AMP is a great idea for organizations who are anticipating producing a more noteworthy ROI and driving business development.
Here are some ways by which you can fuse AMP with your email marketing strategy.
a) Numerous applications across industries and niches
Ecommerce advertisers can utilize AMP to offer a total checkout alternative inside the email itself. Viewers or clients can legitimately make the buy from this email with a choice to choose the variety like colors/sizes/amounts and finishing the checkout procedure (aside from the installment handling) without arriving on a website page. Incorporating AMP in cart abandonment emails will work likewise.
2. Travel & Food Industry
AMP email can be helpful for the touring industry email advertisers by letting the customer check the accessibility of the tickets and book them from the email itself. This idea can similarly be used for booking a film ticket or booking a table at a café.
3. Survey Emails
AMP would make survey emails increasingly successful by permitting the browsers to react directly in the email. With AMP, the prospective client would not need to go to the landing page to give their criticism. The smooth experience will improve the reaction rate for any survey.
For the Finance industry, AMP email can be helpful on the off chance that we give them a structure inside an email to compute the advance subtleties by simply topping off the loan amount and loan duration. It can similarly empower a few other money-related counts in the email itself.
5. Goods and freight
Advertisers in merchandise and cargo industry can send AMP emails with the goal that their subscribers can without much of a stretch track their parcel. It takes the client experience to an unheard-of level.
6. Event Invitations
Advertisers can send event invites with AMP so the beneficiaries can RSVP legitimately through the email. This will create better commitment with the emails and get you more participants. You can utilize a similar technique to yield more enlistments for your online class.
b) Fill a form/ take a survey
Brands can send an email that permits the client to fill an integrated form or take a survey from the email. This will impressively expand the response rate of the emails.
c) Developing a Mini App or Website within the Email
Organizations will have the option to send an email that recreates a scaled-down app with the assistance of AMP. For instance, dating apps (like Tinder) can maybe let the clients swipe left or right from the email itself. It would make things such a great amount of simpler for the client.
d) Better Engagement from Subscribers
Email Uplers has watched a huge increment in the time spent on the emails at whatever point we incorporated any dynamic component. With the assistance of AMP, it would be workable for Gmail supporters to experience interactivity in emails that were impractical before.
e) Making the emails Interactive and Responsive
With the assistance of AMP, advertisers can make interactive and responsive emails that permit the clients to browse through image carousels or catalogs, RSVP to an event, answer to Google Docs remarks, and round out a structure directly in their inbox. It improves the subscriber commitment by expanding the time spent on your emails.
f) Here's how some brands in the Industry are implementing AMP in their Emails
Booking.com makes it a breeze to avail the promos and book the lodging from the email itself. It spares the endorser's time and brings more conversions for the business.
By utilizing AMP, Pinterest lets the client save the pin and view the extended image in the email. Right now, the viewer will never again need to open the app or utilize the program to get to Pinterest.
The Case Against AMP For Email
All that you've heard so far stands generally for utilizing AMP.
Yet, that doesn't mean AMP comes without its potential disadvantages. The amp email format may represent a potential issue for sites when all is said in done.
As addressed already, amp mail isn't equivalent to HTML. It is a totally different language that must be educated. This by itself can gobble up significant time. Designers will be required to get familiar with a completely new arrangement of aptitudes just to make an email.
Some contend that AMP thins the line between emails and websites: "something like email is designed and overwhelmingly used to talk, while websites and applications are overwhelmingly designed and used to communicate with things... It's, on a very basic level, useful to have a line here."
Since emails are designed to be static and copy conventional mail, including AMP and website capabilities may detract from what email in a general sense is and consistently has been, eventually changing it for the worse.