18 Best AI Email Marketing Tools for All Use Cases

Email marketing can be a handful and requires a lot of effort. AI email marketing tools can help you maximize your efforts by providing automation services like copywriting, email personalization, and automating various email marketing tasks. This article will cover some of the best AI email marketing tools with deeper analysis of how each tool works so you can figure out if its a best bet for your business.

Table of contents

• How is AI used in email marketing?

• 17 efficient AI email marketing tools

  • AI Email writers
  • 1. Mailmodo
  • 2. YAMM
  • 3. Botowski
  • 4. Flowrite
  • AI Email Outreach tools
  • 1. Instantly AI
  • 2. Postaga
  • 3. Smartwriter AI
  • AI email subject line generator
  • 1. Reply
  • 2. Salesblink
  • 3. Encharge
  • AI email responders
  • 1. Mailytica
  • 2. OMQ Reply
  • 3. Nanonets
  • 4. Email Tree
  • AI Email personalization and analytics
  • 1. Optimove
  • 2. Rasa
  • 3. SeventhSense (For Hubspot and Marketo)
  • 4. Lyne AI

• Takeaway

How is AI used in email marketing?

Email marketing is a hectic portion of marketing with much potential to be automated. Thanks to AI, this process can be automated and yield good results from it.

• Create compelling email copies.

AI writing tools can be useful when you want to generate compelling email copies. These tools assist in writing personalized and eye-catching content for an email that can increase open rates.

• Design stunning emails

To make your emails attractive and to add beautiful imagery to them, there are many AI design tools that you can make use of.

• Automate email marketing tasks

Email automation tasks like sending, responding, and optimizing emails can be easily automated using AI automation tools.

• Contact management

It's necessary to always build a healthy and consistent relationship with your audience or customers. Many AI contact management tools easily clean up, manage, and segment the data.

• Send personalized emails

AI email personalization tools can assist in segmenting your email list and sending customized content per the users' tastes and preferences.

• Provide email insights

Many AI email marketing tools also track email campaigns quickly by collecting huge amounts of data and helping you discover what is working and what is not.

AI-generated emails scored 80% customer satisfaction

Compared to 65% for human-written ones

Does that mean email marketing by humans is dead?

No, here’s what that means instead:

— Sam Woods (@samuelwoods_) May 19, 2023

17 efficient AI email marketing tools

There are tons of AI email marketing tools in the market, and we know how much work it is to pick the right one for your business. We have curated a list of some of the best AI email marketing tools.

Category	Tool	Best For	Pricing
AI Email Writers	Mailmodo	Generating high-quality email content	Lite: ₹3,199 Pro: ₹6,399 Max: ₹11,999
	YAMM	Generating and sending bulk emails	Free: Up to 50 Recipients
	Botowski	Generating content for various platforms	Starter: $19 /mo Pro: $49 /mo
	Flowrite	Generating email replies instantly	Light: $4/mo Premium: $12/mo
AI Email Outreach Tools	Instantly AI	Cold email outreach for beginners	Growth Leads: $37.9/mo Hyperleads: $169.3/mo
	Postaga	Link building and PR outreach	Pro: $84/mo Agency: $250/mo
	Smartwriter AI	Copy and content writing, cold outreach	Basic: $49/mo Popular: $124/mo
AI Email Subject Line Generators	Reply	Curating and sending replies in bulk	Starter: $60/mo Professional: $90/mo
	Salesblink	Generating multiple subject lines	Free
	Encharge	Managing time and workflow	Free
AI Email Responders	Mailytica	Automating email responses	Contact for pricing
	OMQ Reply	Automating repetitive customer service questions	Starter: 150€/mo Essential: 450 € /mo
	Nanonets	Automating personalized email replies	Free
	Email Tree	Handling customer requests quickly	Starter: 120 €/mo Growth: 490 €/mo
AI Email Personalization and Analytics	Optimove	Affiliate marketing, CRM, predictive analytics	Contact for pricing
	Rasa	Personalization, email automation	Contact for pricing
	SeventhSense	Improving email engagement metrics	Hubspot: $64/mo Marketo: $360/mo
	Lyne AI	Content and prospect research, personalization	Free: $0 Custom: $120/mo

AI Email writers

AI email writers can help you with the content of your emails. These tools use AI to write the best and high-quality content quickly.

