### Challenge
[foundit](https://www.foundit.in/) discovered that many candidate profiles were either incomplete or hadn’t been updated in a long time on their portal. As a result, foundit’s database had outdated information, and candidates were being matched with jobs that no longer suited their skills or experience.

This incomplete data about the candidate pool led to the following problems - 

✅ Since candidates didn't update their profiles with new skills, experiences, and new job roles, they ended up receiving irrelevant job offers. 

✅ Similarly, recruiters were wasting time reaching out to people who either didn’t have the right skills or wouldn’t be interested in the offer. 

foundit realized that the only solution for these problems was to get candidates to update their profiles. 

But how? 

That was the challenge to be tackled.

### Solution
As foundit’s  team dug deeper, they found that there were two types of candidates who left their profiles incomplete

✅Those who dropped off in the middle of the onboarding process </br>
✅Those who wouldn’t update their profile with new skills and experiences after signing up

To fix this, foundit did the following 

✅Trigger emails as soon as they dropped off during the onboarding and remind them to complete their profile, </br>
✅ And send reminder emails at appropriate time intervals to encourage timely updation.

However, most users either didn't visit the portal to update their profiles after opening these emails or would still miss out on certain fields.

Soon, the team realized while these emails acted as reminders, the candidates still had to go through the hassle of moving out of the inbox, finding relevant fields, and then updating their profiles. 

They needed a process that would shorten this process and simplify profile updation.

**That's when they explored interactive emails and its possibilities.**

With interactive emails, foundit could embed forms directly into emails, enabling users to update their information without leaving their inboxes. 

No need to visit any external webpage once the candidates intend to update their profile! 💡



>“We realised that each redirection increases the propensity of the seeker dropping off in the middle of the journey. The overload of remembering passwords or waiting for OTPs made email as a channel inefficient. The team at foundit looked to interactive emails as solutions to these pain points.” - Jaya Jain, Senior Manager - foundit 


But there was still a roadblock - creating interactive emails typically requires coding skills and takes longer than regular HTML emails. 

That's when Mailmodo came into play. With its no-code, drag-and-drop builder, and prebuilt templates, creating interactive emails with Mailmodo is a matter of minutes. 

And this wasn’t it - they personalized the campaign further. Each candidate received a form tailored to fill only the incomplete fields in their foundit profile. This made updating effortless and efficient, saving more time and reducing hassle.

In addition, recruiters could now evaluate updated job profiles on the platform and would no longer spend time reaching out to people who didn’t meet their criteria. 

Similarly, the users would also receive job alerts for the openings that best suited them.  Check the template below 👇

![intercative email template with a form embedded inside email](https://res.cloudinary.com/mailmodo/image/upload/v1722920426/strapi/found_it_2_119332da06.gif)

### Outcome
As users could now update their profiles directly from their inboxes, the email campaigns achieved an impressive 11.5% submission rate on the embedded form. </br>

This initiative led to 1.7 million users updating their profiles within just 6 months.

### Key learnings for your next marketing campaign
Regardless of your industry, take inspiration from these novel  ways in which the foundit team is leveraging interactive email

**Increasing survey responses**

![found it 1.gif](https://res.cloudinary.com/mailmodo/image/upload/v1722921111/strapi/found_it_1_72f3bbe0b1.gif) </br>

To create monthly industry reports, foundit uses interactive forms in email and collects salary data or other opinions from users anonymously. Using this data, they created an exclusive salary insights section in their monthly foundit Insights Tracker.

**Increasing event registrations**

![intercative event registration email with on-click registration](https://res.cloudinary.com/mailmodo/image/upload/v1722921021/strapi/found_it_3_645b43ada6.gif) </br>


During virtual career fairs, foundit also uses interactive forms in an email instead of Google Forms to drive registrations in email and achieved 400% more conversions. Interactive emails now are one of the primary ways for foundit to  enroll seekers.




How foundit got <span> 1.7M+ users to update profiles </span> in 6 Months with interactive emails

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We realised that each redirection increases the propensity of the seeker dropping off in the middle of the journey. The overload of remembering passwords or waiting for OTPs made email as a channel inefficient. The team at foundit looked to interactive emails as solutions to these pain points.

Jaya Jain 

thumbnail_Jaya jain foundit.png

Jaya jain foundit.png

### About Clinikally
[Clinikally](https://www.clinikally.com/?utm_source=mailmodo&utm_medium=-success-story), India’s first ever telehealth and e-pharmacy platform, exclusively for skin care, hair care and nutrition, strives to serve the consumer with the best online consultation, diagnosis and treatment plan. Clinikally has a vast product range from national and international brands, with a total of 3000+ SKUs and growing exponentially. 

They envision making skin care and hair care not only effective, but also accessible to every strata of society, thus changing India’s approach to dermatology. Clinikally has already helped 10 lakhs+ patients get quality dermatology care and consultations in under 30 minutes. 

Additionally, Clinikally’s same day delivery service in Delhi NCR (expanding to other cities) also ensures that the recommended treatment and products reach the patients’ doorstep without any hassle. 

### Challenge
Clinikally sends a weekly email campaign to its customers that contain hair and skincare tips and recommends relevant products to its customers. 

Since this campaign is being sent to an audience that has already consulted and purchased through Clinikally, the team expected more repeat purchases. However, the campaigns weren’t meeting the conversion goal. 

The team investigated and found that two major reasons impacted the conversions. 


The email open rate showed a downward trend. 
Customers who opened the emails weren’t visiting the link landing page to complete the purchase. 

### Goal

Clinikally wanted to create a seamless experience inside emails that encouraged purchases and helped them earn more revenue. While also optimising the segmentation strategy to improve their email open rates.

### Approach

Clinikally started exploring ways to bring the e-commerce experience inside emails and make their emails more ‘shoppable’. That’s when they learnt about interactive emails and how they help email recipients take action inside emails. 

For example, email recipients can leave a review or add products to their shopping carts inside their inboxes instead of visiting another webpage. This functionality could help them eliminate extra steps from their campaigns. 

However, creating interactive emails requires coding knowledge and more time than a traditional email. This is where Mailmodo for Shopify came in. With Mailmodo, one can create interactive emails in a few clicks. No developer or designer required! 

Hence, Clinikally partnered with Mailmodo and added an interactive product recommendation widget inside their weekly email campaign.

With this new interactive email campaign, customers could: </br>
✅ add products to their carts, </br>
✅ adjust the number of items for each product, </br>
✅ fill in their addresses without leaving their inboxes. </br>

This means that most of the checkout process would occur in emails, and customers would only have to visit a payment gateway to complete the transaction. Ultimately, requiring fewer steps to complete a transaction than a traditional HTML email, and the campaign was more likely to achieve higher conversion rates. 

Check out how their new interactive email template looked here: 
![Clinikally's intercative product recommendation email template for Shopify Stores](https://res.cloudinary.com/mailmodo/image/upload/v1720585510/strapi/clinikally_web_gif_1_bde4351d79.gif)

Furthermore, they realized they were sending a campaign to everyone who had made past purchases, making the list too broad. 

So, they decided to track their email activity and created a new segment for the most active customers. This segment would only have customers who had opened their last 70K campaigns and showed interest in these emails. The new interactive campaigns were only sent to this list. 

### Outcome
After sending the interactive campaign to the new segment of active customers, Clinikally registered a 90% increase in conversion as people could shop products directly from their inboxes. Furthermore, implementing the sunset policy also helped Clinikally witness a 4X rise in their open rate. 

### Key learnings for your next marketing campaign

✅ **Email experience is essential for conversion optimization** </br>
When customers revisit a store, they expect checkout to be smoother and more engaging. You must create a similar experience on every channel, including emails, to retain your customers.

Adding quizzes, polls, and feedback forms inside emails for your store customers can engage customers better than a plain-text email. You can even distribute coupons with widgets like spin-the-wheel embedded in emails. Creating shoppable emails with carts that can be edited inside the email fosters smoother checkout and, thus, higher revenue. 

✅ **Sunset your way to better email performance** </br>
So, you’re already segmenting your email list based on demography or preferences? Great. 

But have you been tracking the activity of your email recipients? Analysing this key point can help you focus on those ‘really’ interested in your emails and tailor the campaign according to their needs. Sending emails to those who actively engage will also improve your email deliverability.

So, implement a sunset policy to improve the performance of your campaigns, increase conversions, and build long-lasting relationships with subscribers and customers who value your products and services. 




How Clinikally increased its Shopify <span> store revenue by 71% </span> with interactive emails 

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Mailmodo has easily integrated interactive shopping experiences into our emails without coding. Their user-friendly builder and prebuilt widgets are especially useful for Shopify store owners. We've seen a notable revenue increase with interactive emails and highly recommend Mailmodo to other Shopify stores. 

Rohit Prakash

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### About bigbasket
bigbasket is India’s earliest and most loved online grocer. It was founded in 2011 and is owned by the renowned Tata Group. With operations in more than 100  cities, bigbasket processes around 15 million orders per month.

### Challenge
Since bigbasket runs online, email marketing is one of its most important channels for building community and engaging with customers. The team would curate email campaigns to highlight its products' benefits and send them to relevant customers.  

These campaigns were well-received and enjoyed a good open rate. However, they were meant to send educational information and were not designed to incite more engagement besides email opens. 


However, this strategy prevented bigbasket from leveraging the complete email marketing potential. bigbasket’s customers loved their emails, yet they didn’t engage them further inside their inboxes to keep them hooked. 

### Goal

At this point, bigbasket decided to add more email campaigns to their strategy to increase engagement. The new email campaigns would be designed for more action and less reading, This means they would have elements that inspire more clicks, such as concise content and contextual CTAs.

