the email to the recipient in the future.

  

The temporary delivery issues may include large content of the email, a full inbox, a down server, or other technical problems.

  

## What is a Hard Bounce?

  

A hard bounce is a kind of permanent failure in the deliverability of an email. In these emails, the user cannot deliver the email to the recipient due to permanent reasons.

  

Some of the permanent problems can be the recipient's false email address or wrong domain.

  

If you are conducting an email marketing campaign, you must remove all these addresses because the recipient's server won't accept any email. And since email deliverability might affect your domain reputation, it is essential to clean your email lists.

  

## What are the main reasons for email bounce?

  

Email bounces can be because of the following reasons:

  

### 1. Imported list errors

  

When a user imports the email list in the CSV format, there are chances of incorrect information in the email addresses. Hence, it requires proper formatting beforehand.

  

### 2. Emails sent through free email providers

  

Using free email provider services such as Yahoo and Google will result in DMARC authentication problems. As per the updated DMARC policies, private business domains should be used for sending emails during the email marketing campaign.

  

### 3. Old email list

  

You must update your email list from time to time. Otherwise, there is a high probability that some email addresses of the old list may have been abandoned or converted into recycled traps.

  

### 4. Unrelatable and inferior quality emails

  

Quality makes a huge difference in preparing the best-suited email list and, further, email marketing. You need to do a quality check for the scraped or email list you purchase. Though hard bounce is a permanent deliverability failure, checking the soft bounces is crucial to ensure your sender's reputation remains intact.

  

**The main reasons for soft or temporary email bounces are as follows:**

  

- A Full Mailbox

- The large message of the email

- Server unavailable

- The email couldn't pass the spam filter

- Temporary suspension of the email account

  

The hard or permanent bounces cause the real problem as the user cannot resend the emails. **The main reasons for hard email bounces are:**

  

- Invalid email address or a typo in the address

- The email address no longer exists

- The email recipient's server is blocking the sender's server.

  

## Acceptable Email Bounce Rates

  

The bounce rate can spoil your reputation. Thus, you must keep this rate in check. The quality of your contacts list affects this bounce rate. It varies from one service provider to another.

  

A low bounce rate (up to 1%) reflects a current, maintained list with real and active subscribers. The acceptable bounce rate is approximate 3% to 5%. Your account can get blocked if you have a hard bounce rate above 10% in most ESPs. Meanwhile, a high bounce rate is usually higher than 3%.

  

## Where can you search for the email 'unsubscribes' list?

  

The Email Marketing and CRM applications have a complete email suppression list due to hard bounces and repeated soft bounces. You can check the list in the Email Marketing application by checking up the 'Unsubscribes' button.

  

## How to reduce Hard and Soft Email Bounces?

  

In any email campaign, the bounces need immediate attention. High bounce rates have many disadvantages, for example, suspension of the account. It may lead to an adverse impact on marketing and your senders' reputation. Therefore, you should adopt the given measures to reduce email bounces.

  

### 1. Double opt-in list

  

You can ask your users to click on the email verification link before adding them to the list. It is known as a double opt-in process. It helps deal with fraudulent emails, thereby ensuring the validity of emails and further monitoring the inbox.

  

### 2. Clean your email list

  

You should clean your email list regularly. It will help in decreasing the chances of a temporary and, at times, permanent account ban.

  

### 3. Never spam

  

Your message shouldn't be spammy; otherwise, providers like Google and Yahoo with inbuilt spam filters will directly forward it to the spam box.

  

### 4. Send emails regularly
  

Try to send emails at regular intervals. Some choose to send two to three times a week. However, it's essential to keep an eye on the overall performance of the email campaigns.

  

### 5. Remove bounces

  

Various websites provide adequate services to remove email bounces. You can sign up with them and work on conducting a successful email campaign.

## Conclusion

Email bouncese can be the deciding factor for a good sender reputation and email delievrability rate. These two factors influence the overall performance of your email marketing campigns. At Mailmodo, we ensure that our client's bounces are lowest and that bounce-suppression is readily available to improve the campaigns. If you like to learn more about this, feel free to reach out to the Mailmodo team.

