Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
Here’s a summary and non-biased comparison between ActiveCampaign and Omnisend on the basis of email marketing features
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Email editing and creation | Provides a visual, HTML and text editor. Editor can create HTML emails only. | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. |
Automation | Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp. | Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only. |
Integration | 926 integrations. | 80 integrations |
Transactional emails | Available with Postmark. | Not available. |
Ease of Access | Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion. | Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality. |
Customer Support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users. | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support. |
Interactive emails | No. | No. |
Other marketing features | Has the following marketing tools: - Signup form builder - SMS marketing - Landing pages builder - Site tracking for pages - Sales CRM and lead scoring tool | Has the following tools on marketing: - Signup forms for pages. - SMS marketing. - Web push notifications for apps. |
Fix all your email marketing problems and convert it into your most powerful growth channel.
Get amazing inbox placement with concierge support
Scale your email marketing with an affordable and easy pricing
Get human support whenever you need including onboarding and migration customer support
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
Trial Period | 21 days on all plans | Has 14 days trial plan | Has free plan |
Customer support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users | Email Support, Phone Support, Help center |
Account activation | Generally email verification is done. 2-factor authentication can be configured manually | 2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email | No verification |
Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
Product education |
| Prompts for migration request, add some contacts or automations | Prompts to connect store or ecommerce account. More focused towards ecommerce |
Product theme | Light theme | Light theme | Light theme |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
In-product templates | 67 and growing templates | 237 and growing templates | 35 and growing templates |
Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
Inspirational Templates count | 200+ templates | 58 templates | 80 templates |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
AMP email creation | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge | No | No |
Whitelisting support | Provides dedicated whitelisting support | No | No |
Automatic HTML fallback | Yes | No | Yes |
Customize HTML fallback | Allows customization for manual inputs | No | Yes |
Sending AMP emails | Yes | No | No |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
Email Dimensions | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email | Have a fixed width of 650 px | Have width from 600-700 px |
Pre-made layouts | 12 variations of layouts to select from | 7 variations of layouts to select from | Not Applicable |
Pre-made blocks/modules |
| Not applicable |
|
Ability to save & reuse blocks | Can save any layout block | Can save any layout block and element | Can save any layout block and element |
Design Options | Common options like pading, email body and email bg color options are provided | Common options like padding, email body and email bgcolor options are available | Common options like email bg color options are provided |
Supported Email Fonts | Total 46 fonts
| Total 46 fonts
| Total 53 fonts
|
If non-standard font is used | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported | Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead | No prompt |
Template preview | HTML and AMP are displayed together with toggle between desktop and mobile screens | HTML and text email preview on desktop screen | Only HTML email with side by side display of desktop and mobile screens |
Template testing | HTML and AMP versions are different, supports unlimited testing | Only HTML, can send unlimited test emails | Only HTML. Supports unlimited testing. |
Adding custom HTML code | No | Yes | Yes |
Rich text editor | Yes | Yes | Yes |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
Interactive AMP widgets | 16 AMP elements | No AMP elements | No AMP elements |
Carousel/Image Carousel | Yes | No | No |
Accordion | No | No | No |
Basic Event invitation | Yes,with forms | No | No |
Add to calendar | Yes | No | No |
Calendly | Yes | No | No |
Zoom Webinar | Yes | No | No |
Shopify Card Abandoment | Yes | No | No |
Shopify Product Recommendation | Yes | No | No |
Poll | Yes | No | No |
Live Price Ticker | Yes | No | No |
Star Rating | Yes | No | No |
NPS Rating | Yes | No | No |
Thumbs up or down | Yes | No | No |
Emoji Rating | Yes | No | No |
Chip selection | Yes | No | No |
Spin the Wheel | Yes | No | No |
Quiz | Yes | No | No |
Gokwik | Yes | No | No |
Form | Yes | No, has website subscription forms | Yes, has website forms |
Star Rating | Yes | No | Not Applicable |
Thumbs up or down | Yes | No | Not Applicable |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
Thumbs up or down | Structured for case specific | No | No |