### Approach

As Team bigbasket researched, they learned that interactive emails can turn static emails into a dynamic experience, encouraging subscribers to engage more. For example, email recipients can play a quiz, fill out a form, or participate in a poll without leaving their inbox. 

This functionality sounded perfect for their customers, who would get more information about bigbasket products in a gamified manner. However, creating interactive emails involves coding and takes time. 

This is where Mailmodo comes in. It eliminates the need for extensive coding and enables the creation of gamified interactive emails within minutes. Thus, bigbasket opted to create interactive email campaigns with Mailmodo. 

_“Brands still hesitate to use interactive emails mainly because they are difficult to create. However, Mailmodo completely solves this problem and makes interactive emails as simple as regular ones.” - Akhil K, bigbasket_

Below are a few examples of bigbasket’s successful interactive email campaigns created with Mailmodo.

### Campaign #1: Helping customers find the right product with an in-mail quiz
bigbasket sent a campaign to promote skincare products with an in-mail quiz about skin type instead of a regular offer email. 

In this campaign, customers can determine their skin type after answering a few questions in their emails and will be redirected to a product catalog created for their skin type. For example, if their skin type turns out to be dry based on the quiz, their CTA will take them to products meant for dry skin. 

No more generic recommendations solely based on past purchases sent via a boring email. 


Check out the template below.
![BB-case-study-1 (1).gif](https://res.cloudinary.com/mailmodo/image/upload/v1716370102/strapi/BB_case_study_1_1_10794a72de.gif)


### Campaign #2: Hosting a lucky draw competition with an in-mail poll
bigbasket started a lucky draw campaign inside emails called “Matchday Madness” to engage customers during the ongoing IPL, the world’s most popular men’s annual twenty20 cricket league tournament. 

Customers would use the interactive poll inside their emails to predict a winner for the running match. A lucky winner would be drawn from those who made the right guess. The lucky winner would then get exclusive cricketing merchandise.  

The template also had CTAs to visit the sports store and snacks sections on bigbasket, reaping the benefit of cricket fever. Check it out below. 

![bigbasket interactive email campaign for IPL 2024 created with Mailmodo ](https://res.cloudinary.com/mailmodo/image/upload/v1716370247/strapi/Frame_1110165488_4_1_31cbab1a1c.gif)

### Outcome

✅ The skincare campaign received a 3X higher click-through rate than their previous campaigns. 

✅ The first email of the IPL campaign series engaged 6X more customers than their previous campaigns for IPL.

All in all, bigbasket has successfully restructured its email strategy and incited more engagements. They’re currently exploring more use cases of interactive emails with Mailmodo. 

_“Many marketers brainstorm a lot to make their emails engaging without considering interactive emails as an option, whereas we’ve realized that they’re not just a tactic but the complete solution to boost email engagement. Akhil K, bigbasket_

### Key takeaways for your next marketing campaign

✅ **Email gamification isn’t as complicated or technical as it sounds**. You can use prebuilt widgets like quizzes, polls, and spin-the-wheel to turn your regular promotional campaigns into fun contests and get subscribers to engage more. In addition, the creation process won’t take more than a few minutes. 


✅ **Contextual CTAs for the win**. Some experts suggest only one CTA per campaign. But if you must add more, make it contextual. 

In the skincare campaign, bigbasket guides customers toward products that suit their needs. This approach is better than dumping too many CTAs about different product lines and expecting customers to check them out. 

<span style="color:#786AFF">

**TL;DR**</br>

</span>

**Challenge:** </br>
Team bigbasket relied heavily on email campaigns to engage with customers and received good open rates. However, these emails were educational and had fewer or no CTAs. As a result, the good open rates weren’t translating into tangible engagement.  </br>
**Goal:** </br>
Team bigbasket wanted to leverage the potential of these active customers with more engaging email campaigns. These campaigns were designed to get more clicks using concise text and contextual CTAs.</br>
**Approach:** </br>
They started sending interactive emails designed specifically for engagement along with their educational campaigns. These emails were gamified with quizzes and polls, encouraging customers to engage with the email content more actively instead of just reading it.  </br>
**Outcome:** </br>
A 4X increase in clicks and submissions with interactive emails  </br>

**Key learning for your next marketing campaign**</br>
✅ Learn how interactive emails can gamify emails and drive more engagement </br>
✅ Discover how to place CTAs effectively for better conversion </br>



How bigbasket increased <span> email engagement by 4X </span> with interactive emails

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Many marketers brainstorm a lot to make their emails engaging without considering interactive emails as an option, whereas we’ve realized that they’re not just a tactic but a complete solution to boost email engagement.

Akhil K

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### Challenge

An investment banker turned finance content creator, Anushka Rathod, started her journey to help people gain financial literacy. She started sharing bite-sized videos to explain complex financial concepts on platforms like Instagram, YouTube, and LinkedIn. Soon, many of her videos got millions of views, and her social media following grew to 1.8M+ and continues to soar one reel at a time. </br>

However, she realized that these platforms were good for sharing short snippets, but they had certain limitations - 

✅ Social media platforms like Twitter and LinkedIn restrict word count, while Instagram limits video duration. </br>
✅ The algorithm is unpredictable and your content can easily disappear on social media feeds. </br>
✅ Social media posts generally address the audience, and building one-on-one relationships with them is nearly impossible. </br>
✅ If a platform bans your profile, you can instantly lose access to all your content and audience. </br>

### Goal:
Anushka wanted to nurture her social media audience by sharing lessons about personal finance concepts on a more reliable and algorithm-agnostic platform. This initiative would help her build an engaged community independent of any third-party app and its algorithm. Moreover, this community would eventually become a launchpad for new opportunities to make financial literacy universally accessible. </br>

>“We wanted to cultivate a passionate community of finance enthusiasts nurtured through our social media channels. This community would serve as a valuable testing ground and launchpad for future ventures.” - Anushka Rathod.


### The Approach:

Anushka started an email newsletter called “Crore Club” using Mailmodo. She wanted this email newsletter to be personalized, in-depth, and interactive. Let’s look at Anushka’s Crore Club strategy - 

**Automated email flows to nurture on autopilot:** Anushka sends an automated welcome email to all Crore Club subscribers that outlines its structure and frequency. This campaign starts the relationship on a note of trust. 

Similarly, Anushka sends a reminder email to all Crore Club’s inactive subscribers, showing them what they’re missing by not engaging with the newsletter.

**Personal Finance Calculator inside an email:** Crore Club’s subscribers don’t have to visit any other webpage to find calculators and make an informed decision. Instead, they can save time and get a quick estimate with an interactive calculator inside their emails.

**Edutainment with gamification, GIFs, and memes:** Anuhska’s Crore Club speaks the language of her audience. The newsletter is sprinkled with funny GIFs and relatable memes. She uses interactive widgets like quizzes and carousels to break down complex financial concepts and gamify their learning. 

**Prioritizing feedback:** Anushka ensures that her community can give her feedback without friction. She has embedded interactive forms, polls, and rating widgets inside her newsletter so subscribers can share their opinions without visiting any other page.

**Leveraging analytics:** Anushka and her team constantly check performance metrics such as open rates, click-throughs, and engagement trends on Mailmodo’s dashboard and optimize their future campaigns accordingly.

Check out an edition of Crore Club’s newsletter below. 

![anushka-rathod-email-gif.gif](https://res.cloudinary.com/mailmodo/image/upload/v1712310816/strapi/anushka_rathod_email_gif_e17d244b32.gif)


### The Outcome

Since the launch of Crore Club, the newsletter has built a strong community of personal finance enthusiasts. Moreover, all her campaigns have enjoyed an average click and submission rate of around 2X more than the industry average. Interactive widgets such as in-mail calculators, quizzes, and polls have been popular among subscribers and are key to growing engagement.

>“We've built a thriving community of finance enthusiasts who are highly engaged and receptive to our content. By nurturing this community through targeted email marketing, we've laid the groundwork for successful product launches and a loyal customer base,” said Anushka Rathod.


### Key learnings for your next marketing campaign

**You can grow and engage a community with newsletters**
Despite rapidly changing technology, emails have stood the test of time. With emails, you can build an owned audience that doesn’t depend on any third-party app or is impacted by the ever-changing algorithms.

Moreover, interactive emails allow you to get creative. Whether adding GIFs, carousels, or full-blown games, interactivity has made everything possible inside emails. 

**Your engagement and conversion will increase with emails**
You prefer social media because of its reach, but did you know that email conversion is higher? For example, interactive emails make promoting a product and getting registrations for an event 3X times easier and more fruitful. 

**You’ll get more feedback to tailor your newsletter.**

The first rule of growing a newsletter is understanding subscribers' wants and providing actionable value. With interactive forms and ratings, your subscribers can share feedback without leaving their inboxes.

Similarly, you can track details like link performance, submissions, and clicks to analyze what type of content works for your subscribers. 


<span style="color:#786AFF">

**TL;DR**</br>

</span>

**Challenge:** Anushka is a finance content creator with 1.8M+ followers on social media platforms. However, these platforms' limitations restricted her plan of engaging her audience with in-depth content and simplifying complex financial concepts at scale. </br>
**Goal:** To build a community independent of any third-party app and deliver valuable content directly to them.</br>
**Approach:**  Launch an email newsletter to build and grow her community and nurture them with educational content about personal finance </br>
**Outcomes:** A growing newsletter with an community that registers 2X more engagement than industry average </br>

**Key learning for your next marketing campaign**</br>

✅ How to build a community with email newsletters </br>
✅ How to boost newsletter engagement with interactive emails </br>
✅ How to unify community feedback and analytics to optimize newsletter strategy </br>


How Anushka Rathod is <span> nurturing a finance community </span> ft. Interactive emails 


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By incorporating in-mail calculators, we empowered users to perform calculations related to financial concepts directly within the email. This enhanced user experience and promoted a deeper understanding of the material.


