- Product
Template Builder
Build AMP and HTML templates with a drag-and-drop builder
Email Automation
Engage users across the lifecycle with email automation
AMP Emails
Leverage interactive AMP emails for higher in-mail conversions
Shopify Email Marketing
Drive sales with interactive emails at all stages of the buyer journey
Send Transactional Email
Trigger HTML and AMP emails with API and integrations
Contact Management
Target emails better with advanced contact management
Campaign Manager
Manage campaigns with a full-stack, intuitive manager
AI Email Marketing
Save 3X time on writing and template creation
- Solutions
Send Quizzes
Boost quiz responses with interactive, smart quizzes
Conduct Survey
Razorpay gets 257% higher survey reponses
Get Reviews
Interviewvector gets 45% higher reviews
Collect Feedback
AllRound gets 28% higher feedback responses
Book Meeting
HobSpace gets 20% higher demo signups
Event Registration
Mudrex gets 280% more webinar signups
Gamify Emails
Drive engagement with games inside email
Recover Carts
Traya gets 15% cart recovery rate
- Resources
Templates
- API & Integrations
Sync Contact from
Apps inside Email
Mailerlite Vs EmailOctopus - Which one’s for you?
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailerlite vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailerlite compares with EmailOctopus
Here’s a summary and non-biased comparison between Mailerlite and EmailOctopus on the basis of email marketing features
 |  | |
|---|---|---|
| Email editing and creation | Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email | Provides a HTML editor. It has drag and drop, responsive features |
| Automation | Automations are capable of very basic email handling functionality, such as sending emails or updating contact information | Automation is simple with limited actions and conditions along with triggers including API |
| Integration | 139 integrations | 78 integrations |
| Transactional emails | No. Available in another product - MailerSend | No. |
| Ease of Access | Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation |
| Customer Support | Email & chat support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | Has an accordion. But it doesn't support AMP emails | No |
| Other marketing features | Has the following tools on marketing: - Websites builder for landing pages and blogs - Web Forms available - iPad Subscribe App to collect offline subscribers. - eCommerce store for website | NA |
Meet Mailmodo, improving email conversions one email at a time
Fix all your email marketing problems and convert it into your most powerful growth channel.
Managed deliverability
Get amazing inbox placement with concierge support
Affordable pricing
Scale your email marketing with an affordable and easy pricing
Reliable customer support
Get human support whenever you need including onboarding and migration customer support
Here’s how Mailmodo compares to both EmailOctopus & Mailerlite
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| Trial Period | 21 days on all plans | 30 days on premium features | 30 days on premium features |
| Customer support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too | Email Support, Knowledge base, Video tutorials | Email Support, Knowledge base, Video tutorials |
| Account activation | Generally email verification is done. 2-factor authentication can be configured manually | Email verification | Email verification |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education |
| No education | No education |
| Product theme | Light theme | Light and Dark themes | Light and Dark themes |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| In-product templates | 67 and growing templates | 90 and growing templates | 90 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 200+ templates | 84 templates but is same as that of in-product | 84 templates but is same as that of in-product |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| AMP email creation | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge | No | No |
| Whitelisting support | Provides dedicated whitelisting support | No | No |
| Automatic HTML fallback | Yes | No | No |
| Customize HTML fallback | Allows customization for manual inputs | No | No |
| Sending AMP emails | Yes | No | No |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button | Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email | Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email |
| Email Dimensions | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width |
| Pre-made layouts | 12 variations of layouts to select from | Not Available | Not Available |
| Pre-made blocks/modules |
|
|
|
| Ability to save & reuse blocks | Can save any layout block | Not Applicable | Not Applicable |
| Design Options | Common options like pading, email body and email bg color options are provided | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor |
| Supported Email Fonts | Total 46 fonts
| Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) | Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) |
| If non-standard font is used | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported | No Prompt | No Prompt |
| Template preview | HTML and AMP are displayed together with toggle between desktop and mobile screens | HTML display with toggle between desktop and mobile screens | HTML display with toggle between desktop and mobile screens |
| Template testing | HTML and AMP versions are different, supports unlimited testing | No, but has dedicated HTML editor | No, but has dedicated HTML editor |
| Adding custom HTML code | No | Yes | Yes |
| Rich text editor | Yes | Yes | Yes |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| Interactive AMP widgets | 16 AMP elements | AMP Emails not supported | AMP Emails not supported |
| Carousel/Image Carousel | Yes | No, But has HTML carousel | No, But has HTML carousel |
| Accordion | No | No, But has HTML accordion | No, But has HTML accordion |
| Basic Event invitation | Yes,with forms | No, But has HTML invitation | No, But has HTML invitation |
| Add to calendar | Yes | No | No |
