Every marketer needs to know how people are reacting to their emails so that they can figure out what customers they need to focus on. This can be done using open rates and CTRs and this also helps them in improving the email marketing process and increasing the leads funnel. In this blog, we will understand what Open Rates and CTR are, how to measure them, and how to interpret them to improve email marketing conversions.

## Table of Content
- What is open rate?
- What is click-through rate?
- Why is it important to monitor open rate and CTR
- Measuring open rate and CTR
- Benefits of tracking open rates and CTRs
- How to improve open rates and CTRs
- Takeways

## What is open rate?

Email open rate is the proportion of people checking or opening the email sent by individuals or companies. It shows how many subscribers are viewing the emails sent in an [email campaign](https://www.mailmodo.com/guides/types-email-campaigns).

## What is click-through rate?

Click-through rate is the proportion of people or subscribers who click on the particular link out of the total users who view the email, advertisements, or webpage.

## Why is it important to monitor open rate and CTR

Both open rate and click-through rate help to understand an audience base and reach maximum people. However, many factors can impact these rates, like the presentation of content, images, keywords, relevant information, and many others.

These factors can point out why your email conversions the way they are. If ignored, these can lead to the loss of prospective customers.

### Benchmarks for Open Rate and CTR
The average email open rate is 17.80%, and the average click-through rate is 1.91% for search ads and 0.35% for display ads. These rates act as a standard measure to know that the company will succeed or fail in the future. The higher rate will determine success, and the lower rate will determine failure. Nevertheless, you can work on the email content and strategy and improve the rates.

**The percentage of email open rate that is considered good is between 15-20%. The preferable percentage of click-through rate is approximately 2.5%.**

Note that t2hese rates may differ depending on the purpose of different companies or individuals.

  

## Measuring open rate and CTR

  

The formula for calculating these rates are as follows:

**Open rate = ( The number of people who have opened your email/ The number of people who have received your email) X 100**

**CTR = ( The number of people who have clicked on your CTA or a link/ The number of people who have received your email) X 100**


For example:- If you had ten clicks on the link and it has reached 100 people, then the click-through rate would be 10%.

  

## Benefits of tracking open rates and CTRs

There are many benefits for measuring and tracking these rates. The most important of these benefits are as follows:

### Reaching Maximum People
Email open rate and click-through rate help the marketer to reach the maximum number of people. They get a fair idea about what content people like to see. In case the rate is low, then they can improve by using creative ideas in the emails.

### Improving Performance
These rates help to improve the overall performance of the marketers as they get to know what people are likely to read more, and thus they focus more on the relevant content.

### Saving Time
These rates save a lot of time for the marketers by targeting the right audience as they get the percentage of people who click the links and thus focusing more on them.

### High Conversion Rate
These rates can help in the conversion of sales as higher percentage of people opening the email means a higher possibility of sales.

### Saving Cost
Emails are the cheapest way to build relationships with customers and attract them to buy the product. These rates will let the marketers plan and devote their time to valuable customers for better ROI.

  

## How to improve open rates and CTRs

  
[Improving open rates](https://www.mailmodo.com/guides/increase-open-rate) and CTRs might be very essential to improve the marketing and sales performance of your business. Here a few important things that can help you to build a solid open rate and CTR.

### Whitelist information
Within your email, you can write instructions to whitelist your email address so that people don't miss out on your email.

### Creative content
The content should be unique and should attract more and more customers, and by using creative content within your email, you can turn your emails into sales.

### Simple Language
The language of the text within your email should be easy to understand and informal so that people can relate to it.

### Precise
The content should be precise, and to the point, because long emails can be challenging to read, then you will lose potential customers.

### Double opens
You can send your email again to the customers who haven't seen your email or missed it. It will help you to reach the customers and gain the chance for sales.

### Use of proper images and keywords
It is essential to use relevant photos as they can directly have a significant impact on the customers. Similarly, the right keywords are critical for the content to trigger a customer's mind.

## Takeaways

Getting a good open rate and CTR in establishing a good email marketing strategy. This requires planning and executing email marketing campaigns as per the industry best practices. 

If you want to learn more about increasing these rates, feel free to contact the [Mailmodo](https://www.mailmodo.com/) team. Moreover, with Mailmodo you can send interactive [AMP email](https://www.mailmodo.com/guides/amp-for-email) campaigns that make send the post-CTR actions and content directly into the emails. 

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Open rates and Click-through rates or CTR are metrics used to measure email marketing performance and optimize campaigns. Read about their importance, measurement, and best practices.

All About Open Rates and Click-through Rates in 2021 - Importance, Benchmarks, Best Practices

All About Open Rates and Click-through Rates in 2021


SMTP or Simple Mail Transfer Protocol is a standard communication protocol for email transmission. Mail servers and other message transfer agents use SMTP to send and receive mail messages. SMTPs affect [email deliverability](https://www.mailmodo.com/guides/email-deliverability) and thus email marketing conversions. In this blog, you will learn what an SMTP is, its types, working and confuguration.

  

## Table of Content

- What is a protocol?

- What is SMTP?

- The importance of SMTP

- What are the components of SMTP?

- Types of SMTP

- How does SMTP work?

- Popular SMTPs

- How are emails sent using SMTP?

- Conclusion

  

## What is a protocol?

A protocol consists of a set of rules and procedures which govern the exchange of data between two or more devices. Protocols define how the transmission of data will precisely take place between electronic devices such as computers. They set the standard procedures for communication and exchange of information.

  

  

The International Organization for Standardization established the Open Systems Interconnection (OSI). It is one such widely used Internet protocol that lays down the standard for communication over different networks. The model divides the process of data transmission in a series of seven layers.

  

  

Some of the important internet protocols are TCP/IP, HTTPS, DNS and SMTP.

  

  

## What is SMTP?

  

  

The Simple Mail Transfer Protocol is a communication protocol that allows the users on the same or different computers to send mails over the internet. It involves a particular set of guidelines according to which the communication via mail takes place.

  

### The importance of SMTP

  

SMTP acts as a push protocol by transmitting the mail on and across the networks. It comes under the application layer of TCP/IP protocol, where it works in 'store and forward' manner.

  

SMTP facilitates the mail exchange over networks. After recognizing the respective mail address, it sends the message to one or more recipients. The user can send the mail in various forms, such as text, video, or graphics.

  

  

## What are the components of SMTP?

  

  

There are two primary components of the SMTP client and server. The first is 'User-Agent, and the second is a Mail Transfer Agent.

  

### User-Agent (UA)

The User-Agent (UA) is responsible for preparing, creating, and putting the message in the form of an envelope for transmission.

  

### Mail Transfer Agent (MTA)

The Mail Transfer Agent (MTA) then transfers this message across the internet to the particular recipient.

  

The SMTP supports a more complex system by adding a relaying system in the process. Under this, more MTAs can be placed at either sending or receiving sides. If needed, then this relay system can use mail gateways and work without TCP/IP protocols.

  

  

## Types of SMTP

The different types of

  

### 1. End-to-end

  

  

In the SMTP model, the client-SMTP starts the communication session, whereas the SMTP at the receiver's s ide responds to the client's request.

  

  

The end-to-end SMTP protocol helps to send email to servers at various other organizations. This model acts as a medium of communication between different organizations.

  

  

### 2. Store-and-forward

  

  

The store-and-forward SMTP model is different from the end-to-end SMTP model. The store-and-forward type is used within an organization only, unlike the end-to-end SMTP.

  

  

After contacting the destination's host directly, the SMTP server keeps the mail to itself until the receiver's SMTP successfully receives a copy of the email.

  

  

## How does SMTP work?

  

  

The Transmission Control Protocol (TCP) is the primary connection for communication between the mail sender and the mail receiver. In SMTP, the mail sender sends the data in the form of command strings over this reliable ordered data stream channel.

  

  

The SMTP client consisting of **the initiating agent, sender, or transmitter** initiates the communication session. It issues the command strings and opens the session for corresponding responses from the SMTP server, which involves the listening agent, or receiver. Zero or more SMTP transactions may be there in a course.

  

  

Usually, an SMTP transaction follows four command or reply sequences:

  

  

- **HELO/EHLOcommand:** It tells the email server that the client wants to start the mail transaction. The client mentions its domain name after this command. For example, "HELO e-mail.myhost.com".

  

- **MAIL command:** It lays down the bounce address/return address, thereby defining the return-path or reverse-path.

  

- **RCPT command:** It specifies the recipient of the message. The sender's envelope contains the addresses of the recipients, to which the RCPT command can be issued multiple times for each recipient.

  

- **DATA:** It shows where the content of the message starts, as opposed to its envelope. An empty line separates the message header and body in the text of the message. However, DATA is not just one command but a group of commands in which a server has to reply twice. First, the server acknowledges the message and replies with its readiness to take the message. Then after completing the end-of-data sequence, it either accepts or rejects the entire message.

  

  

- Apart from the reply of the DATA command, the server can reply in a positive way (2xx reply codes) or a negative way. The negative responses can further be of two types; permanent (5xx codes) or transient (4xx codes).

  

  

If a server sends 'reject' then it is a permanent failure, and the client needs to send a bounce message to the respective server. On the other side, a &#39;drop&#39; is a positive reply, in which the message is discarded instead of delivery.

  

  

## Popular SMTPs

  

  

In 1982, one of the first MTAs to implement the Simple Mail Transfer Protocol, Sendmail with 4.1cBSD, was released. With time, it became a commonly used mail transfer agent.

  

  

Some other SMTP server programs that have become popular include Postfix, qmail, Novell GroupWise, Exim, Novell NetMail, Microsoft Exchange Server, and Oracle Communications Messaging Server.

  

In 1998 and 1999, new trends in the delivery of emails set in along with the introduction of the Message submission (RFC 2476) and SMTP-AUTH (RFC 2554), respectively.

  

At present some of the most popular SMTPs include [Amazon SES](https://aws.amazon.com/ses/), [Sendgrid](https://sendgrid.com/), [Mailgun](https://www.mailgun.com/smtp/) and others.

  

  

## How are emails sent using SMTP?

  

  

The process of sending emails via SMTP consists of the following sequential steps:

  

  

### 1. Composition

  

  
With the help of an MUA, Mail Transfer Agent program, the user sends an email. The content of the electronic mail consists of two parts, header and body. The former header is the subject of the message, while the body is the main content of the message. The sender and recipient address also comes under the header part. The header acts like an envelope holding the letter (message) in it. 

  

  

### 2. Submission

  

  

The mail client (mail user agent, MUA) submits the email to a mail server (known as a mail submission agent, MSA) using SMTP on TCP port 587 or the traditional port 25. The MSA further delivers the mail to its mail transfer agent, MTA.

  

  

### 3. Mail Delivery

  

  

The two parts of an email address are the username of the recipient and domain name. Let&#39;s take, for example, mayank@gmail.com, in which 'mayank' is the username, and &quot;gmail.com&quot; is the domain.

  

  

In case the domain name of the recipient&#39;s email address does not match with the sender&#39;s domain name, then the mail submission agent (MSA) will send the mail to the (MTA).

  

  

Then, the MTA will search for the particular domain to relay the mail. To obtain the target domain, it checks the MX record from the Domain Name System. The MX record contains the information regarding the domain name and IP address of the recipient. Once it locates, MTA establishes the connection with the exchange server and relays the message.