Anushka Rathod

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### The Company
Whop is a marketplace where sellers and entrepreneurs can list and sell digital goods and services. This vibrant marketplace encompasses diverse digital products, ranging from 'Notion templates' to 'exclusive Discord communities,' catering to the needs of digital creators and consumers alike.

### The Problem
Is there anything more important to a B2B2C platform than the success of the B in the middle? For Whop, those are the sellers. The B in between their B2B2C acronym are the entrepreneurs who create and sell digital products on Whop. As sellers’ revenue grows, Whop grows, too. 

After an intense period of high-touch account management and learning from their sellers’ needs, Whop realized one way to provide clear value to sellers was to help them… sell more. But how?

<div id="custom-the-approach"></div>

### The Approach
Email. But not just any email. An automated email flow with interactive widgets that showcase options of products based on each customer action. This journey empowered Whop sellers to send automated emails to their customers with a selection of product based on their previous choices.


Since the email recommedned products according to their prefrences, the end customers were more likely to convert, leading to better revenue for Whop sellers. 

Of course, Whop didn’t have to come up with that solution by themselves. Our support team in Mailmodo has been with them in every step of the process. 

> We tried other platforms before and would not have any sort of human support at all. Of course, we appreciate an easy-to-use interface, and Mailmodo offers that, but being able to also chat with an expert, give feedback, and get solutions to our needs is next level.”<br> - Ike Baldwin, Account Manager at Whop


<div id="custom-the-outcome"></div>

The outcome was sellers reaching their revenue goals with a little help from Whop: on average, 7.5% of the people who click on those emails will move forward to make an extra purchase. 

The most successful email in that journey is the win-back email, which is triggered when customers have made a purchase not long ago, and offers them a deal for another product. That email alone has an 8.9% conversion rate from those who click it open.

This’is possible due to Mailmodo's smart segmentation that Whop recommends to its sellers. They customize email experiences to every segment and make sure that the right person receives the right offer. 

Moreover, intercaive emails along with managed deliverbaility also helped boost conversion rate for Whop's sellers.  

> “Sending great emails at the right time is key but our smart journeys wouldn’t matter if people didn’t get our emails in the first place. With Mailmodo, we experience a 99%-100% delivery rate every time.” <br> - Ike Baldwin, Account Manager at Whop

The ebst part? their journey s still evolving.

The integration of email data-driven insights has empowered Whop to make informed decisions and optimizations, eliminating the need for costly surveys. With their email journeys in place, a quick check of the dashboard reveals actionable insights for an even better customer experience. When they need more information, AMP survey emails seamlessly provide feedback from sellers.

> “One funny thing to note is that in our Churned Seller Email Journey, we would expect to get lower than usual open rates and CTR. But that’s not the case. Even that email flow has a whopping 65% average open rate. And that directly impacts our seller’s LTV.” <br> - Ike Baldwin, Account Manager at Whop

### What Whop loves about Mailmodo

By harnessing the power of interactive email journeys with Mailmodo, Whop’s seamless transition resulted in:
- <strong>Success Boost:</strong> They went from a marketplace that showcases products to a platform that helps sellers increase their sales using email marketing.
- **Tailored Experience:** They smartly use triggers to send customers the right message at the right time.
- **Data-informed optimization:** Gathering invaluable client feedback by using AMP emails, while also utilizing email data to continuously fine-tune their onboarding experience.

<div id="custom-journey-forward"></div>

### Journey Forward
Whop’s story demonstrates the art of repeated selling on autopilot, employing automated email journeys to reach customers. Fine-tuning such journeys has been a game-changer in enhancing customer success and fostering growth. Right now Whop is testing out ways to create better emails more efficiently by using Mailmodo AI assistant copywriter and customizing templates from Mailmodo’s Templates Library.

We hope you’ve learned from it and get to apply such learnings to your challenges. Let us know if you’d like to use Mailmodo for your onboarding journey — we’re happy to help




<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** To provide more value to sellers, by helping them with their revenue goals.</br>
**Approach:**  Automated custom upsell email sequences triggered by customers’ actions.</br>
**Outcomes:** An impressive 9% conversion rate for their sellers.</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to use email automations to engage with customers in different moments of their journey.
-   How to effectively use email automations to generate more conversions – and revenue.

How Whop’s Automated Email Journey Resulted in a <span> 9% Conversion Rate </span>

Automated emails flow including interactive emails

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"The Journeys run on autopilot, it's really easy to check stats and performance. We don't even have someone focused on emails full time, because we can quickly create and optimize campaigns." 

Ike Baldwin

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### What does Razorpay do?
Founded in 2014, Razorpay set out to make transactions frictionless for SME and enterprise businesses. As a full-stack financial solutions provider, they offer core financial products like payment gateways, business banking solutions, vendor payouts, payroll, and fraud prevention software.  By integrating Razorpay, a business could address business-critical problems like solving cash flow challenges and preventing fraud.

### What was their problem?
As they grew, they wanted to get feedback to understand the customer pulse. So they asked customers for feedback during customer service calls; added a feedback form on the Razorpay dashboard and sent out monthly feedback emails. But, the response rate was meager on all channels.  So the marketing team decided to prioritize one channel and focus their efforts on feedback emails as it was the most well-performing and scalable way to get feedback. So Subhash, the growth marketer at the time, set out to explore ways to improve survey response rates on email. 

> Since the time I started researching it, AMP looked very promising to me and it just proved its worth after our first experiment ended. I am happy that we could leverage AMP to enhance our customers’ experience and improve our email performance. We plan to continue using AMP for our various email marketing campaigns and surveys.
<br> *- Subhash Dash, Growth Marketing, Razorpay*

<div id="custom-the-approach"></div>

### How did they approach it?
That’s when Subhash stumbled upon AMP. He found that AMP a.k.a interactive email would allow his marketing team to design the entire survey flow inside the email itself. But implementing interactive emails was not an easy task - either extensive coding was needed or his team would have to create AMP emails on an AMP email creation platform and send the email through another platform. 

That’s when they found Mailmodo. Mailmodo is currently the only email marketing platform that enables both creating and sending AMP emails (don’t take our word for it :) ) 

Razorpay chose to implement AMP emails through Mailmodo which enabled interactive surveys inside the inbox. This meant that a user could fill the form within email, without going to a different window, reducing drop offs and redirections. 

**NPS Emails:**
The first email they experimented with was the NPS email. They created an email with the NPS form inserted inside the body of the email and sent it out.

Post NPS, they expanded to emails focussed on lead generation and product awareness. 

**Lead Generation:**
At the same time, Razorpay launched a new product - Razorpay Thirdwatch, an AI-driven solution that helps online sellers flag suspicious orders and prevent fraud. Their current lead-gen campaigns needed customers to click on the form, go to a new window, and fill out the required details, leading to drop offs. To reduce drop-offs and increase leads, Razorpay collaborated with Mailmodo to create custom-made, AMP templates for the lead generation campaigns. 

**Product awareness:**
Parallely, the team realized that AMP emails might assist in educating and engaging their customers better about other FinTech products. They started off with Razorpay Capital. It is a product that deals with cash flow challenges for businesses by financing their business growth with instant settlements, line of credit, loans etc. They chose to go the AMP route again to design visually appealing emails that used carousels to explain the benefits of Razorpay Working Capital Loans.

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### What was the outcome?
**NPS Emails:**
When users opened the AMP emails on Net Promoter Score (NPS), they were greeted with an interactive and dynamic questionnaire. This enabled them to fill out the form quickly and easily -  leading to a  whopping 257% increase in users filling out the form. 

> We saw a massive 250% increase in responses to our NPS survey emails. Our merchants loved the email as it enabled them to share their thoughts with us without even getting redirected once.
<br> *- Subhash Dash, Growth Marketing, Razorpay*

**Lead generation:**
With the new set of AMP emails in action, the Razorpay Thirdwatch team saw an 87% increase in lead generation which helped them convert more merchants to the platform.

**Product awareness:**
The AMP emails saw a 45% increase in the engagement rate for Razorpay Capital’s product awareness campaign.

<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:**  Razorpay wanted to increase the response rate on feedback forms measuring Net Promoter Score (NPS)</br>
**Approach:** They opted for interactive emails with AMP forms through Mailmodo</br>
**Outcomes:** The customers took action inside emails driving 257% higher response compared to traditional methods of collecting NPS</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to improve customer engagement with interactive forms
-   How to launch lead generation campaigns for new products
-   How to launch product awareness campaigns to educate customers



How Razorpay got  <span> 257% higher survey responses </span> with Mailmodo

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We saw a massive 250% increase in responses to our NPS survey emails. Our merchants loved the email as it enabled them to share their thoughts with us without even getting redirected once.

Subhash Dash

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## About The Indian Express (TIE):
The Express Group is one of India's largest media conglomerates with 31 national editions, 15 publication centers, and four language dailies that reach over 3.31 million people daily. The multiple-edition newspaper, which is also one of the India’s largest digital news group reaching over 200 million unique users/month in six languages across the world, influences thought and policy across the country.