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Email Bounce occurs when an email doesn't get delivered to the recipient's inbox. Understand all about Hard bounce, Soft bounce, and how to tackle them in this blog

All About Hard Bounce & Soft Bounce | Guides |Mailmodo

All About Hard Bounce & Soft Bounce

**Email Deliverability** is a critical topic that defines the success or failure of almost all email marketing campaigns. A poor understanding of email deliverability and security issues can even lead to the blacklisting of your domain.

In this section, we provide you with a curated list of articles compiled by our marketing and deliverability experts to help you ensure that all of your emails land smoothly in the inbox. 



Email Deliverability & Security


Everything in an email campaign cannot be executed perfectly, especially when you are doing it manually. That's where email automation comes into play. Email marketing automation provides marketers with various benefits without having to spend a lot of effort and cost on a day-to-day basis to run email campaigns. Automated emails are hyper-relevant, personalized, and well-timed to the audience and therefore bring quick results. Let's check out all about email automation and some of the best email automation software available.

## Table of Contents

-   What is email automation?
    
-   Benefits of email automation
    
-   How does email automation work?
    
-   What is email automation software?
    
-   Benefits of Email Automation Software
    
-   What to look for when choosing email automation software?
    
-   List of best email automation software
    
-   How to automate emails using Mailmodo
    

  
  
  
  

## What is email automation?

The capability to send action or time-triggered emails to target customers or subscribers with relevant data is email automation. With email automation, you can communicate with your followers and customers interested in your brand or business. Using the right email automation software means you are guaranteed with MQLs, SQLs, and revenue.

## Benefits of email automation

There are multiple advantages as to why you should prefer automating your email campaigns. Here are some of them.

-   Decreases the potential of errors
    
-   Better Segmentation and targeting
    
-   Helps in detailed reporting
    
-   Scalable marketing strategy
    
-   Ensures brand recall
    
-   Well planned email strategies go into execution
    
-   Increases business revenue by turning SQLs to customers
    
-   Improves customer retention
    
-   Better personalized when it comes to prospects
    

## How does email automation work?

There are different types of email automation software available online, and they have their own USPs but the basic understanding of how email automation works remain the same.

Let's check out the basic email automation workflow.

A user visits a blog or website and performs certain actions like filling a form, downloading newsletters, etc. Once a user gives their information on the site, it is stored in the email automation software in the contacts database (using CRMs or other integrations). The information is then segmented into various categories depending on the user's behavior, interest, location, and more. Marketers will then set up an email campaign based on the user's behavior and interest. They set the triggers/rules, schedule emails, and create different [drip campaigns](https://www.mailmodo.com/guides/drip-campaign/). Based on the campaigns and conditions that the marketer has set, the users will receive personalized emails.

Compelling the same workflow manually takes so much effort, time, and cost, and it may be prone to human errors. This is why email automation is an ideal way of email outreach.

## What is email automation software?

It is software that makes the marketer's job more manageable, and therefore they can focus their attention and time on other marketing channels to drive leads, sales, and revenue for their business. The email automation software tool is relevant, prompt, and customized based on the user's data. With automation software, you can send personalized messages to your target customer at the right time.

## Benefits of email automation Software

Here are some of the advantages of using email automation software for your email marketing campaigns, as shown by real-life statistics.

### 1. Personalization
It plays a vital role in email automation. By personalizing the promotional emails, you can increase your transaction rates and revenue per email up to [six times](https://marketingland.com/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241) higher than non-personalized emails
    
### 2.  Segmenting
Segregating the customer's database into different groups and personalizing content to the groups based on their purchasing habits, interest, and demographics is more effortless. Segmented emails can create a more significant impact on the email campaign results.
    