  

  

### 4. Receipt and Processing

  

  

After receiving the incoming message, the exchange server delivers it to the Mail Delivery Agent. It stores the email and waits for the retrieval by the user.

  

  

### 5. Access and Retrieval

  

  

The user can access the MUA with the login and password. The MUA helps in retrieving the stored email from the MDA.

  

## Conclusion

SMTPs are essential to send and receive emails. As an email marketer you need to choose and configure the SMTP that suits your requirements. [At Mailmodo, we provide easy SMTP setup and integration with any SMT](https://www.mailmodo.com/features/)P you might like to send your email marketing campaigns. Feel free to reach out the Mailmodo team to learn more.

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The Simple Mail Transfer Protocol is a communication protocol that allows the users on the same or different computers to send mails over the internet

Everything About SMTP or Simple Mail Transfer Protocol | Guides | Mailmodo

Everything About SMTP or Simple Mail Transfer Protocol


It's an ideal opportunity to investigate the top email marketing trends set to shape your business in 2020, from mobile optimization and minimalist content to AI and email's position as one of the most trusted communication channels accessible to advertisers. In this blog, we discuss the top five ongoing trends that are changing the landscape of email marketing.

  

  

  

## Table of Content

  

- Five Email Marketing Trends in 2020

- AMP for Email

- User-generated content in an Email

- Minimalism in e-mail design

- Super-personalized e-mail campaigns

- Dark mode

- The future of Email marketing

  

## Five Email marketing trends in 2020

  

[Email marketing](https://www.mailmodo.com/guides/email-marketing) has forever challenged its critics in continuing to give a variety of advantages to advertisers, from building trust to provide the most prominent ROIs of any digital channel available today. Confronted with the blasting prevalence of social media and search, email despite everything presents a particular set of advantages that other media streams battle to provide. Yet, there are other advancements that you should be set up for. Here are the five amazing trends that are impacting the email marketing ecosystem like never before.

  

  

## 1. AMP for Email

  

[Accelerated Mobile Pages or AMP for Email](https://amp.dev/), is a web component framework that allows emails to embed dynamic elements like accordions, carousels, forms, buttons, calendars, etc. into their emails without leaving the email or opening a new tab.

  

[AMP for email](https://www.mailmodo.com/guides/amp-for-email/) is a route for marketers to use the speed of the accelerated mobile pages framework. It is a fantastic way for businesses to make all the more captivating, intuitive, and significant email experiences.

  

## 2. User-generated content in an email

  

User-Generated Content (UGC) is any piece of content, pictures, sound, visual, and so on, that is made by the (end) user or at times the general public. Particularly the assembling and showcasing of user ratings and criticism is well known in the email marketing space.

- Knowing how, when and for what reason to gather feedback is vital. 
- You may have observed brands utilizing user input like reviews inserted their email campaigns. 
- You can even start by posing a straightforward inquiry that at that point drives the subscriber to an extensive survey. 
- Including gamification or responsiveness in the email is an approach to skyrocket the response rates on those UGC campaigns.

  

## 3. Minimalism in e-mail design

  

It's essential for any business to stand apart from the group. With regards to making eye-catching emails, a great many people accept that splendid and bright images can stand out. Nonetheless, plain content emails are better as they are progressively legitimate and clear. Accordingly, it's no big surprise that minimalist email design assists with selling more. To summarize, the minimalist email design serves to:

  

- Improve email load time

- Convey a cleaned brand message

- Maintain an emphasis on the offer, not the image

  

How about we investigate Calvin Klein? Out of appreciation for Mother's Day, the organization sent a [minimalistic email](https://i1.wp.com/www.digitalpresence.today/wp-content/uploads/2020/06/minimalist-email-design.png?w=600&ssl=1) giving clients gift ideas and offer a promotion code to urge them to make a move quicker. 
With minimalist email design, it doesn't take a lot of time or exertion to get the fundamental thought of the message. In addition, the organization helps both disconnected and online shoppers make the most out of the offer: Since 70% of buyers report utilizing an emailed rebate inside, it essentially increases sales.

  

At the point when you send minimalist design emails, you direct customers' attention to the offer, not the image. Thus, you share an unmistakable brand message with your crowd that assists with selling more. Use the AHA method in the order it states: Attention, Hook, and Appeal


  

## 4. Super-personalized e-mail campaigns
With special attention to [customer journeys](https://www.mailmodo.com/guides/customer-journey-email/) and [personalization](https://blog.inboxads.com/7-ways-to-improve-email-engagement-with-personalization/), brands can increase the open rate on the off chance that they put their customers first and consider their individual issues. 

  

What's more, with regards to email marketing, hyper-customized drip campaigns are the fate of personalization that gives extraordinary outcomes:
- Segmented and targeted emails create 58% of all income. 

- Organizations can consider browsing behavior and real-time information to send exceptionally pertinent emails.

  

For instance, hyper-customized robotized campaigns help to diminish cart abandonment and increment sales. Here are the means by which ASOS utilizes this strategy to return guests to the site:

  

In the case of ASOS, the brand realizes that viewers leave their website for a range of reasons, and sending a personalized offer can assist with reminding the guests about their expectations and intent. In addition, with automated campaigns, it's simpler to gather the correct information and convey the correct message without investing a lot of exertion and energy.

  

## 5. Dark mode

  

An ever-increasing number of individuals have chosen to switch their app settings to significantly change the look. [Dark mode for emails](https://www.simantel.com/bringing-email-dark-mode-into-the-light/) demonstrated to be better for late-night web browsing over and for clients experiencing photophobia, keratoconus, or comparable conditions. It can likewise assist you with focusing more and saving your battery's life.

  

Besides that, 

 - The dark theme can look cleaner and less occupied. 
 - Dark designs simply appear to be more appealing and eye-catching than the great ones.
 - They can establish the tone for your email, help a few colors appear more immersive or saturated.

  

To put it plainly, the different advantages are making individuals turn this element on, which makes it a smart thought to investigate the potential outcomes of delightful, grouchy email designs.

  

## The future of Email marketing

  

So those are our main 5 picks during the current year's email advertising patterns, segmented by design and innovation. You unquestionably should think about them, yet remember that patterns shift from time to time. They continually advance dependent on buyers' and advertisers' needs. The ones we've secured a year ago are still especially modern and it merits mulling over them while building your email campaigns.

  

At last, it's impossible to tell what changes will happen in the following 5, 10, or 20 years, however, one thing is without a doubt - the eventual fate of email is solid, and that's the core belief behind [Mailmodo's](https://www.mailmodo.com/) Vision.


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Read about email marketing trends of 2021 like AMP Emails, user-generated content, minimalism, and more that are taking the world by storm and how to welcome them.

Email Marketing Trends of 2021 and their Impact | Mailmodo

Email Marketing Trends of 2021 and their Impact

**Email marketing** has always been the channel with the highest ROI for marketers. 
But without a proper understanding of the concepts of Email Marketing and learning the emerging trends, it can be difficult to get good email conversions. 

In this section, we provide you with a curated list of articles compiled by our marketing and email experts to help you execute great email marketing campaigns. 


Email Marketing Basics

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AMP for Email is an open framework created by Google to add interactive elements like carts, carousels, accordions, calendars, and create lightweight emails. Read all about AMP components, use cases, benefits, limitations, and myths about AMP Emails

What is AMP for Email - Use Cases, Benefits, Examples, Limitations, and How to Get Started

The Definitive Guide to AMP for Email



E-mail marketing has one of the highest ROI amongst all marketing channels. However, the secret of converting leads through emails lies in engaging content and user experience. AMP helps in bringing a dynamic element to an otherwise static mail. This can take the email marketing game to a highly interactive level altogether. In this blog, we discuss the benefits of AMP emails and how you can use these to help your business grow.
  

  

## Table of Contents

- What is AMP Email?

- Advantages of AMP Email

- Conclusion

## What is AMP Email?

Business communication forms the crux of a successful professional network. In the era of digitization, this communication has become more competitive and sales-driven. At present, there are many methods for online business communication like social media, text messages, and video ads.  

Despite their presence, e-mails rule the market. The introduction of [AMP for emails in March 2019](https://amp.dev/about/email/) has only strengthened its position. It has brought new avenues for marketers to experiment with.

So what's AMP Email? 

[AMP for email](https://www.mailmodo.com/guides/amp-for-email) is a framework that utilizes HTML, CSS, and JavaScript to build interactive emails. They also enable a shorter loading time by creating lightweight emails. You can add a carousel, retrieve real-time content from endpoints and make your content more dynamic. This technology helps in providing a webpage-like feel in an email message. AMP for email can let you do the following things inside an email:

 

- Enable users to fill and submit a form in an email.

  

- Allow users to respond to an event's invitation and RSVP.

  

- Help users participate in online surveys within an email.

  

  



  

  

## Advantages of AMP Email

This technology creates multiple opportunities for email marketers. Let us discuss how beneficial it is for business and marketing.

  

### 1. Keeps content dynamically updated

  

Email marketing may be successful but it can get repetitive. As and when there is a new update, you need to run a fresh campaign to convey it. AMP enables the mail to get automatically updated with new information. It has a functionality that allows mail to get updated in real-time. It means that the mail content gets populated with live updates of the time when the subscriber opens the mail.

  

  

This is especially useful for e-commerce businesses. You can send a weekly newsletter which can get updated with new styles. This simple feature can simplify and optimize e-mail marketing campaigns in the following ways -

  

- Lesser number of unread messages in the recipient's folder

  

- Crisp and target-oriented approach for email marketing

  

- Option to give your users a breathing space between emailers.

  

### 2. Provides the experience of a web browser within an email

  

Before the introduction of AMP for emails, an email was restricted to static content. You could play around with the pictures, fonts, and placement of text. But, providing an interactive experience was not possible.

  

  

Some organizations have already imbibed AMP in their campaigns to introduce innovative features. [Pinterest](https://blogs.oracle.com/marketingcloud/amp-for-email:-the-pros-and-cons-for-marketersest_wirhvsl.gif) allows its users to add pins to their boards from within the mail. They do not have to open a new tab and start exploring Pinterest separately. They can experience the web page right from their inbox.

  

### 3. Helps in curating better marketing strategies

  

As we have been discussing before, AMP for email has widened digital marketing horizons. Email marketing will no longer contain itself with designing static newsletters and driving traffic to a separate webpage. But now [newsletters can be more engaging with the help fo AMP emails](https://www.mailmodo.com/guides/interactive-newsletter-amp-email). 

  

A marketer has the option of including [live surveys](https://www.mailmodo.com/guides/conducting-survey-amp-emails), send an event calendar, or enable the browsing of products in an email. An email is no longer an electronic form of a letter or a pamphlet. It contains the virtual elements that bring interaction inside an inbox. A subscriber will spend more time exploring an interactive email than a static one. An email marketer can convert leads by including check-out options, flight details, and even event schedules for the entire day.

  

### 4. Helps in increasing sales

  

The core objective of any email marketing campaign is to find leads and make sales. Email marketing helps in keeping old customers connected and enticing potential customers. AMP for email can enhance this process immensely, especially for [e-commerce businesses](https://www.mailmodo.com/guides/amp-email-ecommerce).

  

Instead of sending pictures of a new collection, you could include a check-out option in the email. The subscriber doesn't have to explore and complete the order in a new tab. They have the option of buying it right through their inbox; this quick functionality can compel customers to hit the "buy now" button.

