11 AI Copywriting Tools to Save You 100+ Hours of Work

author image

Written by:Falak Preet Kaur


Facebook logo
Linkedin logo
Twitter logo
Whatsapp logo
Pinterest logo
mail logo
copy link

AI tools for copywriting can be the absolute best investment for your business as they are cost-effective and time saving. We have tons of AI copywriting tools available in the market and since all of them claim to be the best, we have tried, tested, reviewed and curated a list of the actual best.

Table of contents

Why choose AI copywriting tools over a human copywriter

Copywriting with AI comes with its own pros and cons. On one hand, It not only helps you save a lot of time but can also cut costs. On the other hand, it lacks the emotional intelligence that only humans can provide. However, AI copywriting tools are great if you have writer’s block or you want to create templatized content.

11 AI copywriting tools to speed up content creation

Here are some AI copywriting tools with their best features, use cases, pricing and our personal reviews:


Copy ai is one of the most popular, easy to use copy-generating tools that can help you write copy real quick. It can generate copy for Instagram captions, nurturing email subject lines, cold outreach pitches or it can even suggest you different copies if you are in your creative block, CopyAI’s got you covered.

Best features:

  • Can create: digital ad copy, social media content, website copy, eCommerce copy, blog content, and sales copy

  • The pro version generates content in multiple languages

  • Focus on your target audience

  • Product descriptions

  • Long-form document editor

  • You can also create workspaces or access the workflows templates to generate content at scale.

  • You can also use in-built tools that help you generate content ideas and short copies.

I generated a social media testimonial copy with Copy AI and this is how it looks:

image 440.png


Free trial: ✅

The free plan comes with only a 2,000 word limit and the features are limited too. The monthly plan is for $49/month. However, you can get it for $36 if you choose to pay yearly. Check the full pricing plan here.

Final verdict:

  1. Ease of use: The tool is great for beginners, people who are not familiar with AI tools as it is very easy to understand.

  2. Best for: The tool is great for people who want to generate short-form copy for social media, pitches and descriptions etc. or for copy ideas.

  3. UI: The UI is very intuitive and gives you hints on the usage which is very convenient.

2. Article Forage

Article Forge is a great tool for generating high-quality SEO-friendly articles. It will create a high-quality first draft for you to use and fact-check. It might even be good enough to publish immediately.

Best features:

  • Adds relevant images, videos, and links to ensure your content is ready to publish and exciting.

  • You can automate the SEO content to wordpress, schedule and post.

  • This tool can help you write in 7 multiple languages, so you can reach people with your content.

  • Research in real-time, which means you can create relevant and accurate articles about current events.

image 441.png

What I did not like about this is that it kept asking me for credit card information without letting me have a demo which was quite annoying. Also, the login process is a bit of a hassle as there is no google integration inside this software.


Free trial: ✅ 5-day free-trial

Article Forage comes with a monthly plan for $27. However, you can get it for $13 per month if you choose to pay yearly. Here is the full pricing plan for Article Forge

Final verdict:

  • Ease of use: Although the sign up process was a bit of a work, the tool is pretty easy to use. The tool comes with a post scheduler and wordpress integration which is convenient for writers.

  • Best for: This tool is great for writers who want to generate bulk articles quickly as it is specifically designed for articles and SEO content. It helps you write full-fledged articles for your blog posts.

  • UI: The interface is quite good. It could be improved in terms of functionality and features.

💡Related Guide: 12 Best No-Code Email Builder Tools for Successful Email Campaign

3. Copymatic

Copymatic offers various templates depending on what you want to write. If you’re using it to write a blog post, you just need to fill in some info and it generates title options, intro paragraph options, topic and keyword, outlines. It can write content from social media, to SEO and website, to blog content, and Ecommerce copy.

Best features:

  • With this tool, you can adjust the creativity level or the tone of voice to get the perfect copy for your business.

  • There are more than 50 tools available for your copy needs.

  • Copymatic can also polish your content as it checks and rewrites your content automatically.

  • The tool understands your sentences and rewrites it in a completely unique and smart way.

