Email marketing can be a handful and requires a lot of effort. AI for email marketing tools can help you maximize your efforts by providing automation services like copywriting, email personalization, and automating various email marketing tasks. This article will cover some of the best AI email marketing tools with a deeper analysis of how each tool works so you can figure out if it's the best bet for your business.
How to use AI for email marketing?
Email marketing is a hectic portion of marketing with much potential to be automated. Thanks to AI, this process can be automated and yield the best results from it.
- Create compelling email copies
AI writing tools can be useful when you want to generate compelling email copies. These tools assist in writing personalized and eye-catching content for an email that can increase open rates.
- Design stunning emails
To make your emails attractive and to add beautiful imagery to them, there are many AI design tools that you can make use of.
- Automate email marketing tasks
Email automation tasks like sending, responding, and optimizing emails can be easily automated using AI automation tools. AI can also automate repetitive tasks that can make your job 10X easier.
- Contact management
It's necessary to always build a healthy and consistent relationship with your audience or customers. Many AI contact management tools easily clean up, manage, and segment the data.
- Send personalized emails
AI email personalization tools can assist in segmenting your email list and sending customized content per the users' tastes and preferences. AI can not only help with personalizing the first name but also the experience and content they will see. For instance, product recommendations are personalized for each segment.
- Get email insights and inspiration
Many AI email marketing tools also track email campaigns quickly by collecting huge amounts of data and helping you discover what is working and what is not.
AI-generated emails scored 80% customer satisfaction
— Sam Woods (@samuelwoods_) May 19, 2023
Compared to 65% for human-written ones
Does that mean email marketing by humans is dead?
No, here’s what that means instead:
13 AI tools for email marketing
There are tons of AI tools for email marketing, and we know how much work it is to pick the right one for your business. We have curated a list of some of the best AI email marketing tools.
| Tool | Use Case | G2 Rating | Pricing |
|---|---|---|---|
| Mailmodo | Template creation, subject lines, interactive emails | 4.6 | Free trial, Lite: $39, Pro: $79, Max: $159 |
| YAMM | Email generation, sentiment analysis, mail merge | 4.3 | Free: $0, Personal: $25/year, Professional: $50/year |
| Instantly | Cold email outreach, lead generation | 4.9 | Free trial, Growth Leads: $37.9/mo, Hyperleads: $169.3/mo |
| Postaga | Outreach campaigns, link building | 4.5 | Free trial, Pro: $84/mo, Agency: $250/mo |
| Smartwriter AI | Automated outreach, personalized emails | 4.0 | Free trial, Basic: $49/mo, Popular: $124/mo, Pro: $359/mo |
| ChatGPT | Content generation, campaign ideas, strategizing | 4.7 | Free |
| Phrasee | On-brand content generation, optimization | 4.4 | Contact sales for pricing |
| Superreply | Email responses, Gmail and Outlook integration | N/A | Free |
| Ellie | Personalized email responses, multi-language support | 4.0 | Free |
| OMQ Reply | Automated customer service replies | N/A | Starter: 150 €/mo, Essential: 450 €/mo, Business: 1,200 €/mo, Corporate: 2,800 €/mo, Flex: Price on request |
| Optimove | CRM, predictive analytics, email personalization | 4.6 | Contact sales for pricing |
| Seamless AI | Lead generation, sales copy creation | 4.3 | Free, Basic: Try for free, Pro: Contact sales, Enterprise: Contact sales |
| Rasa | Personalized newsletters, email automation | 4.9 | Pro: $564/mo (10,000 contacts), Plus: $219/mo (5,000 contacts) |
1. Mailmodo
Use it for:
AI email template and content creation.
Generate compelling email subject lines and preheader text.
Send interactive emails
Mailmodo is an email marketing platform that helps you create high-converting emails with the power of AI. You can generate email content, compelling subject lines and preheader text and also generate ideas for your next email campaigns in no time. You don't need to switch to other tabs for AI when you have it all sorted in one tool. Not only the content creation; you can also send and schedule emails in this tool.
Key features:
Offers an AI-powered tool to craft compelling subject lines, increasing email open rates.
Offers a complete newsletter service, simplifying the creation and distribution of newsletters.
Utilizes accelerated mobile pages (AMP) in emails, creating dynamic and interactive content to enhance user engagement.
G2 rating: 4.6
Ease of use: Mailmodo has an easy-to-use interface with robust features like integration with other marketing tools and a drag-and-drop editor, which makes the life of email marketers 10X easier.