<iframe width="560" height="315" src="https://www.youtube.com/embed/-Ef0v2XKS5c" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen style="height:416px"></iframe>

## Challenge: Stale news in email and decreasing relevance of email newsletters
- Vaibhav, Sr. Manager of Subscription growth realized that interest in email newsletters was dying down. Subscribers were opting for the apps and aggregators for real time, up-to-date news. As the news was constantly evolving, news in email was becoming stale quickly, sometimes even within 6-8 hours. The effectiveness and user-relevancy of email newsletters was getting diminished due to stale news in email.
- But, email was important as it was a direct channel to a dedicated base of IE subscribers.
- So he looked for ways to make email newsletters more relevant to users.

> “Subscribers receive newsletters multiple times in a day, and if they see it a few hours later, the news becomes stale and outdated. In an era of apps and aggregators updating in realtime, stale news in email is a huge challenge. So we had to find a solution” <br>
Vaibhav Khanna, Sr. Manager, Subscription Growth, The Indian Express

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## Approach: Integrated RSS feed into email with news updating thrice a day dynamically in email
- Vaibhav approached the Mailmodo team with an idea. TIE team had a top news RSS feed that was curated and regularly updated by the editorial team.
- He recommended that they bring RSS feed into email so that every time the feed is refreshed, the email is refreshed in sync. By delivering news via a dynamic RSS feed inserted into email, TIE can deliver curated news and eliminate the time and effort of creating and sending multiple emails.
-  The Mailmodo team agreed and a custom template was built and deployed.

![IE - Dynamic Emails.gif](https://res.cloudinary.com/mailmodo/image/upload/v1657034119/strapi/IE_Dynamic_Emails_b10d9aed85.gif)

> “At first, implementing dynamic RSS feed in email was just our idea, nobody had ever done this. But the Mailmodo team was ready to give it a shot and created the template. Now, we’re looking to scale to newsletters with budget updates, sports news, election results etc. <br>
Vaibhav Khanna, Sr. Manager, Subscription Growth, The Indian Express

- The TIE team launched this with the daily briefing email newsletter, sent every morning.
- After the campaign is launched in the morning, the editor passes a tag on the story through the RSS feed in the afternoon and evening and it is updated in the newsletter. 

### Result:
- The daily briefing email newsletter showed fresh, up-to-date news in the morning, afternoon and evening, with dynamic AMP emails.
- This solved the problem of stale news in email and made newsletters more relevant. 

<div id="custom-journey-forward"></div>

### Journey forward:.
- Having brought the idea to fruition, The Indian Express team is collaborating with the Mailmodo team to spread the word to make their subscribers aware of dynamic email newsletters. 
- Additionally, they’re expanding to more use-cases like budget updates, sports news, market data, election results etc.
- They’re also exploring sending email quizzes to their audience to engage and educate them about current affairs. 

<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** TIE wanted to make email newsletters dynamic to increase user relevancy</br>
**Approach:** They integrated RSS feed into emails with news updating thrice a day dynamically</br>
**Outcomes:**  The email newsletter showed up-to-date news in the morning, afternoon, and evening with dynamic AMP emails</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to update emails post delivery dynamically
-   How to remove stale news from emails and keep newsletters up-to-date
-   Use cases of dynamic RSS feed in email

How The Indian Express <span> updated news in delivered emails </span> with Mailmodo

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“At first, implementing dynamic RSS feed in email was just our idea, nobody had ever done this. But the Mailmodo team was ready to give it a shot and created the template. Now, we’re looking to scale to budget updates, sports news, election results etc.”

Vaibhav Khanna

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### The Company
Mudrex is a revolutionary cryptocurrency investment platform that empowers individuals and institutions to invest confidently in digital assets. With state-of-the-art technology and expert insights, Mudrex provides a secure environment to manage crypto investments. Their ultimate goal is to help clients achieve financial goals and become the go-to platform for crypto investing.

### The Problem
Despite the high customer interest leading to signups, Mudrex team witnessed low platform adoption and retention. On deep-diving into the problem, they identified that this was due to a lack of knowledge about blockchain functioning and regulations. To improve adoption, usage and retention, the Mudrex team devised strategies to educate the investors and alleviate concerns.

As the customer experience and success manager, Pranjal chose to host webinars to educate their onboarded investors and smoothen the adoption process. Pranjal and the team approached these webinars as large-scale virtual events where investors could learn about Mudrex and crypto best practices and network with like-minded individuals. 

Kicking into action, investors were sent webinar invites right after they signed up. But soon they found that there were very low webinar registrations. So, the team investigated the reasons behind the low webinar registrations and explored ways to increase them.

<div id="custom-the-approach"></div>

### The Approach
**Identify the root cause:** Mudrex narrowed down the problem of low webinar signups to customer disengagement on email and decided to reevaluate its webinar marketing campaigns and registration flow. In the existing,  HTML-based, webinar emails there was a static CTA, that redirected the investors to Airmeet (the event management platform) to register. Once the user registers, they have to verify their email ID for confirmation. The 3-step process was cumbersome and resulted in drop-offs and low webinar registrations.  Thus, Pranjal decided to find ways to reduce friction and the steps in the registration process to help users register easily. 

**Embrace AMP emails:** As Pranjal and the team put their heads together to improve their email experience, they found AMP emails that were interactive, enabled user action within an inbox, and drastically increased the use-cases of emails in general. That’s when they discovered Mailmodo. A no-code platform, Mailmodo empowers marketers with an interactive [email automation](https://www.mailmodo.com/guides/email-automation/) software for higher in-email engagement & conversions. Using Mailmodo, the Mudrex team decided to insert the webinar registration form inside the email and let customers register for the webinar right inside the email eliminating the redirect to the Airmeet registration page.

<iframe src="https://emails.mailmodo.com/pages/a0371f36-d820-4b6c-affe-ba4663b03341/fd088dca-7f6b-4865-8f64-b082d6eb5653" width="400"></iframe>
 
**Leverage the right integrations:** Having removed the first hurdle, Pranjal then utilized the Mailmodo-Zapier-Airmeet integration to add the registrants on Airmeet automatically and eliminate the email verification step. Through this integration, when a user registers for the webinar on email, they are automatically signed up on the Airmeet platform and receive a confirmation email of the same. 

![Zap integration with Mailmodo](https://res.cloudinary.com/mailmodo/image/upload/v1647861075/strapi/image2_1d8a22139f.png)

![Zap working in 2 steps](https://res.cloudinary.com/mailmodo/image/upload/v1647861054/strapi/image1_c002cc6651.png)

> Mailmodo + Airmeet integration made our user experience better and our lives easy. With a few simple steps, I was able to connect the two and make a Zap which automated the entire process and removed the friction that previously cost us webinars and ultimately conversions.
<br> - Pranjal Agarwal, Customer Experience Manager, Mudrex

<div id="custom-the-outcome"></div>

### The Outcome
**Improved customer journey:** By utilizing AMP emails with Mailmodo and integrating it with Airmeet, Mudrex successfully combined 3 steps into one step in the registration process and made the customer journey seamless. 

> As a customer experience manager, I know I can’t just work on ease of use or adoption. I’m responsible for delivering an experience that my audience wants to come back to. Mailmodo helped me achieve that. The numbers we saw were proof of what was otherwise abstract.
<br> - Pranjal Agarwal, Customer Experience Manager, Mudrex

**Increased registration and open rates:** After switching to Mailmodo, the open rates increased from 15% to 19%, whereas the open to registration rate increased from 2% to 6%. That translated to an impressive 2.8X increase in their webinar sign-ups.

**Better revenue:** That’s not all. 90% of the people who attended the webinar invested through the platform, which meant that AMP emails are now directly impacting revenue for Mudrex by increasing their Assets Under Management (AUM).

<div id="custom-journey-forward"></div>

### Journey Forward
In addition to Mudrex Algos, the platform recently launched a new offering - Mudrex Coin Sets, thematic cryptocurrency baskets built for long-term returns. To promote this product, they explored several strategies and avenues.

**Actionable email alerts**
The team is exploring the idea of email alerts that can allow for action from the email itself. This can help their users take quick actions and change strategies based on the market movements and fluctuations.

**Retention**
The Mudrex team is looking to set up their lead nurture flows through Mailmodo.

**Upsell and cross-sell**
Since actionable email with Mailmodo is optimized for higher conversions, it can be used for upselling or cross-selling as well. The Mudrex team is exploring Mailmodo for such campaigns since they are well acquainted with the brand at this point in their journey.




<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** Mudrex wanted to increase its webinar registrations and reduce dropoffs</br>
**Approach:**  They used Mailmodo-Zapier-Airmeet integration and combined their 3-step registration process into 1 easy step</br>
**Outcomes:** Mudrex recorded a 280% increase in webinar sign-ups</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to boost webinar registrations using email
-   How to effectively use email integrations for a seamless user experience
-   How to use automation features to trigger follow-ups, nurture leads and increase engagement

How Mudrex achieved <span> 280% higher webinar registrations </span> with Mailmodo

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As a customer experience manager, I’m responsible for delivering an experience that my audience wants to come back to. Mailmodo helped me achieve that. The numbers we saw were proof of what was otherwise abstract.

Pranjal Agarwal

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### About Musafir

Musafir.com is UAE’s leading online travel agency that's been in the industry for 17 years. They provide airline ticket booking assistance to over 3,000 destinations, hotel accommodation booking in over 1,000,000 properties around the world, processing UAE Tourist Visas as well as assistance on international tourist & business visas, and packaged holiday experiences. Musafir.com is headquartered in the UAE with branches in India and Qatar.

### Challenge

One of Musafir’s key verticals is the UAE tourist visa application and processing. Being their most popular self-serve product, the company was getting leads from a number of sources - both online and offline. Online sources included website's contact forms, social media, ads and offline sources including their retail branches and stores. Data was also coming in through their corporate clients and trade partners. The agency had multiple repeat customers as well making it challenging to prioritize leads effectively for sales outreach.

