Read how to create and optimize dark mode emails to improve email accessibility across email clients with guides, benefits, and email template examples
Opt-in email marketing is asking people permission before adding them to your email list. Explore its benefits and best practices in this article.
Inbox zero is an email management process to keep your inbox empty or near empty by deleting the unnecessary one. Learn its benefits and some of the best practices to achieve it.
This is a list of 30 email abbreviations that are used daily in emails.
Email accessibility means creating emails that are easily understood by subscribers who are specially-abled. In this article, you will learn why accessible emails are important and how can you make them.
Email preheader is the line of text that comes after the subject line when the email is viewed in the inbox. This article will tell you why it is important and the 8 best practices you can follow.
Video email marketing is sending videos in emails to capture attention and convey information easily and effectively. In this article, learn why you should use videos and how can you use them in your emails.
The marketing mix consists of the 4 Ps - Product, Price, Place, and Promotion. All these elements work together to build a marketing strategy for your product.
In this article, we talk about how you can benefit from using GIFs in your email. You can use it lessen the amount of text in you emails, You can use it to add some humor and many more.
An email marketing strategy is the steps marketers follow to reach their marketing goals through emails. Learn more about what a good strategy looks like and what key metrics you can measure.
A list of all the email marketing statistics that you should know in a single place. This list includes all the data related to B2B and B2C industries.
BIMI is an emerging email authentication standard that helps combat phishing and build brand trust. Learn more about BIMI and how you can implement it for your business.
Emojis are visual representations of emotions through the use of symbols. Take a peek into why you should use emojis in emails and how can you use it to better convey your emotions.
A complete guide to html email design that will tell you how it's different from plain text email and what are its pros and cons and also some of its best practices.
Sunset policy is a practice of removing inactive subscriber from your email list, if they don't engage with your emails, after a certain time. Learn why you need it and how you can implement it.
Autoresponder is a feature that automates email replies on your behalf when someone sends you an email. Read about its advantages, different types, how it is different from email automation, and how to set it up.
Email etiquette refers to the rules of conduct that should be followed when sending or replying to any email. Learn how it has changed over the years and what rules to follow.
CAN-SPAM is a set of rules established in 2003 in United States to manage the sending of commercial emails. Take a peek into how you can be CAN-SPAM compliant and what happens if you aren't.
Interactive emails allow your audience to better interact with your emails by swiping, sliding, hovering, etc., on different parts of an email. Read more about different elements of an interactive email and how they can help boost your engagement.
Take a peek into 11 innovative Email design examples we've curated from different industries to fuel ideas for your next campaign.
Double opt-in is where a user gets an email after signing up for a subscription to confirm their email address by asking them to click on a link in the email. Learn about its advantages and disadvantages and why you should use it.
Email design is creating and organizing different email components that appeal to your audience. This article talks about the components of an email design, email design trends, and best practices.
A suppression list is a list of all email addresses that have unsubscribed or selected your emails as spam. This article talks about what kind of email addresses you can include in a suppression list.
Email design layout means how the content, pictures, CTA button, and other elements will look. This article talks about why a good email layout is important and some commonly used design layouts you can use,
This article talks about 14 of the best email design practices you can use for better responses. From choosing the optimal header to compatibility with the dark mode, we talk about all the other things for a great email design.
Email conversion rate is the portion of subscribers who took the desired action in your campaign. In this article, you will learn 6 best tips you can use to boost your email conversion rate.
Click-through rate means number of people clicking on one of the links out of all emails sent. Click-to-open rate means number of people clicking on one of the links out of total opened emails. Learn which metric is helpful in achieving your results.
Audience segmentation means dividing people into different groups based on their interests, demographics, preferences, etc. In this article, you'll learn the steps to help you segment your audience.
An email footer is the end of your email where you greet your readers, followed by your name and any relevant information. In this article, you will learn how to use email footers with its best practices.
An email list is collection of email addresses a business or an individual has gathered from potential customers. In this article, you will learn 3 actionable steps you can take to build an email list.
Email authentication is a way to ensure the email you get are safe and are not tampered with. In this article, learn you'll learn about how you can set up your email authentication.
Email a/b testing is finding out which version of your email works better and generates the desired results. In this article, learn what are its benefits and best practices you can use to a/b test your emails.
Email Analytics is a method of tracking how your audiences' interact with different parts of your email. In this article, you will learn about 11 email metrics you can use to track your engagement, delivery, and conversions.
Email Marketing for Small Businesses and Enterprises- benefits and challenges of email marketing for small businesses and how you, as a Small Business owner, can leverage email marketing to acquire and nurture leads.
An email marketing campaign is one or a series of preplanned emails sent from an organisation to one or more clients, potential prospects, customers or stakeholders for sharing information or inviting calls to action. How to create a successful email campaign in 5 steps...
A cold email is an email sent to a person with whom you have had no contact previously. Learn how to write cold emails and get the best return on investment with these tips
Email marketing metrics are the measure of the success of your campaign. Find out about 9 essential email marketing metrics you can track to send better campaigns.