Customer support: Mailmodo's support team is always there to guide and help you with whatever requirements you have in terms of platform usage.
Pricing:
Free trial: ✅
The subject line generator is free to use. For other AI features, you can sign up for Mailmodo. The pricing details are as follows:
| Plan | Contacts Limit | Price | Email Sending Credits |
|---|---|---|---|
| Lite | 2,500 | $39 | 20,000 |
| Pro | 2,500 | $79 | 25,000 |
| Max | 2,500 | $159 | 37,500 |
2. YAMM
Use it for:
AI Email generation and rewriting
Sentiment analysis
Mail merge for Gmail
YAMM is an easy-to-use AI email writer that lets you write subject lines and emails and analyze sentiments, grammar, and tone fixer. You can send an end number of emails and increase your chances of landing in your prospects' inboxes.
Key features:
You can integrate Gmail and Google Sheets to speed up email sending.
You can personalize subject lines, email body, links, images, and attachments to make your emails effective.
You can track open rates, clicks, responses, bounce rates, and unsubscribes from Google Sheets in real time.
You can schedule your mail merge to go out at the right time to increase your chances of getting it opened.
G2 rating: 4.3
Ease of use: YAMM is great for beginners and advanced users as you just need to connect it to your email address, create a template, add a data file with your contacts, launch the campaign, and await the results.
Customer support: YAMM, so far, has a good reputation in usability and does not have any major issues in terms of customer support.
Pricing:
Free trial: ✅
| Plan | Price | Recipients/Day | Users |
|---|---|---|---|
| Free | $0 | Up to 50 | 1 |
| Personal | $25 per year | Up to 400 | 1 |
| Professional | $50 per year | Up to 1,500 | 1 |
3. Instantly
Use it for:
Cold email outreach
Find and reach potential leads
Optimize email campaigns
Instantly is an AI tool that helps you scale your outreach email campaigns with limitless email-sending accounts, warmups, and smart AI. It also optimizes and gives insights to help you understand what is working and what's not.
Key features:
You can clean and verify your leads lists and ensure the domains are set up properly for cold outreach.
The campaign builder lets you use variables, sequences, and smart scheduling to increase the deliverability and response rates.
To save time and effort, you can add separate campaigns for each sending account and add them all to one campaign.
With its campaign analytics feature, you can pause the campaigns that need work and scale the ones performing well.
G2 rating: 4.9
Ease of use: Instantly comes with an easy and simple-to-use interface. Some features might feel difficult to understand at first; however, it progressively gets better over time.
Customer support: As per Instantly users, the customer support team is quite attentive and quick to respond.
Pricing:
Free trial: ✅
| Plan | Growth Leads | Hyperleads |
|---|---|---|
| Price | $37.9/mo | $169.3/mo |
| Verified Leads Monthly | 1,000 | 10,000 |
4. Postaga
Use it for:
Manage your outreach campaigns
Link building
Email and social media scraping.
Postaga is an all-in-one link-building email outreach tool that assists you with backlinks and increases traffic to your website and shares. It comes with AI-assisted tools that help you analyze your content, find outreach opportunities, create campaigns, and send them.
Key features:
Postaga's Content Hub and Campaign Generator help you analyze your website and content and find the most effective campaign ideas designed specifically for you.
It also has an Opportunity finder tool that finds the best opportunities for getting backlinks, shares, and promotions relevant to your campaign type.
Content analyzer helps you run successful campaigns by providing insights on outbound links, key contacts, and information to include in the emails.
It also has AI-assisted features for personalized emails, a contact finder, email automation, and outreach assistance.
G2 rating: 4.5
Ease of use: Users often face technical issues with Postaga. However, Postaga gave reduced outreach marketing efforts to very plain steps that can be followed and implemented by both beginners and advanced users.
Customer support: Postaga is appreciated for being quick to respond and add features as requested by the users.
Pricing:
Free trial: ✅
| Features | Pro | Agency |
|---|---|---|
| Price | $84/mo | $250/mo |
| Contacts | 2,000 | 15,000 |
| Emails | 10,000 | 100,000 |
| Users | 5 | Unlimited |
5. Smartwriter AI
Use it for:
Automating the entire outreach process
Send personalized emails at scale
Smartwriter is an AI email marketing tool that helps generate personalized emails that can get positive replies faster and cheaper. It automates email outreach, so you don't have to research constantly.
