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ActiveCampaign Vs SendPulse - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs SendPulse, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How ActiveCampaign compares with SendPulse

Here’s a summary and non-biased comparison between ActiveCampaign and SendPulse on the basis of email marketing features

Email editing and creation

Provides a visual, HTML and text editor. Editor can create HTML emails only.

Provides a HTML text editor which has drag and drop as well as a custom editor It allows to send coded AMP mails.

Automation

Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp.

Automation with basic triggers conditions and actions and they have webhook in actions and triggers

Integration

926 integrations.

65 integrations

Transactional emails

Available with Postmark.

Yes, available in all plans

Ease of Access

Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion.

Easy handling, and no prior education required to create campaigns

Customer Support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users.

Telephonic support, Email Support, Chat Support, Video Tutorials, Knowledge base

Interactive emails

No.

Allows you to send interactive AMP mails through uploading code

Other marketing features

Has the following marketing tools: - Signup form builder - SMS marketing - Landing pages builder - Site tracking for pages - Sales CRM and lead scoring tool

No other features

Drive conversion with interactive emails

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Not sure yet?

How about an email marketing platform that can provide ~3X lift to your email performance?

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Think better email deliverability.

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Higher open rates.

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Better email conversion..

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More growth

Sounds too good to be a real tool? Well, here’s the best part. This exists.

Meet Mailmodo, improving email conversions one email at a time

Fix all your email marketing problems and convert it into your most powerful growth channel.

Managed deliverability

Get amazing inbox placement with concierge support

Affordable pricing

Scale your email marketing with an affordable and easy pricing

Reliable customer support

Get human support whenever you need including onboarding and migration customer support

Here’s how Mailmodo compares to both SendPulse & ActiveCampaign

FeatureMailmodoactivecampaignsendpulse
Trial Period

21 days on all plans

Has 14 days trial plan

Has 14 days trial plan

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email

2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • Name of the user.
  • Phone number of the user.
  • How many contacts/prospects do you have?
  • How many employees do you have?
  • What industry is your business in?
  • What email service or marketing automation provider do you currently use?

Onboarding form requires:

  • Name of the user.
  • Phone number of the user.
  • How many contacts/prospects do you have?
  • How many employees do you have?
  • What industry is your business in?
  • What email service or marketing automation provider do you currently use?
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

Prompts for migration request, add some contacts or automations

Prompts for migration request, add some contacts or automations

Product theme

Light theme

Light theme

Light theme

FeatureMailmodoactivecampaignsendpulse
In-product templates

67 and growing templates

237 and growing templates

237 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

200+ templates

58 templates

58 templates

FeatureMailmodoactivecampaignsendpulse
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

No

No

Customize HTML fallback

Allows customization for manual inputs

No

No

Sending AMP emails

Yes

No

No

FeatureMailmodoactivecampaignsendpulse
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Template building fuctionality

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped anywhere within the email

Elements can be dragged and dropped anywhere within the email

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have a fixed width of 650 px

Have a fixed width of 650 px

Pre-made layouts

12 variations of layouts to select from

7 variations of layouts to select from

7 variations of layouts to select from

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

Not applicable

Not applicable

Ability to save & reuse blocks

Can save any layout block

Can save any layout block and element

Can save any layout block and element

Design Options

Common options like pading, email body and email bg color options are provided

Common options like padding, email body and email bgcolor options are available

Common options like padding, email body and email bgcolor options are available

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

Total 46 fonts

  • 10 standard
  • 10 non-standard fonts.

Total 46 fonts

  • 10 standard
  • 10 non-standard fonts.
If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead

Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

HTML and text email preview on desktop screen

HTML and text email preview on desktop screen

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML, can send unlimited test emails

Only HTML, can send unlimited test emails

Adding custom HTML code

No

Yes

Yes

Rich text editor

Yes

Yes

Yes

FeatureMailmodoactivecampaignsendpulse
Interactive AMP widgets

16 AMP elements

No AMP elements

No AMP elements

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

No

No

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

No

No

Shopify Product Recommendation

Yes

No

No

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

No, has website subscription forms

No, has website subscription forms

Star Rating

Yes

No

No

Thumbs up or down

Yes

No

No

FeatureMailmodoactivecampaignsendpulse
Thumbs up or down

Structured for case specific

No

No

Star Rating

Yes

No

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Collects form submission data as contacts from websites

Collects form submission data as contacts from websites

Conditional forms

Yes

No

No

Step wise forms

Yes

No

No

Hidden field

No

No

No

Form fields

15 field options

5 field options

5 field options

Dropdown

Yes

No

No

Radio

Yes

No

No

Checkbox

Yes

Yes

Yes

Emoji

Yes

No

No

Thumbs up or down

Structured for case specific

No

No

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Structured for case specific

