A transactional email is a one-to-one communication triggered by a user action, such as a purchase receipt, password reset or account confirmation. Unlike marketing emails, transactional emails are personalized and have a specific purpose to serve the user.

A transactional email service is a type of email service that specializes in delivering transactional emails. These emails are usually triggered by specific user actions, such as a purchase or a password reset, and are sent to individual recipients. Transactional email services ensure that these emails are delivered quickly, reliably, and securely.

Transactional emails are triggered by a specific action taken by a customer, such as a purchase or a password reset, and provide the necessary information. In contrast, marketing emails are used to promote products or services and encourage recipients to take a specific action, such as making a purchase or signing up for a newsletter.

Transactional emails are personalized communications sent to individual customers based on their recent activity or action taken on a website or application. Examples of transactional emails include order confirmations, password reset requests, shipping notifications, and account verification emails.

A transactional email service helps you save time, build customer relationships, increase trust, and reduce churn. With flexible pricing options instead of flat monthly subscriptions, you can tailor your transactional emails to specific customer actions, such as order confirmations and password resets, ensuring they are more relevant and engaging for your recipients.

The benefits of using the best transactional email service include

• Wide range of event triggers
• Automated email campaigns
• Visual journey builder to create a sequence of emails
• Custom transactional email templates
• Email analytics to measure campaign performance
• Higher email deliverability rate

If you want to ensure high deliverability rates for your transactional emails, using a managed email delivery service is essential. Mailmodo is one of the best transactional email service providers to send interactive transactional email campaigns. It has some great features including a visual journey builder, email automation, smart integrations, analytics, and many more.

Mailmodo is considered one of the best software for transactional emails. It offers a powerful API for integration with other software, detailed reports on transactional emails, an SMTP service, and email testing for dynamic templates. Additionally, it includes a Dark mode email tester and is known for its reliable and fast delivery.

Mailmodo's transactional email software enables you to send various types of transactional emails, including onboarding (welcome email), abandoned cart recovery, order confirmation, password reset, purchase receipt, account verification, event confirmation, and product shipping emails.

Mailmodo is a user-friendly platform that enables users to send or automate their transactional email campaigns easily. In contrast, SendGrid is a more complex transactional email service that requires technical expertise and is better suited for developers to help companies send emails faster and better. Moreover, Mailmodo offers some unique features like AMP email support, unlimited contacts upload, and more that are not available on SendGrid.

Transactional emails should comply with the legal requirements of the countries they are sent to. In the EU, the General Data Protection Regulation (GDPR) sets out specific principles for sending transactional emails, including the requirement that they are used in a lawful, fair, and transparent way, and that they are limited to a specific purpose. Other countries may have different regulations, so it's important to consult with our email experts.

Under GDPR, transactional emails that are necessary for providing a service or completing a transaction don't require an unsubscribe option. However, you can still include a link to your Privacy Policy to provide information about how you use the recipient's data.