### 3.  Automation
Most of the transaction emails are automated. The transactions emails help in delivering higher revenue. It produces [6 times](https://marketingland.com/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241) more significant revenue when compared to other email types
    
### 4. Drip campaigns 
Scheduling emails enable you to reach the right customer at the right time. The drip feature in the email automation software helps to keep your visitors and target customers engaged with your business. Drip campaigns are effective in delivering a [300%](https://marketingland.com/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241) higher [click-through rate](https://www.mailmodo.com/guides/open-rate-click-through-rate/) when compared to other marketing campaigns
    

## What to look for when choosing email automation software?

There are various factors to consider when looking for email automation software. Let's check them out.

- **Email builder:** Make sure the software has a drag and drop email builder along with powerful templates to kickstart the campaign
    
-   **Integrations:** The software should be integrated with popular apps and tools used by marketers on an everyday basis
    
-   **A/B testing:** The software should provide marketers with the capability to do A/B testing on subject lines and email content.
    
-   **Deliverability:** Make sure the software's [email deliverability](https://www.mailmodo.com/guides/email-deliverability) ratio is about 95%
    
-   **Lead gen forms:** You should be able to add sign-up forms easily to your website
    
-   ** Segmentation:** capability to personalize emails and segment audiences based on user behavior
    
-   **Analytics & reports:** The software should provide detailed analytics and reporting to measure the campaign success
    
-   **Customer support:** 24/7 support and assistance
    
-   **HTML:** Options for developers to make any HTML changes in the email builder
    

## List of best email automation software

### 1. Mailmodo

#### Description & Key features

[Mailmodo](https://www.mailmodo.com/) is a top-notch email automation software with multiple features and use cases for effective results.

**Build code free easy AMP emails**

-   Design emails using drag and drop AMP blocks in the WYSIWYG editor
    
-   Efficiently perform content personalization for different users
    
-   Code snippets or HTML files can be uploaded of your own
    

**Email Automation**

-   Drip sequences can be automated depending on the data and user behavior to send emails.
    
-   With the help of drag and drop functionality, you can design a user journey using visual journey builder.
    
-   Optimizing journey maps and drip sequences are easier, and you can also analyze user behavior.
    

**Auto trigger transaction emails**

-   Emails can be triggered automatically for different user actions like cart abandonment, purchase, and sign-up.
    
-   Updating and managing transactional emails are easier and can be performed directly using Mailmodo.
    
-   Users segmentation can be performed based on different past campaign metrics like click & submissions and more.
    

#### Detailed report on a single dashboard

-   Visualize any data, including submissions, unsubscribes, clicks, and opens
    
-   Analyze different subject lines with A/B testing features
    
-   Easily export reports to any third-party tool or in the CSV format
    

**Pricing (Offers free trial & freemium benefits)**

Their pricing is based on the number of emails you want to send per month. You can create your account right now and send 5000 emails/month for free. Their premium starts at $39/month (after discount). [Check out](https://www.mailmodo.com/) their discounted prices that are valid until March 31, 2021. Grab the offer before it runs out. AMP emails are the next best trend in the email marketing industry.

### 2. OptinMonster

#### Description & Key features

[OptinMonster](https://optinmonster.com/)  focuses on acquiring more conversions. You can create various campaigns easily by making use of the drag and drop builder function in OptinMonster. You can embed forms as inline forms, floating bars, fullscreen welcome gates, pop-ups, lightbox, and more. It's also easy to capture the attention of the visitor anytime using exit-intent technology. With the help of set display rules, you can ensure that you target the right campaigns to particular specific segments.

#### Pricing (Does not offer free trial & freemium benefits)

OptinMonster starts at $9 per month billed annually, and the advanced plan is charged at $49 per month. They do not have a freemium or free trial.

### 4. Mailchimp

#### Description & Key features

[Mailchimp](https://mailchimp.com/) offers a more significant number of automation techniques that you can use. Bring your audience data, marketing channels, and insights together so you can reach your goals faster—all from a single platform. Send the right messages on all the right channels. Build emails, social ads, landing pages, postcards, and more from one place. The vital benefit that Mail Chimp offers is you can get different ready-made automation templates so that things get done faster. As a whole, Mailchimp is the better option when considering the overall action and set-up.

#### Pricing (Offers free trial & freemium benefits)

There are four pricing plans available, you can choose the perfect plan as per your requirements, and they also offer 24/7 customer service to the users. Using their freemium, you can send 2000 emails for free. After the trial period, you need to upgrade to premium versions.