1. Mailmodo

Mailmodo is an email marketing platform that helps you create high-converting emails with the power of AI. You can generate email content and also generate ideas for your next email campaigns in no time. You absolutely don't require to switch to other tabs for AI when you have it all sorted in one tool.

Key features:

• Offers an AI-powered tool to craft compelling subject lines, increasing email open rates.
• Enables the creation of dynamic content within emails, adjusting based on user interactions and preferences, ensuring relevance. (Coming soon)
• Offers a complete newsletter service, simplifying the creation and distribution of newsletters.
• Utilizes accelerated mobile pages (AMP) in emails, creating dynamic and interactive content to enhance user engagement.

Best for:

• Generating high-quality email content and distributing it with your audience.
• Integrating interactivity in the emails for higher engagement.
• Creating customized email templates instantly.

Ease of use:

Mailmodo has an easy to use interface with robust features like integration with other marketing tools and drag and drop editor which makes the life of email marketers 10X easier.

Customer support:

Mailmodo's support team is always there to guide and help you with whatever requirements you have in terms of platform usage.

Pricing:

Free trial: ✅

Plan	Contacts Limit	Price (INR)	Email Sending Credits
Lite	2,500	₹3,199	20,000
Pro	2,500	₹6,399	25,000
Max	2,500	₹11,999	37,500

2. YAMM

YAMM is an easy-to-use AI email writer that lets you write subject lines and emails and analyze sentiments, grammar, and tone fixer. You can send an end number of emails and increase your chances of landing in your prospects' inboxes.

Key features:

• You can integrate Gmail and Google Sheets to speed up email sending.

• You can personalize subject lines, email body, links, images, and attachments to make your emails effective.

• You can track open rates, clicks, responses, bounce rates, and unsubscribes from Google Sheets in real-time.

• You can schedule your mail merge to go out at the right time to increase your chances of getting it opened.

Best for:

• Generating and sending bulk emails.
• G-suite users.
• Keeping track of email campaigns easily through reporting and analytics.
• Lightweight projects.

Ease of use:

YAMM is great for beginners and advanced users as you just need to connect it to your email address, create a template, add a data file with your contacts, launch the campaign, and await the results.

Customer support:

YAMM, so far, has a good reputation in usability and does not have any major issues in terms of customer support.

Pricing:

Free trial: ✅

Plan	Price	Recipients/Day	Users
Free	$0	Up to 50	1
Personal	$25 per year	Up to 400	1
Professional	$50 per year	Up to 1,500	1

3. Botowski

Botowski is another AI email writer that helps you write amazing email copies by providing them with a few lines of description. It also offers a range of automatic content generation tools which generates catchy slogans for branding purposes, email templates, and blog content.

Key features:

• It helps generate increased quality ideas for a professional or personal email; the AI Email Writer can help get your creative juices flowing.

• You can even set up a tone for your email. You need to provide a description and pick a suitable tone, and it will generate a well-written email for you in minutes.

• It provides you with various copy templates. So, if you don't like the first copy, you can generate multiple copies and pick whichever you like.

Best for:

• Generating content for various platforms.
• Generating relevant images and marketing messages.
• Facilitating marketing campaigns with high-quality content.

Ease of use:

Botowski is fast and versatile to use and creates content based on user preferences which makes it a great AI email writing tool for marketers.

Customer support:

Botowski, so far, has a good reputation in usability and does not have any major issues in terms of customer support.

Pricing:

Free trial: ✅

Plan	Price	Words per Month	Words per Day
Free	$0 / mo	15,000	500
Starter	$19 / mo	60,000	2,000
Pro	$49 / mo	150,000	5,000
Premium	$99 / mo	450,000	15,000

4. Flowrite

Flowrite is an AI email writer that writes your emails and messages for you and helps you hit your targets in less time and effort. This AI-powered email writer can write messages for teams like sales, marketing, leadership, customer support, etc.

