Whether you're a seasoned marketer or a newcomer in the field of email marketing, choosing the best email marketing software for your business from the plethora of options available can be overwhelming. From automating tedious tasks to providing insightful analytics, these tools are designed to elevate your marketing efforts and drive significant results.
In this guide, we'll explore the 9 best email marketing softwares that can help you streamline your campaigns, engage your audience effectively, and achieve measurable results in your email marketing efforts.
Disclaimer: The information below is accurate as of 23 November 2023.
Table of Contents
What to look for in the best email marketing software?
You must know what features to look for in an email marketing software to choose the one that aligns with your goals and requirements. Here are the key features to consider when choosing one for your business:
Ease of use: Check for a user-friendly interface that suits both beginners and experts for streamlined email campaign management.
Automation and workflow tools: Look for advanced automation capabilities. You can also consider tools that allow you to set up customer journeys.
Analytics and reporting: Choose a tool with comprehensive analytics for continuous improvement of your email campaigns.
Customer support: Prioritize responsive and knowledgeable customer support for efficient problem-solving.
Pricing: Understand the pricing structure to ensure it aligns with your budget and business needs.
Security: Confirm robust security measures to safeguard your subscribers' data privacy.
9 Best email marketing softwares to choose from
To narrow down your search, here are some best email marketing solutions worth considering:
Best for: Mailmodo is the best solution if you are looking to get higher conversions and ROI with interactive emails. The platform uses AMP email by Google, offering a website-like experience within your emails.
You can add elements like calendars, carts, and widgets. With the multi-step form feature you can collect response from your subscribers within the email.
It provides click maps to help you understand your audience engagement.
It offers time-based drip series automation to send your email at the right time.
It also has an email list segmentation feature and visual journey builder.
It has extensive integrations with popular marketing stacks.
Mailmodo offers a 14-day free trial with all the necessary email marketing features. You can also opt for the following paid packages.
|Up to 1 team member and 1 custom domain
|Up to 3 team members and 2 custom domains
|Up to 5 team members and 4 custom domains
Check out Mailmodo's detailed pricing.
It is extremely easy to use and has no learning curve.
It offers top-notch customer support to assist you with any bump on the road.
It has over 300+ free HTML & AMP interactive email templates to simplify your email creation.
Best for: If you are struggling to convert marketing-qualified leads to sales-qualified leads, Mailchimp is a good email marketing platform for you. It offers multiple features focused on moving a lead across the pipeline quickly. This email solution offers automated marketing campaigns, advanced segmentation, and real-time performance tracking.
It can help you send product-specific emails to customers according to their search history.
It offers a centralized dashboard to keep all your marketing data in one place
It analyzes hundreds of millions of data points and gives you suggestions for crafting better-performing emails.
Mailchimp offers you a free version. The paid subscriptions include:
|Up to 5000 monthly emails
|Up to 6,000 monthly emails
|Up to 150,000 monthly emails
- Its free plan includes up to 500 contacts and a sending limit of 1000 emails a month.
- AMP approval takes longer than the alternatives.
Best for: HubSpot's email marketing features are especially suitable for rapidly scaling companies. As the packages are quite extensive and come with many additional features, it is one of the most popular choices among businesses focusing on expanding their horizon.
It offers a central hub for all customer data and your current and previous campaign details.
It comes with a repository of goal-based email templates which are customizable.
It has a drag-and-drop editor to create emails from scratch.
It comes with HubSpot’s A/B testing, analytics and reporting features.
Hubspot has two types of plans. One is for individuals and small teams. The other one is for businesses and enterprises.
Here is HubSpot's subscription for individuals & small teams:
|Limited features & tools
|Up to 1000 contacts
|Up to 2000 contacts
Here are HubSpot’s subscription plans for businesses & enterprises:
|Limited to 2000 marketing contacts with $225/month additional per 5,000 from then on
|Limited to 10,000 marketing contacts with $100/month additional per 10,000 from then on
- It offers 24/7 customer support.
- It is quite expensive and may not be the best option for start-ups and small businesses.
Best for: Brevo is specially designed to cater to the email marketing needs of small businesses. It provides intuitive and budget-friendly solutions for those just starting out or operating on a smaller scale.
It has a drag-and-drop editor that makes email design effortless.
It also has free templates to save time and effort.
It provides autoresponders, trigger emails and drip campaigns.
It has a high deliverability rate.
It has plans based on email volume, not on the number of contacts. Hence, it is more cost-effective.
It comes with a free plan of 300 email sends per day.
