Constant Contact Vs Omnisend Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Constant Contact vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Constant Contact compares with Omnisend

Here’s a summary and non-biased comparison between Constant Contact and Omnisend on the basis of email marketing features

TL;DRconst_b12652be5comnisend_09fc44b6c5
Email editing and creation

Provides a basic email editor and HTML editor. Editor can create HTML emails

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Automations have very basic email handling capability that can send email only

Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only.

Integration

5000+ integrations

80 integrations

Transactional emails

No. Possible with email integrations

Not available.

Ease of Access

Basic email editing and sending software but has a lot of integrations. Doesn't require dedicated learning as it can be self taught

Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality.

Customer Support

Live phone and chat support, learning resources, personalized kickoff call

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support.

Interactive emails

No

No

Other marketing features

○ Websites builder for landing pages ○ Event marketing to create and promote events ○ CRM for marketing and sales ○ eCommerce to sell products or services ○ SMS, Social media, and Mobile App software also

- Signup forms for pages <br> - SMS marketing <br> - Web push notifications for apps <br>

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Omnisend, Constant Contact, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureconstantcontactomnisendMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Drag and Drop

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Email Dimensions

Have fixed width 680 px

Have width from 600-700 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

12 layout designs, categoried as per use case Can also be filtered: Single column, multi column, multimedia and text

Not Applicable

12 variations of layouts to select from

Pre-made blocks/modules
  • 10 Blocks
  • 3 Action blocks
  • 14 Layout(block styles)
  • 3 Pre-header
  • 3 Headers
  • 14 Hero image
  • 6 Titl
  • 4 Title & button
  • 1 Title & 2 button
  • 2 Title, paragraph & button
  • 2 Title & paragraph
  • 4 multi(double and triple) columns
  • 3 Product lisitng
  • 5 Image gallery
  • 3 Footer
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

No

Can save any layout block and element

Can save any layout block

Design Options

Common options like email bg color options are provided

Common options like email bg color options are provided

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 45 fonts

  • 8 email fonts
  • 11 web fonts
  • 26 Other fonts

Total 53 fonts

  • 12 system fonts
  • 41 web fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

No Prompt

No prompt

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

Only HTML display with toggle between desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML. and supports unlimited testing

Only HTML. Supports unlimited testing.

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

No

Yes

No

Rich text editor

No

Yes

Yes

FeatureconstantcontactomnisendMailmodo
In-product templates

410 and growing templates

35 and growing templates

67 and growing templates

Has a template inspiration gallery

Same as the in product templates

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

Same as the in product templates

80 templates

200+ templates

FeatureconstantcontactomnisendMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

Yes

Yes

Customize HTML fallback

No

Yes

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeatureconstantcontactomnisendMailmodo
Interactive AMP widgets

3 AMP elements

No AMP elements

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

Yes, aka RSVP

No

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

No

Yes

Shopify Product Recommendation

Yes

No

Yes

Poll

Yes

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

Yes

Yes, has website forms

Yes

Star Rating

No

Not Applicable

Yes

Thumbs up or down

No

Not Applicable

Yes

Thumbs up or down

No

No

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

No

Collects form submission data as contacts

Automatic collection and storage of form submission data. Export options available

Conditional forms

No

Not Applicable

Yes

Step wise forms

No

Not Applicable

Yes

Hidden field

No

Not Applicable

No

Form fields

No

9 field options Also have spin the wheel

15 field options

Dropdown

No

Yes

Yes

Radio

No

Yes

Yes

Checkbox

No

Yes

Yes

Emoji

No

Not Applicable

Yes

Thumbs up or down

No

Not Applicable

Structured for case specific

Text

No

Yes

Yes

Multiline

No

Yes

Yes

Image Link

No

Yes

Structured for case specific

Date picker

No

Yes

Yes

Time picker

No

Yes

Yes

Phone number

No

Yes

Yes

Single chip

No

Not Applicable

Yes

Multichip

No

Not Applicable

Yes

Star Rating

No

Not Applicable

Yes

Nps Rating

No

Not Applicable

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureconstantcontactomnisendMailmodo
Triggered