Key features:

• You need to provide a few line instructions, and it uses imagination to write you the best email copy for your business.

• You can use it for Gmail, LinkedIn, and Outlook to reach your prospects and increase the success rate.

• It provides you with three different high-quality versions that are personalized to the recipient. You can pick the one that suits you best.

• You can also briefly explain your role to Flowrite, which helps you write the best copy per your designation.

Best for:

• Generating email replies instantly.
• Supporting marketing efforts.
• Sending professional messages on various platforms.

Ease of use:

Flowrite provides easy integration with your email service provider like Gmail, Outlook and LinkedInand is robust and instant.

Customer support:

Flowrite, so far, has a good reputation in usability and does not have any major issues in terms of customer support.

Pricing:

Free trial: ✅

Plan	Messages per Year	Price
Light	200	$4/month
Premium	2000	$12/month
Unlimited	Unlimited	$24/month
Enterprise	Tailored to your needs	Custom pricing

AI Email Outreach tools

Cold email outreach can be a hassle when you are not getting enough positive responses, even after much effort. AI can be your coach in your email outreach activities.

1. Instantly AI

Instantly is an AI tool that helps you scale your outreach email campaigns with limitless email-sending accounts, warmups, and smart AI. It also optimizes and gives insights to help you understand what is working and what's not.

Key features:

• You can clean and verify your leads lists and ensure the domains are set up properly for cold outreach.
• The campaign builder lets you use variables, sequences, and smart scheduling to increase the deliverability and response rates.
• To save time and effort, you can add separate campaigns for each sending account and add them all to one campaign.
• With its campaign analytics feature, you can pause the campaigns that need work and scale the ones performing well.

Best for:

• Cold email outreach for beginners.
• Maximizing outreach efforts.
• Monitoring campaign performance, analytics, and tracking.

Ease of use:

Instantly comes with an easy and simple to use interface. Some features might feel difficult to understand at first, however, it progressively gets better over time.

Customer support:

As per Instantly users, the customer support team is quite attentive and quick to respond.

Pricing:

Free trial: ✅

Plan	Growth Leads	Hyperleads
Price	$37.9/mo	$169.3/mo
Verified Leads Monthly	1000	10,000

2. Postaga

Postaga is an all-in-one link-building email outreach tool that assists you with backlinks and increases traffic to your website and shares. It comes with AI-assisted tools that help you analyze your content, find outreach opportunities, create campaigns, and send them.

Key features:

• Postaga's Content Hub and Campaign Generator help you analyze your website and content and find the most effective campaign ideas designed specifically for you.

• It also has an Opportunity finder tool that finds the best opportunities for getting backlinks, shares, and promotions relevant to your campaign type.

• Content analyzer helps you run successful campaigns by providing insights on outbound links, key contacts, and information to include in the emails.

• It also has AI-assisted features for personalized emails, a contact finder, email automation, and outreach assistance.

Best for:

• Link building and PR outreach.
• Email and social media scraping.
• Automating tedious mailing and repetitive tasks.

Ease of use:

Users often face technical issues with Postaga. However, Postaga gave reduced outreach marketing efforts to very plain steps that can be followed and implemented by both beginners and advanced users.

Customer support:

Postaga is appreciated for being quick to respond and add features as requested by the users.

Pricing:

Free trial: ✅

Features	Pro	Agency
Price	$84/mo	$250/mo
Contacts	2,000	15,000
Emails	10,000	100,000
Users	5	Unlimited

3. Smartwriter AI

Smartwriter is an AI email marketing tool that helps generate personalized emails that can get positive replies faster and cheaper. It automates email outreach, so you don't have to research constantly.

Key features:

• It collects the prospect's data and helps you create tailored emails.

• Helps you build 1-on-1 relationships with the customers at scale.

• It has a Chrome extension that finds verified emails and LinkedIn data that can be used to personalize the emails.

• AI helps you read blogs, understand the context, and generate personalized backlink requests using the data from blog content and upscales your link acquisition.