  

The success of a sales strategy depends upon how quickly one can convert a lead. The longer a potential customer contemplates, the lesser are the chances of conversion. With AMP for email, you can reduce this time by providing a quick and hassle-free transactional process.

  

### 5. Secure technology

  

AMP for email restricts the utilization of data from 3rd party providers. This makes them more secure from any kind of cyber threats. They also do not allow any ad which makes them even more secure and enables break-free viewing of your content.

  

  

## Conclusion

  

  

AMP for email has paved way for functionalities that were earlier restricted to a web page. It elevates the use and scope of emails. There are many sectors where [AMP for email can be utilized like travel, hospitality, retail, and even finance](https://www.mailmodo.com/guides/amp-email-use-cases).

  

  

[Oyo rooms](https://blog.mailup.com/wp-content/uploads/email-navigabili-2.gif) use this technology to include the option of browsing through accommodation and flight alternatives within the email. Similarly,[ Doodle](https://blog.mailup.com/wp-content/uploads/email-navigabili-3.gif) has already started using the scheduling option wherein the email recipients can select the day and respond to an invitation within an email.

  

  

This is the age of automation and dynamic elements. It was high time that emails were upgraded to become more nuanced. AMP for email is a big step towards bringing innovation to traditional emails and we are excited to experiment with the same. You can try the superpowers of AMP email for yourselves by signing up at [Mailmodo](https://www.mailmodo.com/).

  

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AMP emails have many benefits like interactivity, high engagement, dynamic updates, and better security which can provide higher email conversions and ROI

AMP Email Advantages and Benefits | Guides | Mailmodo

AMP Email Advantages and Benefits

AMP emails have helped email marketers across the globe to widen their horizon by leveraging the power of dynamic, web page-like experiences within the email. In this blog, we will explore the variety of use cases that can be enacted with the help of interactive AMP emails.


## Table of Contents



- Why AMP emails?

  

- Use cases of AMP emails across industry verticals

 

- Conducting surveys through AMP emails

 

- Providing an app or website-like experience within emails  

- Better Lead Generation

  

- Improving sales and post-sales communications

  

  

- Real-life examples of AMP email use cases

  

  

  

- Conclusion

  

  

  

  

  

## Why AMP emails?

  

  

  

  

[AMP email](https://www.mailmodo.com/guides/amp-for-email) is a great idea for organizations that want to produce a more noteworthy ROI while driving business development and growth. AMP emails provide the power of including interactive elements inside the email. This leads to a number of interesting situations and provides an encouraging way to reduce numerous pain points that are prevalent in the email marketing process.

  

  

  

## Use cases of AMP emails across industry verticals

  

  

  

As we have seen AMP emails provide not only an engaging email format but also boasts of immense potential to skyrocket your business growth by generating more conversions through emails. So let's explore some of the ways in which you can fuse AMP with your email marketing strategy.

  

  

  

  

### 1. Ecommerce

  

  

  

  

  

[Ecommerce players can utilize AMP emails](https://www.mailmodo.com/guides/amp-email-ecommerce) to offer a cart checkout alternative inside the email itself. Viewers or clients can legitimately make choices from a variety of colors, sizes, amounts, and finish the checkout procedure (aside from the installment and payment handling) without arriving on a website page. Incorporating AMP in cart abandonment emails will work likewise.

  

  

  

  

  

### 2. Travel & Food Industry

  

  

  

  

  

AMP email can be helpful for the touring industry email advertisers by letting the customer check the accessibility of the tickets and book them within the email itself. This idea can similarly be used for booking a film ticket or booking a table at a café.

  

  

  

  

  

### 3. Finance

  

  

  

  

  

For the Finance industry, AMP email can be helpful on the off chance that we give them a structure inside an email to compute the various amounts and useful parameters by simply creating a calculator for them. For example, one can calculate the loan amount and loan duration inside an AMP email. It can similarly empower a few other monetary counts in the email itself.

  

  

  

  

  

### 4. Goods and freight

  

  

  

  

  

Businesses in the merchandise and cargo industry can send AMP emails with the goal that their subscribers can without much of a stretch track their parcel. It takes the client experience a notch above and improves reliability and brand-trust.

  

  

  

  

  

### 5. Event Booking

  

Advertisers can send event invites with AMP emails so that the beneficiaries can RSVP legitimately through email. This will create better commitment with the emails and get you more participants. You can utilize a similar technique to yield more enlistments for your online class.

  

  

  

## Conducting surveys through AMP emails

  

  

[AMP emails would make survey emails increasingly successful](https://www.mailmodo.com/guides/conducting-survey-amp-emails) by permitting the browsers to react directly in the email. With AMP, the prospective client would not need to go to the landing page to offer their criticism. This smooth experience will improve the reaction rate for any survey.

  

Examples of such surveys include customer feedback, CSAT, NPS, opinion polls, technical or social data collection, market research, and so on.

  

  

  

## Providing an app or website-like experience within emails

  

  

  

Organizations will have the option to send an email that recreates a scaled-down app with the assistance of AMP. For instance, dating apps (like Tinder) can maybe let the clients swipe left or right from the email itself. It would make things a whole lot simpler for the client. [Newsletters and promotional content can be optimized with AMP for smoother reading](https://www.mailmodo.com/guides/interactive-newsletter-amp-email).

**Better Engagement from Subscribers:** With the assistance of AMP, it would be workable for email supporters to experience interactivity in emails that were impractical before. This translates into better engagement from subscribers

  

  

## Better Lead Generation

  

  

With the assistance of AMP, advertisers can make interactive and responsive emails that permit their clients to browse through image carousels or catalogs, RSVP to an event, including calendars for bookings and appointments. It improves the subscriber's commitment by expanding the time spent on your emails.

  

  

  

## Improving sales and post-sales communications

  

Interactive emails can help you understand and analyze your clients' needs and drive email conversions. Auto-triggering AMP emails based on events and user behavior can enhance user experience and fortify customer loyalty.

  

  

  

  

  

## Real-life examples of AMP email use cases

  

  

  

### Booking.com

  

  

Booking.com makes it a breeze to avail of the promos and book the lodging from the email itself. It spares the endorser's time and brings more conversions for the business.

  

  

  

### Pinterest

  

  

  

By utilizing AMP, Pinterest lets the client save the pin and view the extended image in the email. Right now, the viewer will never again need to open the app or utilize the program to get to Pinterest.

  
You can find AMP email templates for your use cases that can be used instantly at [Mailmodo's template library](https://www.mailmodo.com/template/). 
  

  

## Conclusion

  

  

Integrating [AMP emails](https://amp.dev/about/email/) into your marketing strategy can not only amplify conversion rates but also strengthen company-client relationships via reliable and consistent user engagement. Guaranteed boost in sales and ROI simply points to how it makes more sense to be sending interactive AMP emails in lieu of the standard HTML or plain-text emails. With the help of [Mailmodo](https://www.mailmodo.com/), you can send such interactive emails within minutes and get better conversions and higher ROI on your campaigns.

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Use cases of AMP emails are present in all industry like eCommerce, travel, BFSI, recruitment, SaaS, retail, and others for lead generation, sales, surveys, and user engagement.

Use Cases of AMP Emails | Mailmodo

Use Cases of AMP Emails

When Gmail dispatched dynamic AMP emails, an improvement that brings interactivity and engagement effortlessly to emails, it was done to elevate user experience. AMP emails have a considerable scope that can be leveraged to the advantage of e-commerce vendors. In this blog, we discuss how eCommerce can benefit from the implementation of AMP emails in their marketing and sales campaigns. 

  

## Table of Contents

- AMP emails for e-commerce

- 5 vital advantages of AMP Email for e-commerce

- Interactive email content helps to increase conversions

- E-commerce brands are already testing AMP Emails
- Conclusion


## AMP emails for e-commerce

  

"Beginning today, we're making emails increasingly valuable and interactive in Gmail. Your emails can keep up to date so you're continually observing the freshest data, similar to the most recent remark strings and suggested employments. With dynamic email, you can without much of a stretch make a move straightforwardly from inside the message itself, as RSVP to an occasion, round out a poll, peruse a list or react to a remark," expressed Aakash Sahney, a product manager at Gmail.

  

This is enormous news for e-commerce brands. In an industry where each click matters, having the option to interact with stores and products all in an email is a distinct advantage. Let us dive deeper into all the possibilities for the e-commerce industry to utilize interactive [AMP emails](https://www.mailmodo.com/guides/amp-for-email) to their advantages.

  

### Bring carts directly into an email

  

In the model given by Ecwid, brands can make standard promotions with personalized products, and users are then ready to interact with the substance in the email itself. With engaging AMP emails, you can not only improve the recovery rate of abandoned carts but also maintain customer satisfaction by sending emails based on user behavior.

  

  

### Continuous order status updates

  

  

Text updates, application updates, individual email updates, are for the most part regular alternatives for how clients keep up to date on the status of an order or when the price or quantity of an order change. AMP emails can change this by dynamically changing the information in an email with the most recent status continuously.
  

  

### Product reviews

  

  

Now and again, getting product reviews can resemble pulling out teeth. Either clients are excited with a product or they had an issue with it, with little in the middle. By permitting clients to audit or interact with reviews straight away in an email, it makes the task simpler and more efficient. [NPS and CSAT surveys](https://www.mailmodo.com/guides/conducting-survey-amp-emails) can be conducted with a flurry of responses submitted ASAP.

  

  

## 5 vital advantages of AMP Email for e-commerce

  

  

After the release of the AMP email, there was a warm conversation about what this would mean for an. Presently, when an organization executes AMP, a variety of advantages can be reaped. The major advantages of AMP Email for e-commerce are listed below.

  

  

### 1. Send dynamically updated information

  

AMP technology can assist emails with staying up-to-date, so there is no demand to send new messages from time to time. It additionally backs off various emails in the beneficiary's inbox so they won't have a colossal excess of new messages.

  

  

### 2. Surf the Internet inside the email

  

How often do your clients click on something in an email that diverts them to another site? AMP email empowers the beneficiary to avoid a requirement for skipping from page to page, just as empowering them to finish all activities and errands without leaving the inbox.

  

  

### 3. Run efficient marketing campaigns

  

  

AMP for email furnishes you with a chance to make and send interactive emails that let your clients browse through picture assets, answer to Google Docs remarks, give answers to surveys, plan an appointment, and substantially more inside the email. This usefulness improves supporter engagement by expanding the time spent on your emails.

  

  

### 4. Continue the checkout process

  

Internet business email advertisers can exploit AMP to purchase the products or administrations directly inside the email. Clients can browse through the pictures, pick various variations like color/size/amount, and so on and add the ideal things to the shopping basket without changing to an online store. Besides, you can take this equivalent practice and execute it for abandoned cart emails too.

  

  

### 5. Benefit from the secure technology for AMP emails

  

  

AMP for email confines the utilization of information from outsider administrations to make AMP emails secure. It additionally helps internet business clients feel progressively ensured and sheltered as promotion parts are not permitted in AMP email usefulness.

  

  

## Interactive email content helps to increase conversions

  

  

AMP for email accomplishes more than essentially accelerating the page. With AMP, your crowd can interact with an email more than ever. Leave a remark, browse a product page, respond to a survey, look over a photograph exhibition, enter an email address- the email turns into a website-like page, total with all the usefulness you'd anticipate. Open new tabs? Nah. Sidetracks to a site? Who needs 'em? AMP for email spares your crowd clicks and time, decreasing erosion and offering another consistent web-based business experience directly in their inboxes.

