Imagine you’re a founder looking to hire people to market your ecommerce store. From running campaigns and managing socials to optimizing copies and strategizing, it’s too much work. Not to mention, you will require a lot of people and capital for smooth sailing. That is an investment most business owners aren’t willing to make, which is why they find marketing daunting.
Our suggestion? Make your life easier with ecommerce marketing automation. It’s the silver bullet that will enable you to make things happen without toiling away. Ready to streamline your marketing functions? Dive right in!
What is ecommerce marketing automation?
Ecommerce marketing automation is the process of automating marketing tasks using software. It helps online retailers save time and increase efficiency while creating personalized and targeted marketing campaigns, and abandoned cart emails, that improve customer engagement and drive sales.
Ecommerce marketing automation is the equivalent of an ideal employee. Humans get bored of doing mundane tasks (can you blame them?) day in and day out. Automation software will stay enthusiastic while managing repetitive marketing activities and workflows.
It’s like putting things on autopilot, really. From nurture emails to remarketing ads, the software will carry everything out for you seamlessly and also manage and track your metrics.
As your company grows, manually creating each message to bring engagement will be impossible anyway. Consider marketing automation software a solid investment to grow your ecommerce business.
Benefits of ecommerce marketing automation
There are dozens of reasons why you should invest in automation tools, but here are the ones that are applicable to most ecommerce businesses.
1. Increase in sales conversions
77% of marketers using ecommerce automation tools in 2021 reported a boost in conversions. That is because these tools help you target the right people at the right time.
Imagine you run a bike store. If a customer buys a bike from you, you know it will require servicing and a change in lighting in the next season. Marketing automation enables you to create a workflow which triggers emails, notifications, or SMSes to help your customer get more value out of the bike, while you make more revenue. It’s a win-win situation, really.
Implementing an ecommerce knowledge base can be instrumental in identifying these opportunities and tailoring your automation strategies accordingly.
2. High average order value (AOV)
Most ecommerce company owners make the expensive mistake of focusing on customer acquisition while ignoring AOV, which is much cheaper. By using marketing automation software, you can identify products selling like hot cakes, segment your customers, and do split testing to experiment with price changes. The higher you price your products, the higher your AOV.
3. Improved customer insights
Roughly 34% of marketers expect marketing automation to improve customer insights. They aren’t wrong. Every time a prospect will fill up a survey, sign up for a newsletter or buy from you, you will not only gain identification data like name, location and email address but also behavioral data like:
Product preferences
Busy time of the day
Popular products
All these insights will ultimately help you improve your marketing strategies.
4. Reduced human errors
When you’re writing content for marketing collaterals, it’s natural for your brain to get scrambled after one point. This might lead to a variety of errors, some minor and others major. Automation software is useful for reducing that risk. It will perform precisely what you want it to do once you've taught it.
5. Boosts efficiency
Can you imagine a life without Google Maps? Think of automation as what Google Maps does for you. You only need to enter your destination, add stops to your trip, check the traffic, choose the shortest route, and Google Maps will help you navigate.
Similarly, by automating marketing processes, you are offloading the work of your employees, making them more productive and boosting their efficiency. Research by Nucleus confirms that 82% of marketers recognized increased efficiency after adopting marketing automation.
10 Best ecommerce marketing automation softwares
It’s time to test drive the front-runners. Here’s a lineup of the best ecommerce marketing automation softwares that actually increase your sales and revenue.
1. Mailmodo - Ecommerce Marketing Automation & Email Software
Mailmodo specializes in email marketing automation services for ecommerce businesses. Easy-to-make workflows enable retailers to automate the user journey with automated email campaigns. The software uses drag-and-drop builder, mobile-friendly templates and custom-made integrations to launch successful AMP email campaigns and maximize customer lifetime value.
Pricing:
| Contacts | Email Sending Credits | Mailmodo Pricing |
|---|---|---|
| 50,000 | 400,000 | $199/mo |
| 100,000 | 1,000,000 | $399/mo |
| 100,000 | 1,500,000 | $559/mo |
Benefits
- An interactive ecommerce store, but within email
- Recover sales with interactive cart within the email
- 300+ Responsive email templates
- Automated drip campaigns
- Ready made E-commerce email flows
Mailmodo is the right solution for you:
- If you are into ecommerce business
- If you want to increase conversions using interactive emails
- If you want to send dynamic personalized product recommendation email
2. Omnisend - Ecommerce Email Marketing and SMS Platform
One of the most popular marketing automation solutions for ecommerce, Omnisend addresses issues that the majority of ecommerce marketers confront, such as cart abandonment. It allows you to create campaigns based on your customers' actions and tracks how marketing automation affects sales.