### 5. Autopilot

#### Description & Key features

[Autopilot](https://www.autopilothq.com/) is filled with various features. They have beautifully designed canvases for developing automatic email sequences. Autopilot is capable of solving an effective email automation sequence without any confusion. It enables you to annotate the automation sequences with explanations, stickers, and emojis to collaborate on developing different email sequences. Trigger action is also one of the great features in Autopilot, which makes the sequences easier to understand.

#### Pricing (Offers free trial)

Autopilot offers a free trial. Their basic plan starts at $49 per month, and the premium plan is charged at $240 per month.

### 6. GetResponse

#### Description & Key features

[GetResponse](https://www.getresponse.com/) is best suited for eCommerce. It develops automation events depending on the user's behavior, utilizes filters for precise targets, and takes actions depending on particular conditions. It also streamlines data integrations. You can connect your favorite tools and start monetizing your email marketing campaigns. Apart from this, you can populate your product inventories, synchronize your CRM data and online store, and connect your payment processors.

#### Pricing (Offers free trial)

Their pricing is based on the number of emails you want to send per month. Their basic plan starts at $15 per month/1000 emails. They have a free trial too.

## How to automate emails using Mailmodo?

-   Mailmodo provides you with a [customer journey](https://www.mailmodo.com/guides/customer-journey-email) builder along with simple drag and drop tools for a simplified user experience and better email automation
    
-   It enables you to schedule email sending so you can reach your target audience at the right time
    
-   Mailmodo also helps you send automatically triggered emails to increase leads, sales, and ROI.
    
-   You can integrate tools like Zapier with Mailmodo and use workflows to automate your email campaigns.
    
-   Combining all of these features with [AMP](https://www.mailmodo.com/guides/amp-for-email/) email is one of the best options to drive big wins for your campaigns.
    

Conclusion

  

There is 'n' number of email automation software available online, so choosing the right one can be a tedious task. We suggest focusing on the software's unique features, ease of use, interactive emails, template designs, integrations, deliverability, and price to determine the right email automation software for your business needs. You could opt for [Mailmodo](https://www.mailmodo.com/) as it provides you with an interactive email feature. No other email automation software provides this feature. This is going to be the game-changer in the email automation space.

  

What is your favorite email automation software? Let us know your thoughts in the comments.

Email automation software tool lets you send triggered emails with relevant information to your subscribers. Read this article to find out the best email automation software.

What are the best email automation software available? 


Designing the roadmap of emails and executing the process step by step is crucial for the success of email marketing campaigns.

  

Nowadays, drip campaigns are grabbing every marketer's attention. Automated software sends the emails in a set sequence to every new subscriber. It drives better results in the CTAs, audience engagement, and new customers.

  

Let's understand what drip campaigns are and how they work in more detail.

  

## Table of contents

 - What are drip email campaigns?
    
-  How does a drip campaign work?
    
- Benefits of drip campaigns
    
 - When should you use a drip campaign?
    
- How to set up drip campaigns?
    
- Sending drip campaigns using AMP emails
    
-  Conclusion
    

## What are drip email campaigns?

Drip campaigns, also known as automated [email marketing](https://www.mailmodo.com/guides/email-marketing) campaigns send or drip the correct information at the right time by using the pre-defined triggers, actions, or events. When you map out a [customer's journey](https://www.mailmodo.com/guides/customer-journey-email), you identify the steps a customer would transition through. Then, automated software sends emails to the target segment according to the triggers/user actions and specified timelines.

  

For example, if a user registers on the company's website, an automated welcome email is sent, and later (after two three days), another email is sent with relevant information about the company's product offerings.

  

They can also add a touch of personalization by adding the recipient's name, including the company's information, contact details, etc. Companies can provide a lot of incentives to potential customers and rewards to loyal ones.

