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Mailjet Vs Omnisend - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailjet vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Mailjet compares with Omnisend

Here’s a summary and non-biased comparison between Mailjet and Omnisend on the basis of email marketing features

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Email editing and creation

Use Mailjet Editor’s flexible drag-and-drop features to easily add content, photographs, videos, links, and GIFs. If user can code then user can insert HTML code blocks, too.

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Send customers triggered emails that arrive in their inbox as they hit important milestones in their customer journey.

Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only.

Integration

120 integrations

80 integrations

Transactional emails

Included in all plans

Not available.

Ease of Access

No learning is required. The software is simple and straight forward. Transactional emails and forms require coding support though.

Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality.

Customer Support

Email, Chat and Phone support

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support.

Interactive emails

No interactive emails.

No.

Other marketing features

Has the following tools on marketing: - Websites forms (pop-up forms and embedded forms) for landing pages. - SMS to send transactional SMS to customers.

Has the following tools on marketing: - Signup forms for pages. - SMS marketing. - Web push notifications for apps.

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Omnisend, Mailjet, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureMailmodomailjetomnisend
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Drag and Drop

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have fixed width

Have fixed width

Pre-made layouts

12 variations of layouts to select from

7 variations to select from

7 variations to select from

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

Not Applicable

Not Applicable

Ability to save & reuse blocks

Can save any layout block

Can save any layout block

Can save any layout block

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email background color options are provided

Common options like email background color options are provided

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

Total 18 fonts

Total 18 fonts

If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

No prompts

No prompts

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

Only HTML display with toggle between desktop and mobile screens

Only HTML display with toggle between desktop and mobile screens

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML. Supports unlimited testing.

Only HTML. Supports unlimited testing.

Adding custom HTML code

No

Yes

Yes

Rich text editor

Yes

Yes

Yes

FeatureMailmodomailjetomnisend
In-product templates

67 and growing templates

60 and growing templates

60 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Not available

Not available

Inspirational Templates count

200+ templates

Not applicable

Not applicable

FeatureMailmodomailjetomnisend
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

No

No

Customize HTML fallback

Allows customization for manual inputs

No

No

Sending AMP emails

Yes

No

No

FeatureMailmodomailjetomnisend
Interactive AMP widgets

16 AMP elements

AMP emails not supported

AMP emails not supported

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

No

No

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

No

No

Shopify Product Recommendation

Yes

No

No

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

Yes

Yes

Star Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Thumbs up or down

Structured for case specific

No

No

Star Rating

Yes

No

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Mailjet have website forms that do not work with emails

Mailjet have website forms that do not work with emails

Conditional forms

Yes

No

No

Step wise forms

Yes

No

No

Hidden field

No

No

No

Form fields

15 field options

5 field options

5 field options

Dropdown

Yes

No

No

Radio

Yes

Yes

Yes

Checkbox

Yes

No

No

Emoji

Yes

No

No

Thumbs up or down

Structured for case specific

No

No

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Structured for case specific

No

No

Date picker

Yes

Yes

Yes

Time picker

Yes

Yes

Yes

Phone number

Yes

Yes

Yes

Single chip

Yes

No

No

Multichip

Yes

No

No

Star Rating

Yes

No

No

Nps Rating

Yes

No

No

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureMailmodomailjetomnisend
Triggered

Yes

No. but possible with automations or manual coding

No. but possible with automations or manual coding

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

No

No

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

User can send or Schedule

User can send or Schedule

Fragmented/Batch Scheduling

Yes

Yes

Yes

Send time optimization

Yes

Yes

Yes

FeatureMailmodomailjetomnisend
Dynamic segments

Yes

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

based on engagement

No

No

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Copy & Paste, Upload a file, Import via API or subscription widget

Copy & Paste, Upload a file, Import via API or subscription widget

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureMailmodomailjetomnisend
Journey Advancement

Basic email handling and webhooks available

Baisc email handling without webhook supports

Baisc email handling without webhook supports

Drag & drop journey builder

Yes

No, Click to add journey builder which is not user friendly

No, Click to add journey builder which is not user friendly

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

4 trigger options

  • Welcome emails
  • Cotact property update
  • Specific date
  • Anniversary.

4 trigger options

  • Welcome emails
  • Cotact property update
  • Specific date
  • Anniversary.
Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

No rules

No rules

Actions

6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Single action i.e., Send email with a delay

Single action i.e., Send email with a delay

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Single trigger point to send triggered emails

Single trigger point to send triggered emails

Web/App/External event triggers

Yes

No

No

CRM triggers

Yes

No

No

Pre-made email flows

No

No

No

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureMailmodomailjetomnisend
Opens

Yes

Yes

Yes

Clicks

Yes

No

No

CTOR

Yes

Yes

Yes

Submissions

Yes

No

No

Bounces

Yes

Yes

Yes

Blocked

Yes

Yes

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

Yes

No

No

Device usage

Yes

No

No

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

Yes

Yes

Custom analytics dashboard

No, upcoming

No

No

Graphical rep

No

Yes

Yes

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureMailmodomailjetomnisend
Trial Period

21 days on all plans

30 days free trial

30 days free trial

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

has Email, Chat and Phone support

has Email, Chat and Phone support

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

Email verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • First name of the user
  • Last Name of the user
  • Name of the company
  • Website URL of the company
  • Industry

Onboarding form requires:

  • First name of the user
  • Last Name of the user
  • Name of the company
  • Website URL of the company
  • Industry
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

Stepwise instructions(basic and advanced) for marketer as well as developer are provided to set up campaign and send out the first email.

Stepwise instructions(basic and advanced) for marketer as well as developer are provided to set up campaign and send out the first email.

Product theme

Light theme

Light theme

Light theme

FeatureMailmodomailjetomnisend
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

21 integrations More details.

120 integrations More details.

120 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

No, but can done by automations or manual coding

No, but can done by automations or manual coding

Content optimization

No

Yes

Yes

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Has basic email marketing properties, Campaign and automation level details too. Refer this page to understand in detail.

Has basic email marketing properties, Campaign and automation level details too. Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

Mailjet has a user-friendly, intuitive interface which makes it easy to use for email marketers with little experience in this field. However, its drag-and-drop editor is limited in terms of its offerings. Mailjet is suitable for an individual who only wants to carry out basic email marketing tasks, but for enterprises that want to run successful campaigns, we suggest going with Mailmodo. Mailmodo's WYSIWYG editor has rich media and text capabilities with unlimited live previews and all the templates have an auto-responsive design.

Mailjet meets most of the email marketing needs of small businesses, but it lacks customer support and functionality. If you’re looking for a full stack email marketing solution to send automated, triggered, transactional, marketing, static, interactive, and targeted emails, look no further than Mailmodo. Bring life to your emails with interactive widgets, powerful personalization and automation features, and diverse triggers and integrations.

You can use Mailjet for free forever, sending 6,000 emails/month. But they cap it at 200 emails/day, which makes the plan restrictive. If you want a flexible pricing plan for your email marketing needs, try Mailmodo. We don’t even ask for a credit card. You can send up to 10,000 emails to 10,000 contacts monthly with our free plan. It also comes with additional perks, like unlimited campaigns and advanced analytics reporting.

You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.

Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

CONTENTS

TL;DR:

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Easiest to use email marketing software in 2024

Get 3X conversions
with interactive emails

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including

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