  • The new update also offers text-to-speech, tweet generator and twitter threads generator

I tried generating FAQs with Copymatic and it gave me so many options to pick. Voila!🤩

image 442.png


The free plan is limited to 2,000 words. You can always refill your word requirement as Copymatic lets you pay as per the content requirement. Check the pricing here.

Final verdict:

  • Ease of use: Copymatic is quite easy to use. You can easily access all the features on one page and have an app-like experience on search engine.

  • Best for: This is a great tool for all and absolutely useful for your short-form copy needs.

  • UI: The interface is smooth and easy to work with.

4. Simplified

Simplified is an all-in-one tool for your content creation needs. It helps you write a variety of content and comes with templates for platforms from social media, to emails, to websites and much more. It generates blogs and other copies in 2 minutes. Apart from writing, you can also experiment with video and picture editing and social media publishing.

Best features:

  • It comes with a large number of templates that help you write short and long form content quickly and creatively.

  • It can instantly write AI copy for over 50 types of content, including Facebook ads, blog intros, product descriptions, and more.

  • It can help you rewrite, edit, improve, or write new copy from scratch so you never have a writer’s block.

image 434.png


Simplified comes with a free forever plan. However, the features in the free plan are limited. You can upgrade to small, business or growth plan to access all the features. The business plan is for $50 per month and you can get it for $40 if you choose to pay yearly. Check out the full pricing plan here.

Final verdict:

  • Ease of use: Simplified, like its name, is very easy to use. All the features are at one place, so its easy for you to create content and publish as well.

  • Best for: Simplified is best suited for content creators, freelancers and businesses wanting to scale up their content.

  • UI: This tool has an amazing interface, a bit similar to notion which makes it an ideal writing platform for creating and organizing content.

💡Related Guide: AI in Marketing: 10 Real-Life Examples and Use Cases

5. Longshot AI

LongShot AI specializes in creating legit, accurate, and SEO-friendly long-form content. It also provides some of the most comprehensive features, which offer lots of use-cases like blogs, headlines, rephrasing content, generating content ideas etc. You can use these features to generate high-quality content for your audience

Best features:

  • Comes with integration of tools like Wordpress, Semrush, Hubspot, Medium etc.

  • Generates factually accurate AI content.

  • Provides customized AI templates for specific needs

  • Generates short-form copy for your blogs like meta description, bullet points, summaries, headlines etc.

  • It can also help you generate textual information with just a few keywords.

Longshot has some great tools for short copy. You can select any tool from the dropdown (FactGPT in the picture) and tweak it if you want in the editor.

image 435.png


Free Trial: ✅ 5-day free-trial

The free trial gives only 100 credits. The pro version is available for $29 per month, You can get it for $19 if you choose to pay yearly. There are also team and agency plans available as per your requirement. Check the full pricing plan here.

Final verdict:

  • Ease of use: The tool is quite convenient. The templates, workflows, dashboard and integrations, all are at one place which makes it easy to work with.

  • Best for: Longshot is best for all types of businesses and freelancers to generate high-quality, short form and long-form content.

  • UI: The interface is pretty good, beautiful and all the features are easily accessible.

6. Jasper AI

Jasper AI is also one of the most popular AI copywriting tools Jasper is a tool which uses GPT-3 to write content, including social media posts, ad copy, blog posts, emails etc. The best thing about this tool is that it lets you write copy without losing your brand voice, which is also its USP.

Best features:

  • Jasper learns from your brand to help you stay consistent so you can create high-quality branded content..

  • It also helps you collaborate with your team

  • It can turn a single piece of content into a full-scale campaign in minutes

  • It also supports voice prompts and keywords so you don't have to write if you don't feel like it.

Look at this example, Jarvis generates a long product description with just a few lines:

image 437.png


Free trial: ✅ 7-day free-trial

Jasper AI offers three different plans: creator, team and custom so you can invest according to your need. The creator plan is for $49 per month. However, you can get it for $39 if you choose to pay yearly. Check all the plans and pricing here.