  
  

According to research, relevant, targeted emails produce [18 times](https://zapier.com/learn/email-marketing/drip-marketing-campaign/) more revenue than the globally-broadcasted ones. The drip email marketing campaigns have particularly shown a [119% increase](https://zapier.com/learn/email-marketing/drip-marketing-campaign/) in click-through rates.

  

The idea behind these campaigns is to provide more and more value at every step to reach the conversion point. These campaigns are popularly called lifecycle emails and autoresponders.

  

It's interesting to see how these automated marketing campaigns work to get maximum results.

## How does a drip campaign work?

The campaigns progress according to the pre-fixed timings and behavioral triggers such as visiting the website, clicking a link or simply, being a loyal customer. The automated emails tend to maximize the conversion rates and minimize unsubscribes.

  

An email pipeline is designed to send the messages to the potential customers at scheduled timings with proper planning. Here, the business organization builds, nurtures, and maintains relationships with the customers through automated email messages.

  

There could be any number of steps in the flowchart/pathway of a drip campaign. It should align with the company's goals/objectives, marketing strategy, and business requirements. However, the steps mainly revolve around three aspects:

  

### 1.  Marketing 
The campaign should focus on the target audience. You must identify the behavioral triggers and specify the steps in the consumer journey. You should design the campaign strategy and lay down the further route to establish a connection that is worth nurturing.
    

  

### 2.  Lead nurturing 
 How will you nurture the leads? Which emails will you send? At what time intervals will you drip the emails? All these questions should be answered in this step. Craft the email content to retain the user's attention and push them to take the desired call to action.
    

  

### 3.  Selling/CTAs 
The ultimate goal is to drive in maximum [CTAs](https://www.mailmodo.com/guides/open-rate-click-through-rate). Here you'll have to plan on how you will close the deal quickly. For example, you can use [AMP](https://amp.dev) technology and include interactive [AMP](https://www.mailmodo.com/guides/amp-for-email/) forms within the emails. It will generate quick responses from the users.
    

  

A carefully designed email drip campaign goes a long way.

## Benefits of drip campaigns

Well, you would be surprised to know that the targeted, relevant and timely emails of the drip campaigns have [80% more open rates and three times](https://email.uplers.com/infographics/drip-email-marketing/) click-through rates than other marketing emails.

Have a look at the advantages of automated email marketing campaigns:

  

### 1. Powerful communication channel
 Drip campaigns prove to be an effective communication channel to stay in touch with the customers and promote your products and services.
    

  

### 2. Cultivation of leads
 A business can determine the user's interests as the prospect passes through different steps in the sales funnel. It helps in determining the quality leads and cultivating them for maximum profit.
    

  

### 3. Build connections
The automated messages to the clients help in building and maintaining valuable business relationships.
    

  

### 4.  Nurturing customer relationships 
The personalized emails establish an emotional connection with the customers. It makes them realize that the company actually values them. Rewarding loyal customers from time to time helps enhance the brand's reputation altogether.
    

  

### 5. Targeted segmentation
With drip campaigns, businesses can target a particular market segment easily.
    

  

### 6. Audience engagement 
Nowadays, one can add interactive elements like images, graphics, forms, calendars, etc., right inside the emails, which boosts audience engagement and customer retention.
    

  

### 7.  Automation and personalization
 The dual aspects of automation and personalization can level up the entire game. Businesses can raise their sales revenue significantly by developing credibility and improving the brand recall value.
    

  

### 8. Satisfied customers
The welcome messages, onboarding messages, and other post-closure messages lead to customer satisfaction. Therefore, it helps in building a loyal customer base.
    

  

Drip campaigns act as a helpful marketing tool right from identifying qualified leads to their final conversions and further rewarding loyal customers.

## When should you use a drip campaign?

To keep users engaged with the brand's offerings, marketers can use drip campaigns in different ways:

  

### 1. Lead nurturing
    

  

Drip campaigns act as a suitable medium for nurturing the leads or prospects. The automated messages help gain the potential customer's trust, reinforce the positives, and convince them to try your product/service.

  

You can use these scheduled messages to raise awareness and provide informative content that may clarify their doubts, if any.

