When Gmail dispatched dynamic AMP emails, an improvement that brings interactivity and engagement effortlessly to emails, it was done to elevate user experience. AMP emails have a considerable scope that can be leveraged to the advantage of e-commerce vendors. In this blog, we discuss how eCommerce can benefit from the implementation of AMP emails in its marketing and sales campaigns.
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AMP emails for e-commerce
"Beginning today, we're making emails increasingly valuable and interactive in Gmail. Your emails can keep up to date so you're continually observing the freshest data, similar to the most recent remark strings and suggested employments. With dynamic email, you can without much of a stretch make a move straightforwardly from inside the message itself, as RSVP to an occasion, round out a poll, peruse a list or react to a remark," expressed Aakash Sahney, a product manager at Gmail.
This is enormous news for e-commerce brands. In an industry where each click matters, having the option to interact with stores and products all in an email is a distinct advantage. Let us dive deeper into all the possibilities for the e-commerce industry to utilize interactive AMP emails to their advantage.
Bring carts directly into an email
In the model given by Ecwid, brands can make standard promotions with personalized products, and users are then ready to interact with the substance in the email itself. With engaging AMP emails, you can not only improve the recovery rate of abandoned carts but also maintain customer satisfaction by sending emails based on user behavior.
Continuous order status updates
Text updates, application updates, and individual email updates are for the most part regular alternatives for how clients keep up to date on the status of an order or when the price or quantity of order changes. AMP emails can change this by dynamically changing the information in an email with the most recent status continuously.
Now and again, getting product reviews can resemble pulling out teeth. Either clients are excited with a product or they had an issue with it, with little in the middle. By permitting clients to audit or interact with reviews straight away in an email, it makes the task simpler and more efficient. NPS and CSAT surveys can be conducted with a flurry of responses submitted ASAP.
Related guide: 4 Effective Ways to Improve Your NPS Survey Response Rate
5 vital advantages of AMP Email for e-commerce
After the release of the AMP email, there was a warm conversation about what this would mean for an. Presently, when an organization executes AMP, a variety of advantages can be reaped. The major advantages of AMP Email for e-commerce are listed below.
1. Send dynamically updated information
AMP technology can assist emails with staying up-to-date, so there is no demand to send new messages from time to time. It additionally backs off various emails in the beneficiary's inbox so they won't have a colossal excess of new messages.
2. Surf the Internet inside the email
How often do your clients click on something in an email that diverts them to another site? AMP email empowers the beneficiary to avoid a requirement for skipping from page to page, just as empowering them to finish all activities and errands without leaving the inbox.
3. Run efficient marketing campaigns
AMP for email furnishes you with a chance to make and send interactive emails that let your clients browse through picture assets, and answer Google Docs remarks, give answers to surveys, plan an appointment and substantially more inside the email. This usefulness improves supporter engagement by expanding the time spent on your emails. Read how BluSmart achieved 35% submissions on their quiz, which was 3.5 times the expected submission rate, with AMP emails.
4. Continue the checkout process
Internet business email advertisers can exploit AMP to purchase the products or administrations directly inside the email. Clients can browse through the pictures, pick various variations like colour/size/amount, and so on and add the ideal things to the shopping basket without changing to an online store. Besides, you can take this equivalent practice and execute it for abandoned cart emails too.
5. Benefit from the secure technology for AMP emails
AMP for email confines the utilization of information from outsider administrations to make AMP emails secure. It additionally helps internet business clients feel progressively ensured and sheltered as promotion parts are not permitted in AMP email usefulness.
Interactive email content helps to increase conversions
AMP for email accomplishes more than essentially accelerating the page. With AMP, your crowd can interact with an email more than ever. Leave a remark, browse a product page, respond to a survey, look over a photograph exhibition, enter an email address- the email turns into a website-like page, total with all the usefulness you'd anticipate. Open new tabs? Nah. Sidetracks to a site? Who needs 'em? AMP for email spares your crowd clicks and time, decreasing erosion and offering another consistent web-based business experience directly in their inboxes.
What's more, dynamic content isn't only a play area for your clients. It really changes over. As per one investigation of 244 advertisers from big business level organizations of $10 million to $1 billion+ in yearly income, dynamic content produced twice the same number of changes as conventional email content.
E-commerce brands are already testing AMP Emails
Here at Mailmodo, we're following some great people's example, sharing the AMP email mix with brands like Booking.com, Despegar, Doodle, Freshworks, Nexxt, OYO Rooms, Pinterest, and redBus to test the viability of dynamic email substance to stay up with the latest and improve encounters by making emails progressively noteworthy and important. For instance, Pinterest is utilizing AMP to make it simpler for users to find new thoughts and save them to sheets.
Programming engineer Fangzheng Tian remarked on the update on the organization's blog, Pinterest Engineering:
Regularly, when a Pinner gets an email from us, they should click a Pin in the email and afterward are coordinated to the Pinterest.com or mobile application, possibly sign in, and save to a board. The more drawn out the procedure, the almost certain the client won't make a move. With AMP for Gmail, we saw tremendous chances to improve engagement directly from the email.
AMP email is a versatile toolthat can transform your digital marketing strategies by providing customers a hassle-free interaction with the products and stores and helping boost sales and email ROI.
We at Mailmodo, have developed an entire interactive AMP email marketing ecosystem for e-commerce companies. Feel free to reach out to the team to learn how you can leverage it for your e-commerce business.