- Its email marketing features are limited compared to the alternatives.
Brevo has a free plan with basic email marketing features. The paid subscriptions include:
|Only provides email support
|Only provides basic phone support
|Offers personalized support
Best for: ActiveCampaign is ideal for businesses looking to streamline their email marketing with customer relationship management, especially those seeking to blend sophisticated email strategies with detailed customer insights.
It offers advanced automation workflows that integrate email marketing with CRM.
It provides detailed contact segmentation for targeted campaigns.
It comes with powerful analytics to track campaign performance and generate comprehensive reports in an instant.
It integrates seamlessly with a wide range of third-party applications.
It offers high email deliverability.
- It can be costly for small businesses or early-stage startups.
Here are the subscription plans for ActiveCampaign:
|Up to 1 user and 10x send limit
|Up to 5 users and 10x send limit
|Up to 5 users and 12x send limit
|Up to 10 users and 15x send limit
Best for: Omnisend stands out as a comprehensive email marketing solution specifically designed for e-commerce businesses. With a suite of tools tailored to the unique needs of online stores, this platform offers automated marketing campaigns.
Omnisend's focus on e-commerce ensures that businesses can effectively engage with customers at every step of their shopping journey, enhancing the overall shopping experience and driving sales.
It comes with an email builder that has hundreds of templates that you can personalize as you want.
It has powerful segmentation filters. So you can create targeted campaigns as per your customer data and improve conversions
- It comes with a forever free plan which lets you send up to 500 emails per month.
- Its users reported a lack of communication surrounding any product updates.
Pricing: Omnisend comes with a free plan. Here are the paid plans:
|Up to 2500 contacts
|Up to 5000 contacts
Best for: ConvertKit is a user-friendly email marketing platform especially suitable for bloggers, content creators, and small businesses. It’s a simple and easy-to-use platform where you can create engaging and personalized email content.
It offers visual automation builders to create workflows based on subscriber behavior.
It provides single or multiple entry point automation features
It prompts your audience to go through the pre-built customer journeys you created.
It gives you a clutter-free writing experience, making email creation feel like a breeze.
It lets you send 500 emails per month to 200 contacts, perfect for small businesses.
- ConvertKit sends subscription confirmation emails to the recipients, which may impact your campaign’s effectiveness.
ConvertKit offers a free package for new creators to build their email lists which you can use until you hit a thousand subscribers. The paid subscriptions include:
|Upto 500 contacts
|Upto 2,500 contacts
8. Salesforce Pardot
Best for: If you already use the Salesforce CRM, using Pardot as your email marketing software will be best. Pardot by Salesforce helps you align your sales and marketing efforts through email marketing automation.
It offers a scoring and grading feature to qualify every lead based on their activities and interactions.
It comes with four tabs that categorize the type of metric you're looking for.
- It offers special discounts for nonprofit organizations.
It lacks advanced features like a journey builder.
It sometimes lags in reporting.
All the plans by Pardot have basic email marketing features. Here are the pricing plans for Pardot subscriptions:
|Up to 10,000 contacts & automation
|Up to 10,000 contacts, automation & analytics
|Up to 10,000 contacts with advanced analytics
|Up to 75,000 contacts with advanced predictive analytics
Best for: If you are a small business with a relatively small marketing budget, GetResponse is a good option for you. It will help you generate highly personalized email content with smart AI-powered features.
Small businesses also need the right performance insights to grow their venture. GetResponse’s marketing analytics will help you here by tracking your email campaign performance.
It has push notifications, and live chats, making CTAs more impactful and boosting chances of conversion.
It offers a data-driven segmented list.
- Its packages are affordable and diverse. Start-ups and small businesses can choose one according to their budget and needs.
- It has limited integrations with conventional tools.
Pricing: GetResponse offers a free trial for you to test out its services. Its paid plans include:
|Limited to only email marketing
|Limited to marketing automation
|Limited to only quick transactional emails
|Offers dedicated priority support and infrastructure with all features from the other plans
There are a number of email marketing software available online, so choosing the right one can be a confusing task. We suggest you focus on the unique features that the software offers, in addition to ease of use, interactive emails, email templates, email deliverability, and price to determine the right email marketing software for your business needs.
If you are still confused, you can consider trying out Mailmodo. It is a comprehensive email marketing tool that comes with interactive email capabilities, 300+ free email templates, an email template editor, advanced analytics and visual journey builders. It also provides an AI subject line generator for you to create engaging subject lines for your emails without breaking a sweat.