| Calendly | Yes | No | No |
| Zoom Webinar | Yes | No | No |
| Shopify Card Abandoment | Yes | Yes | Yes |
| Shopify Product Recommendation | Yes | Yes | Yes |
| Poll | Yes | No | No |
| Live Price Ticker | Yes | No | No |
| Star Rating | Yes | No | No |
| NPS Rating | Yes | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked |
| Thumbs up or down | Yes | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked |
| Emoji Rating | Yes | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked |
| Chip selection | Yes | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked |
| Spin the Wheel | Yes | No | No |
| Quiz | Yes | No, but has HTML quiz | No, but has HTML quiz |
| Gokwik | Yes | No | No |
| Form | Yes | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked |
| Star Rating | Yes | No | Yes |
| Thumbs up or down | Yes | No, but has external web surveys that can be linked | Yes |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| Thumbs up or down | Structured for case specific | Yes | No, but has external web surveys that can be linked |
| Star Rating | Yes | Yes | No |
| Form Submission capture | Automatic collection and storage of form submission data. Export options available | Automatic collection and storage of form submission data. Export options available | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Yes | Yes, can perform like journey but only with a form | Yes, can perform like journey but only with a form |
| Step wise forms | Yes | Yes | Yes |
| Hidden field | No | No | No |
| Form fields | 15 field options | 7 field options | 7 field options |
| Dropdown | Yes | No | No |
| Radio | Yes | No | No |
| Checkbox | Yes | No | No |
| Emoji | Yes | Yes | Yes |
| Thumbs up or down | Structured for case specific | Yes | Yes |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | Structured for case specific | No | No |
| Date picker | Yes | No | No |
| Time picker | Yes | No | No |
| Phone number | Yes | No | No |
| Single chip | Yes | No | No |
| Multichip | Yes | Yes, as a multiselection | Yes, as a multiselection |
| Star Rating | Yes | Yes | Yes |
| Nps Rating | Yes | Yes | Yes |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | Yes | No | No |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | based on engagement | No | No |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Manually, CSV, API, Apps, CRM, etc. | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| Triggered | Yes | No, but possible via automations | No, but possible via automations |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID |
| Sending Schedule | Supports email sending by send now, schedule later and fragmented scheduling | Send now, send later, deliver based on timezones | Send now, send later, deliver based on timezones |
| Fragmented/Batch Scheduling | Yes | No | No |
| Send time optimization | Yes | Yes | Yes |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | Yes | Yes |
| CTOR | Yes | Yes | Yes |
| Submissions | Yes | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | Yes | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | Yes | Yes | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | Yes | Yes |
| Custom analytics dashboard | No, upcoming | Yes | Yes |
| Graphical rep | No | Yes | Yes |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| Journey Advancement | Basic email handling and webhooks available | Basic email handling | Basic email handling |
| Drag & drop journey builder | Yes | No | No |
| Trigger options | 12 trigger options and 5 Categories of start point
| 5 trigger options
| 5 trigger options
|
| Rules/Conditions | 9 Rules
| 6 rules
| 6 rules
|
| Actions | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey | 7 Actions
| 7 Actions
|
| Limitations | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger | Only one trigger points. and no API/Webhook trigger | Only one trigger points. and no API/Webhook trigger |
| Web/App/External event triggers | Yes | No | No |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | No | Yes, Total 15 inspirations
| Yes, Total 15 inspirations
|
| Email flows Inspiration | Yes, have a dedicated industry wise research to send engaging drips. | No | No |
| Feature | Mailmodo | mailerlite | emailoctopus |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 21 integrations More details. | 139 integrations More details. | 139 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No, but can done by automations | No, but can done by automations |
| Content optimization | No | No | No |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. | Basic activity for API and 2 versions of API are present | Basic activity for API and 2 versions of API are present |
Mailmodo is your one-stop email marketing need
Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.
Visual Journey Builder
Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.
Easy Integrations
Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom
Transactional emails
Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.
Contact List Management
Segment users based on attributes or past campaign activities like Open, Click & Form Submissions
Complete Email Analytics
Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails
High Deliverability
Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team
Do more with emails - bring in the interactive email experience
Mailmodo helps you use AMP emails without any developer or designers help.
No redirects
Get amazing inbox placement with concierge support
Unique email experience
Get amazing inbox placement with concierge support
Higher conversions
Get amazing inbox placement with concierge support
Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results
“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”
“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”
“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”
What product experts say about Mailmodo?
Companies trust us
Frequently asked questions
MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.
With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.
Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