Pricing:
| Contacts | Omnisend Pricing |
|---|---|
| 100,000-105,000 | $988/mo |
| 150,000+ | Custom quote |
Features
- Basic email editor
- Automations with restricted email handling cabability
- 80 integrations
- Signup forms for pages & SMS marketing
Omnisend is recommended for you:
- If you are into ecommerce business
- If you want to build sign-up forms for pages
- If you want to do SMS marketing
Omnisend is not recommended for you:
- If you are into different enterprises
- If you want advance automations
- If you want to create and send interactive emails
💡 Related guide: See why Mailmodo is the best Omnisend alternative you can use
3. ActiveCampaign - Ecommerce Marketing & Sales Automation
ActiveCampaign is a three-in-one platform that includes email marketing, digital marketing automation, and a CRM for ecommerce businesses. With this tool, you may use a robust visual automation editor to map out exactly what's going on in your automation. There are 600+ prebuilt automation available for personalization and segmentation.
Pricing:
| Contacts | ActiveCampaign Pricing |
|---|---|
| 10,000 | $339/mo |
| 25,000 | $549/mo |
| 50,000 | $809/mo |
| 50,000+ | Custom |
Features
- Editor to create HTML emails only
- Automations with superior omni sending capability
- Landing pages builder
- Sales CRM and lead scoring tool
ActiveCampaign is recommended for you:
- If you rely heavily on marketing automation
- If you run multi-channel marketing
ActiveCampaign is not recommended for you:
- If you want simple yet helpful automation
- If you are a beginner email marketer
4. SureTriggers - Automate Marketing Tasks
SureTriggers stands out as the premier ecommerce Marketing Automation Software by seamlessly integrating data-driven strategies to maximize sales. Through personalized product recommendations, cart abandonment emails, and targeted promotions, SureTriggers harnesses customer behavior to boost conversions.
For instance, it analyzes browsing history to suggest complementary items, recovers abandoned carts with tailored reminders, and sends exclusive discounts based on purchase history. This data-driven approach empowers businesses to engage customers effectively, driving revenue growth and customer loyalty.
Pricing:
| Plan | SureTriggers Pricing |
|---|---|
| Free | $0/mo |
| Pro | $9/mo |
| Agency | $19/mo |
Features
- Connect Hundreds of apps with ease
- Sends automated, personalized emails to customers who abandon shopping carts
- Segment customer base based on various criteria
SureTriggers is recommended for you:
- If you want to to automate and optimize your marketing efforts to boost sales, reduce cart abandonment, and increase customer retention.
- If you want to create personalized and data-driven campaigns, enhancing customer engagement and conversion rates.
- If you want to compete effectively in the ecommerce space.
SureTriggers is not recommended for you:
- If you want email marketing platform to send emails
- If you want to manage contacts inside platform to segment audience
5. Klaviyo - Marketing Automation Platform for Email & SMS with CDP
Klaviyo enables ecommerce company owners to create tailored experiences across email, SMS, marketing channels, and in-app alerts. Klaviyo is an email-specific marketing automation system that includes a number of pre-designed templates for quick email production as well as segmentation.
Pricing:
| Contacts | Klaviyo Pricing |
|---|---|
| 40,000 | $405/mo |
| 100,000 | $945/mo |
| 300,000 | $2,595/mo |
Features
- 3 Different editors: drag and drop, text only and HTML custom code
- Automations with basic email handling capability
- Signup forms for pages & SMS marketing
Klaviyo is recommended for you:
- If you want to build sign-up forms for pages
- If you want to do SMS marketing
- If you want to do basic ecommerce automations
Klaviyo isn’t recommended for you:
- If you have a small budget
- If you want to send AMP featured interactive emails
6. Drip - Marketing Automation that Builds Ecommerce Brand Love
Drip helps ecommerce brands generate revenue through automated SMS messages and email marketing. Not just that, Drip’s workflows target and segment audiences at the right time in the right way to acquire more customers and retain existing ones.
Pricing:
| Contacts | Drip Pricing |
|---|---|
| 40,000 | $609/mo |
| 100,000 | $1,199/mo |
| 300,000 | Custom quote |
Features
- Automations with restricted email handling cabability
- 217 integrations
- Ecommerce focused email and SMS
- Signup forms for pages
Drip is recommended for you:
- If you want sign-up forms for pages
- If you want to do SMS marketing
- If you want to do basic ecommerce automations
Drip is not recommended for you:
- If you don’t have a huge budget
- If you want to send AMP featured interactive emails
💡 Related guide: See why Mailmodo is the best Drip alternative you can use
7. Rejoiner - Email and SMS Marketing Software
Rejoiner is a terrific tool for ecommerce marketers that don't want to spend valuable internal resources crafting campaigns. From design to strategy to analytics, it's basically an email marketing platform. Rejoiner is far more versatile and robust than similar email builders now available on the market, as compared to other programmes.