Best for:

• Copy and content writing.
• Personalizing emails.
• Cold outreach.
• Generating personalized and unique content for email.

Ease of use:

The well-designed interface helps you generate content easily and quickly. They also offer icebreakers which makes the usage much easier.

Customer support:

The customer service is quite responsive and open to recommendations.

Pricing:

Free trial: ✅

Plan	Price	Personalized Lines per Lead	Leads (Credits)	Suitable For
Basic Plan	$49/month	Up to 15	400	Small to Medium-scale Businesses
Popular Plan	$124/month	Up to 15	1200	Small to Medium-scale Businesses
Pro Plan	$359/month	Up to 15	3500	Agencies / Large Marketing Teams

💡Related guide: 8 Ways to Leverage AI in Email Marketing For Better Campaigns

AI email subject line generator

Subject lines matter a lot as they are the ones that attract the viewer to open the email. There are many AI email subject line generators that you can use to create compelling subject lines.

1. Reply

Reply is an AI-backed tool designed to help users generate catchy and compelling subject lines for cold emails. It provides fresh and creative email subject lines in minutes.

Key features:

• Maximizes open and reply rates with compelling and eye-catching subject lines.

• It also assists with quality checks after you've found the subject line for you.

• It also helps you send and add people to whom you send emails.

Best for:

• Curating and sending replies in bulk.
• Simplify and organize messages.
• Setting up email campaigns.
• Simplifies communication with leads and drives conversions.

Ease of use:

Reply automatically categorizes by understanding what prospects replied which saves time and effort. Moreover, the tool is quite is easy to use.

Customer support:

The customer service goes beyond what you ask for, gives response promptly and tries to solve the problem in the most efficient manner.

Pricing:

Free trial: ✅

Plan	Price	Suitable For
Free	$0	For everyone
Starter	$60 per user, per month	Individual users
Professional	$90 per user, per month	Teams
Custom	Talk to sales	Large Teams, Custom Needs

2. Salesblink

Salesblink is an email outreach platform. Its subject line generator is specifically designed for sales emails. All you need to do is feed the service you offer and the name of the company, and it generates some great subject lines for you.

Key features:

• Generates good email subject lines that can help attract the prospect's attention and convert them faster.

• If you don't like the subject lines, you can generate many more to pick from.

• It also mentions the possible open rate for each subject line to help you pick the right one.

Best for:

• Generating multiple subject lines based on even just one word context.
• Predicting performance rate for each subject line so you can choose the best one.

Pros:

• Fast and effective
• Provides multiple answers
• Free to use

Cons:

• Can generate wrong and long subject line
• Offers minimal features

Pricing:

This feature is free to use.

3. Encharge

Encharge is an AI-powered tool that creates unique subject lines based on GPT-3 technology. You have to enter some context, company name, and tone, and it helps you generate seven compelling email subject lines.

Key features:

• Provides more than 20 tones of voice, including assertive, appreciative, informative, convincing, friendly, and urgent.

• If you prefer something other than the first set of subject lines, it generates more subject lines.

Best for:

• Managing time and workflow.
• Integrating with other email marketing tools.
• Detailed reporting and analytics.

Pros:

• Various tones to choose from
• Customization

Cons:

• Limited integrations
• Lack of additional reporting features

Pricing:

The tool is free to use.

To generate AI email subject line that are compelling and instant, you can try Mailmodo AI that helps you generate email subject lines and body text without switching or adding additional tabs on your browser for AI.

AI email responders

Responding to the same queries from your clients can be a hassle and a lengthy process. AI email responding can help you automate this task. AI Email responders are AI automation tools that automatically respond to queries or messages like emails instantly.

1. Mailytica

Mailytica's email bot organizes incoming emails and uses artificial intelligence to suggest responses automatically. The text understanding is based on more than keyword recognition. Instead, it understands the context of the emails by using natural language processing models, making it stand out from regular email automation tools.

Key Features:

• Automatically replies to emails with quick and customized responses.
• The email bot understands the keywords and the context of the incoming message.
• The AI learns and improves its accuracy and effectiveness with every new email.
• Comes with integrations like Outlook, Gmail, API, etc.