Emails that gather qualitative information or data that helps in improving product reliability and enhances the buying experience for customers are feedback emails.
Product recommendation emails help in luring in customers, driving more sales, and increasing conversions. Marketers analyze a buyer’s purchase history and browsing behavior to drive revenue and optimize conversions.
Re-engagement emails or win-back emails help e-commerce and D2C brands to connect with subscribers who are no longer active and turn them into active customers.
Browse abandonment emails are sent by e-commerce brands when subscribers bounce from their online store without adding items into the cart.
Drip marketing is the strategy of breaking down marketing communication into a series of ‘drips emails’ over a period of time. Learn everything about drip marketing.
What are abandoned carts? Cart recovery strategies for your e-commerce and creating a cart abandonment plan.
Affiliate marketing is process of promoting others companies' products in exchange for a commission. It is a type of performance based marketing.
Abandoned cart emails are sent out to customers who filled their cart with items from an online store but left without completing the purchase transaction. In this guide, we provide you with ready-to-use email templates, series, and best practices
Lifecycle emails are the emails that are sent to customers during the various stages from subscription to purchase. These rely on user behavior and help to retain customers, improve engagement, and increase revenue.
A welcome email is the first impression or touchpoint that your brand has with a customer. Most users expect a welcome email from D2C brands on sign-up or registration, and hence welcome emails typically show higher open rates than any other email campaign.
Want to conduct pulse surveys? Create effective pulse surveys, explore their benefits, and find out how to use AMP emails to work around survey fatigue.
Getting started on email marketing for your e-commerce? Here's everything you need to get started, types of emails, must send email campaigns and best practices.
Email automation helps marketers to engage and target customers with drips and email workflows. Read about the types, use cases, and advantages of email automation and how to get started with it.
Email marketing can be an enormous boost to your revenues. In this article, you will learn how email marketing affects your growth and what parameters to focus on to maximize your business's productivity.
Email tracking is a way of monitoring and analyzing your emails like the exact time and date a message was sent and when it was opened, etc. In this article, you will learn about email tracking and how to use it effectively to achieve your business goals.
Booking meetings through emails are now essential to communicate with people in and out of the organization. But it can be a task to book meetings online considering people's availability. So, how do you book an effective email meeting that everyone can attend? Read this article to find out!
Learn about promotional emails and transactional emails, their types, differences, and how to use them for effective email marketing.
Transactional email software provides automation for sending triggered emails. If you are looking to find genuine transactional email software, you've come to the right place. In this article, we will discuss the best transactional emails software in 2021.
Are you looking for the best promotional email software? Choosing the right one can be challenging. In this article, We have curated a list of promotional email software that can enhance your email marketing campaigns.
Email service provider or ESP is essential to execute email marketing campaigns. Read about their types, features, and how to choose the suitable ESP for your business.
Read this article to find out what are the best email drip campaign software in 2021, their details, features, pricing, and how to choose the right one for your business
Send course registration campaigns to your subscribers using interactive AMP emails and allow them to fill application forms inside emails for higher registrations
Send Job Application Email using interactive AMP Email to make your hiring process easy and effective with higher response rates and more applicants.
Email subject lines are critical as it convinces readers to open your email. Read the best practices for writing a successful email subject line that gives higher open rates.
Lead nurturing is the process of establishing a connection with your leads and nurturing them throughout the sales funnel. In this article, you will learn all about Lead nurturing and how it can help with your email marketing campaigns.
A blacklist is a collection of IP addresses and domains that are linked to spam content and being being on one can prevent your emails from getting delivered. Understand what is email blacklisting and how to avoid it.
Email marketing software is an effective solution for email marketers to offer important and relevant content, product promotions, offers, etc to their potential customers. This article will help you find out the best email marketing software in 2021.
Email testing tools help in verifying your email content prior to sending it. In this article, we will learn about email testing and what are the best email testing tools in 2021.
Mailer Daemon is a program that is responsible for managing your email messages and sends a failure report to your inbox when your emails are not delivered. In this article, you will learn all about Mailer Daemon, Mailer Daemon spam and how to avoid it.
Get more insurance quote inquiries for life, auto, residential, commercial, and other insurance types using interactive email marketing
Drip Campaign is a series of automated emails sent to your recipient based on timing and trigger. Read about its importance, benefit, examples, and how to set up drip campaigns.
Email automation tool lets you automate sending of triggered emails to your subscribers. Read about the best email automation software in 2021, their pros and cons, and how to choose the right one for your business
Market research is the first essential step to your email marketing's success as it helps you identify customer expectations and how they view your business. In this article, you will learn how to conduct Market research effectively with AMP for emails by Mailmodo.
To send AMP emails you will need software that supports AMP for email. We have listed down the top 4 AMP email software that will help you in your email marketing journey.
