5 Best July Newsletter Ideas to Try This Summer

ByFalak Preet Kaur


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July is the perfect holiday month that comes with a vibe of sports, summer and energy. This is a great time to send your customers emails about the latest sports updates, offer discounts and tips on how to make summers interesting. In this guide, you will find some of the best July newsletter ideas to try this summer.

Table of contents

Special days in July

July is the perfect holiday month for sports enthusiasts and avid travelers. You can use these special days list to send relevant newsletters as per your niche/industry:

Event Date
Canada Day 1st July
Independence Day (USA) 4th July
World Chocolate Day 7th July
World Population Day 11th July
Paper Bag Day 12th July
Bastille or French Independence Day 14th July
Social Media Giving Day 15th July
World Emoji Day 17th July
International Friendship Day 30th July

5 engaging July newsletter ideas

July comes with a lot of sports events like Women’s FIFA world cup, Tour de France, Wimbledon etc. You can also try giving out summer fashion, holiday and well-being tips that can help your customers make summers even better.

Type: Campaign

Best for: B2C, D2C

Since July is the month of notable matches that are held around the world, this is a great time for you to send out emails on sports merchandise, equipment or other sports related products that can attract the customer to buy and stay connected with your brand.

One example of this is:

Source: Kikly

Here’s a sample discount offer email template that you can use.

2. Send live updates of the event

Type: Newsletter Best for: B2C, D2C

With international events like Tour de France, Wimbledon and FIFA happening around the world, people want regular updates of the event even while they are busy. Leverage this opportunity by regularly sending them email updates of the events and getting their attention. You can do this by mentioning the update on the subject line so when they see your email, they are intrigued by it and tend to open it.

Some intriguing subject lines around this type of newsletter can be:

  • Guess who won today?

  • You won’t believe who took the world cup home!

  • Could this match get even more interesting?

đź’ˇ Related guide: How to Find the Best Time to Send Emails

Type: Newsletter

Best for: B2C, D2C

People love sports and absolutely love to talk about it. The best way to engage your audience during this time is to run contests, quizzes or prediction games. You can offer discounts, offers or cashbacks as a reward so that the customers are enticed to participate.

Some exciting email gamification ideas can be:

  • Word games about their favorite players or teams.

  • Spin-the-wheel

  • Quizzes

  • Scratch cards and more

Here's an example of this type of newsletter:

Interactive email platforms can be leveraged here to create these types of emails as the users can submit their answers in the email itself without having to visit any website or app. Check this Spin-to Win email template that you can use to make your emails entertaining.

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4. Celebrate 4th of July with your customers

Type: Newsletter

Best for: B2C, D2C

The 4th of July is one of the most popular holidays celebrated in the USA and this is a perfect opportunity to engage and connect with your customers. Here are multiple ways to engage your customers with these ideas:

  • Share facts about Independence day

  • Run interactive contests or quizzes

  • Ask them to share their 4th of July moments or memories

  • Share about local events or gatherings

  • Share festive recipes and decorations

Here's an interactive 4th of July email template that you can use.

Read more about holiday email marketing here.

5. Make a friendly bond

Type: Campaign

Best for: B2C, D2C

Friendship day falls on 30th July and what's the best way to celebrate it with your customers and create a bond that they will remember for a long time. To implement this, you can try sending out friendship day themed newsletters including:

  • Sharing bonding stories of customers that formed through your brand or community.

  • Send exclusive friendship day discounts or gift cards to your special customers.

  • Share gift guides for friends and family.

  • Ask customers to share the cutest moments of pictures with their friends, family or pets and offer a reward for it.

Here's an example for this:

Source: MailDesigner365


July is the perfect time to bond and engage with your customers and these July newsletter ideas are sure to help you out. Here’s a Marketing Planner for 2023 by Mailmodo that you can use to get ideas around the year. Don’t miss out on creating emails that are interactive, friendly, full of energy and helpful. Happy emailing!

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Check out our AI prompts library. If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. Get your AI prompts here.

  4. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

Frequently asked questions

You can add summer tips and hacks, share sports-related updates, quizzes, contests to engage and captivate your audience.

In a newsletter, you can add product or service guides, launch news, customer spotlight, feedback email, giveaways and contests etc.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

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Talk to an email expert

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