How to Create an Email Marketing Campaign With Examples

Mohamed Natheem
ByMohamed Natheem

8 mins read

Most marketers who answered our recent survey stated that email is their main marketing channel. As an email marketing platform that processes millions of emails, we are not surprised by this.

A well-crafted email marketing campaign can generate better ROI than any other marketing channel because you can communicate directly with your customers or potential customers. And the better you are at effective email marketing the better your ROI will be.

But how can you do it? Let us figure this out together in this guide.

What is an email marketing campaign?

An email marketing campaign is a series of emails from a business to its customers, prospects, or stakeholders to share knowledge or nudge them to take specific actions like product purchases, ebook downloads, educational content, etc.

Types of email marketing campaigns you can send (with examples)

Different types of email campaign to send depends on which stage of the campaign the prospects are on. For example, if they have just joined your email list, you have to send them an email welcoming them.

Similarly, if people want to know more about you or your organization, then you have to make sure that you provide them updates through email newsletters every month.

The most common campaigns that organizations send are as follows:

1. Newsletters email campaign by Headspace

Headspace email newsletter

Source: Headspace

Headspace is an app for guided meditation. The images in their email newsletter design are thought out and tell a story in each of them. The newsletter itself is short and straightforward, and it’s perfect for people who don’t have the patience to scroll down.

2. Survey email campaign by Airbnb

Airbnb survey email campaign

Image Source: Airbnb

Airbnb has created a survey campaign that has a minimal design. The design makes the call to action button the essential feature of the email. In addition, it makes it clear to the user how they can take the survey without any other distracting elements in the email.

3. Welcome email campaign by Starbucks

Welcome email campaign from Starbucks

Source: Starbucks

The welcome email from Starbucks shows a simple way to use an email call to action. It also entices the subscribers with complimentary coffee and other offers. These incentives give the users a reason to engage with the email. And along with the social media link at the bottom of the email helps to gain more social visibility.

Other than this example you can set up a welcome email series to wow customers in different ways with your different marketing efforts and type of email. For example, check out this great example of e-commerce welcome email flow to show relevant content to the right people.

e-commerce welcome email series

4. Cart abandonment email campaign with Mailmodo

Cart abandonment emails are sent to customers who added the product to the cart and haven't placed the order. These emails nudge them to complete the order.

💡 Pro-tip: With Mailmodo, you can send interactive cart abandonment emails where customers can purchase products directly from emails.

Abandoned cart email template

5. Promotional email campaign by Pulp&Press

Promotional emails are sent to your customers to inform them about your products, offers, announcements, etc. Craft your promotional emails with a better CTA and subject line, and ensure you add an unsubscribe link to obey privacy laws.

Promotional email example

6. Support feedback email campaign by Squarespace

These emails are sent to customers once they complete their chat with your support team. This helps ensure your customers get better support, and you can get feedback from them to improve further.

Feedback email from Squarespace

7. Product launch email campaign by Paddywax

Announce your new product launch and create a buzz around your product by sending product launch emails. Showcase the features of your product, pricing, and more inside the email and nudge your customers to take action.

Product launch email campaign example

8. Webinar invite email campaign by Mailmodo

Webinars are a great way to build brand identity, brand awareness and generate potential leads for your business. Send webinar invite emails to your email audience to get more attendees, and send follow-up emails after the event to nurture them.

Webinar invite email campaign

When is the best time to send an email campaign?

Many factors contribute when deciding the best time to send your campaign. These include - the content of your emails, your audience habits, their geographical locations, and days of the week.

Studies say that the best hours are:

  • around 6 am when people wake up, and they’re often checking their phones;

  • around 10 am when customers check emails at the beginning of their day;

  • around 2 pm when people take breaks;

  • around 8 pm to midnight, people are usually free and might read emails before bed.

4 email marketing tools to send your first campaign

1. Mailmodo

Mailmodo is a futuristic email marketing platform that lets you send interactive AMP emails. AMP is a framework created by Google to help create interactive web-like emails that provide better conversion rates than traditional static emails.

In addition, Mailmodo offers a complete email marketing suite, including an email automation feature, a contact manager, and a template builder.