Pricing:
| Contacts | Rejoiner Pricing |
|---|---|
| 40,000 | $595/mo |
| 100,000 | $1,195/mo |
| 150,000 | $1,695/mo |
| 150,000+ | Custom |
Features
- Drag-and-drop email builder
- Visual automation builder
- Standard lifecycle triggers
Rejoiner is recommended for you:
- If you want to do SMS marketing
- If your website is on shopify
- If you want basic ecommerce automations
Rejoiner is not recommended for you:
- If you don’t have a huge budget
- If you want to send dynamic personalized product recommendation email
- If you want to send AMP featured interactive emails
8. Ortto - Marketing automation software
The complete customer journey is mapped and automated using Autopilot, a user-friendly marketing automation platform. Your team can mark email automation sequences with entertaining emojis and stickers, allowing everybody to contribute in real-time. Although it doesn’t have a built-in CRM, you can still use it to automate marketing communications. It's now rebranded as ortto.
Pricing:
| Contacts | Ortto Pricing |
|---|---|
| 5,000 | $99/mo |
| 20,000 | $299/mo |
Features
- Drag and drop builder
- Activity tracking
- Customer journeys and analytics
Ortto is recommended for you:
- If you want customer data platform
- If you are focused on multi-channel markeitng
- If you want to build personalized multi-channel journeys
Ortto is not recommended for you:
- If you have lot's of contacts and small budget
- If our main channel is email marketing
9. Drift - Email Marketing & Automation
Drift connects with a number of prominent ecommerce platforms, as well as top SaaS suppliers, making it suitable for a variety of businesses. Bot playbacks, automated meetings, and automatic CRM connectivity are all included in Drift's Pro tier.
Pricing:
| Plan | Drift Pricing |
|---|---|
| Premium | $2500/mo |
| Advanced | Available on request |
| Enterprise | Custom |
Features
- Connects with prominent ecommerce software
- Pipeline & Revenue Reporting
- AI Powered Chatbots
- Conversational Landing Pages
Drift is recommended for you:
- If you are looking for a conversational marketing platform
- If you want to engage with your website visitors in real-time
- If you aim to provide personalized and automated customer experiences
Drift is not recommended for you:
- If you primarily rely on traditional marketing channels and don't prioritize conversational marketing
- If you have a limited online presence and don't receive significant website traffic
- If you have small or medium budget
10. Hubspot - Ecommerce Marketing Automations
Hubspot is a comprehensive marketing platform that includes a marketing automation toolbox. Its workflows feature automates processes beyond email, allowing you to scale your business and spend less time on mundane duties. With Hubspot, you can improve your marketing by developing product-specific re-engagement advertisements etc.
Pricing:
| Plan | Hubspot Pricing |
|---|---|
| Starter | $890/mo |
| Professional | $890/mo |
| Enterprise | $3,600/mo |
Features
- Up to 10 automated actions
- Standard web analytics dashboard
Hubspot for Ecommerce is recommended for you:
- If you are running an ecommerce business and need a comprehensive platform to manage your online store
- If you want to automate your marketing, sales, and customer service processes in one integrated system
- If you need robust analytics and reporting capabilities to track your ecommerce performance
Hubspot for Ecommerce is not recommended for you:
- If you have a small-scale ecommerce operation with limited resources and don't require advanced features
- If you are looking for easy but effective and affordable solution
11. SendX- High Email Deliverability Platform
SendX is a comprehensive email marketing platform tailored to support any business in implementing a successful email marketing strategy. It offers user-friendly tools designed for businesses that send a large volume of emails, enabling them to target the appropriate audience, automate campaigns, and track performance. The platform includes seamlessly integrated signup forms and popups for lead capture, engaging email templates that appeal to customers, and detailed analytics to assess campaign effectiveness. SendX is ideal for various businesses, and even niche markets like cryptocurrency and gaming startups, ensuring effective and responsible email marketing.
Pricing:
| Contacts | SendX Pricing |
|---|---|
| 5,000 | $29.9/mo |
| 10,000 | $39.9/mo |
| 15,000 | $44.9/mo |
| 35,000 | $142.9/mo |
Features
- Drag-and-drop email editor
- Automated campaigns
- Segmentation
- Ready-to-use, responsive templates
- Analytics dashboard, heatmaps
SendX is recommended for you:
- If you want a tool that can send millions of emails a month, with high email-deliverability
- If you want to run automated email campaigns at affordable price
- If you're from gaming, crypto, or casino industry
SendX is not recommended for you:
- If you're looking for a full-fledged CRM
- If you run a small business
What to look for in ecommerce marketing automation tools?