  

Stats show how the brands that nurture leads get [50%](https://www.marketo.com/lead-nurturing/) more customers who are willing to purchase. Emma, too pointed towards [47%](https://www.marketo.com/lead-nurturing/) larger purchases resulting from nurtured leads.

  

Henceforth, we can say that lead nurturing through drip campaigns directly indicate more sales and revenue.

  

### 2.  Welcome emails
    

  

Once a user signs up with your website, the next step is to familiarize them with your products and services. The welcome emails are apt for uniquely introducing your brand.

  

As per the [Experian's white paper](http://www.experian.com/assets/marketing-services/white-papers/welcome-email-report.pdf?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier), these welcome emails get a 57.8% open rate on average as compared to the regular emails that receive only a 14.6% open rate. This open rate rises to a whopping 88.3% when the welcome email is sent instantaneously.

  

Most companies are using welcome drips, including Google, Microsoft, and others. It's an excellent way of greeting before following up with new messages.

  

### 3.  Onboarding emails
    

  

The marketing will be worthwhile only if the users make some purchases. The onboarding emails are sent to accomplish the "sell" goals. They may invite the recipient to download the company's app, get a premium subscription or register for a webinar.

  

For example, Spotify sends a simple onboard drip for easy navigation. Likewise, [Dropbox's drip](https://unbounce.com/email-marketing/blog-subscribers-into-customers/?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier) campaign was quite impressive. It prompted the users to download the desktop app if they haven't.

  

### 4. Renewal Drips
    

  

When a trial version is about to end, you can send renewal drips or automated reminders. These emails can include links to a page/website for further payments, contact information, billing, and shipping details.

  

As soon as they complete the action, you must send an automated thank you drip inducing them to share the product further. These drips help in retaining the old customers and attracting new ones.

  

Some companies make relevant recommendations alongside. The best example would be Amazon's reactivation drip. 

Abandoned Shopping Cart, Confirmations, Engagement Emails, New Courses, and Unsubscribes also come under the umbrella of drip campaigns. Each one serves a unique purpose. The campaigns may seem easy but need to be set up very carefully.

## How to set up drip campaigns?

Drip campaigns can be set up by following these steps:

 ### 1. Choosing the event/behavioral trigger
    

First and foremost, plan the schedule of email messages that would flow through the funnel. Select the events or dates for sending the particular messages. Behavioral triggers/actions can also be pointed out, following which the software will send the automated emails.

  

### 2. Identification of the target audience
    

Identifying the target audience and their segmentation is crucial for the campaigns' success. 

For example, one can classify the audience as entirely new leads, customers who purchased once, and loyal customers with repetitive orders. This segmentation can be done by using other demographics as well based upon the previous interactions.

  

### 3. Craft the automated email messages
    

Be it a welcome email or an informative one, the content should revolve around the users. It should be simple yet attractive!

  

### 4. Monitor the performance metric
    

Continuous monitoring and evaluation of the performance metrics of the campaigns are also necessary. The marketers should measure the performance from time to time. It will help in understanding which emails are working the best.

  

The marketers can make the tweaks accordingly.

### 5. Review periodically
    

Upgradation is essential in every field. Likewise, email marketers must review and update the scheduled emails as per the user's preferences.

  

Nowadays, AMP emails are trending for the ease and seamless experience.

## Sending drip campaigns using AMP emails

  

AMP emails take the email marketing drip campaigns to another level by adding the interactive content in the emails, such as carousels, accordions, and other purchase buttons. These emails are far more engaging than static ones. They also generate quick responses from the recipients resulting in a considerable increase in the CTR and conversion rates.

  

With AMP emails, users can book meetings, place orders, register, provide feedback right inside the emails. They don't have to leave the email inbox for performing any actions. The touch of personalization in the dynamic content boosts the audience's engagement. The efforts genuinely pay off with high conversion rates and a loyal customer base.

  
  

## Conclusion

It's clear that the drip campaigns using AMP emails skyrocket the email marketing results. If you're wondering which platform you should use for email marketing campaigns, we would strongly recommend you to check '[Mailmodo](https://www.mailmodo.com/).'

