E-mail marketing has one of the highest ROI amongst all marketing channels. However, the secret of converting leads through emails lies in engaging content and user experience. AMP helps in bringing a dynamic element to an otherwise static mail. This can take the email marketing game to a highly interactive level altogether. In this blog, we discuss the benefits of AMP emails and how you can use these to help your business grow.
Business communication forms the crux of a successful professional network. In the era of digitization, this communication has become more competitive and sales-driven. At present, there are many methods for online business communication like social media, text messages, and video ads.
Despite their presence, e-mails rule the market. The introduction of AMP for emails in March 2019 has only strengthened its position. It has brought new avenues for marketers to experiment with.
So what's AMP Email?
Enable users to fill and submit a form in an email.
Allow users to respond to an event's invitation and RSVP.
Help users participate in online surveys within an email.
This technology creates multiple opportunities for email marketers. Let us discuss how beneficial it is for business and marketing.
Email marketing may be successful but it can get repetitive. As and when there is a new update, you need to run a fresh campaign to convey it. AMP enables the mail to get automatically updated with new information. It has a functionality that allows mail to get updated in real-time. It means that the mail content gets populated with live updates of the time when the subscriber opens the mail.
This is especially useful for e-commerce. You can send a weekly newsletter that can get updated with new styles. This simple feature can simplify and optimize e-mail marketing campaigns in the following ways -
Lesser number of unread messages in the recipient's folder
Crisp and target-oriented approach for email marketing
Option to give your users a breathing space between emailers.
Before the introduction of AMP for emails, an email was restricted to static content. You could play around with the pictures, fonts, and placement of text. But, providing an interactive experience was not possible.
Some organizations have already imbibed AMP in their campaigns to introduce innovative features. Pinterest allows its users to add pins to their boards from within the mail. They do not have to open a new tab and start exploring Pinterest separately. They can experience the web page right from their inbox.
As we have been discussing before, AMP for email has widened digital marketing horizons. Email marketing will no longer contain itself with designing static newsletters and driving traffic to a separate webpage. But now newsletters can be more engaging with the help of AMP emails.
A marketer has the option of including live surveys, send an event calendar, or enable the browsing of products in an email. An email is no longer an electronic form of a letter or a pamphlet. It contains the virtual elements that bring interaction inside an inbox. A subscriber will spend more time exploring an interactive email than a static one. An email marketer can convert leads by including check-out options, flight details, and even event schedules for the entire day.
The core objective of any email marketing campaign is to find leads and make sales. Email marketing helps in keeping old customers connected and enticing potential customers. AMP for email can enhance this process immensely, especially for e-commerce businesses.
Instead of sending pictures of a new collection, you could include a check-out option in the email. The subscriber doesn't have to explore and complete the order in a new tab. They have the option of buying it right through their inbox; this quick functionality can compel customers to hit the "buy now" button.
The success of a sales strategy depends upon how quickly one can convert a lead. The longer a potential customer contemplates, the lesser are the chances of conversion. With AMP for email, you can reduce this time by providing a quick and hassle-free transactional process.
AMP for email restricts the utilization of data from 3rd party providers. This makes them more secure from any kind of cyber threats. They also do not allow any ad which makes them even more secure and enables break-free viewing of your content.
AMP for email has paved way for functionalities that were earlier restricted to a web page. It elevates the use and scope of emails. There are many sectors where AMP for email can be utilized like travel, hospitality, retail, and even finance.
Oyo rooms use this technology to include the option of browsing through accommodation and flight alternatives within the email. Similarly, Doodle has already started using the scheduling option wherein the email recipients can select the day and respond to an invitation within an email.
This is the age of automation and dynamic elements. It was high time that emails were upgraded to become more nuanced. AMP for email is a big step towards bringing innovation to traditional emails and we are excited to experiment with the same. You can try the superpowers of AMP email for yourselves by signing up at Mailmodo.