ActiveCampaign Vs EmailOctopus Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How ActiveCampaign compares with EmailOctopus

Here’s a summary and non-biased comparison between ActiveCampaign and EmailOctopus on the basis of email marketing features

TL;DRactive_campaign_7de71922e4email_octopus_c05b9000b0
Email editing and creation

Provides a visual, HTML and text editor. Editor can create HTML emails only.

Provides a HTML editor. It has drag and drop, responsive features

Automation

Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp.

Automation is simple with limited actions and conditions along with triggers including API

Integration

926 integrations.

78 integrations

Transactional emails

Available with Postmark.

No.

Ease of Access

Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion.

Pretty easy to use, stepwise advancement in each stage of building a campaign/automation

Customer Support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users.

Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base

Interactive emails

No.

No

Other marketing features

Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool

NA

Why not consider an email marketing tool that gets 3x conversions?

Group_1110165309_3_d3db67b218

Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

Group_1110165309_2_e99abc26a5

Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

Group_1110165308_a98c9d096b

Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of EmailOctopus, ActiveCampaign, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureactivecampaignemailoctopusMailmodo
Template editor

Can create from scratch or select template from library

Classic Editor - HTML code and Drag and Drop editor

Can create from scratch or select template from library

Template building fuctionality

Elements can be dragged and dropped anywhere within the email

Elements can be dragged and dropped any where within the email

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Email Dimensions

Have a fixed width of 650 px

Width can be modified between 600 px - 900 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

7 variations of layouts to select from

No page layouts, just 6 different row layouts

12 variations of layouts to select from

Pre-made blocks/modules

Not applicable

NA

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Can save any layout block and element

NA

Can save any layout block

Design Options

Common options like padding, email body and email bgcolor options are available

Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 46 fonts

  • 10 standard
  • 10 non-standard fonts.

12 fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead

It does not give a prompt message

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

HTML and text email preview on desktop screen

HTML email is displayed with toggle between desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML, can send unlimited test emails

Only HTML and plain text Supports unlimited testing

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

Yes

Yes

No

Rich text editor

Yes

Yes

Yes

FeatureactivecampaignemailoctopusMailmodo
In-product templates

237 and growing templates

34 templates

67 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, which gives 11 free templates

Yes, free inspiration gallery

Inspirational Templates count

58 templates

11 templates

200+ templates

FeatureactivecampaignemailoctopusMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

Yes

Yes

Customize HTML fallback

No

Yes

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeatureactivecampaignemailoctopusMailmodo
Interactive AMP widgets

No AMP elements

AMP Emails not supported

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

Yes, through Eventbrite

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

Yes, through Shopify integration

Yes

Shopify Product Recommendation

No

Yes, through Shopify integration

Yes

Poll

No

Yes

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

No, has website subscription forms

Yes, signup form available

Yes

Star Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

Collects form submission data as contacts from websites

Email Octopus doesn't have interactive email forms but has subscription forms

Automatic collection and storage of form submission data. Export options available

Conditional forms

No

No

Yes

Step wise forms

No

No

Yes

Hidden field

No

Yes

No

Form fields

5 field options

17 field types

15 field options

Dropdown

No

No

Yes

Radio

No

No

Yes

Checkbox

Yes

No

Yes

Emoji

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

No

Yes

Image Link

Yes

No

Structured for case specific

Date picker

No

No

Yes

Time picker

No

No

Yes

Phone number

Yes

No

Yes

Single chip

No

No

Yes

Multichip

No

No

Yes

Star Rating

No

No

Yes

Nps Rating

No

No

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureactivecampaignemailoctopusMailmodo
Triggered

Yes, for RSS feed

Yes

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

No

Yes

Sending Schedule

Send and Schedule are two different options

Send now, Send later- date and time specified by the sender, and can also change send time

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

No

Yes

Send time optimization

No

No

Yes

FeatureactivecampaignemailoctopusMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

Yes

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Add single contact, copy and paste, import from file, import from external apps

Manually, import from file (CSV,DSV,TXT supported)

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureactivecampaignemailoctopusMailmodo
Journey Advancement

Basic email handling with very limited trigger and actions

basic email handling activities with limited triggers, conditions and actions

Basic email handling and webhooks available

Drag & drop journey builder

No, click based journey builder

No

Yes

Trigger options

28 trigger options

Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed.

6 types of trigger options:

  • Contact Added to List
  • Contact Field updated
  • Contact Tag Added
  • Contact Tag Removed
  • Manually via another Automation
  • Manually via the API

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

103 Rules

  • Sending options: Send an email, send a site message, send an SMS, send a notification email, send a transactional email, send a 1:1 email.

  • Contacts: Subscribe, unsubscribe, convert, update a contact, add a tag, remove a tag, add a note, add to facebook custom audience, remove from facebook custom audience, adjust a contact score.

  • CRM: Add a deal, update a title, update a status, update a deal owner, update a value, update a stage, update a custom field stage, update an account field, add an account note, add an account owner, send a 1:1 email, add a deal task, complete a task, adjust a deal score, add contact to account.

  • Salesforce: Create a account in Salesforce, create a lead in Salesforce.

  • CX Apps.

Yes/No condition and wait time

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

10 Actions

Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math.

6 types of Actions:

Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Webhook and API triggers are missing

Only one trigger point, with limited options like only one if/else condition

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

No

Yes

Pre-made email flows

Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish.

No

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureactivecampaignemailoctopusMailmodo
Opens

Yes

Yes, with time stamp

Yes

Clicks

Yes

Yes, with time stamp

Yes

CTOR

No

No

Yes

Submissions

No

Yes

Yes

Bounces

Yes

Yes

Yes

Blocked

No

No

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

No

Yes

Yes

Forwards

Yes

No

Yes

Device usage

No

No

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

No

No

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

Yes

Yes

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureactivecampaignemailoctopusMailmodo
Trial Period

Has 14 days trial plan

14-day trial

21 days on all plans

Customer support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users

Knowledge base, Video Tutorials, Email support, Live chat support and Priority support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email

Email verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • Name of the user.
  • Phone number of the user.
  • How many contacts/prospects do you have?
  • How many employees do you have?
  • What industry is your business in?
  • What email service or marketing automation provider do you currently use?

Onboarding form requires:

  • Email of the user
  • Password of the user

After sign in

  • First Name and Last Name
  • Company or organisation name
  • Website URL
  • Industry
  • How you heard about us (optional)
  • Address line 1
  • Address line 2 (optional)
  • City, Region, Zipcode, Country

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Prompts for migration request, add some contacts or automations

Stepwise instructions(basic) are provided to send out the first email

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeatureactivecampaignemailoctopusMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

926 integrations.More Details.

78 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Transactional emails

Yes

No

Yes

Content optimization

No

No

No

REST API

Yes Has in depth details in every column Refer this page to understand in details.

Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.

According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, ​​email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.

Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.

Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.

Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.

EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

Frame_1110166325_3_1544bf0d0e

Vineet Khare

Group_1110166269_ee1158a13c
Mask_group_3_e3f3aa591c

Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

Check.svg

Create & send interactive emails without coding

Check.svg

Put revenue on auto-pilot with pre-built journeys

Check.svg

Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

Group_1110166020_1_6fb9f2bd9a
Group_1110165532_1_bf39ce18b3
Ellipse_Gradientbottom_Bg
Ellipse_GradientLeft_Top
gradient_Right