29 Free Lead Generation Email Templates

What is a lead generation email template?

A lead generation email template is a pre-designed structure for crafting emails aimed at generating interest and capturing potential customers or "leads" for a business's products or services. These templates are commonly used in email marketing campaigns to initiate communication with prospects and encourage them to take specific actions, such as signing up for a newsletter, requesting more information, or participating in a promotional offer.

That's where Mailmodo's lead generation email templates can help you. Our email templates are made to help you land your next client, get a response from that recruiters, or reach out to your leads. You can customize these templates in our no-code email editor and start sending them in no time.

How to use lead generation emails?

Lead generation emails can be used across various scenarios and industries to capture potential customers' interest and encourage them to take actions that move them further along the sales funnel. Here are some specific use cases for lead generation emails:

• Ebook or Whitepaper Downloads: Offer valuable educational content (ebooks, whitepapers, guides) in exchange for email sign-ups.

• Webinar or Event Registrations: Promote upcoming webinars, workshops, or events and encourage recipients to register.

• Product Demos: Offer personalized product demos to showcase your solution's features and benefits.

• Newsletter Sign-ups: Invite recipients to subscribe to your newsletter for industry news, updates, and special offers.

• Discounts and Promotions: Provide exclusive discounts or limited-time offers to entice recipients to make a purchase.

• Free Trials: Offer a free trial of your software or service to let recipients experience its value firsthand.

• Content Updates: Notify subscribers about new blog posts, videos, or other content to keep them engaged.

• Abandoned Cart Recovery: Send reminders to customers who abandoned their shopping carts, enticing them to complete their purchase.

• Lead Magnets: Offer a valuable resource (checklist, template, toolkit) in exchange for email opt-ins.

• Customer Feedback Surveys: Encourage recipients to provide feedback and insights to improve your products or services.

• Referral Programs: Invite current customers to refer friends or colleagues in exchange for rewards or discounts.

• Membership or VIP Access: Offer exclusive membership or VIP access to a select group of recipients.

• Product Launch Announcements: Tease upcoming product launches and build anticipation among your audience.

• Cross-Selling and Upselling: Recommend complementary or upgraded products based on a customer's purchase history.

• Re-engagement Campaigns: Reach out to inactive subscribers to rekindle their interest and encourage them to engage with your brand again.

• Educational Series: Send a series of educational emails that gradually guide recipients through a specific topic or skill.

• Holiday Greetings and Offers: Send festive greetings and special offers during holidays or seasonal events.

• Local Event Invitations: Invite recipients to attend local events, workshops, or meetups hosted by your company.

• Case Studies and Success Stories: Share real-life examples of how your products or services have benefited existing customers.

• Early Access to New Features: Offer early access to beta features or updates in exchange for sign-ups.

Remember, the effectiveness of each use case will depend on your email content. Learn more: How to Write an Outreach Email That Converts

Why use Mailmodo's cold email templates

Easy to customize in our no-code email editor

Each template is customizable, giving you the full creative freedom to add or remove different content blocks, colors, layouts, copy, header, footer, add signatures, etc.

20+ AMP email widgets to get higher response

You can select from interactive email widgets such as calendars, forms, NPS survey ratings, polls, etc., and get a higher response on your cold email. By adding a calendar in the email, you allow recipients to book a call right away, reducing the booking process friction. Hence, you get higher bookings.

Learn more about AMP emails use cases

Responsive email templates for better UX

Every email you send will be responsive to the recipient's screen size. With our template editor, you can change the responsiveness setting for images to render well on the recipient's screen size. If you send plain text cold email, then you don't need to worry about responsiveness. It will automatically adapt to the user's device.

Each template follows email accessibility guidelines

• Legible font size and type.
• Color contrast follows the standard 4.5:1 ratio.
• Enough white space and smaller paragraphs for better readability.
• Distinguishable and clear call to action button.
• ALT text for all the images.

Ensures proper inbox rendering

• Responsive for every screen size.
• AMP display for AMP supported email clients.
• HTML display if email clients don't support AMP.
• Email subject line and preheader text preview.

Offers different integrations

• Integromat integration
• Shopify integration
• Zoom integration
• Calendly integration

Checkout different integration offered by Mailmodo

How to customize and send these templates?

You can customize these templates using our codeless email editor.

• Pick your template and click on the ' Use this template' button.

• Mailmodo's email template builder will open. Here, you can customize the template:

  • Try out different email layouts, and add or remove content blocks.
  • Add your email copy, and adjust the heading, subheading, and white spacing.
  • Choose interactive elements from our AMP widget gallery, such as forms, surveys, polls, reviews and ratings, carousels, quizzes, etc.

• Once you make all the changes, preview both the AMP and fallback (HTML) versions and check for mobile and desktop previews.

• Then, save the template.

You can now send the email template to the recipient.