  

  

What's more, dynamic content isn't only a play area for your clients. It really changes over. As per one investigation of 244 advertisers from big business level organizations of $10 million to $1 billion+ in yearly income, dynamic content produced twice the same number of changes as conventional email content.

  

  

## E-commerce brands are already testing AMP Emails

  

  

Here at Mailmodo, we're following some great people's example, sharing the AMP email mix with brands like Booking.com, Despegar, Doodle, Freshworks, Nexxt, OYO Rooms, Pinterest, and redBus to test the viability of dynamic email substance to stay up with the latest and improve encounters by making emails progressively noteworthy and important. For instance, Pinterest is utilizing AMP to make it simpler for users to find new thoughts and save them to sheets.

  

  

Programming engineer Fangzheng Tian remarked on the update on the organization's blog, Pinterest Engineering:

  

  

Regularly, when a Pinner gets an email from us, they should click a Pin in the email and afterward are coordinated to the Pinterest.com or mobile application, possibly sign in, and save to a board. The more drawn out the procedure, the almost certain the client won't make a move. With AMP for Gmail, we saw tremendous chances to improve engagement directly from the email.
  

## Conclusion


[AMP email is a versatile tool that can transform your digital marketing strategies](https://www.mailmodo.com/guides/amp-email-benefits) providing customers a hassle-free interaction with the products and stores and helping boost sales and ROI. We at [Mailmodo](https://www.mailmodo.com/), have developed an entire interactive AMP email marketing ecosystem for e-commerce companies. Feel free to reach out to the team to learn how you can leverage it for your e-commerce business. 

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AMP Emails bring interactive elements like carts, survey forms, ratings, and reviews inside emails which helps e-commerce brands to increase sales and improve customer relationship.

AMP Emails for E-Commerce - Insert Shopping Carts, Product Carousel, and Review Forms Inside Emails | Mailmodo

AMP Emails for E-Commerce

**AMP for email** is revolutionizing the way we send and read emails. With a capability to insert dynamic and interactive elements like forms, carousels, carts, calendars, etc. in the email body, AMP emails greatly help in improving email conversion rate 

In this section, we provide you with a curated list of articles to help you learn all about AMP Emails and generate amazing email conversions. 



AMP Emails


Email deliverability is essential for the success of your email campaigns. So, how do you ensure that your emails are delivered? What if your emails don't reach your recipients? Fortunately, there are proven methods to increase your email deliverability. In this blog, we will discuss how to increase your email deliverability rates.
  
## Table of content

  

- What is email deliverability

- How to increase your email deliverability

- Conclusion

  

  

## What is email deliverability?

  

When the email reaches your subscriber's inbox, this event is called [email deliverability](https://www.mailmodo.com/guides/email-deliverability). Deliverability ensures that your email is appearing in the mailbox of the recipient. This leads to conversions and sales if your email can convince your audience. However, all your efforts can go in vain if the email you are sending doesn't reach your subscriber's inbox. So, it becomes crucial to maintain good email deliverability. Higher the email deliverability, higher are the chances of the conversion rate and, consequently, higher chances of the organization's success.

  

Now that you understand email deliverability, let's look at how we can increase it.

  

  

## How to increase your email deliverability

  

There are 12 different ways that we've listed to help you increase your email deliverability.

  

### 1. Authenticate your email with SPF, DKIM, and DMARC


  

Authentication of email conveys to your subscribers that the email is from a verified business or individual and not a fraudster. Hence, email authentication is necessary so that your email doesn't end up landing in a spam folder and directly reaches your subscribers' inbox. There are different ways through which you can authenticate your email as follows.

  

  

### Using SPF ( Sender Policy Framework)
[SPF](https://www.mailmodo.com/guides/spf) is an email authentication method that doesn't let spammers use your domain. It sends emails on behalf of your domain by comparing the sender mail server's IP address with the list of authorized sending IP addresses.

  

  
### Using DKIM (DomainKeys Identified Mails)
[DKIM](https://www.mailmodo.com/guides/dkim) ensures that there is no alteration made in the message while transmitting it. Public-key encryption helps in encrypting a particular message. It involves linking the digital signature with the domain name in the DNS. The recipient system can verify by using the public key to decrypt the signature. It ensures that the message is not modified while transmitting, and thus the email is authenticated.

  

  

### Use the Domain-based Message Authentication, Reporting, and Conformance  or DMARC
[DMARC](https://www.mailmodo.com/guides/dmarc) is an authentication method that ensures that the email is not from a spam or phishing attack. DMARC uses both SPF and DKIM techniques to authenticate the email. It blocks all fraud messages sent from any specific domain.

  

  

### 2. Warm-up your IP and scale-up email send volume gradually

  

  

To build your IP address and [domain reputation](https://www.mailmodo.com/guides/domain-reputation), you need to send your emails to a limited number of people and then gradually increase the number of emails as new IP addresses don't have any reputation at first. This process is known as [domain warmup](https://www.mailmodo.com/guides/domain-warm-up). However, building reputation and trust takes time. 
  

  

### 3. Use double opt-in or confirmed opt-in

  

  

You need to be sure that your email doesn't end up landing in the wrong inbox or invalid accounts. So, double opt-in ensures that you have a good quality contact list and ensures your email reaches most people with correct email addresses. This option confirms the email by sending a confirmation email and then adding them to the contact list. It can help you send emails to the verified people who are interested in your product, increasing the email deliverability.

  

  

### 4. Simplify the opt-out process

  

  

You need to make sure that your subscribers don't have any issues when opting out. If they decide that they don't want to receive your emails, they should be able to unsubscribe easily. It helps in sending emails to only subscribers and target those who are interested in your information.

  

  

### 5. Avoid spam trap email

  

  

A spam trap is a honeypot to identify spammers. These are email addresses set up to track spammer and identify them. You should eliminate spam trap emails from your contact list because sending emails to spam trap emails can increase the bounce rate and decrease your company's email deliverability and reputation. In order to do this, you can use an email validation and verification tool. 

  

  

### 6. Don't use spammy words in the subject line or email body

  
One of the most important ways to improve deliverability is to understand [what causes emails to land in spam](https://www.mailmodo.com/guides/spam-reasons) and how not to include those factors in your emails.
  

- The subject line should be as short as possible and should not consist of any inappropriate words. Your email can go directly into the spam folder if you have chosen the wrong subject line for your email.

- Avoid words that influence customers and can be treated as spam words like "free," "discount," "%," "solution," etc.

- You have to avoid punctuation marks ( !,?) and also make sure that your subject line doesn't start with Re: or Fwd: as it can come under spam.

  

  

### 7. Avoid buying email lists

  

  

Buying email lists might seem to be the easiest way to reach the maximum number of people. Still, it may decrease your email deliverability as the emails might not be appropriate, and there may be false emails included in the list, apart from the various legal repercussions this might have. This can have a significant impact on your domain as well as your business reputation.

  

  

### 8. Clean your lists regularly and use segmentation

  

  

- Have an active sunset policy in your email user journey. You must keep updating your lists regularly and eliminate the contacts that no longer check your emails, those who are not interested and showing zero response, and those who no longer use that email account. In this way, you will not send emails to the wrong people and will be able to increase email deliverability.

- Segmentation of lists is essential to get the different types of customers like new customers, regular customers, irregular customers, etc.

- Segmentation also helps to keep your existing customers connected and thus resulting in high email deliverability.

  

  

### 9. Send emails that people prefer reading

  
Sending relevant and engaging emails not just increases email deliverability but also increases the conversion rate of your email campaign.
  



- Send emails that people like to read and be able to relate to them. Be clear about your message.
- There are high chances that people would buy your product if the email can convince them.

- You can approach them in a friendly way, give them the correct and best advice, and be empathetic,

- Value their time by giving necessary information.  

  



  

  

### 10. Get the sending frequency and schedule right

  

  

You need to make a consistent schedule for sending your email with the right frequency and right timing so that your email doesn't get ignored by people. There is no use in sending emails when people cannot view them, so it is essential to choose the best time according to your target audience and send the email when people can check and have some free time.

  

- Usually, the best time to send the email is in the afternoon on weekdays as people are more active on weekdays than on the weekend. 
For example, if the target audience is working women, then the best time would be in the afternoon on weekdays. If the target audience is a fieldworker, then the best time would be in the night or the weekend.


  

  

### 11. Keep a check on sender reputation and blacklists

  

  

It is essential to have a good sender reputation or sender score. The sender score can be measured based on complaints filed against you by the user, the total number of spam reports of your company, your company's email history to date, your company domain's reputation, and the bounce rate. You need to avoid blacklisting as it decreases email deliverability.

- You can provide a confirmed opt-in option in your email, regular email audits, and avoid spammy words to achieve a high sender score, which further helps you increase email deliverability and build trust among your target audience.

- You can avoid blacklisting by fixing a consistent schedule so that your subscribers don't forget you and don't mark you as spam,


  

  

### 12. Monitor performance metrics regularly and fix issues

  

  

- You must keep a check on your metrics regularly to increase email deliverability.

- You should check if your bounce rate is minimum and the email deliverability rate is up to the mark, and if it is not up to the mark.

- You need to find out the issues and fix them as soon as possible.

- You should check what needs to be done and take action to maintain the reputation of your company.

  

## Conclusion

These are some of the ways in which you can increase your email deliverability and build a superior email marketing funnel. 

If you want to learn more about email deliverability, feel free to reach out to the Mailmodo team. At [Mailmodo](https://www.mailmodo.com/), we ensure that our users get the best deliverability and send highly converting email campaigns. In fact, the use of interactive emails makes the emails more engaging which creates more number of users responding via clicks and form submissions which increase the email deliverability.

Increase email deliverability for better email marketing

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Read how to increase email deliverability to land in your subscribers' inboxes and not the spam folder for increasing conversions and sales.

Increase Email Deliverability with these 12 Tested Methods | Mailmodo

12 Ways to Increase Your Email Deliverability

  
  

Email marketing is a complicated process where it is crucial to keep the email bounces as low as possible to make the whole email campaign successful. The content, persuasion, analytics, and all such factors would make a difference only when the email reaches your targeted audience. Hence, an email marketer must pay close attention to the email deliverability and ensure a low email bounce rate. In this article, you'll learn what an email bounce rate is and how you can decrease it.

  

## Table of content

- What is an email bounce?

- What is the Bounce rate?

- How to calculate bounce rate?

- What is an acceptable bounce rate?

- 12 ways to reduce email bounce rate

- Conclusion

  

## What is an email bounce?

  

An email bounce happens when the email is returned or bounced back from the subscriber's email server. The non-deliverability of emails can be due to many reasons, which may be temporary or permanent.

There are [two categories of email bounces](https://www.mailmodo.com/guides/hard-bounce-soft-bounce):

  

  

**Hard bounces:**

  

  

These emails bounce due to permanent problems such as invalid email addresses or non-existent domain names. To avoid hard bounce emails, you must identify those email addresses and stop sending emails to them

  

  

**Soft bounces:**

  

  

These emails bounce due to temporary reasons such as a down server, large content, or full mailbox. To avoid soft bounce emails, you can try to send emails several times. However, if there is still no response, then you must delete those email addresses.

