What is AI Marketing and How to Leverage It

There is a lot of noise surrounding the potential impact of AI in marketing. Business owners worldwide are gearing up for the possibility of predictive analysis, marketing automation, and more personalized customer experiences.

From scaling content creation with automated bots to analyzing social media conversations with deep learning, companies that capitalize on AI-driven marketing tools will have a leg up on their competition.

This article is a starting point for enabling your business to understand what resonates with customers on an individual level by using an AI-powered marketing stack.

Table of contents

• AI for marketers: Use cases

  • 1. Enhanced data analysis
  • 2. Automate traffic segmentation
  • 3. Building websites and landing pages
  • 4. Conduct market research
  • 5. Generate marketing qualified leads
  • 6. Get customer insights
  • 7. Generate content at scale
  • 8. Automate marketing processes

• More AI marketing tools for your small business? We got you!

• How are brands implementing AI in marketing

• AI against marketers or AI for marketers?

  • 1. Lack of originality
  • 2. Inability to separate the truths from the lies
  • 3. Data privacy concerns

• Takeaway

AI for marketers: Use cases

Using AI for marketing is a trend that is catching on like wildfire in the digital marketing industry. Here’s how AI marketing tools can be a game-changer for your company’s brand awareness, sales initiatives, and ROI.

1. Enhanced data analysis

AI has helped marketers perform a better analysis of the data available to them on the internet. While the data is easily available to understand market trends, it can be frustrating and time-consuming to go through the vast sea of information available.

AI tools can scan the entire internet and return only the requested information. This helps build a database of better customer personas and improves audience targeting.

2. Automate traffic segmentation

Engaging with customers in the past was time-consuming and required a huge customer support team. Today, AI can aid these multi-tenant teams to expedite support functions resulting in a stronger brand image.

A well-trained chatbot can engage with hundreds of customers every hour and thus generate more information than your regular human. This information helps divide the customers into smaller segments that personalized marketing campaigns can target.

AI-led chatbots are helping businesses today by:

• Collecting customer feedback at scale

• Gathering insights from collected feedback

• Using insights to build better customer personas

Chatbot collected information from surveys and feedback from complaints also help to identify their pain points and flaws within your marketing strategy. Identifying them can help you improve your existing marketing strategy or build an improved one from scratch.

3. Building websites and landing pages

AI tools can be extensively used to build websites and landing pages from scratch. These pages can be custom-made based on the user’s preferences and content. The website builder tools use machine learning algorithms to make these pages visually appealing and user-friendly.

Wix ADI (Artificial design intelligence) is a good example of a tool that you can use to not just create designs based on your preference but also create content, edit the layout and optimize your website for mobiles and for SEO.

4. Conduct market research

AI tools can help you gather more data and real-time feedback to make faster and better decisions. Tools like Remesh AI allow you to gain better insights into what’s trending online.

You can easily create a conversation guide to cover all the questions and topics you want to cover and invite participants to join the conversation. Remesh AI will then have conversations with 1000s of your customers simultaneously and automatically moderate the conversation so that all the participants have equal opportunity to participate. It will even analyze the data in real time and present it to you in a visual dashboard.

AI can reduce the time required for such research by alot.

5. Generate marketing qualified leads

Once you have defined your target audience and identified their interests or the pain points you want to resolve. You can easily create high-quality, highly engaging and highly personalized content at scale using an AI tool like Lavender AI’s software.

It improves your current cold email outreach. and gives you insights about the recipients’ email including a bio, personality traits, company details, etc.

It will even track your email opens and replies on your dashboard. This will help you to qualify your leads.

This makes the entire process of targeting leads with cold emails much faster. Combine that with highly optimized and personalized content, and the chances of conversion increase drastically.

6. Get customer insights

Using AI tools you can easily set up a listening stream for specific keywords, hashtags and mentions related to your brand.

For instance, You can use Hootsuite to search for the keywords you want to monitor under Streams > Add stream. On Hootsuite, you can monitor all your social media accounts on one platform.