Best for:

• Generating and sending customized messages.
• Automating email responses and saving time.
• Analyzing sentiments.
• Integrating with other email marketing software.

Ease of use:

Mailytica, although isn't suitable for lightweight projects, it can help save you a lot of time since it handles repetitive tasks easily at scale.

Pricing:

Free trial: ❌

You can have a small demo before committing to the tool. You need to contact sales in order to get the pricing.

2. OMQ Reply

OMQ Reply understands and analyzes the customer emails and automatically responds to the general known questions. You can integrate OMQ Reply as a plugin in other ticketing systems like Zendesk, Freshdesk, etc. It helps you keep track of different types of upcoming emails, which can be a lengthy procedure if done manually.

Key features:

• It understands the context and intent of the message with AI models,

• It helps you keep track of all the different types of queries or messages from your customers.

• It filters out individual questions, highlights them, and automatically generates a response.

• It automatically updates the progress of the tickets to document better and keep track of open and closed tickets. So, you always send a reply to your clients.

Best for:

• Automatically replying with precise solutions with the help of a self-learning knowledge base.
• Automating the repetitive customer service questions.

Ease of use:

The tool might have a bit of learning curve. Once you progress with the tool, its self-learning model that can understand each customer request will answer the repetitive queries and makes you focus on other important things.

Pricing:

Free trial: ✅

Plan	Price	Suitable For
Starter	150 € /mo*	Small businesses
Essential	450 € /mo*	Most service channels
Business	1,200 € /mo*	Medium-sized businesses
Corporate	2,800 € /mo*	Large corporations
Flex	Price on request	All companies

3. Nanonets

AI email writers and autoresponders by Nanonets can help you automate replies and save work hours. It can respond to recurring emails and send personalized emails automatically.

Key features:

• Reads and responds to emails you want it to respond to; these can be your frequently received emails.

• With its powerful email writer, you can write compelling email content by providing it with a few keywords.

• AI email autoresponders use NLP and machine learning to understand emails, context, and intent and generate personalized responses.

• Provides various email automation services to automate outbound email campaigns and customer service email replies.

Best for:

• Generating high-quality email replies quickly.
• Highly professional emails.

Ease of use:

The tool is quite easy to use but you may have to add longer and more information to get a good-quality email copy. It also generates long-form content that you may have to proofread and edit before sending.

Pricing:

Nanonets AI Email Autoresponder is completely free to use.

4. Email Tree

Email Tree is an AI email marketing tool that helps you reply effectively to your emails with its Smart Reply and AI-powered suggestion engines so that you respond to the most complex questions with increased quality and the most relevant answers.

Key features:

• Automates email responses with an easy-to-use AI feature, enhanced with real-time responses.

• Let's focus only on the important tasks by automating the most common responses and processes.

• Helps you generate personalized messages with faster response times that will increase revenue and keep customers connected.

• The AI will help simplify complex conversations by letting you edit and train its knowledge base in real time.

Best for:

• Handling customer requests quickly.
• Simplifying repetitive customer service questions and tasks.

Ease of use:

Email tree handles customer requests quickly and quite easy to use which saves a lot of your time and facilitates writing tasks with accurate responses. However, you will require to train the model which might pose a learning curve for beginners.

Pricing:

Free trial: ❌

Plan	Conversations per month	Price
Starter	300	120 €/month
Essential	1000	290 €/month
Growth	2000	490 €/month
Scale	5000	1,190 €/month

AI Email personalization and analytics

Personalization is the key feature of AI in email marketing. Personalized emails can help you reach prospects and convert them as they provide content based on the users' preferences.

1. Optimove

Optimove is a CRM software that helps you to automate and personalize your emails. Additionally, it guarantees email deliverability, provides performance data, and monitors the effectiveness of email campaigns.

Key features:

• Helps increase customer engagement and revenue through personalization.

• Offers an email personalization feature called Optimail that allows you to send personalized emails to customers.

• It leverages AI that helps track promotional emails and improves the success rate.

