Constant Contact Vs Mailerlite Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Constant Contact vs Mailerlite, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Constant Contact compares with Mailerlite

Here’s a summary and non-biased comparison between Constant Contact and Mailerlite on the basis of email marketing features

TL;DRconst_b12652be5c2560px_Mailer_Lite_Logo_svg_7b06a5959f
Email editing and creation

Provides a basic email editor and HTML editor. Editor can create HTML emails

Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email

Automation

Automations have very basic email handling capability that can send email only

Automations are capable of very basic email handling functionality, such as sending emails or updating contact information

Integration

5000+ integrations

139 integrations

Transactional emails

No. Possible with email integrations

No. Available in another product - MailerSend

Ease of Access

Basic email editing and sending software but has a lot of integrations. Doesn't require dedicated learning as it can be self taught

Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former

Customer Support

Live phone and chat support, learning resources, personalized kickoff call

Email & chat support

Interactive emails

No

Has an accordion. But it doesn't support AMP emails

Other marketing features

○ Websites builder for landing pages ○ Event marketing to create and promote events ○ CRM for marketing and sales ○ eCommerce to sell products or services ○ SMS, Social media, and Mobile App software also

Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website

Why not consider an email marketing tool that gets 3x conversions?

Group_1110165309_3_d3db67b218

Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

Group_1110165309_2_e99abc26a5

Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

Group_1110165308_a98c9d096b

Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Mailerlite, Constant Contact, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureconstantcontactmailerliteMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Drag and Drop

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Email Dimensions

Have fixed width 680 px

Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

12 layout designs, categoried as per use case Can also be filtered: Single column, multi column, multimedia and text

Not Available

12 variations of layouts to select from

Pre-made blocks/modules
  • 10 Blocks
  • 3 Action blocks
  • 14 Layout(block styles)
  • 7 Headers
  • 20 Content
  • 3 RSS
  • 2 Feature
  • 7 Gallery
  • 4 Buttons
  • 5 E-commerce
  • 14 Special (contains divider, spacer, accodion, event, application, signatures)
  • 5 Social and sharing
  • 2 Survey and quiz (1 each)
  • 4 Footers
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

No

Not Applicable

Can save any layout block

Design Options

Common options like email bg color options are provided

Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 45 fonts

  • 8 email fonts
  • 11 web fonts
  • 26 Other fonts

Have a mixed collection of total 35 fonts (email safe, websafe and web fonts)

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

No Prompt

No Prompt

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

Only HTML display with toggle between desktop and mobile screens

HTML display with toggle between desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML. and supports unlimited testing

No, but has dedicated HTML editor

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

No

Yes

No

Rich text editor

No

Yes

Yes

FeatureconstantcontactmailerliteMailmodo
In-product templates

410 and growing templates

90 and growing templates

67 and growing templates

Has a template inspiration gallery

Same as the in product templates

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

Same as the in product templates

84 templates but is same as that of in-product

200+ templates

FeatureconstantcontactmailerliteMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

No

Yes

Customize HTML fallback

No

No

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeatureconstantcontactmailerliteMailmodo
Interactive AMP widgets

3 AMP elements

AMP Emails not supported

16 AMP elements

Carousel/Image Carousel

No

No, But has HTML carousel

Yes

Accordion

No

No, But has HTML accordion

No

Basic Event invitation

Yes, aka RSVP

No, But has HTML invitation

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

Yes

Yes

Shopify Product Recommendation

Yes

Yes

Yes

Poll

Yes

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No, but has external web surveys that can be linked

Yes

Thumbs up or down

No

No, but has external web surveys that can be linked

Yes

Emoji Rating

No

No, but has external web surveys that can be linked

Yes

Chip selection

No

No, but has external web surveys that can be linked

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No, but has HTML quiz

Yes

Gokwik

No

No

Yes

Form

Yes

No, but has external web surveys that can be linked

Yes

Star Rating

No

Yes

Yes

Thumbs up or down

No

Yes

Yes

Thumbs up or down

No

No, but has external web surveys that can be linked

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

No

Automatic collection and storage of form submission data. Export options available

Automatic collection and storage of form submission data. Export options available

Conditional forms

No

Yes, can perform like journey but only with a form

Yes

Step wise forms

No

Yes

Yes

Hidden field

No

No

No

Form fields

No

7 field options

15 field options

Dropdown

No

No

Yes

Radio

No

No

Yes

Checkbox

No

No

Yes

Emoji

No

Yes

Yes

Thumbs up or down

No

Yes

Structured for case specific

Text

No

Yes

Yes

Multiline

No

Yes

Yes

Image Link

No

No

Structured for case specific

Date picker

No

No

Yes

Time picker

No

No

Yes

Phone number

No

No

Yes

Single chip

No

No

Yes

Multichip

No

Yes, as a multiselection

Yes

Star Rating

No

Yes

Yes

Nps Rating

No

Yes

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureconstantcontactmailerliteMailmodo
Triggered

No, but possible via automations

No, but possible via automations

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes, Mailerlite has A/B testing for subject lines, email content and sender ID

Yes

Sending Schedule

Send and Schedule are two different options

Send now, send later, deliver based on timezones

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

No

Yes

Send time optimization

No

Yes

Yes

FeatureconstantcontactmailerliteMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