No, but possible via automations

No, but possible by automations

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Send and Schedule are two different options

Send and Schedule are two different options

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

No

Yes

Send time optimization

No

No

Yes

FeatureconstantcontactomnisendMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

Yes

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Create a contact, Type or paste contacts, Upload a file, Integrations, Upload unsubscribed emails, Sign-up forms, Facebook lead ads

Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureconstantcontactomnisendMailmodo
Journey Advancement

Basic email handling

Basic email handling with very limited trigger and automations

Basic email handling and webhooks available

Drag & drop journey builder

No

No

Yes

Trigger options

7 trigger options

  • Single Step Automation: Welcome Email, Birthday Email, Anniversary Email

  • Multi Step Automation: Opens your email, Click a link, A contact joins the list, Shopify order

13 trigger options

  • Clicked on message, open message, viewed page, order placed, special occasion, signup, abandon cart, order status change, viewed product, contact enters a segment, contact exits a segment, product back in stock, events

  • User can filter contacts at trigger

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

1 Rule

  • Only time delay

4 Rules

  • Delay, tag contact, split, a/b testing

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

2 Actions

-Send Email or Time delay

3 Actions

Email, messages, push notifications

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Pre select triggers and limited and no webhooks or APIs. Also, don't have logical actions or conditional statements

Needs to have ecommerce store to start with

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

No

Yes

Yes

Pre-made email flows

No

Yes, 18 flows available

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureconstantcontactomnisendMailmodo
Opens

Yes

Yes

Yes

Clicks

Yes

Yes

Yes

CTOR

Yes

No

Yes

Submissions

Yes, requires extra clicks to reach the submissions, also hard to locate the option

No

Yes

Bounces

Yes

Yes

Yes

Blocked

Yes

Yes

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

No

No

Yes

Device usage

Yes

Yes

Yes

Email clients

No

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

No

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

No

No

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureconstantcontactomnisendMailmodo
Trial Period

60 days

Has free plan

21 days on all plans

Customer support

Live phone and chat support, learning resources, personalized kickoff call

Email Support, Phone Support, Help center

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

Double opt in and email verification

No verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • Name of the business
  • How familiar are you with Constant Contact?
  • What type of business are you?
  • What are you trying to do within your first 30 days using Constant Contact?
  • Do you already have a list of contacts?
  • Do you already have a website?
  • Do you sell online?

Onboarding form requires:

  • First name of the user.
  • Last name of the user.
  • Company name of the user.
  • Website URL of the company.
  • Address of the company.
  • Timezone of the company location.

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education
  • Stepwise instructions(basic) are provided to send out the first email
  • Video tutorials are embedded
  • Free webinar session

Prompts to connect store or ecommerce account. More focused towards ecommerce

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeatureconstantcontactomnisendMailmodo
Dynamic data

No

Yes

Yes

Spam testing

No

No

No

Integrations

5000+ integrations More details.

80 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

No, but possible with email integrations

No

Yes

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Yes Has contro over contacts, orders and carts Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

You can try Constant Contact for 60 days for free if you’re living in the US. If you’re outside of the US, you can try it for free for a month to send 2,400 emails monthly to 100 contacts. But only on the condition that you share your payment details upfront. After a month, you’re upgraded to the paid plan, which can be expensive for companies just starting out. On the other hand, Constant Contact alternatives like Mailmodo are more affordably priced.

We recommend you to use Constant Contact if you run events and want to manage registrations and invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. They offer basic automations but flexible and sophisticated automation workflows are missing. Instead, Constant Contact alternatives like Mailmodo offer custom multistep automations at a more affordable price. Mailmodo also had a way better price-performance ratio, as compared to Constant Contact.

A common complaint among Constant Contact users is that they often have to ask their customers to whitelist their emails to ensure they’re receiving newsletters. The IPs from Constant Contact are found in many blacklisted databases such as Mxtoolbox. Constant Contact’s high spam rate can deter you from achieving good email deliverability.To go spam free and achieve better deliverability, we suggest using Mailmodo. We provide you domain warmup, quality product support, no spammy contacts, and abundant expert consultations.

You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.

Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

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