>“The UAE tourist visa has multiple options for 14, 30, 60 and 90 days. With this product variety, repeat customers, different order requirements, and repetition in subscriber names; segmenting and prioritizing leads to be processed became a cumbersome task.” - Teresa Coutinho, Assistant Marketing Manager

Teresa was looking for ways to segment and prioritize subscribers so that leads could be routed to the right the sales representative.

### Approach:

Teresa identified that getting additional details about subscribers’ travel plans would help to solve this problem. To do this, she sent out an email campaign with an interactive form with Mailmodo. The form contained fields like name, contact number, length of stay in the UAE, and preferred travel dates. It also included a date picker which helped users choose the date intuitively. 

![unnamed (22).gif](https://res.cloudinary.com/mailmodo/image/upload/v1695720011/strapi/unnamed_22_291307bdd6.gif)

The form submissions collected in the email were extremely helpful to the sales team.  This approach allowed the sales team to segment subscribers into "hot" or "cold" leads, enabling them to focus their efforts more effectively to meet monthly targets. The new method has proven especially beneficial for the UAE Tourist Visa vertical and has had a direct impact on revenue generation. 

>“It helped the sales team segment and pick the users to focus on every month, in order to achieve a particular target. And it was a huge game changer, as it helped boost sales & revenue from the UAE Tourist Visa product.” says Teresa.

### Result

The implementation of interactive emails drove 2X higher sales for the UAE Tourist Visa application through Musafir. 

***Other campaigns:***
**Gamified Partner Campaign**

After the success of their first interactive campaign, the team tried a gamified campaign to drive sales in the holiday season in partnership with the Munich Tourism Board. It had a Christmas-themed "spin the wheel" widget where users can test their luck and win prizes. It not only drove sales but received excellent feedback, particularly from Munich tourism.

**Journey Forward**
Going forward, Teresa and her team are looking to include a cart abandonment template from Mailmodo with discount or upgrade offers to boost sales. It would also promote cross-selling by offering cruise trips, tours, activities, airport meet-and-greets and more as value-added services. The excitement for this innovative approach is high as it not only optimizes the sales process but also provides multiple conversion pathways.

<span style="color:#786AFF">

**TL;DR**</br>

</span>

**Goal:** Due to insufficient data to set up the right sales touch points for the ‘UAE Travel Visa’ product, the team wasn’t able to prioritize subscribers for sales outreach </br>
**Approach:** The marketing team realized that additional data would enable lead routing to the right consultant and help in prioritization. They leveraged interactive forms in email to get the required information </br>
**Outcomes:** Interactive forms in email helped them effectively segment, prioritize and route subscribers. This boosted sales of the UAE Tourist Visa application by ~2X </br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to use interactive forms in email to collect subscriber information for better outreach
-   How to use email gamification to boost revenue and engagement


How Musafir leveraged Mailmodo’s interactive forms in email to <span> 2X sales </span>

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Mailmodo was a huge game-changer as it helped the sales team segment and pick the users to focus on every month, in order to achieve a particular target. 

Teresa Coutinho

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### The Company 
HobSpace started with a vision to nurture a child's critical thinking skills through the game of chess. Priya Goel, an ex-investment banker and co-founder of HobSpace, built a digital-first space for kids who wanted to learn chess but didn’t have the right guidance and training. With several grandmasters and a pool of professional trainers internationally, HobSpace imparted a chess curriculum on-par with national teams.

### The Problem
When the pandemic hit, Priya saw an opportunity to grow the business globally. The shift to remote learning was a black-swan event and being a digital-first venture, they were rightly placed to make the best use of it.
But there was only one challenge. While their product was ready and could handle global volumes, the marketing channels were not mature yet to scale globally. Their current lead generation channels were social media (Facebook and Instagram) and paid ads. Another reliable lead generation channel was through word of mouth referrals. Their current marketing communication channel was SMS.
To expand to a new market like the US, they needed an effective outbound strategy. They evaluated email marketing platforms for the same - but in those trials they found that email cold outreach didn’t create the trust and warmth the brand was aiming for. Moreover, they found static emails with multiple redirections to be ineffective to generate leads and get demo bookings.

> The most frustrating thing is email was the journey. One had to open the email, click on a link to land on the website, only the web page would have 600 different plans and one had no clue what they usually came for.
<br> *- Priya Goel, Co-founder, HobSpace*

<div id="custom-the-approach"></div>

### The Approach
**Created visually-appealing AMP emails with Mailmodo:**
To effectively solve both their requirements of creating trust in the brand, and of generating leads through demo bookings, HobSpace explored AMP emails with us. By leveraging AMP capabilities, Team HobSpace could design engaging emails that showcase the brand look and feel while also inciting user action. 
A no-code platform, we (Mailmodo) empowers marketers with an interactive email automation software for higher in-email engagement & conversions.
HobSpace wanted to expand to US markets and they were already using a cold email strategy to do so. However, these emails did not match with the brand’s fun persona. With Mailmodo’ increased design flexibility and customization, they created beautiful, cold emails with animations and interactions inside an email. This step helped them in breaking the ice with the parents, grabbing attention in a crowded inbox, and encouraging user action.

<iframe src="https://emails.mailmodo.com/pages/sampleAMP/258444c0-d2a7-498e-b889-00286eca74c1/994e8cc9-7758-41df-8234-6857ccbf6094/bfb6267a-80a0-49ce-9f94-dd863e93dae9" width="400" ></iframe>

**No-code Embed of calendar inside an email to shorten customer journey:**
One of the main goals of the marketing team was to get more demos and their static emails were not garnering the right attention or response. With AMP emails, Team HobSpace could integrate the demo booking inside an inbox. As a result, the recipients didn’t have to visit an external link and complete the entire booking within an email.

> Mailmodo decreased the friction in the demo bookings and allowed us to integrate all the data with internal systems, making the experience smooth both for our customers and our internal teams.
<br> *- Priya Goel, Co-founder, HobSpace*

Mailmodo went a step further in helping HobSpace streamline its customer acquisition process by allowing seamless integration of customer data with its internal system. The booking slots were fetched from the HobSpace servers and bookings were recorded directly in their internal systems.

The follow-up in case of missed demos was also automated, significantly decreasing the load on the presales team. Where the team previously had to reach out, schedule demos, send reminders, and reschedule missed demos, the automated email journey did it for them.

Subsequently, they had also moved their onboarding, demo reminder, payment reminder flows to Mailmodo.

<div id="custom-the-outcome"></div>

### The Outcomes
**Increased demo bookings:**
The marketing team that experienced low delivery rates in the US saw an astounding conversion number of 20 demos through 100 emails after switching to Mailmodo. To emphasize this further, the SMS campaigns typically got 10 callbacks from 10,000 messages.

**Better brand reach:**
AMP emails helped HobSpace convey its brand personality to its audience with increased design flexibility and customization and explain its offerings in a better way resulting in enhanced reach and positive word of mouth. 

**Penetrated new target market:**
HobSpace’s AMP email campaign was successful in getting a positive response from the US market and helped the startup gain its first US customers. 

<div id="custom-journey-forward"></div>

### Going forward

> Mailmodo redefined our customer engagement: our lead generation and nurture processes. We're excited to explore the potential it can create for HobSpace in our journey together.
<br> *- Priya Goel, Co-founder, HobSpace*

With the kind of results the HobSpace team experienced with Mailmodo, it is no surprise that they're exploring more use cases. They are planning their rescheduling, class booking, referral campaigns also through the platform.

### Referral program
Since trust was an important factor to get parents on board, HobSpace started experimenting with community and referral programs by engaging with mom communities. They have decided to build their referral campaigns through interactive emails and Mailmodo’s automation workflows with their database.


<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** Hobspace wanted to expand into the US market and generate leads</br>
**Approach:** They inserted interactive demo-booking widget in email with Mailmodo</br>
**Outcomes:** They received 20% demo bookings and an increased visibility in US market</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to generate leads through email marketing
-   How to design emails that communicate your brand persona
-   How to use AMP calendar integration to increase demo bookings

How HobSpace cracked the US market and got <span> 20% demo signups </span> during Covid-19 with Mailmodo

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Mailmodo decreased the friction in the demo bookings and allowed us to integrate all the data with internal systems, making the experience smooth both for our customers and our internal teams.

Priya Goel

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## Overview

### The Focus: 
- Improve customer engagement through email by reducing friction and exploring ways for customers to seamlessly engage with the brand.

### How They Went About It: 
- Created visually appealing emails using the drag-and-drop, Mailmodo AMP editor.
- Built interactivity into the email to enable user actions within the inbox with 2-way AMP forms and AMP polls.
- Used the Mailmodo visual journey builder, triggered the above emails automatically based on relevant user behavior 

### The Outcome(s): 
- The customers took action inside email, driving 28% responses on feedback forms and 14% poll responses, driving AllRound’s goal of increased customer engagement.
- With the improved customer engagement, their customers were informed about new AllRound’s initiatives and could offer feedback on AllRound services seamlessly. In the process, AllRound also gained valuable insights to deliver hyper-personalized services.

***
<div id="custom-the-focus"></div>

### The Focus

As a global Ed-Tech platform that's on a mission to make co-curricular learning fun for kids, [AllRound](https://allroundclub.com/) knows that to successfully provide value to the kids, customer engagement from their parents is important. But they found it a challenge to engage busy, working parents in a sustainable manner. 

They explored email platforms to enable them to increase customer engagement in a sustainable manner. Not only did they want to inform on cohort notifications, important notices etc. but also to collect feedback, get workshop preferences etc. so that parents can actively participate in their child’s co-curricular journey.