Pricing: Offers 21 free trial and

Contacts Email Sending Credits Mailmodo Pricing
40,000 75,000 $99/mo
100,000 250,000 $249/mo
300,000 10,000,000 $599/mo

2. MailerLite

MailerLite offers a complete email marketing solution to build and grow your email audience base. You can create automation flows with their visual builder, and they offer templates that you can use to speed up your design process.

Pricing: MailerLite offers a free plan with limited features. Try their free plan if you have limited contacts, like 1000. And other pricing plans vary based on the number of contacts you have.

💡 Related guide: Compare Mailmodo and MailerLite

3. Sendinblue

Sendinblue is more geared towards automation and offers a wide range of templated flows to help you. Other cool features of Sendinblue are sending SMS campaigns, running Facebook ads, etc.

Pricing: Sendinblue offers a free plan with 300 emails per day limit, and their premium plan starts at $1510/per month for 10K emails.

4. HubSpot's AI Email Writer

HubSpot's AI Email Writer is a great tool to easily generate sales emails. With HubSpot's content assistant and AI email writing software, you can increase your productivity and save valuable time. No more staring at a blank email draft. Let AI automate your email copywriting. From crafting personalized sales outreach emails to executing impactful email blast campaigns, HubSpot's AI email generator has got you covered. Design and write your email marketing campaigns with customizable templates and engaging copy generated by AI. Then, track and analyze campaign data with HubSpot's integrated CRM database. Stand out from the crowd and nail your outreach with AI-generated sales emails that deliver results.


HubSpot’s AI Email Writer is available for free. HubSpot also offers premium marketing features with the Starter, Professional, and Enterprise editions of Marketing Hub.

Foolproof tips for creating a successful email marketing campaign

Here are some tips from our email marketing experts to create and send successful email campaigns.

  1. Have a clear goal for each campaign.

  2. Warm up your email domain.

  3. Set up a sunset policy.

  4. Always segment your email list.

  5. Implement authentication protocols.

Here are a few other tips from the experts:

"Understanding your audience is important. Once you know where they are in their customer journey, and what they are looking for, you can craft a better email marketing strategy. With personalisation and automation, you can time it better."

Mithun Jhawar, Associate Director of Marketing, SplashLearn

"Provide value with every email. We include sample marketing insights from our newsletter even in our subscription confirmation message. It'll increase brand affinity, open rates, conversion rates, and decrease unsubscribe rates."

Neal O'Grady, Co-Founder, Demand Curve

Create your first email campaign with Mailmodo

The thought of manually creating campaigns or managing contact lists alone can be alarming. Thus, using an email marketing platform like Mailmodo can be beneficial to make the most of your time.

Mailmodo provides tools to create email marketing campaigns, manage email lists, track email performance, and analyze your audience behavior and resources to be best at email marketing whether it's for enterprises, small businesses, online stores, or personal brands. You can learn about email marketing tips to follow, How to send automated emails, what different types of email businesses can send, and much more in our guides.

Get a sample AMP email in your inbox

Experience the power of interactivity right now

Here is how you can use Mailmodo:

  1. Sign up on the platform.

  2. Add your team to the platform.

  3. Upload your contacts via CSV file, API, or importing through apps like Zapier, Hubspot, etc.

  4. Pick a premade email template from the gallery.

  5. Add your sender domain and whitelist your email address to send AMP emails.

  6. You are all set to send your first email campaign and plan your next email.

Email marketing campaign related FAQs

Email marketing refers to the overall strategy of using email to promote a business, while an email campaign is a specific set of marketing emails sent out with a particular goal in mind.

The length of an email campaign depends on its goal and the nature of the business. Some campaigns may be short, while others can run for several weeks or months.

The cost of an email campaign varies depending on factors such as the size of the mailing list, the complexity of the campaign, and the tools used. It can range from a few dollars to thousands of dollars. However, you can explore the three-tier pricing of Mailmodo here.

The number of emails in a campaign depends on its goal and duration. A good approach is to send emails twice a month and then up it to weekly if you’ve got great content or ever-changing offers, or regular promotions.

The success of an email campaign can be measured by metrics such as open rates, click-through rates, conversion rates, and revenue generated. The specific metrics that indicate success may vary depending on the goal of the campaign.

To plan an email marketing campaign, start by defining your goals, target audience, and message. Then, create a schedule and outline your content and design. Don't forget to test your emails and track your results.

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