Yes

No

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Create a contact, Type or paste contacts, Upload a file, Integrations, Upload unsubscribed emails, Sign-up forms, Facebook lead ads

Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureconstantcontactmailerliteMailmodo
Journey Advancement

Basic email handling

Basic email handling

Basic email handling and webhooks available

Drag & drop journey builder

No

No

Yes

Trigger options

7 trigger options

  • Single Step Automation: Welcome Email, Birthday Email, Anniversary Email

  • Multi Step Automation: Opens your email, Click a link, A contact joins the list, Shopify order

5 trigger options

  • When subscriber joins the groups
  • When subscriber completes a form
  • When subscriber clicks a link
  • Update field
  • The anniversary of a date
  • The exact match of a date

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

1 Rule

  • Only time delay

6 rules

  • Delay

  • Condition: Campaign Activity, Workflow Activity, Custom fields, Group membership, Segment Membership

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

2 Actions

-Send Email or Time delay

7 Actions

  • Action: Update Custom field, Copy to groups, Move to groups, Remove from groups, Mark as subscribed, Move to another step

  • Email

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Pre select triggers and limited and no webhooks or APIs. Also, don't have logical actions or conditional statements

Only one trigger points. and no API/Webhook trigger

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

No

Yes

CRM triggers

No

Yes

Yes

Pre-made email flows

No

Yes, Total 15 inspirations

  • Nurture Leads: Simple welcome email, Win back inactive subscribers, New promotions, Advanced welcome email, NPS survey, Membership renewal, Premium members

  • Promotions: Win back inactive subscribers, Online course

  • Retarget Subscribers: Retarget Subscribers, New promotions

  • Events and special dates: Online course, Birthday wishes, Demo call invitation, Webinar invitation

  • Ecommerce: Abandoned cart, Purchase any product, Purchase specific product

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureconstantcontactmailerliteMailmodo
Opens

Yes

Yes

Yes

Clicks

Yes

Yes

Yes

CTOR

Yes

Yes

Yes

Submissions

Yes, requires extra clicks to reach the submissions, also hard to locate the option

Yes

Yes

Bounces

Yes

Yes

Yes

Blocked

Yes

Yes

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

No

Yes

Yes

Device usage

Yes

Yes

Yes

Email clients

No

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

Yes

Yes

Custom analytics dashboard

No

Yes

No, upcoming

Graphical rep

No

Yes

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureconstantcontactmailerliteMailmodo
Trial Period

60 days

30 days on premium features

21 days on all plans

Customer support

Live phone and chat support, learning resources, personalized kickoff call

Email Support, Knowledge base, Video tutorials

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

Double opt in and email verification

Email verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • Name of the business
  • How familiar are you with Constant Contact?
  • What type of business are you?
  • What are you trying to do within your first 30 days using Constant Contact?
  • Do you already have a list of contacts?
  • Do you already have a website?
  • Do you sell online?

Onboarding form requires:

  • Have you used other email marketing services before?
  • First name, Last name, Organization and Website URL.
  • Organization Address and Industry classification
  • History of tool usage like previous email marketing tools or digital products tool or website builders

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education
  • Stepwise instructions(basic) are provided to send out the first email
  • Video tutorials are embedded
  • Free webinar session

No education

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light and Dark themes

Light theme

FeatureconstantcontactmailerliteMailmodo
Dynamic data

No

Yes

Yes

Spam testing

No

No

No

Integrations

5000+ integrations More details.

139 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

No, but possible with email integrations

No, but can done by automations

Yes

Content optimization

No.

No

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Basic activity for API and 2 versions of API are present
Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

You can try Constant Contact for 60 days for free if you’re living in the US. If you’re outside of the US, you can try it for free for a month to send 2,400 emails monthly to 100 contacts. But only on the condition that you share your payment details upfront. After a month, you’re upgraded to the paid plan, which can be expensive for companies just starting out. On the other hand, Constant Contact alternatives like Mailmodo are more affordably priced.

We recommend you to use Constant Contact if you run events and want to manage registrations and invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. They offer basic automations but flexible and sophisticated automation workflows are missing. Instead, Constant Contact alternatives like Mailmodo offer custom multistep automations at a more affordable price. Mailmodo also had a way better price-performance ratio, as compared to Constant Contact.

A common complaint among Constant Contact users is that they often have to ask their customers to whitelist their emails to ensure they’re receiving newsletters. The IPs from Constant Contact are found in many blacklisted databases such as Mxtoolbox. Constant Contact’s high spam rate can deter you from achieving good email deliverability.To go spam free and achieve better deliverability, we suggest using Mailmodo. We provide you domain warmup, quality product support, no spammy contacts, and abundant expert consultations.

MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.

With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.

Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

Frame_1110166325_3_1544bf0d0e

Vineet Khare

Group_1110166269_ee1158a13c
Mask_group_3_e3f3aa591c

Easiest to use email marketing software in 2024

Get 3X conversions
with interactive emails

Check.svg

Create & send interactive emails without coding

Check.svg

Put revenue on auto-pilot with pre-built journeys

Check.svg

Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including

Frame_1110165681_3_b26b1a7573
Group_1110165532_1_bf39ce18b3
Ellipse_Gradientbottom_Bg
Ellipse_Gradientbottom_Top
gradient_Right