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ActiveCampaign Vs Omnisend - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How ActiveCampaign compares with Omnisend

Here’s a summary and non-biased comparison between ActiveCampaign and Omnisend on the basis of email marketing features

Email editing and creation

Provides a visual, HTML and text editor. Editor can create HTML emails only.

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp.

Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only.

Integration

926 integrations.

80 integrations

Transactional emails

Available with Postmark.

Not available.

Ease of Access

Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion.

Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality.

Customer Support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users.

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support.

Interactive emails

No.

No.

Other marketing features

Has the following marketing tools: - Signup form builder - SMS marketing - Landing pages builder - Site tracking for pages - Sales CRM and lead scoring tool

Has the following tools on marketing: - Signup forms for pages. - SMS marketing. - Web push notifications for apps.

Drive conversion with interactive emails

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Not sure yet?

How about an email marketing platform that can provide ~3X lift to your email performance?

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Think better email deliverability.

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Higher open rates.

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Better email conversion..

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More growth

Sounds too good to be a real tool? Well, here’s the best part. This exists.

Meet Mailmodo, improving email conversions one email at a time

Fix all your email marketing problems and convert it into your most powerful growth channel.

Managed deliverability

Get amazing inbox placement with concierge support

Affordable pricing

Scale your email marketing with an affordable and easy pricing

Reliable customer support

Get human support whenever you need including onboarding and migration customer support

Here’s how Mailmodo compares to both Omnisend & ActiveCampaign

FeatureMailmodoactivecampaignomnisend
Trial Period

21 days on all plans

Has 14 days trial plan

Has free plan

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users

Email Support, Phone Support, Help center

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email

No verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • Name of the user.
  • Phone number of the user.
  • How many contacts/prospects do you have?
  • How many employees do you have?
  • What industry is your business in?
  • What email service or marketing automation provider do you currently use?

Onboarding form requires:

  • First name of the user.
  • Last name of the user.
  • Company name of the user.
  • Website URL of the company.
  • Address of the company.
  • Timezone of the company location.
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

Prompts for migration request, add some contacts or automations

Prompts to connect store or ecommerce account. More focused towards ecommerce

Product theme

Light theme

Light theme

Light theme

FeatureMailmodoactivecampaignomnisend
In-product templates

67 and growing templates

237 and growing templates

35 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

200+ templates

58 templates

80 templates

FeatureMailmodoactivecampaignomnisend
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

No

Yes

Customize HTML fallback

Allows customization for manual inputs

No

Yes

Sending AMP emails

Yes

No

No

FeatureMailmodoactivecampaignomnisend
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have a fixed width of 650 px

Have width from 600-700 px

Pre-made layouts

12 variations of layouts to select from

7 variations of layouts to select from

Not Applicable

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

Not applicable

  • 3 Pre-header
  • 3 Headers
  • 14 Hero image
  • 6 Titl
  • 4 Title & button
  • 1 Title & 2 button
  • 2 Title, paragraph & button
  • 2 Title & paragraph
  • 4 multi(double and triple) columns
  • 3 Product lisitng
  • 5 Image gallery
  • 3 Footer
Ability to save & reuse blocks

Can save any layout block

Can save any layout block and element

Can save any layout block and element

Design Options

Common options like pading, email body and email bg color options are provided

Common options like padding, email body and email bgcolor options are available

Common options like email bg color options are provided

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

Total 46 fonts

  • 10 standard
  • 10 non-standard fonts.

Total 53 fonts

  • 12 system fonts
  • 41 web fonts
If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead

No prompt

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

HTML and text email preview on desktop screen

Only HTML email with side by side display of desktop and mobile screens

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML, can send unlimited test emails

Only HTML. Supports unlimited testing.

Adding custom HTML code

No

Yes

Yes

Rich text editor

Yes

Yes

Yes

FeatureMailmodoactivecampaignomnisend
Interactive AMP widgets

16 AMP elements

No AMP elements

No AMP elements

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

No

No

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

No

No

Shopify Product Recommendation

Yes

No

No

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

No, has website subscription forms

Yes, has website forms

Star Rating

Yes

No

Not Applicable

Thumbs up or down

Yes

No

Not Applicable

FeatureMailmodoactivecampaignomnisend
Thumbs up or down

Structured for case specific

No

No

Star Rating

Yes

No

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Collects form submission data as contacts from websites