<div id="custom-the-approach"></div>

### How They Went About It:

On exploration, they found Mailmodo. Mailmodo was not just the usual email marketing solution but it also enabled parents to take action with embedded forms, calendar bookings, surveys, and checkouts right within the inbox. With Mailmodo, the AllRound team aimed to prevent drop-offs due to redirection and enable user actions within the inbox.

### Created Visually Appealing Emails:

For each email, they used Mailmodo’s drag-and-drop, AMP editor for email creation and drafted feedback emails, polls, informative emails and much more. Being a co-curricular, K-12, Ed-Tech platform - it was important that the emails were visually appealing and the flexibility in template creation gave way to many design possibilities.

![AllRound Poll Editor](https://res.cloudinary.com/mailmodo/image/upload/v1646393043/strapi/All_Round_Poll_Editior_e3482e2135.png)

**Set up Automated Email Journeys**

Apart from sending these as one-off campaigns, they created an automated email flow with Mailmodo’s visual journey builder. These emails were triggered to parents at specific times with targeted and relevant messaging.

![All Round Poll Journey](https://res.cloudinary.com/mailmodo/image/upload/v1646545845/strapi/All_Round_Poll_Journey_24f575b7b9.png)

**Incorporated Interactive Polls**

Kickstarting their email marketing journey, Allround sent out polls to gauge the parents’ interests in different topics, with the aim to provide workshops catered to parental interest. They also set up processes and email flows tailored to the poll responses.

<iframe src="https://emails.mailmodo.com/pages/44444eff-5c33-4d81-87f8-8f98b290ba04/3f79ba3f-5a23-49bb-8eee-ffa49064569a" width="400" style="display: none;" onload="this.style.display='block';"></iframe>

With Mailmodo’s built-in poll, busy parents could take action from the email, even on a hand-held device or while on the commute making it simpler. With the reduced redirections, the parents found it more convenient, hassle-free, and quick. The polls helped estimate demand and attendance for the workshops.

> While there were several ESPs in the marketing, we wanted to make the process as seamless and easy as possible for the working parents.
<br> - Masoom Sekhar Sahoo, Growth & Marketing Manager, Allround

**Incorporated Interactive Feedback emails**

Post the workshop, Allround sent out triggered feedback emails to parents to increase engagement and get insights to improve their services.  They also experimented with surveys inside emails to collect feedback and set up email campaigns triggered on the basis of their feedback.

<iframe src="https://emails.mailmodo.com/pages/44444eff-5c33-4d81-87f8-8f98b290ba04/34b1aeec-fadc-4e4d-8067-5a6305ab4997" width="400" style="display: none;" onload="this.style.display='block';"></iframe>

Depending on the kind of feedback or rating given in the first question on the feedback form, relevant, subsequent questions appeared. For instance, if the rating on the first question was low, the subsequent questions asked for inputs on how workshop content and deliverability could improve. This was made possible by Mailmodo’s multistep surveys with built-in conditional logic that’s working in the background, real-time.

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### The Outcome(s):

**From 0-100 in one leap:**

The results spoke for themselves, particularly Allround’s feedback email campaigns and polls. Despite sending out email campaigns for the first time, Allround’s internal team was now successfully executing major campaigns on their own. They found it simple to create emails independently with the editor.

> Mailmodo is an end to end platform for building simple emailers. Most email marketing tools needed HTML developers to create the emails. Our team is doing it themselves now.
<br> - Masoom Sekhar Sahoo, Growth & Marketing Manager, Allround

**Feedback emails:**

The campaign saw an overall open rate of 16% while 28% of the parents who saw the email shared their feedback with Allround. This translates to an email conversion rate of 4.48%. [According to MoEngage’s email marketing benchmark for Ed-Tech](https://www.moengage.com/learn/email-marketing-benchmarks/), the industry standard is an email click through rate of 2.9%, so AllRound was thrilled to achieve 150% of the industry standard.

**Polls:**

For an open rate of 16%, 14% of the parents suggested workshops and classes they wanted. While they hoped for a higher conversion rate, the data gave the team insights that their users preferred to answer rating scales over open-ended questions asking for workshop topic suggestions.

<div id="custom-journey-forward"></div>

### Journey Forward:

**What’s next for allround?**

With the right take off with Mailmodo, AllRound is now planning to experiment more with the platform. One of the major use-cases they plan to explore is class booking.

**Class Bookings**

Leveraging Mailmodo’s integration with Calendly, allround is exploring class bookings within the email itself. This would enable students and parents to book slots by selecting the date and time from the options available within the email itself. Furthermore, they’re excited with the possibility of a frictionless and centralized experience that could sync the booking data with Allround’s platform.


<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** AllRound wanted to improve feedback responses</br>
**Approach:** They inserted AMP feedback forms in email</br>
**Outcomes:** Achieved 28% submission rate on feedback forms and 14% on poll submission rate</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to set up automated email journeys
-   How to boost feedback and poll submission rates
-   How to make it easy for users to engage with your brand in email

AllRound drives customer engagement and achieves <span> 28% form responses </span> with Mailmodo

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While there were several ESPs in the marketing, we wanted to make the process as seamless and easy as possible for the working parents.

Masoom Sekhar Sahoo

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## The Company
Project Pro provides end-to-end project solutions for machine learning and big data projects. They  are on a mission to help every developer get work done faster and get practical experience by providing verified, reusable, project templates from industry experts. 

## The Problem
Pragya Choudhary, the growth specialist at ProjectPro was seeing below par open rates despite optimizing subject lines, sender name, sending time and personalisation. With low open rates, the email body received dismal conversions. To get help, she reached out to the customer support team of the tool she was using to get best practice recommendations. But she never heard back. Frustrated, she decided to explore other tools in the market that would help her get higher open rates and conversions. Her search led her to Mailmodo. 

With Mailmodo, her experience was refreshing right from the start (her words not ours). She found Mailmodo’s proactive omnichannel support to be hands-on with solutions, tips and tricks. 

> “With Mailmodo, the support was fantastic. During onboarding, I usually have to figure out most things on my own. With Mailmodo, I had a dedicated POC to reach out to, at any time.” 
<br> -Pragya Choudhary, Growth Specialist, ProjectPro

She then started exploring how she could increase her open rate with Mailmodo. She started running campaigns to drive more demos for the sales team. 

<div id="custom-the-approach"></div>

## The Approach
So far, Pragya had not factored in email deliverability which greatly influences whether the email lands in the inbox. With Mailmodo, Pragya discovered [fragmented batch scheduling](https://support.mailmodo.com/support/home) a feature that is specifically focussed on improving deliverability. With this feature, she could schedule or send bulk campaigns in increments over seven days. This helped warm-up the domain. When a domain is warmed up, chances of emails landing in the inbox is higher, influencing open rates. So, Pragya warmed up the domain by sending the campaign to recipients in batches of different sizes and at different times. She also increased sending volume with every batch. She started tracking and analysing which batch size achieved the highest open rates.

>“What I found unique about Mailmodo is that it gives me an option to control the size of each batch of recipients when I’m sending out, so that I’m able to schedule it once and monitor the open rates of different batches throughout the day. It gave us insight that the batch size of 350-400  were achieving the highest open rates.”
<br> -Pragya Choudhary, Growth Specialist, ProjectPro

<div id="custom-the-outcome"></div>

## The Outcome
The campaigns with fragmented batch scheduling saw an increase of up to 3X of the earlier open rates. With an email list size of 5000, here’s the story in numbers. Higher open rates helped get more eyeballs on the emails.

![Screen Shot 2022-05-07 at 1.05.47 PM.png](https://res.cloudinary.com/mailmodo/image/upload/v1651909262/strapi/Screen_Shot_2022_05_07_at_1_05_47_PM_fd934b5b3a.png)

<div id="custom-journey-forward"></div>

## Journey forward:
Excited about the better open rates, Pragya shifted focus to the email body. She sought expert consultation to learn new ways to get higher conversions and increase demo bookings in email. Based on inputs from Mailmodo’s team of email experts , Pragya is currently experimenting with placing the button in the first fold and adding an interactive calendar. They are also currently monitoring these recommendations and experimenting with Mailmodo-Calendly integration to drive higher demo bookings inside email. 

<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** ProjectPro wanted to increase their email open rates</br>
**Approach:** Using fragmented batch scheduling they scheduled bulk emails to go out in batches</br>
**Outcomes:** Their open rates increased by 3X</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to use fragmented batch scheduling to send email in batches
-   How to increase sending volume with every batch
-   How to find the optimal batch size which generates high open rates

How Project Pro achieved <span> 3X open rates </span> using fragmented batch scheduling in Mailmodo


Batch scheduling to improve email deliverability

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What I found unique about Mailmodo is that it gives me an option to control the size of each batch of recipients when I’m sending out, so that I’m able to schedule it once and monitor the open rates of different batches throughout the day. It gave us insight that the batch size of 350-400 were achieving the highest open rates.

Pragya Choudhary

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[Interviewvector](https://interviewvector.com/) is an interview-as-a-service (IaaS) that connects organizations with pre-vetted interview panels to provide flexibility and scale.


### The problem statement

  
Aashish Mittal, veteran techie and IIT Delhi alumni wanted to address a crucial piece of hiring: interviews.

 
Having built and scaled successful teams, the Mittal brothers realized that hiring was difficult across companies and sectors. It takes up the bandwidth of the team that comes at the cost of building the product itself. Not to mention, a talented engineer does not equate to expertise in interviewing.