Spam filters are designed to detect unwanted emails and prevent them from entering the end-users inbox. In this guide, you will learn all about spam filters, and what you can do to safeguard your emails from getting filtered.
Email testing helps in gaining a lot of insights that can directly affect the performance of your email marketing campaign. In this guide, you will learn about email testing, its applications, and why it is important.
Are you wondering how to get featured or crowned on Product Hunt? This article will help you understand how to become the #1 Product on Product Hunt.
The customer journey can be long. What if you could offer leads and prospects some enticing shortcuts? Find out how AMP for Email functionality can help.
Read everything about email marketing in this detailed guide and learn about its benefits, how to get started, important terms, types of campaigns, and how to send email campaigns like a pro.
AMP for Email is an open framework created by Google to add interactive elements like carts, carousels, accordions, calendars, and create lightweight emails. Read all about AMP components, use cases, benefits, limitations, and myths about AMP Emails
Email verification and validation tools help to verify and validate email lists for improving email deliverability. Read about the best email verification service in 2021, their benefits, and how to choose the right one for your business
SPF or Sender Policy Framework is a technical layer to prevent spamming, spoofing, and phishing and authenticate emails
Read how domain warm-up is crucial for saving your emails from going to spam while sending bulk emails and how to warm up domains
Create interactive email newsletters using AMP for emails with interactive forms and engaging designs
Learn about the requirements and guidelines to create and send AMP Emails
Conducting surveys with AMP Emails enables your audience to respond by filling interactive forms within the email itself
Read about email spam reasons, spam filters, how to improve deliverability, and get all your emails to land in the inbox
DMARC is an email authentication, reporting, and policy conformance protocol to prevent spoofing and phishing and build a domain reputation
Understand POP3 and IMAP, their differences, and how they impact email management and retrievals
Domain Reputation is used by ISPs and email clients to evaluate your emails for spam or inbox placement. Read all about the domain reputation, its effect on deliverability, and best practices.
Read about the different types of email campaigns, which ones you should send for growth, and how you can supercharge them with AMP emails.
Read all about DKIM, email encryption for verifying the source of an email, its importance, and how to set up DKIM
Understand all about email deliverability, how to measure and improve it and how it affects the ROI of email marketing
Understand what Dedicated IP and Shared IP are, their differences, how they impact your email deliverability, and which one you should use in this guide
Writing persuasive and awesome email copies might look difficult but it can be done following the points in this blog for higher email conversions and sales
Email verification is the way to ensure that emails are valid and connected to an inbox and cleans email lists. It helps in increasing the deliverability of your email lists
AMP Emails have to be tested, validated to ensure that there are no errors in rendering AMP emails. This blog provides a comprehensive guide to preview and validate AMP emails.
Health Insurance Portability and Accountability Act or HIPAA is a US law that ensures that the health care information of a patient is safe and secure
AMP Emails bring interactive elements like carts, survey forms, ratings, and reviews inside emails which helps e-commerce brands to increase sales and improve customer relationship.
Email Bounce Rate affects the success of your email marketing campaign. Read all about email bounce, types, and how to decrease it
Here's a list of the top email marketing interview questions that you need to be ready for if you are looking to make a career in email marketing.
Use cases of AMP emails are present in all industry like eCommerce, travel, BFSI, recruitment, SaaS, retail, and others for lead generation, sales, surveys, and user engagement.
Read how to increase email deliverability to land in your subscribers' inboxes and not the spam folder for increasing conversions and sales.
Read about email marketing trends of 2021 like AMP Emails, user-generated content, minimalism, and more that are taking the world by storm and how to welcome them.
Read this complete guide on how to register and whitelist with Gmail, Yahoo Mail, and Mail.Ru for sending AMP Emails.
It is essential to increase email list subscribers for successful email marketing and in this blog, we discuss various techniques and best practices to get a good list growth rate.
Open rates and Click-through rates or CTR are metrics used to measure email marketing performance and optimize campaigns. Read about their importance, measurement, and best practices.
AMP Email components allow you to add interactive app-like functionality within an email and enable recipients to interact dynamically with the email content.
Increase open rate with these 10 tested methods and execute successful email marketing campaigns with high ROI. Read about how to overcome the challenges of increasing open rates.
Hard bounce and soft bounce affect the email deliverability of your campaign. Read all about email bounces, hard bounce vs soft bounce, and how to tackle them.
GDPR or General Data Protection Regulation is a European privacy law to regulate the collection, use, and processing of personal information of EU residents of personal data.
Read about AMP Email limitations, what they mean for email marketing and how they can be tackled for sending interactive emails.
AMP emails have many benefits like interactivity, high engagement, dynamic updates, and better security which can provide higher email conversions and ROI
The Privacy and Electronic Communications Regulations is a law in the UK enacted to protect individuals' personal data and privacy by making it illegal to send marketing communications without prior permission from the recipients
The Simple Mail Transfer Protocol is a communication protocol that allows the users on the same or different computers to send mails over the internet