  

  

## What is Bounce rate?

  

  

In [email marketing](https://www.mailmodo.com/guides/email-marketing/), the bounce rate is the metric that measures the overall percentage of the email addresses from your subscribers' list that didn't receive the email because those recipient's mail servers returned them to you.

  

  

## How to calculate bounce rate?

  

  

You can follow these steps to calculate bounce rate:

  

  

- Divide the total number of bounced emails by the total number of emails sent. It gives the total number of bounces per email.

  

- Multiply the bounce per email rate, thus obtained by 100 to get the bounce rate percentage.

  

  

The high bounce rate can harm your email deliverability. It may damage your sender's reputation. Also, there are chances that you may get blacklisted.

  

  

## What is an acceptable bounce rate?

  

  

A bounce rate of 2% or less is acceptable. However, the bounce rate above 2% leads to deliverability issues. It indicates that you must check the best email marketing practices and find ways to reduce the bounce rate.

  

  

## 12 ways to reduce email bounce rate

  

  

You can take the following steps to decrease the email bounce rate and increase the deliverability of your emails:

  

  

### 1. Maintaining a good list hygiene

  

  

Maintain good [email list hygiene](https://www.mailmodo.com/guides/verify-clean-email-lists) by keeping track of different aspects.

- You should monitor the email bounce rate, opt-ins, and key metrics.

- You must clean up regularly, for example, hard-bounced email addresses and old domains.

  

  

### 2. Make use of a permission-based opt-in list

  

  

It's always better to take the permission of the users to whom you are sending emails. In case the recipient didn't opt-in to be on your mailing list, then there are chances that they can mark your email as spam. It can damage your senders' reputation and further increase the email bounce rate.

  

  

Therefore, you must take permission beforehand by asking the user to register or subscribe to your newsletter. It helps in avoiding the email bounces from those who have not granted you permission to send emails.

  

  

### 3. Keep updating your subscribers' list

  

  

The subscribers' list must consist of relevant email addresses. The stale or cluttered list would only lead to a high bounce rate.

- You must update your email list from time to time.

- You should provide your recipients the option to unsubscribe and update preferences.

- You should not delete addresses just after your first email campaign. Otherwise, you may have to spend much time and resources to restore your email sender reputation.

- It's considerably better to update or clean the email list after every six months.

  

  

### 4. Email authentication

  

  

An email marketer should authenticate the domain name as it proves to be helpful in the long-run.

- You can take the help of a good email service provider for ensuring the authentication and verification of your domain.

- The verified emails give the email recipients an idea of who you claim to be and, thus, not spamming them. It also prevents sending security alerts to your recipients.

- Authenticating your domain has a positive impact on the deliverability rates and automatically reduces the email bounce rate.

  

  

### 5. The preference center

  

  
You should give your subscribers an option to choose and control the type of information they receive in emails from you.  Consequently, they should decide how many emails they would like to receive from your side. It decreases the email bounce rate.

  

  

### 6. Verification of the email addresses

  

  

Verifying the validity of email addresses in your list using proper [email verification tools](https://www.mailmodo.com/guides/best-email-verification-tools) is a must before you start the marketing campaign. Otherwise, the probability of a hard bounce rate can be very high. You can make use of various tools and carry out this email addresses the verification process with ease.

  

  

### 7. Inconsistency decreases the email bounce rate

  

  

You must send the emails to your subscribers regularly and consistently. Higher subscriber engagement is essential to [reduce spam complaints](https://www.mailmodo.com/guides/spam-reasons) and also the email bounce rate. In case you are too late in sending the email, then recipients might not even remember subscribing to your emails or newsletters, and they may send your email in the spam folder.

  

  

The email marketing campaign can be truly successful only when you take sincere efforts and send consistent emails to develop good contact with your subscribers.

  

  

### 8. Avoid free sender domains.

  

  

There are chances that if you're using free email domains such as "@gmail.com," then your emails might end up being sent to the spam category by different filters. Also, those emails will not pass the [DMARC](https://www.mailmodo.com/guides/dmarc) policy check for Yahoo, Gmail, and AOL. It increases your email bounce rate and spoils your [domain reputation](https://www.mailmodo.com/guides/domain-reputation).

  

  

You must avoid free sender domains and, instead, use a professional business domain for the email marketing campaign.

  

  

### 9. Quality Emails

  

  

The quality of your email content makes a big difference.

  

- The content should force the recipient to read and go through the whole email. For this, you can include visual content, compelling words, attractive subject line, and pictures.

  

  

- If your recipients start putting your emails as spam or deleting them without opening them, then it would harm your sender's reputation. Overall, it can have an adverse effect on the email bounce rate and increase it, thereby putting you at risk of getting blacklisted.

  

  

### 10. Don't create spam-like emails

  

  

- You should avoid spammy words as filters would easily recognize them in any circumstance, and your efforts would go to waste.

  

  

- You should keep a check on the email templates, subject line, message, and other links to ensure that your email surpasses the spam filters.

  

  

### 11. Track the email deliverability and performance results

  

  

It is critical to have a close on the [email deliverability](https://www.mailmodo.com/guides/email-deliverability) and performance results, so no severe issue remains undetected.

- You can adopt different marketing practices to increase subscriber engagement in time.

- You can't let go high bounce rate unnoticed for long as it can hurt email deliverability and your sender reputation.

  

  

### 12. Improvise your strategies

  

  

- Testing your email list continuously is also essential.

- It is good to have a constant watch on the analytics of your email bounce rate.

- You must keep an eye on the new emerging marketing practices.

- Accordingly, you should change and improvise your email marketing strategies.

- You should also know where you are going wrong by analyzing the results of negative email campaigns so you can understand which changes are necessary to succeed.

  

## Conclusion

  

Using the steps mentioned above, you can decrease the email bounce rate, thereby ensuring that your emails reach your mail recipients' inboxes. We recommend you use services like [Mailmodo](https://www.mailmodo.com/) to help you keep your bounce rate at the lowest.

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Email Bounce Rate affects the success of your email marketing campaign. Read all about email bounce, types, and how to decrease it

What is Email Bounce Rate and 12 Ways to Decrease it | Mailmodo

12 Ways to Decrease Email Bounce Rate

A bounce happens when an email fails to get delivered to the recipient's email server. This can be a big problem for an email marketer as it reduces the number of prospects reached out. In this blog, we will understand what are hard bounces and soft bounces and how they affect your email marketing.

  

## Table of content

- What is an Email Bounce?

- What is a Soft Bounce?

- What is a Hard Bounce?

- What are the main reasons for email Bounce?

- Acceptable Email Bounce Rates

- Where can you search for the email ‘unsubscribes’ list?

- How to reduce Hard and Soft Email Bounces?

  

  

  

  

  

## What is an Email Bounce?

  

When the recipient's email server refuses to accept your email message and sends it back to you, then it is termed as an "email bounce." It means they could not be delivered successfully to the inbox of recipients.

The recipient's server sends an automated bounce message, called a Non-Delivery Report/Receipt (NDR), in return. It contains the details of the particular problem with that email delivery. The recipient's tab of sent marketing emails holds complete information regarding the bounce type and server response.

The bounce rate shows how good the mailing list is during email marketing campaigns. It has an immediate impact on your reputation as a sender. It is an important parameter that you must track during email marketing.

## Types of bounces


Now there are two kinds of bounced emails:

  

1. Hard Bounces

2. Soft Bounces.

  

## What is a Soft Bounce?

  

A soft bounce is a temporary failure in the deliverability of an email. You can resend the email to the recipient in the future.

  

The temporary delivery issues may include large content of the email, a full inbox, a down server, or other technical problems.

  

## What is a Hard Bounce?

  

A hard bounce is a kind of permanent failure in the deliverability of an email. In these emails, the user cannot deliver the email to the recipient due to permanent reasons.

  

Some of the permanent problems can be the recipient's false email address or wrong domain.

  

If you are conducting an email marketing campaign, you must remove all these addresses because the recipient's server won't accept any email. And since email deliverability might affect your domain reputation, it is essential to clean your email lists.

  

## What are the main reasons for email bounce?

  

Email bounces can be because of the following reasons:

  

### 1. Imported list errors

  

When a user imports the email list in the CSV format, there are chances of incorrect information in the email addresses. Hence, it requires proper formatting beforehand.

  

### 2. Emails sent through free email providers

  

Using free email provider services such as Yahoo and Google will result in DMARC authentication problems. As per the updated DMARC policies, private business domains should be used for sending emails during the email marketing campaign.

  

### 3. Old email list

  

You must update your email list from time to time. Otherwise, there is a high probability that some email addresses of the old list may have been abandoned or converted into recycled traps.

  

### 4. Unrelatable and inferior quality emails

  

Quality makes a huge difference in preparing the best-suited email list and, further, email marketing. You need to do a quality check for the scraped or email list you purchase. Though hard bounce is a permanent deliverability failure, checking the soft bounces is crucial to ensure your sender's reputation remains intact.

  

**The main reasons for soft or temporary email bounces are as follows:**

  

- A Full Mailbox

- The large message of the email

- Server unavailable

- The email couldn't pass the spam filter

- Temporary suspension of the email account

  

The hard or permanent bounces cause the real problem as the user cannot resend the emails. **The main reasons for hard email bounces are:**

  

- Invalid email address or a typo in the address

- The email address no longer exists

- The email recipient's server is blocking the sender's server.

  

## Acceptable Email Bounce Rates

  

The bounce rate can spoil your reputation. Thus, you must keep this rate in check. The quality of your contacts list affects this bounce rate. It varies from one service provider to another.

  

A low bounce rate (up to 1%) reflects a current, maintained list with real and active subscribers. The acceptable bounce rate is approximate 3% to 5%. Your account can get blocked if you have a hard bounce rate above 10% in most ESPs. Meanwhile, a high bounce rate is usually higher than 3%.

  

## Where can you search for the email 'unsubscribes' list?

  

The Email Marketing and CRM applications have a complete email suppression list due to hard bounces and repeated soft bounces. You can check the list in the Email Marketing application by checking up the 'Unsubscribes' button.

  

## How to reduce Hard and Soft Email Bounces?

  

In any email campaign, the bounces need immediate attention. High bounce rates have many disadvantages, for example, suspension of the account. It may lead to an adverse impact on marketing and your senders' reputation. Therefore, you should adopt the given measures to reduce email bounces.

  

### 1. Double opt-in list

  

You can ask your users to click on the email verification link before adding them to the list. It is known as a double opt-in process. It helps deal with fraudulent emails, thereby ensuring the validity of emails and further monitoring the inbox.

  

### 2. Clean your email list

  

You should clean your email list regularly. It will help in decreasing the chances of a temporary and, at times, permanent account ban.

  

### 3. Never spam

  

Your message shouldn't be spammy; otherwise, providers like Google and Yahoo with inbuilt spam filters will directly forward it to the spam box.

  

### 4. Send emails regularly
  

Try to send emails at regular intervals. Some choose to send two to three times a week. However, it's essential to keep an eye on the overall performance of the email campaigns.

  

### 5. Remove bounces

  

Various websites provide adequate services to remove email bounces. You can sign up with them and work on conducting a successful email campaign.

## Conclusion

Email bouncese can be the deciding factor for a good sender reputation and email delievrability rate. These two factors influence the overall performance of your email marketing campigns. At Mailmodo, we ensure that our client's bounces are lowest and that bounce-suppression is readily available to improve the campaigns. If you like to learn more about this, feel free to reach out to the Mailmodo team.