  

Mailmodo amplifies drip campaigns through several factors, including AMP emails, marketing automation, CRM integrations, etc. Apart from these, their team of experts is always available to help you design and send drip campaigns to millions of users.

Drip Campaign is a series of automated emails sent to your recipient based on timing and trigger. In this article, you will learn about Drip campaigns and their importance in email marketing.

Understanding Email Drip campaigns




As per the [latest stats](https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/), the Insurance emails have an average click rate of 2.13%. This means of the 1000 emails you sent, only 21.3 got clicks, of which only a few people will send quote inquiries.

As an insurance provider, email marketing is your best bet to get in touch with your audiences. You can share the information about your plans, send proactive reach-outs based on the existing plans, etc. However, it is not the number of emails you send but the number of people that respond to your CTAs and buy your plans.

Let's find out how just a simple switch from basic email to interactive email can help you increase these figures manifold!

## Table of Contents

-   What are the pain points of using HTML emails?
    
-   Why should you rethink your Quote inquiry process?
    
-   What is the solution that Mailmodo has to offer?
    
-   Steps to get ~3X more quote inquiries using Mailmodo
    
-   Conclusion
    

## What are the pain points of using HTML emails for Insurance?

HTML emails allow you to interact with your clients and send marketing pitches via newsletters, invites, CTAs, and proactive marketing content.

However, they fail to deliver what's essential and suffer from the following pain points.

### 1. Lesser quote inquiries
    

While you can share information about one or two of your insurance plans via email, send CTAs for insurance renewal, check the plan details, and send quote inquiries, your customers have to exit their email inbox. They are taken to an online form that asks for their details and might even ask for registration before showing the details of the exact plan they chose to learn more about.

The problem is, every such redirect and form that collects data instead of offering desired information takes you away from a potential client closure. Your client suspects your emails being spam and feels that you are only collecting their precious personal data.

Hence, they don't respond, and you get few or negligible quote requests.

### 2. Lesser lead generation
    

As HTML email fails to offer a dynamic experience right inside the email, such as calculator forms, customized insurance plans, etc., it generates lesser leads. While the existing customers can take the extra step like clicking the [CTAs](https://www.mailmodo.com/guides/open-rate-click-through-rate) to know more about the insurance plan add-ons and specific plan riders, the potential customers might think it's a tedious task.

Hence, they don't even read your email thoroughly and delete it or unsubscribe from your mailing list.

### 3. Negligible ROI
    

ROI of an [email marketing](https://www.mailmodo.com/guides/email-marketing) campaign is very small or negligible, and the average email click-to-open rate is 14.10%.

Even if email marketing is affordable with such low ROI, it fails to deliver the expected performance and reach the ultimate goal - maximizing the quote inquiries.

So, does this mean that email marketing is no longer effective? The answer is NO!

This means that you have to RETHINK your quote inquiry process!

## Why should you rethink your Quote inquiry process?

Let us take an example. Suppose you are a pet insurance provider that sent an email for travel insurance for pets. Now, Lilith (a person on your mailing list) saw your email, and she wishes to know more about the plan details.

However, when she clicks on the link, the following happens:

She is taken to a website that asks her to fill a form with details. After filling the form, she's taken to another website to sign up.

She gets frustrated and closes the window! She even unsubscribes from your mailing list by choosing the "Our mails are not relevant to you" option.

But why did this happen?

This happened because you failed to offer what Lilith wanted to see!

You chose email marketing as it was the best way to get people to "click" your CTAs, but it failed to accomplish the primary task - getting "quote inquiries."

When you offer them website-like functionalities inside your email, they don't have to go through the misery of online forms, multiple redirects, and sharing personal information to browse through your insurance plans.

While an HTML email fails to offer a dynamic and interactive experience to your audience, the [AMP](https://amp.dev/) email allows you to offer all of that and much more right inside your email!

Read how Mailmodo's [AMP](https://www.mailmodo.com/guides/amp-for-email/) email marketing allows you to get a 300% more response rate, and look beyond the clicks!