Collects form submission data as contacts

Conditional forms

Yes

No

Not Applicable

Step wise forms

Yes

No

Not Applicable

Hidden field

No

No

Not Applicable

Form fields

15 field options

5 field options

9 field options Also have spin the wheel

Dropdown

Yes

No

Yes

Radio

Yes

No

Yes

Checkbox

Yes

Yes

Yes

Emoji

Yes

No

Not Applicable

Thumbs up or down

Structured for case specific

No

Not Applicable

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Structured for case specific

Yes

Yes

Date picker

Yes

No

Yes

Time picker

Yes

No

Yes

Phone number

Yes

Yes

Yes

Single chip

Yes

No

Not Applicable

Multichip

Yes

No

Not Applicable

Star Rating

Yes

No

Not Applicable

Nps Rating

Yes

No

Not Applicable

FeatureMailmodoactivecampaignomnisend
Dynamic segments

Yes

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

based on engagement

Yes

Yes

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Add single contact, copy and paste, import from file, import from external apps

Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool

FeatureMailmodoactivecampaignomnisend
Triggered

Yes

Yes, for RSS feed

No, but possible by automations

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send and Schedule are two different options

Send and Schedule are two different options

Fragmented/Batch Scheduling

Yes

No

No

Send time optimization

Yes

No

No

FeatureMailmodoactivecampaignomnisend
Opens

Yes

Yes

Yes

Clicks

Yes

Yes

Yes

CTOR

Yes

No

No

Submissions

Yes

No

No

Bounces

Yes

Yes

Yes

Blocked

Yes

No

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

No

Yes

Forwards

Yes

Yes

No

Device usage

Yes

No

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

No

No

Custom analytics dashboard

No, upcoming

No

No

Graphical rep

No

Yes

No

FeatureMailmodoactivecampaignomnisend
Journey Advancement

Basic email handling and webhooks available

Basic email handling with very limited trigger and actions

Basic email handling with very limited trigger and automations

Drag & drop journey builder

Yes

No, click based journey builder

No

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

28 trigger options

Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed.

13 trigger options

  • Clicked on message, open message, viewed page, order placed, special occasion, signup, abandon cart, order status change, viewed product, contact enters a segment, contact exits a segment, product back in stock, events

  • User can filter contacts at trigger

Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

103 Rules

  • Sending options: Send an email, send a site message, send an SMS, send a notification email, send a transactional email, send a 1:1 email.

  • Contacts: Subscribe, unsubscribe, convert, update a contact, add a tag, remove a tag, add a note, add to facebook custom audience, remove from facebook custom audience, adjust a contact score.

  • CRM: Add a deal, update a title, update a status, update a deal owner, update a value, update a stage, update a custom field stage, update an account field, add an account note, add an account owner, send a 1:1 email, add a deal task, complete a task, adjust a deal score, add contact to account.

  • Salesforce: Create a account in Salesforce, create a lead in Salesforce.

  • CX Apps.

4 Rules

  • Delay, tag contact, split, a/b testing
Actions

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

10 Actions

Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math.

3 Actions

Email, messages, push notifications

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Webhook and API triggers are missing

Needs to have ecommerce store to start with

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

No

Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish.

Yes, 18 flows available

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

FeatureMailmodoactivecampaignomnisend
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

21 integrations More details.

926 integrations.More Details.

80 integrations More details.

Drag and drop

Yes

Yes

Transactional emails

Yes

Yes

No

Content optimization

No

No

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Yes Has in depth details in every column Refer this page to understand in details.

Yes Has contro over contacts, orders and carts Refer this page to understand in detail.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.

Visual Journey Builder

Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.

Easy Integrations

Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom

Transactional emails

Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.

Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

Complete Email Analytics

Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails

High Deliverability

Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team

Do more with emails - bring in the interactive email experience

Mailmodo helps you use AMP emails without any developer or designers help.

No redirects

Get amazing inbox placement with concierge support

Unique email experience

Get amazing inbox placement with concierge support

Higher conversions

Get amazing inbox placement with concierge support

emails

Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results

“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”

Subhash Dash

Subhash Dash

Razorpay

“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”

Ridhima Achaliya

Ridhima Achaliya

Traya

“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”

Pragya Choudhary

Pragya Choudhary

Project Pro

What product experts say about Mailmodo?

Companies trust us

Are you still confused about which platform is the right one for you?

Talk to our email experts and find the best solution for your brand. On the house.

Frequently asked questions

ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.

According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, ​​email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.

Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.

You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.

Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

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ActiveCampaign alternative

Omnisend alternative