Abandoned cart recovery is the process of notifying customers about the products they left in their cart and convincing them to complete the purchase.

With a cart recovery tool like Mailmodo, you can send emails with carts inside them to let your customers complete the purchase straight from their inbox.

One of the better ways to recover abandoned carts is to send cart recovery email series to your customers. You can use cart recovery tools like Mailmodo to send out email campaigns.

1. Connect your store with Mailmodo.

2. Design your email template.

3. Add cart recovery widget.

4. Create the automation journey.

5. Set a delay.

6. Initiate the campaign.
   
   

Read more about sending abandoned cart recovery emails with Mailmodo.

Send your first email about an hour after the customer has abandoned their cart. You can send a follow-up/reminder email 24 hours after the cart abandonment.

We have created an email automation example where you can find the types of emails you can send and when to send those emails in the customer journey. Check out abandoned cart email flows here.

Cart abandonment emails are one of the effective ways to get customers back to complete the purchase. According to research, nearly 50% of customers who opened cart recovery emails finished the purchase.

You can send 3 to 4 emails in your cart recovery email sequence. However, every store is different, and we recommend testing your strategy.

1. Create subject lines that make your customers open the email.

2. Write precise and to-the-point email copy.

3. Include what they left in their cart.

4. Use attractive product images.

5. Avoid generic 'Buy now' CTAs.

6. Include discount/coupon codes.