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Hard bounce and soft bounce affect the email deliverability of your campaign. Read all about email bounces,  hard bounce vs soft bounce, and how to tackle them.

What are Hard Bounce & Soft Bounce - Definition, Differences, Best Practices | Mailmodo

All About Hard Bounce & Soft Bounce

**Email Deliverability** is a critical topic that defines the success or failure of almost all email marketing campaigns. A poor understanding of email deliverability and security issues can even lead to the blacklisting of your domain.

In this section, we provide you with a curated list of articles compiled by our marketing and deliverability experts to help you ensure that all of your emails land smoothly in the inbox. 



Email Deliverability & Security


The modern workplace is being revolutionized at a rapid pace with the inclusion of comprehensive and innovative employee engagement practices. It is a well-known fact that engaged and happy employees are motivated towards better performance at work and drive overall productivity in an organization.

In order to leverage the employee engagement for actual changes and analyze the employee happiness index, it is important to measure it. Measuring employee engagement allows you a direct peek into your organizational culture.

A recent feature in the [Harvard Business Review](https://hbr.org/2018/03/employee-surveys-are-still-one-of-the-best-ways-to-measure-engagement) discussed how employee surveys continue to be one of the best ways to measure employee engagement in an organization.

Here, we discuss them at length, explore their benefits and find out how using AMP emails can make your pulse surveys more effective and immune to survey fatigue.

## Table of contents

- What is a pulse survey?
- Advantages of pulse surveys
- What a good pulse survey does
- Creating an effective pulse survey for your organization
- Frequently asked questions about pulse surveys
- Pulse survey: Best practices
- Conclusion
    

## What is a pulse survey?

Pulse surveys are small and quick surveys that are strategically designed to measure employee engagement and collect employee feedback anonymously.

They allow the management to collect and figure out the employee opinion in a time-efficient manner. It comprises of five to seven, that might be a follow-up questionnaire after an annual engagement survey or an independent quick feedback on workplace initiatives.

As the pulse surveys are short, they don't frustrate the employees and the odds of your employees responding honestly are high.

  

### Why is it called a pulse survey?

The pulse surveys are called so because they help you check the 'pulse' of your employees. They help you understand the reactions and feedback of your staff regarding any change, a new company policy, or new software you started using, etc.

### Why use them?

There are various reasons for the popularity of pulse surveys and organizations across the globe using them for gathering employee engagement data. Pulse surveys are not lengthy and tedious. Leaders can use them to survey employees of a particular department where a strategic action has been taken. As the number of questions is limited, the processing of results is easy and swift.

Further, pulse surveys are generally immune to survey fatigue. This is because the employees know that they will be done with the surveys in a jiffy.

All in all, they perform better than the annual surveys when it comes to frequent feedback collection.

Let us explore some advantages of pulse surveys in the following section.

## Advantages of pulse surveys

**1.  They are simple and short**
    
Pulse surveys are simple as they have very few questions. They are easy to build and launch as their framework is simple. They are short, hence, easy to complete, yet they are highly focused and effective to collect complex data.

**2.  They are flexible**
    

As pulse surveys can vary by length, frequency, audience, topic, and more, they are highly flexible. This flexibility is one of the major reasons behind the popularity of pulse surveys over the years. This is in stark contrast with the annual employee engagement surveys that are more focused on understanding the engagement drivers of your organization.

**3.  They are efficient**
    

Engagement surveys focus on a broad range of topics and have questions that target the entire organization. Processing and sifting through the data collected from such surveys is a time and effort-consuming process whereas pulse surveys are much more efficient. Further, the leaders can get real-time insights into the employee feedback or engagement and take quick actions on the basis of survey results.

**4.  Pulse surveys are not the sole responsibility of the HR**
    

While the annual employee surveys are usually designed, conducted, and processed by HR, the pulse surveys can be designed and shared by any other leader in the organization. The department managers taking strategic initiatives can simply send them to the employees and assess the impact of these initiatives.

**5.  Pulse surveys can offer specific insights**
    

The annual surveys are long and cover a wide range of topics. Hence, they offer a basic overview of employees' engagement levels and fail to offer insights into specific strategic initiatives. On the other hand, pulse surveys can be more specific and measure employee engagement more accurately. Pulse surveys can also be targeted to collect feedback from a small and specific group of employees. As a result, you can easily take strategic action at the required level.

The real-time feedback collection through pulse surveys enables smarter decisions and brings more transparency to the organization as well.

## What a good pulse survey does

### 1. Improve employee experience
    

A good pulse survey gives voice to your employees and makes them feel more valued. Hence, they are an excellent vehicle for bringing change to your organization and spur employee motivation.

[Pulse surveys enjoy](https://www.forbes.com/sites/sap/2013/10/23/lousy-response-rates-on-your-employee-survey-heres-how-the-best-leaders-get-great-participation-every-time/#380609e8151a) many benefits like we covered in the section above- they are short, flexible, targeted, and are less vulnerable to survey fatigue. Hence, they improve the employee experience and transform your organizational culture in a gradual yet effective manner.

### 2. Enhance larger engagement surveys
    

Pulse surveys increase transparency in the organization and enhance communication as well. They prove beneficial in building trust among the employees as they can feel whether their feedback has led to any changes or not.

When organizational changes are brought into action on the basis of employees' feedback, they are more motivated and deliver enhanced productivity that has a direct impact on the workplace culture.

This leads to better and more honest response recording in the annual employee surveys as the staff feels that recording responses genuinely can actually bring positive changes. As a result, your annual surveys are more successful and more conducive to driving organization-wide improvements.

Now, ready to create an effective pulse survey?

## Creating an effective pulse survey for your organization

### 1.  Planning your pulse survey
    

A good pulse survey needs proper planning to know what you expect and create.

-   What is the purpose of your survey?
    
-   What are the survey objectives?
    
-   Who is the right audience for this survey?
    
-   What should be the right frequency for the surveys and what should be the follow-up action plan after the responses are recorded?
    

When you have the bigger picture ready, we can move to the finer details.

### 2. Choose the right pulse survey questions
    

In the pulse surveys, the number of questions is too less and the window to collect employee feedback is too small to be filled with poorly compiled questionnaires. So, it is important to compile the surveys with the right questions.

Some tips to choose the right survey questions:

-   Focus on the survey objective while choosing the questions.
    
-   Don’t include too many questions. On average, the pulse surveys have 5 to 15 questions.
    
-   Always keep in mind that you have to collect meaningful data, and your questions should aim at that.
    
-   Last, but not the least, your answer options should be well-planned, conclusive and offer 'options' instead of vague suppositions.
    

###  3. Use a Pulse Survey tool
    

Invest in a smart and intuitive survey maker tool that comes with advanced functionalities, such as analytics, reporting, survey question libraries, templates, and dashboard-like UI for better and easier use.

The pulse survey makers come with thousands of questions as examples and also offer advanced sharing functionalities that make your surveys less of an effort. It takes out the guesswork from the entire process and allows you to compile smart and engaging surveys within a few minutes.

### 4. Getting the most out of your pulse survey with AMP
    

Engagement is one of the primary goals of a pulse survey. You can make your pulse survey even more engaging with interactive AMP emails.

AMP emails are a highly effective and smart upgrade over the traditional HTML emails, as they offer website-like functionalities right inside the inbox and come with interactive elements. Sharing pulse surveys via AMP emails allows you to collect responses right from the inboxes, making the surveys more interactive and less vulnerable to survey fatigue.

As the employees don’t have to switch the instances and can view the surveys interactively inside their inboxes, they don’t find them time-consuming either.

### 5. Design your pulse survey, simply with Mailmodo
    

If you want to go the AMP way, Mailmodo is your best bet.

Mailmodo comes with an easy to use drag-and-drop email builder with a zero learning curve. You can simply register and start building engaging, beautiful, and compelling surveys with the help of the in-built templates.

The AMP emails offer interactive elements that can be delivered right inside the inboxes and all your responses can be recorded right there. More response rates, better survey results, and highly engaging surveys every time, Mailmodo is a game-changer when it comes to surveys!

## Frequently asked questions about pulse surveys

**1.  What questions should you ask on the employee engagement surveys?**
    

There is no specific constraint in this regard. The questions can focus on any topic, or a strategic initiative taken by the organization or department, and vary subjectively. They should be focused on a particular topic and try to figure out the reactions of the employees regarding that topic.

Some examples are:

-   Do you know how you as an employee can help the company meet its goals?
    
-   Do you feel proud to be associated with your current team?
    
-   Do you feel inspired by your teammates and leaders?
    
-   Do you feel that the company's information resources are actually helpful in making correct decisions about your work?
    

  

**2.  What should I ask in a pulse survey?**
    

You must choose the questions smartly to keep the survey short, simple, focused, and engaging. The job is well taken care of if you are using pulse survey maker software, as there is a big library of questions. On the other hand, if you are compiling the survey manually, you have to ensure that your focus doesn't waver.

Some examples are:

-   Rate your happiness with the latest work from home policy
    
-   Do you feel that you are appropriately recognized at your workplace?
    
-   Do you have access to the right information at the right time, irrespective of remote working?
    

## Pulse survey: Best practices

While pulse surveys are highly effective, their overall success depends on the way you leverage them. The best way to ensure successful response recording every time, and to unlock the bevy of benefits they offer, it is important to keep a few things in mind:

-   Opt for a frequency that is enough for you to follow the results of the survey and bring changes according to them, and your employees to see or feel those changes.
    
-   Create a well planned follow through that intends to take action. After all, honesty is a two-way train that is fueled by both the ends - leaders, and employees.
    
-   Next, focus on topics that can fluctuate and spur conflicted responses from the employees.
    
-   Keep the surveys short, engaging and meaningful.
    
-   Finally, choose the sharing medium carefully, as your result quality is highly dependent on it.
    
## Conclusion
Don't let traditional email’s [lack of action and survey fatigue impede](https://www.linkedin.com/pulse/people-dont-get-survey-fatigue-lack-action-didier-elzinga) your surveys and feedback collection. Schedule a demo with [Mailmodo](https://manage.mailmodo.com/auth/signup) now, and take the first step towards excellent yet, effortless surveys.

Want to conduct pulse surveys? Create effective pulse surveys, explore their benefits, and find out how to use AMP emails to work around survey fatigue.

An Ultimate Guide to Pulse Survey - Getting the most out of Pulse Surveys with AMP Email

### Introduction to e-commerce email marketing

If we were to describe e-commerce email marketing in three words, they would be to connect, inform and promote. As one of the most conversion-rich and cost-effective strategies available today, email marketing is a persuasive way of reaching out to a world of digital users. Let’s find out how you can drive your e-commerce business with email marketing.

  

## Table of content

-   Getting started with email marketing for your e-commerce business
    
-   Types of emails for e-commerce marketing and their applications
    
-   11 types of e-commerce email marketing campaigns you can’t skip
    
-   E-commerce email marketing: Best practices
    
-   AMP emails for e-commerce email marketing
    
-   Simplify e-commerce email marketing with Mailmodo
    

## Getting started with email marketing for your e-commerce business

With an average ROI of [122%](https://www.oberlo.in/blog/email-marketing-statistics), email marketing has been proven to be 4x more successful than other digital marketing strategies. Sounds too good to be true? That’s because you haven’t tapped into the true potential of email marketing and the influence it can have on your e-commerce business.

