Conducting Surveys With Interactive AMP Emails

ByAquibur Rahman


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AMP technology has brought in a new era of email marketing where you can create a comprehensive survey experience inside an inbox. From collecting feedback to completing multi-step surveys in the emails, AMP emails provide a higher survey response rate. Let's explore how you could conduct surveys with AMP emails.

Table of contents

Conducting surveys with emails

One of the easiest ways to conduct surveys is online through emails. This way, your survey reaches your customers' inbox directly and would only need a few minutes of their time to complete it. Yet, the response rates vary.

What could be the reason behind a customers' dwindling interest in online surveys? Exactly why do email surveys fail? Is there a way to ensure that your online surveys get reasonable response rates? In this guide, let's unpack this and more! But, first, let's explore what might be holding the recipients back from responding to your online surveys to start this analysis.

Disadvantages of conducting surveys through traditional email

The traditional HTML emails enable marketers and surveyors to send links to survey forms. A respondent has to navigate through the email, click on the CTA with the survey link, wait for the website to load, sign up or log in with the survey host, and finally fill out the form. Some of the disadvantages of this arduous process are obvious. The most important disadvantages for this process are as follows:

1. Lengthy process

To embed a form or a survey poll in your traditional email, you will need third-party software like Google Forms and SurveyMonkey to create a survey and then share the survey link on the email. And this process takes more time and doubles the efforts as the user has to open another tab to access the survey.

2. Low response rate

Users don't engage with a long, arduous process. So, you need to take the user experience a notch up to improve response rates.

3. Boring UI

A traditional email doesn't contain dynamic elements. As a result, your survey emails end up being plain and non-interactive. With traditional email, you have limited creativity options, resulting in an uninspiring, dull UI, and it fails to connect with the users. Moreover, you spend time on two different UIs - once on the form and then email.

4. Extra steps and redirects

As mentioned earlier, embedding a survey form in a traditional email would need you to sign up with third-party software. What's even more interesting is that some of this software may need extra sign-up from the user. Too many steps may discourage users from taking the survey at all!

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How do interactive AMP emails improve the survey experience?

AMP for email has revolutionized the email experience for both the receivers and email marketers.

  • It allows interactivity to slide in an email inbox, making email communication engaging, interesting and impactful.
  • AMP for emails also enables email marketers to integrate surveys into the email content and reduce dependency on third-party software and technology.
  • AMP technology helps you create better surveys if you're a marketer. For example, instead of creating a survey on a different platform, you would only need a few more coding steps to integrate into the email.
  • It also helps improve your response rate and makes it easier to track it.
  • Also, the respondents would have a better experience with surveys powered by AMP emails. They can take part in an engaging survey right from their inbox without switching to another tab or getting into lengthy sign-ups.

Benefits of conducting surveys with Mailmodo

Mailmodo is a comprehensive email marketing software that can revamp your email marketing campaigns with AMP power without the hassle of coding. If you're thinking about ways in which Mailmodo can help you create a better survey and perform other functions, here's a small list of its features

Create surveys and AMP-backed emails without coding

With various pre-designed templates, all you need to do is set up your account and start creating your first email with a simple drag-and-drop feature.

Get unprecedented survey response rates

Mailmodo brings surveys closer to your audiences to enable them to respond easily without any redirections. This interactivity has shown to be a game-changer. Our clients have recorded around 3X survey response rates with AMP emails than traditional emails.

Send bulk and triggered emails

Mailmodo supports email automation and segmentation without limiting the number of emails sent. Thus, you can send out bulk surveys and derive actionable insights from the response.

Integrate with your apps

If you're already working with marketing apps, you need not worry about adopting a different software. Mailmodo can easily integrate with your existing app and help you enjoy AMP emails without any fuss.

Mailmodo ensures adherence to email marketing survey best practices and helps you take your marketing game a notch higher.

The future of surveys is interactive

Digital surveys can help you understand your audience better. AMP for email can help you engage better with the users, thereby garnering a better response and impactful data for your decisions. Only AMP for email can help you stand out and grab your customer's mind in this age of short attention spans and catchy content with its interactiveness. So, join the bandwagon of highly-interactive communication and engaging digital surveys with Mailmodo.

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What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.


Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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