Is MailerLite pricing worth it?
MailerLite is one of the best and easy to use email marketing programs with features such as newsletter creation, website design or landing page selling for e-commerce products.
However, some users have found that the price of their platform is comparatively high with the other competitors in the market and they are looking for a different email marketing service provider.
“@MailerLite poor effort on the misleading pricing plan front…”
Some users consider MailerLite's pricing structure an expense compared to other email marketing platforms, despite its simplicity. For instance, Mailchimp's subscription plans range from $9.99 per month for up to 500 subscribers and increase according to the number of users. Similarly, the Sendinblue plans have a monthly fee of $25 and can be purchased for up to 10,000 emails with free contacts every month.
Updates in MailerLite pricing
The MailerLite pricing plan is fairly straightforward, which means users can switch between them at any time. In addition, MailerLite offers a 14 days trial period for its subscription plans that allow users to test the options before they decide to subscribe.
However, when it comes to performance and quality, not all of these features are at the premium end of the scale. For example, the offer of templates for email and newsletter are pretty basic and have a limited number of options. It may not work properly while you are working on the platform and users might face glitch and slow loading time.
Similarly, while MailerLite offers an automation workflow editor, it doesn’t have any pre-made templates. This slows things down as you always have to build even basic workflows from scratch and means there is a steeper learning curve if you are new to building automations.
Verdict
MailerLite is a full-fledged email marketing with a landing page and sign-up form building. If you're a small business owner with a small budget but want to explore the advanced features of email marketing, such as automation, list management, landing pages, and eshop selling, this tool is recommended for you.
The conclusion is that the MailerLite platform offers a number of advantages and justifies its price, although some users may perceive it to be higher compared to competitors. The advantages shall be high quality customer support, data privacy protection and a wide variety of learning resources. To make sure that MailerLite is a good platform for them, businesses should evaluate their needs and budget in terms of email marketing.