With close to [4 billion email users](https://www.oberlo.in/blog/email-marketing-statistics), the opportunity to source prospects and leads, and engage them is unparalleled, making it critical for your e-commerce business to make its presence felt. Email marketing has a direct impact on your revenue generation as it helps in lead generation, nurturing, and ensuring that your leads make their way through the sales funnel.

### Why is e-commerce email marketing important?

Can you take a wild guess about the number of emails that were sent out each day in 2019 alone?

According to [Statista](https://www.oberlo.in/blog/email-marketing-statistics), it was around 293.6 billion emails per day, a figure that has been projected to increase to 347.3 billion by 2022.

The numbers are jaw-dropping when you think about the expected growth versus the unchartered territories that e-commerce email marketing is yet to explore.

Truth is, good email has great potential - to generate action, develop customer relations, and ensure engagement and retention, the factors that ultimately deliver a high ROI. If you’re not sold on it yet, we’ll walk you through the reasons that make e-commerce email marketing important.

  

-   Create a strong communication channel - Email is one of the most reliable channels for businesses to communicate with their audience. 99% of the people still check their email every day.
    
-   Build your own database - Email marketing allows you to create a strong database over time, and this database remains its own property. The same can’t be said for followers gathered on other social media platforms.
    
-   Get high conversion rates - Emails outperform social media in terms of reach and see 50 to 100 times the click-through rates.
    
-   Get high ROI - Email marketing has been known to have a conversion rate of [4400%](https://optinmonster.com/beginners-guide-to-email-marketing/) - higher than social media, or any other form of marketing.
    

Need we convince you more?

## Types of emails for e-commerce marketing and their applications

E-commerce is a highly dynamic environment. On a daily basis, it undergoes massive changes and updates, and each user’s journey on an e-commerce site is unique, making it essential for the business to take a personalized approach to the user’s needs and requirements. Automation is how you can deliver it.

There are two categories of emails you need to know about and when to leverage which.

Transactional emails: Functional emails shared on a one-on-one basis with users as a response to their interactions, to complete a process they may have started.

Promotional emails: Sent to a database of users that have specifically opted-in to receive promotional content, meaning your email list.

Want to learn more about the two? Here’s a quick guide to get you started on the world of [promotional and transactional emails](https://www.mailmodo.com/guides/promotional-and-transactional-emails/).

  
  


  

## 11 types of e-commerce email marketing campaigns you can’t skip

Contrary to popular belief, email marketing isn’t just about planning and strategizing correctly - it’s also about right timing and sequencing. It comes down to tracking your user’s journey and sending out the right email campaigns at the right time to keep them engaged.

Incorrectly sequencing emails (or sending irrelevant content) could lead a user to opt-out of your emails or even seek a competitor.

So we have compiled a list of email campaigns your e-commerce can use in chronological order.

### 1. Welcome emails
    

Treat a welcome email as your shot to make a lasting impression. A welcome email is your makes or breaks your customer’s experience in setting expectations, and ensuring your subscriber base grows. Welcome emails have unusually high open rates, about 50%, so e-commerce businesses often use welcome emails creatively to attract and wow their users.

### 2. Engagement email
    

Grabbing user attention is perhaps one of the toughest things to do today, but with a strong engaging email, you can achieve that. Engagement emails build customer relations with the objective of encouraging them to interact with the business. For example, offering free shipping or free trials to get a user to take action.

### 3. Referral email
    

Lead generation is an important aspect of email marketing - and one of the best ways to do that is to incentivize your current customers to hook their friends and family onto your business. Many e-commerce brands have been known to invest in referral programs by offering freebies and discounts to not only their existing customers but also to referred customers.

### 4. Discount email
    

Aren’t you more likely to be lured by a discount on a product you’ve had your eyes on? Your users are the same. Many e-commerce businesses use emails to give out discounts as a means to increase purchases on abandoned cart products, or generally across their stores.

### 5. Flash sale campaign
    

A flash sale is an announcement that creates a sense of urgency, thus urging customers to act fast. Typically, e-commerce businesses use flash sale emails to announce new arrivals, sales, deals, and exclusive campaigns to make it hard for users to resist.

### 6. Cart abandonment email
    

Lack of attention or distraction on the user’s part is one of the biggest fears that most e-commerce businesses have. Users can get disinterested or disengaged extremely quickly and abandon their carts. Other reasons can include high hidden costs at the time of checkout, such as shipping and taxes, complicated checkout processes, slow delivery, required sign-ups.

But hope isn’t lost, send them a personalized cart abandonment email to nudge them that their potential purchases are waiting. You even send cart abandonment emails with promos or offers to reduce shipping or delivery fees, in an effort to prompt user action.

### 7. Order confirmation email

In a digital world, it is easy to be duped. Make your users feel reassured and send out order confirmation emails. These emails also help customers track their orders and feel more confident about their purchase and by extension, your brand

### 8. Upsell email

Ever wondered how to increase your customer’s overall purchase value? There’s a word for it, upselling. A great example of this in action is in the food space. Brands often ask customers whether they’d like to add a side order or a beverage to their final cart. Most e-commerce websites also give customers recommendations a step before checkout by providing ‘frequently bought together’ or ‘you’d also like’ options - to increase the cart value. An email can help you do the same.

### 9. Win-back email

It’s natural to lose some users on your email list even as it grows. Oftentimes customers opt-out or unsubscribe to emails because they don’t feel engaged, or just don’t open the site or app anymore. A great way to reconnect with them back is to send out win-back emails, in an effort to, you guessed it, win them back. E-commerce businesses do this by sending extra credits, discounts, or promos to get customers restarted.

### 10. Survey email

An excellent way to gain feedback and gauge where you stand vis-a-vis competitors, survey emails are quick tools to understand consumers. By sending out specific survey emails, you can gain insight that can help you improve your email marketing, products, or understand what your customers need. If you listen to your customers, chances are they’ll feel more wanted and trust you more.

You can take your engagement a step further with [AMP survey emails](https://www.mailmodo.com/guides/conducting-survey-amp-emails/). These help your audience answer the survey right from their inbox without switching to another tab or getting into lengthy sign-ups.

### 11. Thank you email

Expressing gratitude can be extremely beneficial - especially when it is personalized. Customers are a huge reason why your e-commerce business exists and thrives, and it’s important to thank them and make them feel valued. Express thanks through offers and promos, or just check in to see how your customers are doing. It’ll take you a long way.

## E-commerce email marketing: Best practices

E-commerce is one of the fiercest markets out there with a bevy of competitors popping up every other day, it’s important to ensure your business remains afloat, and top of their marketing game. To maximize your visibility and optimize conversions, let’s explore some e-commerce email marketing best practices that can help you grow your email lists, increase your open rates, and boost sales.

-   **Track unopened emails:** Wonder why? To resend them, of course. To increase the chances of higher open rates, track unopened emails, and resend them to the segment that didn’t open them. To get better results the second time around, use effective subject lines using A/B testing and gauge how users respond.

-   **Ensure personalization and follow-ups:** Personalization helps businesses to become more friendly and approachable towards users. Great ways to be personal and follow up are through sending users welcome emails, onboarding emails, and thank you emails.

-   **Use social media to target email subscribers:** Don’t be shy, approach your email subscribers on their social media platforms by integrating the database. This can help you automatically target and engage your proactively built audience. You can uncover more specific information about their behavior and interests which can help you create more specific segments for sending out email campaigns to personalize even further.

## AMP emails for e-commerce email marketing

People crave interaction. It gives them a feeling of belonging and makes them want to participate. In the world of engagement, one of the best forms of personalized interaction without human intervention is through dynamic AMP emails, something the e-commerce industry has increasingly utilized to leverage its market position.

E-commerce email marketing through AMP emails opens the door to various possibilities.

-   Provide users with status updates including such as notifications about increase or drop in prices of products in their carts, app-related updates, or information about order changes.
    
-   Browse products within an email, thereby reducing the distraction associated with being diverted to another site or page to browse.
    
-   Channel through the sales funnels by nudging a customer to complete the checkout process within an email for products abandoned in their carts, or by providing recommendations according to their past purchases.
    
-   Running campaigns and gaining customer feedback quickly through emails.
    

Read more about the power of [AMP emails for e-commerce](https://www.mailmodo.com/guides/amp-email-ecommerce/) and how it can help your business grow.

## Simplify e-commerce email marketing with Mailmodo

Mailmodo provides users with complete email marketing solutions to improve and maximize email conversions and simplifying email marketing for businesses including those in the e-commerce space.

As a one-stop shop for e-commerce businesses, Mailmodo helps in sending out various kinds of email campaigns by enabling email automation, user journey creation, and automatically triggering schedules, as well as integrating API within newsletters and email content.

Users can integrate their Shopify stores with Mailmodo and send out product-specific emails. For example, customizing and sending out email campaigns to enable users to browse products, revert to their abandoned carts, or educate users about certain products. With all of this and more, Mailmodo is a boon for e-commerce businesses looking to boost sales by establishing impactful digital marketing strategies.

What are you waiting for then? Try [Mailmodo](https://manage.mailmodo.com/auth/signup) for your e-commerce business today.


  
Email marketing is omnipresent and as such is a key method to build brand value, create associations with clients, and, generate income. Truth be told, each dollar spent on email marketing can get an average return of $38, as indicated by Constant Contact. This is the reason organizations pursue the right candidate to oversee email marketing at an organization. In fact, the interviews for email marketign positions are always tough to crack. In this blog, we've browsed through the context of many such interviews and gathered some questions that can help you ace such an email marketing interview.

  

## Table of content

- What is Email marketing?

- Which companies currently do email marketing well?

- What do you think the perfect time to send an email to clients?

- What number of emails should I send to my customers?

- What is the difference between hard and soft bounce emails?

- What are the metrics used to quantify the accomplishment of an email campaign?

- How can you grow an email subscriber list?

- How to prevent an email from ending up in spam?

- How would you handle deliverability issues?

  

  

## What is Email marketing?

  

  

Marketing utilizing electronic mails sent to potential clients, to form a relationship is known as [Email Marketing](https://www.mailmodo.com/guides/email-marketing). It is a direct type of marketing that uses emails to promote the service or product and is aimed to keep those clients who might be keen on your business well informed.​

  

  

## Which companies currently do email marketing well?

  

For this inquiry, the interviewer is attempting to establish your knowledge on the current trends and recent developments in Email Marketing. By stressing "recent developments", they don't mean information that you got from Amazon five years prior. Rather, they would want a simple narrative of your understanding about the email marketing campaigns from the organizations that you notice as well as why those campaigns function admirably.

  

## What do you think is the perfect time to send an email to clients?

  

  

This is one of the fundamental Email Marketing interview questions. The response to this inquiry can be given on the basis of your own experience. However, if you are new, you can make a reference that emails for marketing, for the most part, are sent early mornings or late night when clients are investigating each email after office or before heading off to the workplace.

  

Note that those times are responsible for the most number of unsubscribes and bounces too. Have a go at utilizing various days and times to discover the time that works best for your intended interest group as the availability of ever individual, email record and subscriber varies. These emails can be sent on the weekends too. 

  

  

## What number of emails should I send to my customers?

  

  

Sending messages from two to three times every month will leave enough time in messages that will keep you from being an annoyance and enable you to concentrate on your potential customer as indicated by their advantage.