There was strong organic growth on the client side because of the value proposition. So the team turned their attention to the candidate side. They aimed to offer the best interview experience and a bias-free perspective for hiring while maintaining accuracy and efficiency.

  

> As an IaaS platform, we need to give candidates a wholesome experience and a credible experience. That’s why we depended on surveys.
<br>  *- Aashish Mittal, Co-Founder and CTO, Interviewvector*


  

The survey was the feedback loop in monitoring and improving their interview experience.


###  The solution

  

The team was looking for an effective survey process when they found Mailmodo.

  

They also found the platform easy to use and have nothing but praise for our support.

  

> The platform was pretty easy to use and the team is very responsive. We like the fact that Mailmodo folks are very proactive in helping out. The platform has been working seamlessly for us.
<br>  *- Aashish Mittal, Co-Founder and CTO, Interviewvector*

  

### The results

  

Interviewvector got 45% responses on their survey emails.

  

> What stood out for us with Mailmodo is that we could drive the communication to the candidate. They didn’t have to leave the comfort of their email to fill out a survey or schedule an interview.
<br>  *- Aashish Mittal, Co-Founder and CTO, Interviewvector*


  

Earlier, they were directing the candidates to a website page with the feedback form for the same. There was significant inertia which reflected in their drop rate.


### What’s next for Interviewvector

  

Aashish and the team are moving the entire candidate email journey to Mailmodo. They’re exploring interview scheduling and data collection via forms inside email.

<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** Interviewvector wanted to survey candidates and understand their interview experience</br>
**Approach:** They inserted AMP surveys in email</br>
**Outcomes:** They got 45% responses on their survey emails</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to improve interview experience through surveys
-   Use cases of interactive surveys
-   How to boost survey responses through interactive surveys

InterviewVector gets <span> 45% survey responses </span> with Mailmodo

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What stood out for us with Mailmodo is that we could drive the communication to the candidate. They didn’t have to leave the comfort of their email to fill out a survey or schedule an interview.

Aashish Mittal

thumbnail_Interview vector  - DP.png

Interview vector  - DP.png

<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** BluSmart wanted to boost quiz participation through emails</br>
**Approach:** They inserted AMP quizzes in email</br>
**Outcomes:** BluSmart achieved 35% quiz submissions</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to gamify emails with interactive quizzes
-   How to engage users and increase brand awareness in a fun way
-   How to drive successful brand awareness campaigns

How BluSmart achieved <span> 35% quiz submissions </span> with Mailmodo

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[Pixl,](https://pixl.ae/) a UAE-based digital marketing agency, handles performance marketing for its clients. Its clients are predominantly from real estate, expanding to e-commerce and BFSI verticals.
  

###  The problem statement

  

For real estate clients, the email team sends campaigns to potential buyers.

  

Real estate is a dynamic industry with high expectations and critical timelines for marketing teams. The market has seen tremendous growth in recent months, making it fast-paced. There is a lot of activity with new project launches and following campaigns. This meant faster timelines for Pixl's team.

  

Three teams work together to launch an email campaign. The content team creates landing pages and email copies, the design team builds the emails and the email team sets up the campaigns. The teams work at breakneck speeds to schedule the campaigns in two days to stay on top of the deadlines.

  

This was not the problem the Pixl team set out to solve, but they found a solution to it regardless.


###  The solution

  

The team follows marketing trends and were familiar with interactive AMP emails. They were keen to experiment and on the lookout for a supporting ESP when they were referred to Mailmodo.

  

The team loved the experience, their own words.

  

> We got a walkthrough of the product, examples and use cases, creating templates, and so on. We loved it so immediately signed up and started exploring Mailmodo.
<br> - *Saloni Rohatgi, Data Analytics and Email Marketing Lead, Pixl*

  

They were creating campaigns in thirty minutes! A task that used to take them a few days before Mailmodo.

  

Interactive emails enabled user actions within the email which made landing pages redundant. The design team was also able to build beautiful emails in no time with the drag and drop template builder.

  

> Apart from being a unique offering with a strong USP, the platform is intuitive and easy to use.
<br> - *Saloni Rohatgi, Data Analytics and Email Marketing Lead, Pixl*


###  The results

  

Pixl saw 137% higher conversions with Mailmodo over other email platforms. Needless to say, the team is happy with us.

  

They are generating 5% of email marketing leads through Mailmodo with a fraction of the total email volume. The average open rates increased by 2x and the click rates saw a 1.5x spike.

<div id="custom-journey-forward"></div>

### Going forward

  
Pixl got a huge boost in conversions and is looking at other use cases with Mailmodo.

  

> We’ve dabbled with a lot of ESPs and we must say Mailmodo is a great experience. We’re ramping up our email volume as well as exploring potential use cases from Mailmodo.
<br> - *Saloni Rohatgi, Data Analytics and Email Marketing Lead, Pixl*


<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** Pixl wanted to boost email conversions</br>
**Approach:** They started creating stunning, interactive emails with Mailmodo</br>
**Outcomes:** Pixl saw 137% higher conversions</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to get higher conversions using interactive AMP emails
-   How to improve open rates and click rates
-   How to create effective, interactive emails within minutes



Digital agency Pixl gets <span> 137% higher real estate leads </span> with Mailmodo


no-code editor for AMP emails and gamification

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Pixl saw better KPIs across the funnel with Mailmodo. These KPIs sustained as we increase our email volume and contact volume on the platform.

Saloni Rohtagi

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## The Company:
Stratzy, an Investment-focussed, FinTech platform helps retail investors invest like the ultra-rich do with research-backed investing best-practices.

## The Problem: 
In December 2021, Stratzy was facing churn due to app uninstalls. They found that a section of the uninstalls were accidental or due to lack of awareness on how to navigate the platform.

<div id="custom-the-approach"></div>

## The Approach: 
- With Mailmodo and its native integrations with CleverTap and Zapier, they planned to set up an end-to-end flow with the goal to re-engage users and collect insightful product feedback.
- At first, the team set up the Mailmodo-CleverTap integration to automatically trigger a winback email when a user uninstalled the Stratzy app.
- The Winback email, triggered from Mailmodo, asked the user a fundamental question - 'did you happen to accidentally and unintentionally uninstall the app?' If yes, it showed a CTA to download the app back again. If not, it asked the user for feedback on what they could do better.
- If the user reinstalled the app, it was recorded on CleverTap and the Mailmodo dashboard under “Goals Met” giving end-to-end metrics on the winback campaign.
- If the user filled up the AMP feedback form right inside email, the responses (the form submission data) was posted on Stratzy’s Slack channel through the Mailmodo-Zapier-Slack integration. Submission data from the Mailmodo feedback form was shared in real time with the product and customer success team on Slack as a result of this integration. It enabled the product and customer success team to gain insightful customer feedback and led to the launch of a new feature. 

> With Mailmodo, we were not just able to get a feedback submission rate of 4-6% and open rates of 10-15%, but also the Zapier integration enabled us to connect to Slack. Every time a user fills up the feedback form, the responses are directly posted on our Slack channel which greatly benefits our team to understand customer feedback in real time and take appropriate action in a short span of time.
<br> - Pranav Goyal, Growth Lead, Stratzy

<iframe src="https://emails.mailmodo.com/pages/61f9f348-2323-438e-86d3-0894f12d4309/41ac65c9-4e63-4943-a988-c25c2d37ae07/e4b4f585-c317-5410-b5f6-0b2d23d11eec" width="400" ></iframe>

<div id="custom-the-outcome"></div>

## The Outcome(s): 
- Out of the 12,000 users who uninstalled the Stratzy app, 342 users reinstalled the app as a direct result of this winback campaign achieving a 2.8% winback rate.
- They received 50%  higher feedback responses from this campaign compared to traditional efforts. 
- Creation of “Stratzy Learn” stories, similar to Insta stories, to educate the audience and widen product usage. “Stratzy Learn” is a direct brainchild of feedback received from the winback campaign. 


![Stratzy Learn Preview](https://res.cloudinary.com/mailmodo/image/upload/v1707813872/strapi/Stratzy_Learn_Preview_bc7fa9f5b7.png)

> As a company, it's very important to understand user feedback and improve the product according to users requirements.  Even a number like 1% is very important at scale, so in our case it's been 2.8% which is a significant number in the long run.
<br> - Pranav Goyal, Growth Lead, Stratzy

## Outcomes with other campaigns:
- As the Stratzy team leveraged Mailmodo for other campaigns, it witnessed a jump in open rates from 10-12% to 21%. The team attributed this to subject line optimisation and increased email deliverability. 
- With a warm audience campaign sent to event attendees, they saw an open rate of 53% and a click rate of 31%. As they experimented with AMP widgets in their emails, the number of submissions also went up by 4 - 5x of their earlier campaign click rates. 
 
<div id="custom-journey-forward"></div>

## The Way Forward: 
- With these resurrected users who’ve been brought back to the Stratzy funnel, the team is aiming to create segments and explore email automation to send them relevant educational emails to widen product usage. 

<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** Stratzy wanted to re-engage lost app users through email</br>
**Approach:** They used Mailmodo’s integration with Clevertap and Zapier to set up an end-to-end flow to re-engage users and collect product feedback</br>
**Outcomes:** They recorded a win-back rate of 2.8% and received 50% higher feedback</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to re-engage lost app users meaningfully
-   How to leverage user data to set up end-to-end integrations
-   How to use triggered emails to win back or get feedback from customers

How Stratzy <span> re-engaged 342 lost app users </span> with 1 email campaign using Mailmodo

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As a company, it's very important to understand user feedback and improve the product according to users requirements. Even a number like 1% is very important at scale, so in our case it's been 2.8% which is a significant number in the long run.