## What is the solution that Mailmodo has to offer?

[Mailmodo's](https://www.mailmodo.com/) AMP email marketing helps you conquer all the HTML email pain-points and allows you to offer a website-like experience inside every single email.

So, your emails for quote inquiries go looking like this:

![](https://lh3.googleusercontent.com/yi1VZWIeWt8GeiFlvRdK5BA1nnPKaNSZ7gUbOpzzPXvgaFLX2v15opOyc1eR3T1sXbkysW7VoxPzaokc58UuSQALLtBqGJq1-9OiApjOJHSa3g4gP9f_9n7uOSMvMHWY4MsUkC7y)

[Source](https://lh5.googleusercontent.com/TPgJFXe59zBSIXxxogZnaCICBM2HvRs-BKx5LPEWpHvWkBz7-gEzn-ccDl3hgd8dXMbHXm8h6syugQnjvqmUqeu75_Y1W1-GccH39jd-sB0llG7TbJ62xBLg65kcA3ljaadnts5H)

to an awesome, interactive, and dynamic email that looks like [THIS](https://api.mailmodo.com/pages/61f9f348-2323-438e-86d3-0894f12d4309/167d4a66-f57b-4592-a34a-a29ab1f3c58c).

Interactive emails from Mailmodo work because:

 ### 1. Higher lead generation
    

Mailmodo allows you to generate five times more leads and nurture them. You can send AMP emails to your leads for better sales and engage your prospects to fast-track the conversions. Using Mailmodo, you can also warm up your cold leads and nurture them for closure.

### 2. Dynamic content served in the inbox
    

Interactive email tools allow you to offer dynamic functionality in simple emails. You can make your emails as interactive, content-rich, and personalized as you want. You can send specifically designed emails to a particular email list segment to maximize your response rates and convert them into sales.

Your audiences can instantly check the plan details, access functionalities, such as premium calculators, and book a meeting or send instant quote inquiries for a plan they find suitable. There are no context changes, no online forms, and no questionable personal data collection to access an insurance plan!

### 3. Better ROI, as the entire focus is on customer experience and customer journeys
    

In AMP emails, the entire focus is on customer experience and customer journeys, instead of standalone touchpoints like "arousing customer's curiosity and getting a click on your CTAs."

You can deliver a delightful customer experience and offer a thorough peak at all your brand offerings! Subsequently, the AMP emails outperform the HTML emails.

Given below is a step-by-step process to send AMP emails using Mailmodo.

## Steps to get ~3X more quote inquiries using Mailmodo

### 1. Register with Mailmodo

  

  

[Signing up](https://manage.mailmodo.com/auth/signup) on Mailmodo is a simple and free (no requirement of credit cards) process.

  

  

### 2. Choose an interactive email template

  

  

Once signed in, choose from [pre-existing interactive templates](https://www.mailmodo.com/template/). 



  

Mailmodo's template library is extremely rich and features engaging market research templates relevant to a wide range of industries.

  

  

### 3. Customize the template

  

After choosing an AMP email template, you can customize it with the simple drag-and-drop editor.

  

  

### 4. Add and customize your AMP form

  

  

Next, you have to add your AMP form and customize it to make your quote inquiry form as interactive as you want.

  

  

### 5. Send your campaign

  

  

Once you're done, you can start sending out your email campaigns.



## Look Beyond the Clicks: Use Mailmodo AMP Emails and get Quotes

[Mailmodo](https://www.mailmodo.com/) allows you to deliver dynamic content to your existing and potential customers via interactive emails and allows you to leverage that experience. It allows you to bypass the entire redirecting and form-filling process and talk "business" to your audiences.

Instead of getting email clicks, you focus on providing streamlined, dynamic content to different mailing list segments and getting quote inquiries. You can track and monitor all your email data in one place and automate your emails as well.

Choosing Mailmodo allows you to make much of your email marketing efforts as compared to the HTML email.

Want to learn more about Mailmodo's AMP email marketing? Please reach out to us or schedule a demo now!

Getting enough quote inquiries is important for the growth of your business. In this article, you will learn how to get more quote inquiries using AMP emails by mailmodo.

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