You can, in a similar manner, form the recurrence of sending messages. You should have a tight check over open and unsubscribe rates. You should try to lessen your mail sending frequently, if you notice a decrease in your engagement.​

  

  

## What is the difference between hard and soft bounce emails?

  

  

An email bounce happens when the email can't be conveyed to the email address you expected to send it to. There are two types of bounces, [Hard and Soft bounce.](https://www.mailmodo.com/guides/hard-bounce-soft-bounce)

  

  

**Hard Bounce**: Hard bounce is an email message with a permanent failure of delivery. It could be because of an inaccurate or invalid email address, old domain, and so on.

  

  

**Soft Bounce**: Soft bounce is an email with a temporary failure of delivery. This could be because of a brief issue with the recipients' server like a full mailbox, typed wrong email address, and so on.

  

  

## What are the metrics used to quantify the accomplishment of an email campaign?

  

  

The choice of metrics here would rely on the objectives of the campaign. Other than those, the regularly utilized measurements to quantify the achievement of a campaign are:

  

  

* Open Rate

  

* Click Rate

  

* Subscribe Rate

  

* Reply Rate

  

* Conversions

  

* CTR (Click-through Rate)

  

* Increment in website traffic

  

* Increment in referral business

  

* Purchases

  

* ROI

  

  

## How can you grow an email list subscriber?

  

  

The achievement of email promoting is clearly relating to the email list that you make. Growing an email endorser list is such a basic request question for email displaying. The most perfect techniques to create an Email Endorser Rundown is-

  

  

* Making awesome email content

  

* Engaging your current email subscribers with an offer and forwarding your messages

  

* Revive an old email list with a deciding campaign.

  

* Make another lead gen magnet --- like a free digital book or whitepaper --- and anticipate that visitors should give their email conveyed to download it

  

* Use your Social Media Page to promote distinctive offers

  

* Association with offers that catch email data trades all through your site

  

* Accumulate email addresses at disconnected occasions like public events and import them into your email list, etc.

  

  

## How to prevent an email from ending up in spam?

  

  

You can do the following steps to [prevent email from getting into Spam](https://www.mailmodo.com/guides/spam-reasons):

  

  

* Never use heaps of text styles.

  

* Just utilize one exclamation point at a time! For the most part, abstain from utilizing the expressions to unsubscribe and to be removed in the message body.

  

* Check if your area name has been blacklisted.

  

* Spam filters hope to perceive what number of messages you are sending at once

  

* However you need to convey a basic message to various gatherings better to utilize the BCC function

  

* Keep the length of your subject under 45 characters.

  

* Abstain from utilizing spam filtering words, accentuation, or capitalization of letters message in your content/subject.

  

  

## How would you handle deliverability issues?

  

  

Any individual who's obtained a lifetime of experience with email marketing comprehends that even if you send someone an email, it doesn't mean it will really land in their inbox. It could wind up in their spam or promotional section, or it could basically never show up.

  

An interviewee should show information on the sender and how it influences [email deliverability](https://www.mailmodo.com/guides/email-deliverability). Bonus points on the off chance that they can relate a few instances of how they've fixed deliverability issues on their job, and additional points on the off chance that they understood [Sender Policy Framework (SPF)](https://www.mailmodo.com/guides/spf), [DomainKeys Authenticated Mail (DKIM)](https://www.mailmodo.com/guides/dkim), and [Domain-based Message Authentication, Reporting, and Conformance (DMARC)](https://www.mailmodo.com/guides/dmarc), and how they may have utilized these security regulations in their deliverability endeavors.

  

  

They ought to win enormous points if they've utilized an analytics dashboard, like Postmaster tools from Google, to troubleshoot deliverability issues at a more profound level.

  

## Conclusion

  

We hope that these above questions have helped you get an idea of what you can expect in the interview. We’re cheering you on! Go get that job!

Here's a list of the top email marketing interview questions that you need to be ready for if you are looking to make a career in email marketing.

Email Marketing Interview Questions You Need to be Ready for| Mailmodo

Email Marketing Interview Questions You Need to be Ready for

Getting started on email marketing for your e-commerce? Here's everything you need to get started, types of emails, must send email campaigns and best practices.

Email Marketing for E-commerce: Getting Started, Essential Email Campaigns and Best Practices

Email automation and drips can help impact your business positively by saving time and effort for email outreach and engagements and making the email marketing channel smarter. In this blog, we will discuss all about email automation drip, and how you can leverage these using email journeys.

  

## Table of Content

  

- What is email automation?
    
- Different types of email automation journeys
    
- Understanding email automation vs email drips
    
- Mailmodo: Your friendly ride to help you embark on an email journey
    
- How does Mailmodo’s email journey benefit marketers?
    
- Conclusion
    

  

## What is email automation?

  

A prospect visits your website, fills out a form, and signs up to either receive your daily newsletters or try out your SaaS product. By doing this, they are automatically added to your database, and categorized into a lead segment on the basis of their preferences, and demographic information. This is where a marketer’s job becomes critical since the game is to convert these signups into closed deals.

  

So how does one do that?

  

One of the first rules of technology is to use automation to increase process efficiencies - and that’s what happens during an email journey. Marketers use this principle and create email journeys or campaigns using drips and email automation to send targeted emails to various lead segments, depending on their present qualification status, and actions taken. This automation saves time, effort and cost and is also highly efficient in sending emails at the right time to the right person.

  

Similarly, an email automation journey for leads in the sales or marketing funnel helps businesses target prospects and customers as they proceed along the funnel. It helps target subscribers and users during various stages such as the signup journey, onboarding journey, product education stage, the retention stage, sending periodic reports, etc., and makes the right content readily available to nurture lead segments towards making purchase decisions, upselling or retention.

Some examples of the uses of email automation are:

-   Curated content emails which contain high quality content that is relevant, adds value to customers, is interesting to read and provides a unique perspective.
    
-   Welcome emails to break the ice and peak a consumer’s interest by highlighting specific features with a direct CTA.
    

  

## Different types of email automation journeys

Email automation is one of the most interesting subsets of [email marketing](https://www.mailmodo.com/guides/email-marketing/). Email automation journey charts the course of movement of a prospect along the sales funnel since the email itself is one of the most vital elements of facilitating customer move-along by offering customers advice, strategy, and insights. From the brand awareness stage to becoming a loyal customer, email automation can be used in interesting ways to interact with consumers and derive great results. For this, marketers create various kinds of email campaigns and drip automations such as:

  
-   Signup email journey
    
-   Onboarding journey emails
    
-   Service offering emails
    
-   Discount Incentive email journeys for upselling
    
-   Monthly product updates
    
-   Weekly or monthly usage reports
    
-   Product Education email journeys
    
-   Case Studies email campaigns
    
-   Newsletters
    
-   Thank you emails
    
-   Transactional email drips
    

Depending on the stage of the journey the lead is in and their behaviour, a specific kind of email journey is triggered and sent.
  

## Understanding email automation vs email drips

  

The foundation to understanding the difference between email automation and email drips is in the  nature **static or dynamic** characterstics of these campaigns. 

  

### Email Drip Campaign
Email drip campaigns are typically scheduled and predetermined. For example, a welcome email sent to a customer once they register and log onto your app. The content in this email remains the same irrespective of whether a customer registers on the app today, or a year from now. Once the content on the email has been created and the ‘drip’ is scheduled, no further action is required from the marketer. For example -

 - **Onboarding emails:** This may contain 3 emails in drip that contain educational content about the products, product features, and use cases. These are sent automatically to users once they are onboarded, irrespective of their onward [customer journey](https://www.mailmodo.com/guides/customer-journey-email/).
    
### Email Automation
Email automation is a way of using emails to nurture a lead or prospect, depending on their behaviour. It is more dynamic in nature since it depends entirely on the actions an individual takes. For example -

-   **Engagement emails:** Specific journey created to target a user that has not used a product for 7 days, to nudge them into using the product, or to understand their hesitancy to using the product.
    
-   **Milestone emails:** Special offers or emails sent to users that complete a special milestone in their association with the company such as a year, or on specific occasions like a user’s birthday or anniversary.
    
|Email Drips|Email Automation|
| - | :- | -: | :-: |
|Constant follow up with an objective to instill brand recall|Automated and triggered by specific actions with an objective to make a user complete a particular action|
|Scheduled routinely|Scheduled only as per user behaviour and action|
|Sequentially set|Triggered according to interaction|

  

  

Email automation is considered to be more responsive and interactive and are thus a preferred mode of communication along an email journey. They help reach out to prospects and customers that have shown interest in the brand, but fallen short of following up on activity.

  

## Mailmodo: Your friendly ride to help you embark on an email journey

  

To react to specific customer actions, email automation can be set up as an email journey using [Mailmodo](https://mailmodo.com). In a series of extremely easy steps, Mailmodo allows users to personalize an email journey and trigger it via API endpoints or to an uploaded contact list. For example, for new users who have signed up on your business’ website, Mailmodo lets you design emails, create a journey by stitching the emails together in a sequence with specific triggers for automation, and send your campaign in a few easy steps.

  

### How does Mailmodo help users create email journeys?

  

Mailmodo helps users build email automation and email drips using email journeys to sequence email that can be shared either sequentially or upon a particular trigger being set off. Journey building with Mailmodo can be done with the below steps:

  

-   Create required email Templates: Users have the ability to create, or choose from pre-existing templates to create a personalized email drip.
    
-   Build email automation using the visual Journey builder : Mailmodo provides a WYSIWYG journey builder where users have visual control over stitching together a series of emails and campaigns and also trigger webhooks on the way. The journey builder comprises easy to use drag and drop functions, triggered or clicked conditions according to the recipient’s behaviour, and ability to insert time delays between emails.
    
-   Create required triggers using API or list uploads: Emails may be triggered or sent to a new contact list which may be uploaded manually in a CSV format. Alternatively, journeys may also be triggered through API endpoints.
    
-   Analyze your email automation performance: The dashboard allows you to go over your email journey, make changes to campaigns, as well as analyze information including open rates, bounce rates, click rates, number of users in the journey, number of journeys completed, etc., providing you direct insight into how well your email journey is doing.
    
We have covered the steps for designing an email journey in more detail in the follwing article: [Designing a Journey](http://help.mailmodo.com/en/articles/5000519-designing-a-journey)
  

## How does Mailmodo’s email journey automation benefit marketers?

Mailmodo's email automation feature helps you to create innovative workflows and email journeys that can help in better targetign and engagement. Some of the most popular ways in which our customers are using this feature are as follows:

-   Helps nurture leads and makes them more receptive through email interaction.
    
-   Behaviour based triggers, ruling out the need for constant intervention and improving the targeting of emails.
    
-   API triggers can be connected to social plugins, website and blog forms and CTAs, CRMs, webhook connectors.
    
-   Increases overall business awareness.
    
-   Email content, subject line personalization.
    
-   Using email automation one can trigger emails as well as use webhooks to trigger certain actions using APIs
    

## Conclusion

  

Email automation is key in shaping customer experiences while bringing new customers on board. Mailmodo provides a simplistic, and refreshingly user-friendly email journey creation tool. Now that you know how beneficial email automation is, it’s time to get down to business and give your digital marketing strategies a second look!

  

Learn more about how Mailmodo can help you boost success using email automation.

Email automation helps marketers to engage and target customers with drips and email workflows. Read about the types, use cases, and advantages of email automation and how to get started with it.

Learn about Email Marketing

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