Key features:
It collects the prospect's data and helps you create tailored emails.
Helps you build 1-on-1 relationships with existing and potential customers at scale.
It has a Chrome extension that finds verified emails and LinkedIn data that can be used to personalize the emails.
AI helps you read blogs, understand the context, and generate personalized backlink requests using the data from blog content and upscales your link acquisition.
G2 rating: 4.0
Ease of use: Users often face technical issues with Postaga. However, Postaga gave reduced outreach marketing efforts to very plain steps that can be followed and implemented by both beginners and advanced users.
Customer support: Postaga is appreciated for being quick to respond and add features as requested by the users.
Pricing:
Free trial: ✅
| Plan | Price | Personalized Lines per Lead | Leads (Credits) | Suitable For |
|---|---|---|---|---|
| Basic Plan | $49/month | Up to 15 | 400 | Small to Medium-scale Businesses |
| Popular Plan | $124/month | Up to 15 | 1,200 | Small to Medium-scale Businesses |
| Pro Plan | $359/month | Up to 15 | 3,500 | Agencies / Large Marketing Teams |
💡 Related guide: 8 Ways to Leverage AI in Email Marketing For Better Campaigns
6. ChatGPT
Use it for:
Generate email content
Get campaign inspiration and ideas
Strategize, plan, and get feedback on your content
ChatGPT is one of the best and free AI tools for email marketing that can help you in various ways in terms of content ideation, generation, and collecting insights and feedback from it. It is not only free and open source but also an effective ai email marketing tool to fasten your email content generation.
Key features:
Drafting email content tailored to your audience
Generate campaign ideas based on your business goals, industry trends, and target audience.
Strategize and plan your email campaigns in advance. For example, you can ask ChatGPT to create a content calendar for you, which will help you plan ahead.
You can get guidance on optimizing the marketing content and setting up A/B testing. Moreover, you can also ask it for feedback and insights on the content you want to send to your audience.
G2 rating: 4.7
Ease of use: ChatGPT is a great tool for beginners as it can understand your basic to advanced prompts. To get better results, make sure to write specific and comprehensive prompts.
Pricing:
ChatGPT is free to use.
7. Phrasee
Use it for:
Generate on-brand content with enterprise-grade controls
Predict best-performing content based on data
Optimizing and automating the content at scale.
Phrasee is an email marketing tool that utilizes generative AI to generate and optimize on-brand marketing messages. It helps businesses maximize customer engagement by delivering real-time, personalized content.
Key features:
Understands and generates content based on your brand’s tone of voice.
You can test various iterations of the content and find the best-performing message for your audience.
Predict and analyze the subscribers’ language preferences and apply the learnings throughout your marketing campaigns to drive higher ROI.
Source: Braze
G2 rating: 4.4
Ease of use: Phrasee’s UI is quite simple to use and it generates the content fast and is easy to report on.
Customer support: Phrasee, so far, does not have any major issues in terms of customer support.
Pricing:
Contact sales for pricing
8. Superreply
superReply is an easy-to-use chrome extension that will help you respond to emails quickly. It integrates seamlessly with Gmail and Outlook to enhance productivity and professionalism in email communication. It also offers several features to improve email management and response efficiency,
Key features:
Flexibility to reply to emails with different tones according to the context
Can be easily set up in Gmail with just one click, allowing you to respond to emails using artificial intelligence conveniently.
Ensures that your emails are professional and well-crafted, enhancing your communication effectiveness.
Ease of use: This extension is very convenient to use. You can see the icon as soon as you are about to reply. Also, the tone feature is super useful for somebody having a diverse email to respond to.
Pricing:
This Chrome extension is free to use.
9. Ellie
Use it for: Sending instant replies that are customized
Ellie is an AI email writing assistant, but the interesting part is that it adapts to your unique writing style and composes emails that align with your tone of voice. Your incoming messages are in a different language? No worries because Ellie can write in multiple languages and create customized responses.
Key features:
It recognizes your writing style and tone and generates email response that resonates with it so you never have to worry if your email message seems very "AI-generated".
Will make sure that your email message has a courteous tone.
Identifies the language of incoming emails and generates replies in that particular language.
G2 rating: 4.0
Ease of use: Ellie is quite easy to use and handle as it works inside your inbox like your assistant.
Pricing:
Ellie is a free to use tool.
10. OMQ Reply
Use it for:
Automatically replying with precise solutions with the help of a self-learning knowledge base.
Automating the repetitive customer service questions.
