Components of AMP Emails

Components of AMP Email

AMP for email has emerged as a tool to raise the bar of user-experience by bringing fun and interactive elements into play. With AMP, you can provide your email subscribers with a dynamic experience inside their mailboxes.

The inclusion of such elements becomes possible due to the support of specific AMP-enabled components. In this article, we will introduce you to the AMP components that support AMP for Email. Let's look at the components of AMP for email.

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What are the components of AMP for email?

The AMP email format provides a category of AMP HTML components that allows you to add advanced app-like functionality within an email. This allows the recipients to interact dynamically with the content of the email.

Media components of AMP for email

Media components of AMP contain attributes that allow you to add images and gifs to AMP emails.


This tag replaces the tag of basic HTML. However, you also need to add "width" and "height" in the map tag. This helps in calculating the layout as per every email. Your code will look like this

<amp-img src="img.jpg" width="350" height="200">

Moving on, you can also make your images responsive by adding a simple attribute called "responsive." This attribute controls the layout. Your code will look like this -

<layout="responsive" alt="My Image"\>

Also, you can use an attribute called the srcset attribute, which helps in specifying images to different viewports and pixel densities. This attribute behaves the same way as it does with non-AMP images.


This attribute helps in embedding gif to your amp emails. However, it lets the AMP runtime lessen the CPU usage while the animation is not on-screen.

There is also a possibility of adding playback functionalities in the future.

Dynamic components of AMP for email

Dynamic components of AMP contain attributes that help add dynamic elements and interactivity to your email.


With this attribute, you can use the forms and the input fields in an AMP document. The amp-form helps form submission of HTTP and XHR(XMLHTTPRequest). You can also render success and error responses with submit-success and submit-error attributes.


With this, you can control the list of options and help the users in choosing an option. Also, the contents can go beyond the text. For example, you can include it as a list in your AMP emails.


Amp-bind adds the elements of interactivity with the help of data binding and JS-like expression.


Amp-state is null at the beginning and helps in adding interactivity beyond the pre-built amp components.


This helps in fetching dynamic elements from the endpoint of CORS JSON. The endpoint contains data, and it sends a response back to a specified template.

Layout components of AMP for email

The layout components of AMP contain attributes that allow you to enhance the layout of your AMP email.


An accordion helps the viewers in having a glance at the content's outline. After this, they can directly jump to a section of their choice. The outline of the content is expandable and collapsible. This tag contains many sections. Each has two direct children. The first child is the section heading, and the second child is the expandable/collapsible content. You can click and tap to expand or collapse a section.


The amp-carousel helps in displaying the images in a very appealing manner. The images can be of different sizes, and thus, you need to mention the height attribute in advance. Every amp-carousel component's immediate children are an item in the carousel. Every node also has an arbitrary HTML child. The carousel contains items and navigational arrows.


This attribute helps in adjusting the fit and the size of a text within a particular area. When content is present in an amp-fit-text element, it finds a particular font size to fit in a specified space.


This attribute helps in maintaining the aspect-ratio and makes the layout more responsive. This is quite similar to the existing AMP component but supports every HTML markup as children.


This component helps in displaying meta content like navigation links, menu, buttons, etc. The sidebar reveals the outline while the main content remains hidden.


Implementing AMP emails in your email marketing strategy is suitable for your business as it results in improved customer experience and boosts sales. To build an efficient AMP email, you can use AMP email components or an email marketing software like Mailmodo, which lets you add interactive elements like images, forms, carousels, etc., without any coding. What are you waiting for? Build your first interactive AMP emails with Mailmodo!

Bring life to your emails

Convert your emails into experiences
with interactive AMP elements