It allows you to analyze customer feedback and trends on social media to get better insights without having to be active on all the social media places all the time.

7. Generate content at scale

Creating content using AI tools is simple and fast. You can start by choosing the type of content you want, like a blog, a social media post, etc., providing instructions on the tone and style of your content and the topic you want your content to be on and you’re done.

AI tools like Lumen5 and Animoto also help you in digital marketing campaigns. Using an AI tool like Jarvis AI, you can even have a few edits, regenerations and optimizations done to it if you don’t like the outcome. If you don’t like any of the above options, you have many other AI copywriting tools available in the market.

8. Automate marketing processes

Automation of repetitive tasks such as email marketing campaigns, social media posting and ad targeting can be done via AI tools such as Hubspot. Hubspot has a lot of tools on offer that can be checked out on their website.

• Social media posting - AI tools allow you to schedule and publish content across multiple social media platforms. They also help determine the best time and channel to post your content. You can start by connecting your social media accounts to on of such AI tools like Hootsuite and manage your social media posting right from their dashboard.

• Ad targeting - Google Ads is one of the many advertising platforms that uses AI to help your ads reach the right audience. It has much data to fall back on. AI tools using advertisement platforms use customer data like demography, age, gender, interest and past customer behavior to optimize your ad campaigns.

• Creating and sending emails - Mailmodo is an email marketing platform that allows you to create, send and manage interactive email marketing campaigns. The free trial allows you to try out an email marketing platform before committing to the paid plan.

Chatgpt, on the other hand, can also generate high-quality and SEO-optimized email copies. Pair it up with an email marketing campaign management platform like Mailchimp, and you’re good to go.

More AI marketing tools for your small business? We got you!

While there are many AI marketing tools to choose from, there isn’t one tool that is perfect for all. So you can experiment with a few before you settle down on one for every task. If you want to read about some more in detail, do check the article on AI tools for small businesses.

You can also find some more here:

I've used 1000+ Ai tools...

Here are the best 37 Ai tools to 10X productivity:

1. Zipchat - Chatbot trained on your data

2. Mixo - Launch a start up in seconds

3. Yaara- Write high converting copy

4. Vista Social - Ai social media manager

5. Tweet Hunter - All-in-one…

— AI Marketing Guy (@MarketingJas) April 24, 2023

How are brands implementing AI in marketing

Brands are learning more and more about consumers by analyzing their behavior and providing curated content using AI. Here are 10 AI digital marketing examples and case studies to inspire you to integrate AI into your marketing strategy.

AI against marketers or AI for marketers?

Humans seem to be falling prey to the success of AI tools, or so it seems. Will machines become more intelligent than humans?

1. Lack of originality

While AI tools can analyze all the data on the internet, they can only provide you with what is already available. Due to its inability to yet infuse meaning into its creations, AI is unable to engage in independent creativity.

It is limited by the algorithms and training data used to generate it, so you can’t expect it to exhibit social intelligence.

2. Inability to separate the truths from the lies

AI relies on whatever is available over the internet. If there is a statement that has been posted several times without any background check, AI does not disregard it. It takes it as true and produces the same information for the person who’s requested it.

3. Data privacy concerns

The world has seen a rise in the digitalization of data. Almost all the information about you can be found online.

Companies with millions of customers store thousands of terabytes of data, including information from something as general as their age to something as sensitive as their credit card details.

Giving AI access to such data surely exposes the personal information of millions of users worldwide.

Thus, it seems unlikely that the human touch can be eliminated completely from marketing.

So, let's just say that it isn’t AI vs. humans, but AI for the humans in this AI marketing industry.

Takeaway

AI is revolutionizing the marketing field by enabling marketers to make data-driven decisions and automate key processes. The knowledge of AI marketing tools and their uses is necessary to survive in the digital marketing world. If this resource helps you incorporate AI marketing into your strategy on a budget, share it with another marketer who’d find it useful.