OMQ Reply understands and analyzes the customer emails and automatically responds to the general known questions. You can integrate OMQ Reply as a plugin in other ticketing systems like Zendesk, Freshdesk, etc. It helps you keep track of different types of upcoming emails, which can be a lengthy procedure if done manually.
Key features:
It understands the context and intent of the message with AI models,
It helps you keep track of all the different types of queries or messages from your customers.
It filters out individual questions, highlights them, and automatically generates a response.
It automatically updates the progress of the tickets to document better and keep track of open and closed tickets. So, you always send a reply to your clients.
Ease of use: The tool might have a bit of a learning curve. Once you progress with the tool, its self-learning model that can understand each customer request will answer the repetitive queries and make you focus on other important things.
Pricing:
| Plan | Price | Suitable For |
|---|---|---|
| Starter | 150 €/mo* | Small businesses |
| Essential | 450 €/mo* | Most service channels |
| Business | 1,200 €/mo* | Medium-sized businesses |
| Corporate | 2,800 €/mo* | Large corporations |
| Flex | Price on request | Businesses of all sizes |
11. Optimove
Use it for:
Optimizing your marketing plan
CRM, predictive analytics, and reporting.
Handling communications and promotions.
Optimove is a CRM software that helps you to automate and personalize your emails. Additionally, it guarantees email deliverability, provides performance data, and monitors the effectiveness of email campaigns.
Key features:
Helps increase customer engagement and revenue through personalization.
Offers an email personalization feature called Optimail that allows you to send personalized emails to customers.
It leverages AI that helps track promotional emails and improves the success rate.
Ensures that each prospect sees the most relevant message, product, price, and offer, even if they open it after being sent long ago.
G2 rating: 4.6
Ease of use: Although the features are quite complex, the CRM is quite easy to use and intuitive. Optimove however, lacks easy click or a drag and drop solution which could improve the customer experience.
Customer support: Optimove has a great and friendly customer support team that helps you with the learning curve and makes the tool easy to use for the user.
Pricing: Optimove comes with various features and has different plans for different types of users. You will have to contact the sales team to get the demo and pricing for this product.
12. Seamless AI
Use it for:
Finding and nurturing leads
Craft compelling sales and marketing copy
Closing more leads faster.
Seamless AI is a sales software and prospecting tool with various features to help you find and connect with your ideal customers.
Key features:
Allows you to easily build a sales pipeline and discover target accounts using powerful firmographic filters and business insights.
Simplifies list-building to optimize sales pipeline generation and increase seller success across the organization.
Lets you access contact and company profiles with verified emails and cell phones, enabling them to build reliable leads lists.
Source: GetApp
G2 rating: 4.3
Ease of use: With Seamless AI’s easy to use interface and features, you can get a lot done in a short time which includes the tedious work of filtering lists and navigating platforms for leads.
Customer support: The support team has a good reputation for being prompt and professional.
Pricing:
You can use Seamless’s AI Chrome extension for free. However, it might have limitations. Here’s the full pricing for the tool:
| Plan | Price |
|---|---|
| Free | Free |
| Basic | Try for free |
| Pro | Contact Sales |
| Enterprise | Contact Sales |
13. Rasa
Use it for:
Creating and personalizing email newsletters
Automate the emails and setting frequency as per your requirements.
Rasa is an AI-powered newsletter tool that helps you to send personalized emails to your subscribers and help them stay engaged. Every email you send out with this tool is completely personalized to each of your prospects.
Key features:
Helps increase the click-through rate of your emails by sending each prospect-tailored email.
With their automation tools, you can still take charge of your email marketing strategy while simultaneously saving time and effort.
Analyzes previous prospect data and suggests the most suitable email content for every user.
G2 rating: 4.9
Ease of use: Rasa has a good reputation for being one of the most easy and powerful tools for personalizing and generating email content. Thanks to its intuitive features and navigation.
Customer service: Customer service assists you from the onboarding process to any complex question you have about the usage of the tool.
Pricing:
Free trial: ❌
| Plan | Contacts Limit | Monthly Plan Price |
|---|---|---|
| Pro | Up to 10,000 contacts | $564/mo |
| Plus | Up to 5,000 contacts | $219/mo |
Takeaway
These are some of the best AI tools for email marketing, including email responders, outreach tools, email writers and personalization, etc., can help you improve open rates, reach your prospects, scale the responses, and automate many email marketing tasks that would take hours and even days to be executed.