Determining your goal is important to pick the right automation tool for your ecommerce business. Perhaps email marketing is your goal, or you need to integrate the marketing tool with your software. Consider these things before you choose one:
1. Ease of use
Check whether the installation of the automation software is simple. If the tool has a difficult user interface or navigation and you don’t have the time and resources for training your employees, it’s better to move on. The objective is to automate the marketing processes, not to hinder them.
Pro tip: A software which has explanatory or contextual pop ups appear on demand can help you bring your team up to speed fast.
2. Pricing
Find a software that aligns with your budget and needs rather than falling into the luxury trap. Just because a tool is expensive doesn’t mean it will generate you more revenue. Use pricing calculator with features you wantd to make your final decision.
3. Integrations
Your new ecommerce marketing software should ideally integrate with your existing softwares. While some SaaS systems integrate with automated systems and plugins, others require APIs and webhooks to integrate with your programs.
4. Customer support
With on-demand tech support and customer support teams available over phone, email, or chat, you can expect quicker response time and conflict resolution. Look for a software which is backed by a team ready to guide you through the setup process and solve your queries.
5. Metrics and analytics
Make sure the new software can measure and create reports based on your metrics and marketing key performance indicators (KPIs).
5 Proven Ecommerce marketing automation strategies to boost sales
Here are some marketing automation strategies that will make a difference for your ecommerce business right away:
1. Send automated welcome emails
Use this ecommerce welcome email template to welcome new leads. By including forms into the email design, you will be able to learn more about your consumers.
The welcome email also contains a discount code to encourage customers to explore the ecommerce store.
Your follow-up emails can be product recommendations or discount promos which can be triggered 2 days after sending the first email automatically. You can set up the trigger point with Mailmodo using app integrations like Zapier and Integromat or API to get started with your customer email journey.
💡 Related guide: A comprehensive guide to create e-commerce welcome emails
💡 Related e-commorce email flow: Email automation sequence to welcome new customers
2. Automate cart recovery
This ready-to-use AMP email template will boost your sales by recovering abandoned carts. The email uses product displays, interactive elements, and a form inside emails to engage with your customers better.
You can automate a 3-day email journey which starts 4 hours after the cart is abandoned. 4 hours is the ideal delay period as suggested by ecommerce experts.
💡 Related guide: Abandoned Cart Email Series for E-commerce and D2C Brands
3. Win-back emails
Win-back emails will help you increase the lifetime relationship of your clients with your ecommerce business. Set up a win-back email campaign with 3-4 emails spaced 24-72 hours apart to reclaim subscribers.
Email 1: Inform your consumer that you've observed they've been gone for some time. Product recommendations based on previous browsing and purchasing activity may be included in your email.
Email 2: Request feedback from customers.
Email 3: Incentivize your customers to take action by sending them rewards.
This ready-to-use template by Mailmodo is designed to help you actively re-engage with your customers.
4. Automate customer feedback collection
Ecommerce conversion rates are boosted by ratings and reviews. As a result, if you're not actively encouraging your consumers to leave feedback on their purchases, you might be losing a lot of money.
Luckily, marketing automation makes it simple for ecommerce business owners to gather reviews, as shown below.
Read how Razorpay got 257% higher survey responses and an 87% increase in lead conversion rate with Mailmodo.
💡 Related guide: Why Your NPS Survey is Not Getting Responses
5. Automate customer journey to get leads
By automating and mapping your customer journey, you can send emails to your segmented audience based on trigger points, such as website activity or a chat with customer service.
With Mailmodo’s custom journey builder, you can:
👉 Schedule send times and add time delays
👉 Apply conditional logic within the email
👉 Integrate with external applications
6 ecommerce email tempates to powerup marketing automation
- Fall email template to promote your newly launched fall clothing collection.
- E-commerce product feedback email template to take valuable customer feedback and get more response with embedded AMP email survey.
- E-commerce product launch email template to get more eyeballs and put your product in front of your customers.
- E-commerce promotion email template to promote your products and drive more sales with email marketing campaign.
- E-commerce welcome email template to appreciate your new subscribers and get them familiar with your brand.
- Women's day email template for e-commorce to offer your customers a discount in celebration of that.
Key takeaways
This guide showed you five areas of your ecommerce business you should automate to get measurable results. Consider implementing them using one or more of the marketing automation software listed in this article to increase your ROI and decrease customer churn.
What you should do next
Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:
Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.
Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.
Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.
