“We resolved our email health challenges which led to a 16% increase in open rates. Plus, we learnt how to monitor email health parameters for every campaign.”
SBNRI is a fintech company providing seamless investment & advisory services to NRIs worldwide. They guide NRIs through online facilities such as sign-up, KYC, investment, advisory services, etc
As one of the tools in use was Mailmodo, Muhet opted for Mailmodo’s value-added services for an email expert to help improve deliverability.
After initial analysis, the expert diagnosed the following
The expert segmented contacts and chose engaged contacts who had previously opened emails. Further, he divided the engaged contacts into smaller groups, and sent daily emails to warm up the domain. He gradually increased list size till complete list of 42K users was included. Google Postmaster was set up to monitor domain reputation.
He groomed the email list by removing bounced emails and invalid emails. A suppression list was put in place, which automatically suppressed bounced emails in the future. This brought down bounce rates.
“The Mailmodo expert assessed earlier campaigns sent and analyzed multiple email health parameters. With their support, we became aware of how to warm up a domain, maintain email list hygiene and manage a suppression list.”
Muhet Gupta, Growth Manager, SBNRI
Due to emails landing in spam earlier, content from those emails was flagged by the spam filters - impacting deliverability. Hence, content was replaced in the new templates to reduce spam complaints. To improve engagement, images and AMP widgets were added. Specifically, calendly widget was added to get more demo bookings from email.
The table shows that open rates declined when email list size increased and included non-engaged contacts.
“We resolved our email health challenges which led to a 16% increase in open rates. Plus, we learned how to monitor email health parameters for every campaign. We also added the AMP Calendly widget, which increased demo bookings from email.”
Muhet Gupta, Growth Marketer, SBNRI
The optimized AMP templates resulted in 2 Calendly submissions (demo bookings). The fallback HTML versions resulted in 23 clicks, which led to 23 leads generated.