• Ensures that each prospect sees the most relevant message, product, price, and offer, even if they open it after being sent long ago.

Best for:

• Affiliate marketing, segmentation, and personalization.
• CRM, predictive analytics and reporting.
• Handling communications and promotions.

Ease of use:

Although the features are quite complex, the CRM is quite easy to use and intuitive. Optimove however, lacks easy click or a drag and drop solution which could improve the user experience.

Customer support:

Optimove has a great and friendly customer support team that helps you with the learning curve and makes the tool easy to use for the user.

Pricing:

Free trial: ❌

Optimove comes with various features and has different plans for different types of users. You will have to contact the sales team to get the demo and pricing for this product.

2. Rasa

Rasa is an AI-powered newsletter tool that helps you to send personalized emails to your subscribers and help them stay engaged. Every email you send out with this tool is completely personalized to each of your prospects.

Key features:

• Helps increase the click-through rate of your emails by sending each prospect-tailored email.

• With their automation tools, you can still take charge of your strategy while simultaneously saving time and effort.

• Analyzes previous prospect data and suggests the most suitable email content for every user.

Best for:

• Personalization.
• Email automation.
• Creating and sending out high-quality newsletters.

Ease of use:

Rasa has a good reputation for being one of the most easy to use tools for personalizing and generating email content. Thanks to its intuitive features and navigation.

Customer support:

The customer service assists you from the onboarding process to any complex question you have around the usage of the tool.

Pricing:

Free trial: ❌

Plan	Contacts Limit	Monthly Plan Price
Pro	Up to 10,000 contacts	$564/mo
Plus	Up to 5,000 contacts	$219/mo

3. SeventhSense (For Hubspot and Marketo)

Seventh Sense is a unique AI email marketing tool that helps drive maximum engagement and performance. It acts as an extension or a booster to your existing email marketing program.

Key features:

• Increases engagement and improves the effectiveness of current email marketing software.
• Leverages AI to optimize and personalize email delivery times for each user in the database.
• Helps in increasing open rates, email deliverability, and click-through rates.
• Helps you increase conversations and engagement through constant improvement in deliverability and personalization.

Best for:

• Marketers using Hubspot for running better campaigns.
• Improving email engagement metrics.
• Email personalization and improving email deliverability.

Ease of use:

There is a bit of learning curve with the tool because of the complex UI. It can be conquered with time and use.

Customer support:

The customer support is responsive and helpful at every stage.

Pricing:

Free trial: ❌

Plan	Included Contacts/Leads	Price
Hubspot	5,000 Marketing Contacts	$64 per/month
Marketo	50K Leads	$360/month

They also have custom pricing for the number of contacts or leads that you want.

"I love seventhsense. It has many positives. My favorite is the staggered send. When SS sends for you, it staggers and drips the emails throughout the day so that you have higher deliverability - especially when you are sending to a lot of contacts in the same company."

• Chandler R. - Marketing Program Manager at Biotech

4. Lyne AI

Lyne is an AI email marketing tool that combines AI and email to help you send hyper-personalized emails at scale and boost your deliverability and open rates. It improves the success rate of your cold outreach emails by leveraging AI.

Key features:

• It helps you personalize your emails based on the user's online activities.

• Lyne helps you scale generating leads for your business or agency with its AI-driven features with no extra effort.

• It has a feature called AI icebreakers that allows you to connect easily with your prospects by researching and providing insights quickly.

• It also has a sales navigator that helps you scrap targeted leads from LinkedIn.

Best for:

• Content and prospect research.
• Personalization.
• improving open and click rates.

Ease of use:

Lyne is straightforward tool that can be used by beginners. However, the interface can be simplified.

Customer support:

The customer support on the chat is responsive and handles your issues within minutes.

Pricing:

Plan	Price	Credits
Free	$0	Pay per credit
Custom	$120 Per Month	1200 credits

Takeaway

These AI email marketing tools, including email responders, outreach tools, email writers and personalization, etc., can help you improve open rates, reach your prospects, scale the responses, and automate many email marketing tasks that would take hours and even days to be executed.