Final verdict:

  • Ease of use: Jasper is pretty easy to work with and a beginner can surely understand the functionality quite easily.

  • Best for: Jasper can be a great collaborative tool for teams. It is made for branded content so brands can incorporate this AI tool in their content creation process.

  • UI: Like every other tool, the interface is quite easy to navigate and understand. If you've used an AI content writing tool before, this should feel pretty similar.

7. Copysmith

Copysmith is another AI writing tool that helps you generate great Ecommerce copy for your products.This powerful tool also uses AI to analyze and give feedback on your writing that can help you improve your style, grammar, and syntax. All you need to do is provide a sweet and short description of your product.

Best features:

  • You can easily put together a professional blog and publish immediately.

  • Create compelling product descriptions for videos and websites.

  • Generate FAQs that can help you come up with content ideas for blogs and other types of content.

  • Comes with integration for BigCommerce, Shopify, Amazon,and others

  • You can also assign to team members and approve the copies as needed.

  • It can use your data to train itself according to your brand voice and tone.

The coolest thing about Copysmith that I noticed is how it lets you generate bulk copy which is great for Ecomm businesses.

image 438.png


Free trial: ✅ 7-day free-trial

Copysmith has three different plans according to your requirements. The starter plan costs $19 per month. You can also check out its professional plan which can save you money if you choose to pay yearly. Check out its pricing plan here.

Final verdict:

  • Ease of use: Copysmith is great tool as its great for beginners and people who don't have much know-how of AI tools.

  • Best for: This tool is the best investment for Ecomm brands and small business to generate their product descriptions in bulk and write copy as per their brand voice.

  • UI: The interface is quite convenient to work with as the features are also very limited.

💡Related Guide: 9 eCommerce Personalization Strategies to Boost Sales

8. Writesonic

Writesonic is an innovative tool that uses cutting-edge AI to analyze and assess your writing style, from your word choice and sentence length to your use of punctuation and grammar. You just select a template, supply a few lines of description, and it provides multiple copy samples for you to choose from.

Best features:

  • Helps you write SEO optimized marketing copy for blogs, social and Google ads, Quora answers, and sales emails to increase clicks, conversions, and sales.

  • For writers, it can generate long-form content like Ebooks, sales email or essays. It can improve your content to perfection using in-built editing tools: Paraphraser, Expander, and Shortener.

  • For marketers, it helps generate great ad and sales copy that increases CTR, conversions and cost-per-click.

  • For leaders and entrepreneurs, it can even generate new ideas for your new startup and use our growth ideas generator to get innovative ideas to grow your business.

  • Creates content in more than 20 languages so you can reach global audiences.

Look how I generated Google Ads copy in minutes with Writesonic:

image 439.png


Free trial: ✅

The free plan comes with a limit of 10,000 words. If you want to upgrade and write more, there are also pro and enterprise plans. The pro plan comes with a cost of $19 per month. However, you can get it for $12 per month if you choose to pay yearly. Check out the complete pricing plan here.

Final verdict:

  • Ease of use: Writesonic is the best tool for beginners as it comes with numerous templates for many copies. You can easily find all the templates the moment you sign up.

  • Best for: Writesonic is for all. Whether you are a freelancer, a marketer or entrepreneur, Writesonic will help you with your content needs.

  • UI: The interface is attractive and easy to navigate. It has also launched some new and cool features like Botsonic and chatsonic which are great tools if you want to generate branded and high-quality content.

💡Related Guide: How To Write a Unique Selling Proposition for Your Brand

9. Frase

With Frase, you can research, write and optimize your content for SEO. It’s an all-in-one content writing solution for bloggers, content creators, and marketers to produce high-quality content in less time. From content brief to content analytics, its an all in one tool for your content.

Best features:

  • With, you can integrate your Google search console for better SEO optimization.

  • It provides built-in templates to generate content in minutes or you can also create custom templates as per your needs.

  • Frase helps you identify new content opportunities and provides content ideas by analyzing Google search console data

  • The content editor comes with all word processing features to help you format your content.