Yes

Yes

Date picker

Yes

No

No

Time picker

Yes

No

No

Phone number

Yes

Yes

Yes

Single chip

Yes

No

No

Multichip

Yes

No

No

Star Rating

Yes

No

No

Nps Rating

Yes

No

No

FeatureMailmodoactivecampaignsendpulse
Dynamic segments

Yes

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

based on engagement

Yes

Yes

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Add single contact, copy and paste, import from file, import from external apps

Add single contact, copy and paste, import from file, import from external apps

FeatureMailmodoactivecampaignsendpulse
Triggered

Yes

Yes, for RSS feed

Yes, for RSS feed

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send and Schedule are two different options

Send and Schedule are two different options

Fragmented/Batch Scheduling

Yes

No

No

Send time optimization

Yes

No

No

FeatureMailmodoactivecampaignsendpulse
Opens

Yes

Yes

Yes

Clicks

Yes

Yes

Yes

CTOR

Yes

No

No

Submissions

Yes

No

No

Bounces

Yes

Yes

Yes

Blocked

Yes

No

No

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

No

No

Forwards

Yes

Yes

Yes

Device usage

Yes

No

No

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

No

No

Custom analytics dashboard

No, upcoming

No

No

Graphical rep

No

Yes

Yes

FeatureMailmodoactivecampaignsendpulse
Journey Advancement

Basic email handling and webhooks available

Basic email handling with very limited trigger and actions

Basic email handling with very limited trigger and actions

Drag & drop journey builder

Yes

No, click based journey builder

No, click based journey builder

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

28 trigger options

Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed.

28 trigger options

Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed.

Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

103 Rules

  • Sending options: Send an email, send a site message, send an SMS, send a notification email, send a transactional email, send a 1:1 email.

  • Contacts: Subscribe, unsubscribe, convert, update a contact, add a tag, remove a tag, add a note, add to facebook custom audience, remove from facebook custom audience, adjust a contact score.

  • CRM: Add a deal, update a title, update a status, update a deal owner, update a value, update a stage, update a custom field stage, update an account field, add an account note, add an account owner, send a 1:1 email, add a deal task, complete a task, adjust a deal score, add contact to account.

  • Salesforce: Create a account in Salesforce, create a lead in Salesforce.

  • CX Apps.

103 Rules

  • Sending options: Send an email, send a site message, send an SMS, send a notification email, send a transactional email, send a 1:1 email.

  • Contacts: Subscribe, unsubscribe, convert, update a contact, add a tag, remove a tag, add a note, add to facebook custom audience, remove from facebook custom audience, adjust a contact score.

  • CRM: Add a deal, update a title, update a status, update a deal owner, update a value, update a stage, update a custom field stage, update an account field, add an account note, add an account owner, send a 1:1 email, add a deal task, complete a task, adjust a deal score, add contact to account.

  • Salesforce: Create a account in Salesforce, create a lead in Salesforce.

  • CX Apps.

Actions

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

10 Actions

Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math.

10 Actions

Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math.

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Webhook and API triggers are missing

Webhook and API triggers are missing

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

No

Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish.

Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish.

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

FeatureMailmodoactivecampaignsendpulse
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

21 integrations More details.

926 integrations.More Details.

926 integrations.More Details.

Drag and drop

Yes

Transactional emails

Yes

Yes

Yes

Content optimization

No

No

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Yes Has in depth details in every column Refer this page to understand in details.

Yes Has in depth details in every column Refer this page to understand in details.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.

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Visual Journey Builder

Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.

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Easy Integrations

Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom

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Transactional emails

Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.

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Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

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Complete Email Analytics

Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails

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High Deliverability

Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team

Do more with emails - bring in the interactive email experience

Mailmodo helps you use AMP emails without any developer or designers help.

No redirects

Get amazing inbox placement with concierge support

Unique email experience

Get amazing inbox placement with concierge support

Higher conversions

Get amazing inbox placement with concierge support

emails

Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results

“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”

Subhash Dash

Subhash Dash

Razorpay

“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”

Ridhima Achaliya

Ridhima Achaliya

Traya

“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”

Pragya Choudhary

Pragya Choudhary

Project Pro

What product experts say about Mailmodo?

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Companies trust us

Are you still confused about which platform is the right one for you?

Talk to our email experts and find the best solution for your brand. On the house.

Frequently asked questions

ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.

According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, ​​email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.

Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.

SendPulse has a free plan for upto 500 contacts, however it has several restrictions on analytics and automation features you can access. If you want to avail unlimited email templates, advanced reporting and automation features, we suggest considering SendPulse alternatives like Mailmodo. Mailmodo has affordable pricing plans, which you can check out here.

Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.

Getting the automation feature to work well in SendPulse requires practice because it's a complex platform. If you’re looking for an intuitive and user-friendly email automation platform, use Mailmodo.