Star Rating | Yes | No | No |
Form Submission capture | Automatic collection and storage of form submission data. Export options available | Collects form submission data as contacts from websites | Collects form submission data as contacts |
Conditional forms | Yes | No | Not Applicable |
Step wise forms | Yes | No | Not Applicable |
Hidden field | No | No | Not Applicable |
Form fields | 15 field options | 5 field options | 9 field options Also have spin the wheel |
Dropdown | Yes | No | Yes |
Radio | Yes | No | Yes |
Checkbox | Yes | Yes | Yes |
Emoji | Yes | No | Not Applicable |
Thumbs up or down | Structured for case specific | No | Not Applicable |
Text | Yes | Yes | Yes |
Multiline | Yes | Yes | Yes |
Image Link | Structured for case specific | Yes | Yes |
Date picker | Yes | No | Yes |
Time picker | Yes | No | Yes |
Phone number | Yes | Yes | Yes |
Single chip | Yes | No | Not Applicable |
Multichip | Yes | No | Not Applicable |
Star Rating | Yes | No | Not Applicable |
Nps Rating | Yes | No | Not Applicable |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
Dynamic segments | Yes | Yes | Yes |
Static segments | Yes | No | No |
Segment on basis of campaign activity | Yes | Yes | Yes |
Pre-built segments | based on engagement | Yes | Yes |
Contact-level campaign data | Yes | Yes | Yes |
Add contacts via | Manually, CSV, API, Apps, CRM, etc. | Add single contact, copy and paste, import from file, import from external apps | Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
Triggered | Yes | Yes, for RSS feed | No, but possible by automations |
Bulk | Yes | Yes | Yes |
AB testing subject line | Yes | Yes | Yes |
Sending Schedule | Supports email sending by send now, schedule later and fragmented scheduling | Send and Schedule are two different options | Send and Schedule are two different options |
Fragmented/Batch Scheduling | Yes | No | No |
Send time optimization | Yes | No | No |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
Opens | Yes | Yes | Yes |
Clicks | Yes | Yes | Yes |
CTOR | Yes | No | No |
Submissions | Yes | No | No |
Bounces | Yes | Yes | Yes |
Blocked | Yes | No | Yes |
Unsubscribe | Yes | Yes | Yes |
Spam complaints | Yes | No | Yes |
Forwards | Yes | Yes | No |
Device usage | Yes | No | Yes |
Email clients | Yes | Yes | Yes |
Link click tracking | Yes | Yes | Yes |
Click heatmap | Yes | No | No |
Custom analytics dashboard | No, upcoming | No | No |
Graphical rep | No | Yes | No |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
Journey Advancement | Basic email handling and webhooks available | Basic email handling with very limited trigger and actions | Basic email handling with very limited trigger and automations |
Drag & drop journey builder | Yes | No, click based journey builder | No |
Trigger options | 12 trigger options and 5 Categories of start point
| 28 trigger options Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed. | 13 trigger options
|
Rules/Conditions | 9 Rules
| 103 Rules
| 4 Rules
|
Actions | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey | 10 Actions Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math. | 3 Actions Email, messages, push notifications |
Limitations | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger | Webhook and API triggers are missing | Needs to have ecommerce store to start with |
Web/App/External event triggers | Yes | Yes | Yes |
CRM triggers | Yes | Yes | Yes |
Pre-made email flows | No | Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish. | Yes, 18 flows available |
Email flows Inspiration | Yes, have a dedicated industry wise research to send engaging drips. | No | No |
Feature | Mailmodo | activecampaign | omnisend |
---|---|---|---|
Dynamic data | Yes | Yes | Yes |
Spam testing | No | No | No |
Integrations | 21 integrations More details. | 926 integrations.More Details. | 80 integrations More details. |
Drag and drop | Yes | Yes | |
Transactional emails | Yes | Yes | No |
Content optimization | No | No | No |
REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. | Yes Has in depth details in every column Refer this page to understand in details. | Yes Has contro over contacts, orders and carts Refer this page to understand in detail. |
Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.
Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.
Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom
Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.
Segment users based on attributes or past campaign activities like Open, Click & Form Submissions
Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails
Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team
Mailmodo helps you use AMP emails without any developer or designers help.
Get amazing inbox placement with concierge support
Get amazing inbox placement with concierge support
Get amazing inbox placement with concierge support
“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”
“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”
“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”
ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.
According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.
Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.
You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.
Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.