Email Blast Guide – How to Do It the Right Way With Best Practices

Nupur Mittal
ByNupur Mittal

5 mins read

When you hear the word blast, what comes to your mind?

An explosion or maybe a blow of sand storm?

Email blast resembles this picture as it means sending email to your entire email list simultaneously. Most of the time, marketers may send email campaigns to their entire list without any strategy.

Result? More bounces will hurt the domain's reputation.

But you can get the desired results by strategically planning email blasts. We will discuss that in this guide.

What is an email blast?

An email blast is simultaneously sending a single email to a large audience. Email blasts are also known as broadcast emails, mass emails, bulk emails, and e-blasts, as they cover a wider audience simultaneously.

Many email marketers used this approach to send email campaigns to subscribers, hoping to get better results through more inboxes. Unfortunately, this approach had many loopholes; one was that these emails weren't user-centric.

If you send irrelevant emails to your subscribers, what’s the use?

So, we will discuss best practices you must follow when sending email blasts to achieve your email marketing objectives and keep your subscribers happy and engaged.

Email blasts best practices

Email marketers may not have considered the major email best practices while sending out bulk emails, which are as follows:

• Email list segmentation

Every user is different in behavior, demography, preferences, and many other ways. That’s why segmenting your mailing list is vital to get your message to target subscribers.

• Sending personalized and targeted emails

Personalized emails are the secret weapon to get more engagement by sending more targeted emails. But, earlier, marketers may not have included it in their email marketing strategy.

• Making emails accessible to all

Email accessibility is an emerging trend in email marketing, and marketers are making their emails much more accessible for users with human disabilities or technical limitations like visual impairments, image rendering issues, etc. But, before such awareness, marketers might have sent out emails inaccessible to every user resulting in low results.

To know more about accessibility check out a11project.

• Responsive emails for different devices and screen sizes.

Without a thorough understanding of your email subscribers’ device usage, you might send emails that don’t render well across different devices. Unfortunately, that’s exactly what might happen when responsive email design is not prevalent in email marketing.

Check out Litmus's email client share to know about device usage by your subscribers.

But, with the awareness and adoption of these best practices, you can save time and resources and yield better results through effective email marketing blasts. But how do you do that? That’s what we will discuss next.

How to send an email blast effectively?

Here is a step-by-step breakdown of sending an email blast for enhanced performance:

1. Define your goals

The foremost thing to do is define what you want to achieve through sending bulk emails.

Do you want to increase signup by a certain number? Do you want to increase demo booking by 15%?

It can be anything, but it should be achievable, measurable, and practical. If you aren’t clear about your goals, sending an email blast will serve no purpose.

2. Choose a reliable email service provider (ESP)

Sending a strategic email blast can be a hassle, so choosing a reliable ESP

is wise. It can help you build and manage your email list, monitor your IP and domain reputation, analyze email performance, track users’ data, etc., and offer insights on where to improve.

There are many ESPs in the market that offer you various services. But, if you want higher conversions on your email blasts, you should check out the AMP email by Mailmodo.

3. Create and segment your email list

If you send an email blast to a purchased email list will mean one thing only - high bounce, low email deliverability, and a bad reputation. We recommend you build up a clean email list with users’ permission to avoid that.

You can read our guide on How to build an email list from scratch to know more.

After you have a clean mailing list, you should segment it. Email list segmentation is a great strategy to target a specific segment based on users’ demography, behaviors, geography, etc.

4. Create your emails

It’s time to delve into the most important task - creating and designing the email. Here are a few tips that we recommend:

  • Write a compelling, relevant, and engaging subject line. Do not try to lure users by writing clickbait subject lines like GRAB YOUR COPY NOW!!! It will only trigger the spam filters.

  • Make your emails accessible so that everyone can read and understand them.

  • Don’t forget to make your emails responsive for different devices, OS, and browsers.

  • Add alt text if you add images or GIFs in the images.

  • Must include a clear and compelling call to action.

You can also read our guide on email design best practices to create valuable and relevant mass email campaigns to generate higher conversions.

Way forward

Email blasts may have a bad reputation, but you have the solution to make them more effective.

But your work doesn’t stop after you press the send button.

How would you ensure that all the time, effort, and resources you put into creating a strategic email blast have generated results?

Yes, with email analytics.

You must track and track the email marketing metrics and use that data to develop helpful insights. You can then use these insights to analyze your progress and improve future email blasts.

Frequently asked questions

The best time to send an email blast can vary based on factors such as your target audience, industry, and the purpose of your email. However, the ideal time to send an email is between 9AM to 12PM.

There is no particular number for how many email blasts you can do. It totally depends on the target audience and their preferences. Regularly review your email performance metrics and adjust your strategy accordingly to maintain a healthy balance between communication and respecting your audience's inbox.

Newsletters are ongoing, relationship-building communications with a regular schedule, providing a mix of content. Email blasts, on the other hand, are one-time, focused communications sent to a larger audience for immediate impact, often related to promotions or time-sensitive announcements.

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