Pranav Goyal

thumbnail_Stratzy  - DP.png

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## About SBNRI:
SBNRI is a fintech company providing seamless investment & advisory services to NRIs worldwide. They guide NRIs through online facilities such as sign-up, KYC, investment, advisory services, etc


## Challenge: Low deliverability
- Despite trying out multiple email tools, Muhet Gupta, Growth Manager at SBNRI, noticed email deliverability falling when they started sending emails to new contacts with a new domain.
- Open rates were dipping, and many emails were landing in the spam or the promotions folder. The team realized this was also impacting domain reputation when the sales team reported low deliverability of one-on-one emails sent from the same domain.
- So they readily looked for ways to improve their deliverability.

<div id="custom-the-approach"></div>

## Approach: Chose Mailmodo’s value-added services
As one of the tools in use was Mailmodo, Muhet opted for Mailmodo’s value-added services for an email expert to help improve deliverability.

### Step 1: Diagnose reasons for low deliverability
After initial analysis, the expert diagnosed the following
-   Low domain reputation
-   High spam complaints
-   Using a non-warmed-up domain
-   Lack of list hygiene (consisting of non-permission data)
-   Lack of a suppression list

### Step 2: Warmup Domain
The expert segmented contacts and chose engaged contacts who had previously opened emails. Further, he divided the engaged contacts into smaller groups, and sent daily emails to warm up the domain. He gradually increased list size till complete list of 42K users was included. Google Postmaster was set up to monitor domain reputation.

### Step 3: List Hygiene and Suppression List 
He groomed the email list by removing bounced emails and invalid emails. A suppression list was put in place, which automatically suppressed bounced emails in the future. This brought down bounce rates. 
> “The Mailmodo expert assessed earlier campaigns sent and analyzed multiple email health parameters. With their support, we became aware of how to warm up a domain, maintain email list hygiene and manage a suppression list.” 
<br> Muhet Gupta, Growth Manager, SBNRI
 
### Step 4: Email Template Optimization
Due to emails landing in spam earlier, content from those emails was flagged by the spam filters - impacting deliverability. Hence, content was replaced in the new templates to reduce spam complaints. To improve engagement, images and AMP widgets were added. Specifically, calendly widget was added to get more demo bookings from email.

#### Before optimisation
![Screen Shot 2022-06-28 at 10.34.37 PM.png](https://res.cloudinary.com/mailmodo/image/upload/v1656436743/strapi/Screen_Shot_2022_06_28_at_10_34_37_PM_fa8173c6d0.png)

#### After optimisation: 
<iframe src="https://emails.mailmodo.com/pages/2c28dec6-c21c-4385-a91f-96e9a90c404f/5edcd80a-015b-4767-8b51-5e955e230f52" width="400" style="display: none;" onload="this.style.display='block';" ></iframe>

<iframe src="https://emails.mailmodo.com/pages/2c28dec6-c21c-4385-a91f-96e9a90c404f/bcd961fd-f7cd-42f7-bcd0-1fc9854413d0" width="400" style="display: none;" onload="this.style.display='block';"></iframe>

## Results: 16.66% increase in open rates
### Before Mailmodo: 
- SBNRI was also facing a bounce rate of more than 10%, due to which the IP got blocked. 
- **Average Open Rate** : **18%** for an average list size of 9,789

#### Best performing campaigns
![Screen Shot 2022-06-28 at 10.34.58 PM.png](https://res.cloudinary.com/mailmodo/image/upload/v1656436022/strapi/Screen_Shot_2022_06_28_at_10_34_58_PM_655123556b.png)

The table shows that open rates declined when email list size increased and included non-engaged contacts.  
<br>

### After Mailmodo: 
- **Average Open Rate**- **21%** for an average list size of 10,388

#### Best performing campaigns 
![Screen Shot 2022-06-28 at 10.35.05 PM.png](https://res.cloudinary.com/mailmodo/image/upload/v1656436205/strapi/Screen_Shot_2022_06_28_at_10_35_05_PM_5be48f30e8.png)

> “We resolved our email health challenges which led to a 16% increase in open rates. Plus, we learned how to monitor email health parameters for every campaign. We also added the AMP Calendly widget, which increased demo bookings from email.”
<br> Muhet Gupta, Growth Marketer, SBNRI

<div id="custom-the-focus"></div>

### Results from email template optimization
The optimized AMP templates resulted in 2 Calendly submissions (demo bookings).
The fallback HTML versions resulted in 23 clicks, which led to 23 leads generated.



<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** SBNRI wanted to boost inbox placement</br>
**Approach:** They opted for Mailmodo’s value-added services for an email expert to help them out</br>
**Outcomes:** They recorded a 16.66% increase in open rates due to higher emails landing in inbox</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

-   How to increase the open rate of your campaigns
-   How to maintain email health for better deliverability
-   How to boost inbox placement and email deliverability

How SBNRI achieved <span> 16% higher open rates </span> with Mailmodo's value-added services

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“We resolved our email health challenges which led to a 16% increase in open rates. Plus, we learnt how to monitor email health parameters for every campaign.”

Muhet Gupta

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## About

Preplaced is a personalized, 1:1 mentor-led interview preparation platform that operates with one objective: getting people placed in their dream companies.

Preplaced brings the world’s most influential tech enthusiasts and professionals to impart their wisdom to freshers and young working professionals. These mentors guide their mentees throughout their interview preparation journey while also helping them grow personally and professionally.

<div id="custom-the-focus"></div>

## The Focus

Sayali, the Content Marketing Manager at Preplaced, started off with email marketing recently. The emails sent out by Preplaced were boring and saw a low conversion rate. So, Sayali wanted to create better and more engaging emails to drive conversions through email marketing.

> We were struggling with email marketing in the beginning because our emails were really boring. We were not getting many clicks from our email campaigns. After finally using AMP emails, I noticed a positive shift in open and click-through rates.”
<br/> - Sayali A Kulkarni, Content Marketing Manager at Preplaced

<div id="custom-the-approach"></div>

## Approach

Sayali was trying out different ways to increase engagement through email marketing and wanted to give interactive emails a shot.

While experimenting with creating interactive emails on Mailmodo’s platform, Sayali spoke to the team who introduced her to the spin-the-wheel widget. The idea of gamifying her emails using an interactive widget intrigued her, and she wanted to use this interactive widget in her future campaigns.

-   She designed her Christmas campaign using the Christmas-themed template from Mailmodo’s template gallery and customized it.

-   She used the spin-the-wheel widget in the emails as a coupon distribution mechanism to send out special holiday discount coupons to her customers. This was an attempt to get meaningful engagement and a good conversion rate.

-   When the customers opened the emails, they got a Christmas-themed wheel to spin inside it, and upon spinning the wheel, they received the holiday discount coupons, which could be redeemed on Preplaced’s website.

![Template-spin-the-wheel.gif](https://res.cloudinary.com/mailmodo/image/upload/v1677147392/strapi/Template_spin_the_wheel_4892e44b27.gif)
    
This gamified experience delighted the customers, and they ended up using the coupons to purchase sessions from Preplaced.
  
> It was fascinating to see promotional emails getting all the action for a change. On Mailmodo, I could create beautiful and engaging email templates without a graphic designer. 
<br/> - Sayali A Kulkarni, Content Marketing Manager at Preplaced

<div id="custom-the-outcome"></div>

## Outcome

By including the interactive spin-the-wheel widget in the Christmas email campaign, Preplaced was able to boost its user engagement, where the CTOR grew to 10% from 2-4%. They recorded their best sales impact through email marketing, where their conversion rates saw a 5X increase.

| Key Metrics       | Without interactivity | With interactive Mailmodo email templates | Increase  |
|-------------------|-----------------------|-------------------------------------------|-----------|
| CTOR              | 2-4%                  | 10%                                       | ~3X       |
| Sales Conversions | 3%                    | 15%                                       |  5X       |

<div id="custom-journey-forward"></div>

## Journey forward

The team at Preplaced is extremely happy with the results they are seeing with their email marketing efforts using Mailmodo. They are excited to get more conversions through email. The team has already started exploring the following:

**More AMP emails:** Looking at the response from the interactive spin-the-wheel widget, Preplaced has started using more interactive widgets in their campaigns to see higher conversion.

**Metrics Tracking:** They are tracking their email metrics using Mailmodo to get insights on their campaigns.

**Lead nurture journey:** They are also exploring creating automated email lead nurture journeys on Mailmodo.

Want to get such results? [Talk to our experts](https://www.mailmodo.com/demo/?utm_content=text). 

<span style="color:#786AFF">

**TLDR;**</br>

</span>

**Goal:** Preplaced wanted to increase user engagement and drive sales through email marketing</br>
**Approach:** They gamified their Christmas offer emails using the Spin-the-Wheel widget</br>
**Outcomes:** They recorded a 5X rise in conversions and 3X rise in engagement</br>

<span style="color:#786AFF">

**What can you get out of this**</br>

</span>

- How to gamify emails to improve customer engagement
- How to get more sales using interactive emails 
- How to design beautiful emails within minutes


How Preplaced leveraged Mailmodo's spin-the-wheel widget to <span> 5X their conversions </span>


An interactive emails with spin-the-wheel widget 

Powering growth, one email at a time

Get 3X conversions
with interactive emails

Create & send interactive emails without coding

Put revenue on auto-pilot with pre-built journeys

Save time with AI-powered email content creation

Powering growth, one email at a time

Get 3X conversions with interactive emails

Create & send interactive emails without coding

Put revenue on auto-pilot with pre-built journeys

Save time with AI-powered email content creation

Get 3X conversions
with interactive emails