Frase provides product demos on weekdays. You can register and get the know-how of the product. Register here.


There is no free trial. However, you can get a 5-day trial of the product for $1.

Frase comes with different plans as per your requirement. The solo plan starts with the cost of $14.99 per month and if you choose to pay yearly, you can get it for $12 per month. Check out the pricing here.

Final verdict:

Frase is one of the most popular AI copywriting tools. Its great for writing blogs, SEO content and helps you analyze the content. In short, a dream tool for content marketers.

10. Narrato AI

Narrato AI helps you ideate, create, collaborate and publish on the same workspace which makes it an ideal content writing tool with AI-driven capabilities. You can ideate and create using a number of templates available and also collaborate with your colleagues for better accountability and team management.

Best features:

  • Content marketers can create content and collaborate to drive results with content marketing and product led growth with help content.

  • Agencies can bring their entire team, from content creators, managers to clients to collaboratively work on content.

  • It can help you generate content using AI in minutes while collaborating with your team members. All of this in real time

  • Provides tools like ChatGPT in-built which helps you ask questions, generate ideas and help with research.

I generated a cold outreach email template with Narrato with just a few word description, title and tone. Here's how it looks:

image 443.png

The best thing about this tool is its 14-day trial which is much better than other tools that offer only a 4-5 day or a word limit trial.


Free trial: ✅ 14-day free-trial

The Pro version comes with a cost of $65 per month. However, you can get it for $45 per month if you choose to pay yearly. It has 2 other plans that you can check out here.

Final verdict:

  • Ease of use: Narrato is pretty much like all the team and content management tools you might be using. However, if you are not, you can get a hang of it once you start using it.

  • Best for: This tool is amazing for teams and businesses who want to keep their teams on the same page for content creation and team management.

  • UI: The interface is quite similar to that of Notion. Its attractive, organized and easy to navigate.

11. Hypotenuse AI

Hypotenuse is an AI content generating tool that streamlines your writing and image generation process. From content ideation to creating content with AI, it helps you smoothly create your campaigns, copies and blogs easily.

Best features:

  • Creates unique, well-researched and ready to publish articles for your blogs.

  • Looking for ecomm content? Hypotenuse also helps you write product descriptions at scale.

  • Social media and ad copy? Hypotenuse generates a copy that speaks to your audience and converts.

  • Hypotenuse helps you generate email and website copy in minutes which would usually take days to write.

What really stood out to me was how it helped me understand the product and all its features as I went through the tool. It would be a timesaver for a beginner.


Free trial: ✅ 7-day free trial with limited credits

There are three plans that you could choose from. The starter plan is for $29 per month. However, you can get it for $24 per month if you choose to pay yearly. Here's the full pricing plan.

Final verdict:

  • Ease of use: The tool is easy to understand. Pretty much like every other content creation tool. A beginner would definitely understand it as it provides clues as to how to use the tool.

  • Best for: The tool is great for all types of content and people. From content creators, to agencies, to teams, and businesses.

  • UI: The interface is quite good and helps you walk through the product. It also has some great features like HypoChat and HypoArt which are pretty cool to instruct the AI and get relevant text and images.

Get this pre-send checklist to hit send with confidence

An interactive checklist to send error-free emails

Are there any limitations to AI copywriting tools

An AI tool can be a great investment for good writers who know how to use them creatively and effectively. However, getting greedy about scaling up content too fast, can lead to low-quality content as Google can detect pure AI content.

“Content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines."

  • John Mueller, Google’s Search AdvocateJohn Mueller, Google’s Search Advocate

Also, AI can often generate biased and factually incorrect data. So, it's always a good idea to fact-check and always give your content the human touch, empathy and creativity that these AI tools will not.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

About the author

author profile avatar

Falak Preet Kaur

Content Writer at Mailmodo

Falak is a seasoned content writer in our marketing team. With a knack for persuasive writing, she knows how to create emails that captivate audiences. She's an expert in crafting compelling headlines, developing the brand voice, and conducting research to inform her writing.

Linkedin logo

Better emails. less work.
super growth.